San Diego, Part the First: #LMA15 (as in Legal Marketing Association!)

My fellow panelists

My fellow panelists Heather, Megan, Gina

A week or so ago, I shared this wonderful coverage from my hometown and from The Legal News of an upcoming speaking engagement at the Legal Marketing Association’s national conference.

Well, mission accomplished!

My fellow panelists Gina Rubel of Furia Rubel (Philadelphia), Heather Morse Geller of Greenberg Glusker Fields Claman & Machtinger (Los Angeles), and Megan McKeon of Katten Muchin Rosenman (Chicago) and I were ecstatic by the response to our presentation. (And, yes, I did launch things with a Shakespearean monologue – Duke Senior from As You Like It to be exact. My poor colleagues who endure my shenanigans …)

LexBlog posted this summary (here) of our presentation “Collaboration and coexistence among barristers and ‘baristas'” – including tweets from audience members (and panelists) summarizing key points.

Me with Gail, Josh, Laura, Lindsay, Nancy

Me with Gail, Josh, Laura, Lindsay, Nancy

Gina added “10 post-event tips to get the most out of conference attendance” here at her marvelous The PR Lawyer blog.

Heather offered a more existential take in “The spirit and energy that connects us all” at her fabulous Legal Watercooler here.

Just for fun, click here for Lindsay Griffiths‘ media montage of the great #lma15selfie experiment! Lindsay (International Lawyers Network) also wrote an excellent piece regarding the LMA General Counsel panel here at her blog Zen & the Art of Legal Marketing.

For you tweeters out there, be sure to follow Gail Lamarche (Henderson Franklin), Laura Toledo (Nilan Johnson Lewis; blog: The Legal Shakeup), and Lance Godard (Fisher & Phillips) … among a whole bunch of other wonderful people I’ve now left out. I should never start these lists …

How many marketers fit in an elevator?

How many marketers fit in an elevator?

I know this is a strange collection of content for my blog that usually focuses on movies and culture and rampant silliness, but I thought you might enjoy seeing a glimpse into my daily life. Many of you readers are social media mavens so this information may be helpful in a variety of ways.

(And don’t worry – the second installment in a few days will be all about the San Diego Zoo, Jimmy Kimmel Live, Hollywood, Disneyland, and the seals of La Jolla. I live to be a tacky tourist. You can get a photographic preview here.)

Finally, what follows is a piece I wrote for LMA about another conference panel “Control your online reputation and image,” presented by the talented duo of Nancy Myrland (Myrland Marketing) and Amy Deschodt (Weil). (Nancy’s blog the Myrland Marketing Minute can be found here.) Enjoy!

____________________________

Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy

At the 2015 LMA conference in San Diego, social media and public relations experts Nancy Myrland (Myrland Marketing & Social Media) and Amy Deschodt (Weil) confirmed this assertion but with a healthy dose of postmodern digital age caution.

Their session, titled “Control Your Online Reputation and Image,” offered attendees a strategic and tactical overview of how to navigate choppy PR waters in an era where Twitter, Facebook, YouTube, Tumblr, blogs, and other platforms can escalate media crises in a matter of minutes and seconds, not days and hours.

First and foremost, the panelists noted that if you don’t plan to initiate communication then you shouldn’t build social media into your communications strategies. Social media is at its most effective when it is used conversationally. To simply broadcast messages defeats its inherent power. Responding to and shaping commentary is key. Social media is dialogue.

Understanding this core assumption is vital to understanding how to respond in a crisis, let alone day-to-day brand management. According to Myrland and Deschodt, we live in a world that is increasingly accustomed to using, say, Twitter as an instantaneous means of offering complaint (or kudo).  Legal marketers, they say, disregard this cultural shift at their own peril.

The panelists offered a series of real-world examples (e.g. McDonald’s), wherein global companies found themselves in a quickly spiraling maelstrom of social media criticism. Controlling a PR nightmare is no longer about simply containing mainstream media but, arguably more crucial, tracking and responding to social media critique. What are your customers saying? How can and should you respond? When should you not respond and let a crisis run its course? These are all strategic questions that take on instantaneous tactical import. Myrland observed, “Do not ignore a bad situation that is brewing. Assess the risks and benefits, and plan your communication strategy accordingly,” with Deschodt adding, “Stay calm, distinguish what you can control, what you can only manage. Distinguish crisis versus drama.”

(Image tweeted by author from slide by Myrland)

(Image tweeted by author from slide by Myrland)

Whether in the digital realm or not, a media dust-up can erupt at any point. Some in the audience were agnostic that a law firm would be faced with the same vitriol that say a restaurant chain or bank might face.

Myrland was quick to point out that, whether via association with a client or due to the nature of a particular firm’s work, a firm could find itself with a PR target on its collective back. Deschodt added that when responding to a crisis be swift with thought, listen, and be factual. Never delete comments – the world is watching, and open and transparent dialogue is essential.

Myrland and Deschodt highly recommended hiring a seasoned social media manager who knows the ropes and that consulting the Bar on thorny issues is always advised. Build up a store of social capital (e.g. posts that add value, acknowledging and responding to commenters) before you “spend” it either for promotion or in a difficult situation, and follow your state’s social media ethical restrictions.

Social media may seem “fun” but it is not “frivolous.” It can provide incredible support to your brand recognition and to client engagement, and it can serve as a powerful tool in a crisis. However, always exercise restraint in what you solicit on social media. You may think you are opening a door, but you also are giving license to both positive and negative feedback. And if it’s something you would never say or do in person, you should not say or do it online either. As Myrland wryly observed of a culture prone to digital shaming, “Don’t pile on.  Just be nice.”

Keep Calm

Keep Calm (Image created by Myrland Marketing)

Also, there are a great number of tools out there for tracking, monitoring, and automation (e.g. HootSuite, Buffer, and the like).

The ability to monitor by key search terms (e.g. hashtag trending) is a huge advantage offered by something like HootSuite, both in monitoring the everyday impact of your branding efforts as well as chatter in the midst of a crisis.

Automation can be invaluable as well, but don’t let it detract from the need for interaction. Auto-posting content can quickly veer into blasting not conversing, so be mindful of that pitfall.

Finally, Myrland offered a handy social media rubric to follow, adding that it’s important to experiment with digital resources and to discover what works best for you and your firm. For Myrland, the seven stages of social media are as follows:

  • Preparation
  • Communication 1.0
  • Connection
  • Observation
  • Communication 2.0
  • Education
  • Collaboration (and then back to preparation)

Or, as Myrland succinctly offered, “You wouldn’t go into a conference and just start throwing business cards at people. Don’t do that online. As you might at a conference, research the people with whom you’d like to connect, offer an ice breaker, establish rapport, observe their reaction, communicate more, teach them about your firm or product, and then work together on something meaningful.”

But the best advice of all may have been when the panelists closed with the following recommendation: “Keep calm and call a legal marketer.”

____________________________

Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital) In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Book Review — Reel Roy Reviews, Vol. 2: Keep ’Em Coming

Roy Sexton (Reel Roy Reviews):

Thank you so much, Tom! I am honored … And I fear reading my book is going to get you arrested

Originally posted on Tom Joyce's chamber of the bizarre:

reel roy 2I’ve been reading movie reviews since I was a kid. Every Friday, I’d go for the reviews in the Philadelphia Inquirer’s weekend section before I hit the funnies. Even now, I’ve been known to guiltily flip past the front section of the paper to check out the movie reviews before going back to read about more weighty matters.

And Roy Sexton is the first movie reviewer to ever make me laugh out loud.

Not just once either. I made the mistake of bringing his latest book — “Reel Roy Reviews, Vol. 2: Keep ’Em Coming” — as reading material on Philadelphia’s PATCO High Speed Line. Spent the entire trip giggling like a stoner in study hall. I think I scared some people. It would be worth getting the book just for his side-splitting evisceration of “Transformers: Age of Extinction.”

Here’s the great thing about Sexton’s humor, though. Even when he’s…

View original 512 more words

Roy Sexton Likes My Book! Roy Sexton Likes My Book!

Roy Sexton (Reel Roy Reviews):

My pleasure, Tom! Thanks for the kind words!

Originally posted on Tom Joyce's chamber of the bizarre:

Freak FrontSo Roy Sexton was already one of my favorite reviewers. Seriously. I’d put the guy up there with Nathan Rabin and Roger Ebert. Then it turns out he liked my book, which pretty much made my day, week and month. See the review here. Check out more of his wonderful reviews while you’re at his site, “Reel Roy Reviews.” Hell, just go ahead and buy one or both of his books. And please bear with me, folks. I’m riding an endorphin rush here.

View original

Volume 2 is number 2 … right now on Amazon

Thanks, everyone! What an exciting Oscar Nomination Thursday for Reel Roy Reviews! Get your copy of the latest volume here.

 

IMG_1285

Thanks to Columbia City Post & Mail for coverage of Volume 2!

Thanks to the Columbia City Post and Mail for this coverage of the release of Reel Roy Reviews, Vol. 2: Keep ‘Em Coming – available now to order at Amazon: http://www.amazon.com/Reel-Roy-Reviews-Keep-Coming/dp/0692360433/ref=asap_bc?ie=UTF8

Post and Mail coverage of RRR2

Click to view larger version

 

Our 2015 Summer Season Awaits

Originally posted on The Penny Seats:

Screen Shot of 2015 Shows

This summer, our dream of Summer Repertory Theatre in the Park becomes a little bit more like reality.  Two shows in the park, running back-to-back throughout July and August.  First, the beloved and hilarious, The Complete Works of William Shakespeare (Abridged), and then, the beloved and hilariously named, Urinetown: The Musical(which won Tonys for its book and score)!  We’ll be at West Park from July 9th through August 15th, Thursday through Saturday nights at 7pm.  And as always, tickets to these professional shows will be only $10, due entirely to our donors’ generosity.  This year, we again owe great thanks to the Michigan Council for Arts and Cultural Affairs, administered here in AA by the Arts Alliance, for a mini grant to support our season.  See you at the park!
mcaca_logo_final

Arts Alliance Color Logo

View original

Legal News coverage: Law firm VP to publish second book of film and media critiques

Thanks to The Legal News for this coverage (click here for digital version) …

RRR2 Legal News Coverage 1 7 14

“Keep ’em coming!” is something Roy Sexton’s readers have said frequently over the past dozen months since the release of his first book of film reviews, Reel Roy Reviews: Keepin’ it Real.

000_0007Sexton, a resident of Saline/Ann Arbor, started out penning saucy missives about the latest Hollywood blockbusters at his blog www.reelroyreviews.com, but lately he has been writing more about theatrical productions, concerts, and other live musical performances, as well as conducting the occasional interview.

In his latest book Reel Roy Reviews, Vol. 2: Keep ‘Em Coming!, Roy reviews Sting’s new musical The Last Ship, offers musings on shows by Lady Gaga, Cher, Randy Newman, and Katy Perry; and has written one of the snarkiest pieces you will ever read about a Transformers film.

hindbaugh__me__edna__don_and_roy_0005Open Books Technical Editor Kelly Huddleston observes, “Honest, humorous, witty, delightfully snarky… Sexton’s approach to movie, concert, music, and theatre reviews rivals that of legendary Gene Siskel. If you loved the first volume, then you are sure to enjoy Volume 2: Keep ‘Em Coming.”

Fellow author Tom Joyce (The Freak Foundation Operative’s Report) adds, “The guy’s obviously a hardcore film geek, who’s seen a ton of movies and has a good sense of what makes a quality film. But there’s an element of populism to his approach that I see lacking in a lot of film reviewers. He understands that sometimes you’re just not in the mood for a transcendent redefinition of the cinematic art form. Sometimes you just want a fun night at the movies. In other words, he doesn’t review like a serious student of cinema, so much as a regular person who just happens to really like movies. And, since that description fits me and — I’d venture to say — the vast majority of movie viewers that makes his reviews enormously engaging.”

Legal News RRR 2 Banner

Reel Roy Reviews, Vol. 1: Keepin’ It Real was released on the Open Books (www.open-bks.com) imprint in February 2014, and this second volume is available for pre-order now (print edition and digital downloads distributing mid-January 2015). Both volumes will also be available on Amazon, iTunes, and Nook. The books can be found in Southeast Michigan at Dearborn’s Green Brain Comics and Ann Arbor’s Bookbound and Common Language book stores.

animals_and_us_0010In the second volume’s introduction, Sexton writes, “As my blog rolls into another year of entertainment, rife with comic book adaptations, sequels, Oscar bait, arena shows, and theatrical productions big and small, sometimes I wonder if I am choking the life right from this hobby of mine. Can you imagine if every time you saw a film that your OCD tendencies forced you to rush home, throw some quippy hoo-ha on the internet, and wait eagerly for 3.5 comments to appear? Ah, well, it’s still too much fun to stop now—anticipate Volume THREE Roy’s Movie Migraine shortly.”

Sexton, son of Don and Susie Sexton, grew up in Columbia City, Indiana. His mother (www.susieduncansexton.com) is also a published author, whose two essay collections Secrets of an Old Typewriter and More Secrets of an Old Typewriter, are published by Open Books.

Roy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He is currently participating in the Ann Arbor/Ypsilanti Chamber of Commerce’s yearlong Leadership A2Y program, and he is an active member of the Legal Marketing Association.

animals_and_us_0003Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. Sexton is Senior Vice President of Corporate Affairs for Trott Law, P.C., a Farmington Hills, Michigan-based real estate law firm.

Prior to joining Trott, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the Corporate Director of Strategic Communications and Planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system.

wedding_of_susie___don_0005Sexton has been an active participant in the local theatre scene for nearly twenty years, having appeared in a number of productions. Sexton most recently performed in The Penny Seats’ sold out run of the Tom Lehrer cabaret Tomfoolery at Conor O’Neill’s in Ann Arbor. Prior to that, Sexton had the lead role in Ann Arbor’s Penny Seats production of the Neil Simon/Cy Coleman/Carolyn Leigh musical Little Me, playing seven different characters. He is a co-founder of the theatre company. He was featured as Professor Callahan in Legally Blonde the Musical at Farmington Players, and he played Georg Nowack in She Loves Me with The Penny Seats. He has also appeared in Goodnight Desdemona (Good Morning Juliet), What Corbin Knew, Oklahoma!, The Pajama Game, Company, Bells are Ringing, Rags, Side by Side by Sondheim, The Taming of the Shrew, Fiddler on the Roof, The Fantasticks, The Merry Wives of Windsor, Ah, Wilderness!, God’s Country, The American Clock, As You Like It, Tartuffe, The Battle of Shallowford, Trout, and The Merchant of Venice. He is also an active cabaret performer.

Sexton comments, “Thanks to all those people out there who support with their time, their money, their attention popular art in all its varied forms. Now go see something fun and tell all your friends about it! That’s the best kind of reviewing in the world.”

2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 44,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 16 sold-out performances for that many people to see it.

Click here to see the complete report.

Just when you thought it was safe to go back in the bookstore … bam, the sequel!

RRR2 CoverJust when you thought it was safe to go back in the bookstore … bam, the sequel! Reel Roy Reviews, Volume 2 coming January 2015 – here’s the announcement from the publisher:

“Keep ‘em coming!” is something Roy Sexton’s fans have said frequently over the past dozen months since the release of his first book of film reviews, Reel Roy Reviews: Keepin’ It Real.

Roy started out penning saucy missives about the latest Hollywood blockbusters, but lately he has been writing more about theatrical productions, concerts, and other live musical performances, as well as conducting the occasional interview.

In his latest book Roy reviews Sting’s new musical The Last Ship, offers musings on shows by Lady Gaga, Cher, Randy Newman, and Katy Perry; and has written one of the snarkiest pieces you will ever read about a Transformers film!

RRR2 Headshotkid_stuff_0002Fellow author Tom Joyce writes, “The guy’s obviously a hardcore film geek, who’s seen a ton of movies and has a good sense of what makes a quality film. But there’s an element of populism to his approach that I see lacking in a lot of film reviewers. He understands that sometimes you’re just not in the mood for a transcendent redefinition of the cinematic art form. Sometimes you just want a fun night at the movies. In other words, he doesn’t review like a serious student of cinema, so much as a regular person who just happens to really like movies. And, since that description fits me and — I’d venture to say — the vast majority of movie viewers that makes his reviews enormously engaging.”

Lucy Jif for Banner

About the book: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/about-book.html

About the author: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/about-author.html

Pre-order: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/buy-book.html

 

 

 

And enjoy this video of my mother Susie Duncan Sexton and me on The Kevin Storm Show, discussing animal rights, theatre, culture, and more … and if you’ve ever wondered what radio people do while their on-air guests are talking, now you know! Definitely some unintentionally ironic comedy here …

The Penny Seats! 2015! Nothing BUT trouble!

Penny SeatsThis video is really adorable – and I can say that without any vanity (yet perhaps a little bit of pride) because, though I am a happy member of this intrepid troupe, I did not  have anything to do with the video’s artistic creation! (You will see some pics of me below though – ah, vanity!) Happy December!

_____________

Hi friends, this is our one big chance to raise funds for our 2015 Summer Season.  And this year, it’s twice as exciting as it’s ever been.  Why?  Watch here

Help us achieve our dream! 
Two shows, six whole weeks,
at West Park this Summer.

 

ElektraAfter five years of steady growth and our 2014 season ending with a tremendous sold-out run, we ask for your help as we achieve a long-awaited dream:  in Summer 2015, our fifth year at Ann Arbor’s West Park, The Penny Seats will present two full-scale, professional shows at the park, for nine performances each, over six weeks.

Tomfoolery

 

This will double our summer residency, and at last build us into the summer repertory company we set out to be. In five years we have enjoyed enthusiastic and growing support from the community.  We’re proud and excited, and we have many to thank.  Since day one, our funding model has been simple:

raise every season’s funds in advance, and don’t spend what you can’t raise.

What Corbin Knew

 

 

Goodnight DesdemonaWe rely on donations and grants for 100% of our season budget.  We don’t count on ticket sales, so we can keep prices very low.  We want to be the best theatrical value in town, delivering top-quality theatre at bargain prices.  That’s where you come in.

She Loves Me

Little MeOur goal is ambitious:  to achieve our dream this year, we need to pay two sets of royalties, two times the rent for West Park and rehearsal space, and, most importantly, we need the proper funds to pay the dedicated Michigan artists at the center of it all.  Can you help?

 

 

Helping out is easy, and it comes with some great perks, including 2 free tickets to all our shows for a $100 donation!  So please, this year, help us achieve what we set out to do.  Let’s give Ann Arbor a fabulous, top-quality summer theatre festival in the park. Donate today.  Thanks.

 

 

 

 

 

 

The Penny Seats are:

Staff:
Lauren London, President
Sean Murphy, Technical Director
J.P. Hitesman, Marketing Director

Board of Directors:
Bridget Bly, Treasurer
Matthew Cameron, Chair
Kelly Cameron
Victoria Gilbert
Zachary N. London, Secretary
Laura Sagolla, Vice Chair

All photos by Dawn Kaczmar 

__________________
Penny Seats
Copyright © 2014 The Penny Seats Theatre Company, All rights reserved.Our mailing address is:

The Penny Seats Theatre Company

2720 White Oak Dr.

Ann Arbor, MI 48103

Add us to your address book