San Diego, Part the First: #LMA15 (as in Legal Marketing Association!)

My fellow panelists

My fellow panelists

A week or so ago, I shared this wonderful coverage from my hometown and from The Legal News of an upcoming speaking engagement at the Legal Marketing Association’s national conference. Well, mission accomplished!

My fellow panelists Gina Rubel of Furia Rubel (Philadelphia), Heather Morse Geller of Greenberg Glusker Fields Claman & Machtinger (Los Angeles), and Megan McKeon of Katten Muchin Rosenman (Chicago) and I were ecstatic by the response to our presentation. (And, yes, I did launch things with a Shakespearean monologue – Duke Senior from As You Like It to be exact. My poor colleagues who endure my shenanigans …)

LexBlog posted this summary (here) of our presentation “Collaboration and coexistence among barristers and ‘baristas'” – including tweets from audience members (and panelists) summarizing key points.

Me with Gail, Josh, Laura, Lindsay, Nancy

Me with Gail, Josh, Laura, Lindsay, Nancy

Gina added “10 post-event tips to get the most out of conference attendance” here at her marvelous The PR Lawyer blog.

Heather offered a more existential take at her fabulous Legal Watercooler here in “The spirit and energy that connects us all.”

And just for fun, click here for Lindsay Griffiths‘ media montage of the great #lma15selfie experiment! Lindsay (International Lawyers Network) also wrote a great piece here at her blog Zen & the Art of Legal Marketing on the General Counsel panel.

For you tweeters out there, be sure to follow Gail Lamarche (Henderson Franklin), Laura Toledo (Nilan Johnson Lewis; blog: The Legal Shakeup), and Lance Godard (Fisher & Phillips) … among a whole bunch of other wonderful people I’ve now left out. I should never start these lists …

How many marketers fit in an elevator?

How many marketers fit in an elevator?

I know this is a strange collection of content for my blog that usually focuses on movies and culture and rampant silliness, but I thought you might enjoy seeing a glimpse into my daily life. And many of you readers are social media mavens so this information may be helpful in a variety of ways.

(And don’t worry – the second installment in a few days will be all about the San Diego Zoo, Jimmy Kimmel Live, Hollywood, Disneyland, and the seals of La Jolla. I live to be a tacky tourist. Get a photographic preview here.)

Finally, what follows is a piece I wrote for LMA about another conference panel “Control your online reputation and image,” presented by the talented duo of Nancy Myrland (Myrland Marketing) and Amy Deschodt (Weil). (Nancy’s blog the Myrland Marketing Minute can be found here.) Enjoy!

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Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

Nancy Myrland and Amy Deschodt (Photo tweeted by Cheryl Bame)

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy

At the 2015 LMA conference in San Diego, social media and public relations experts Nancy Myrland (Myrland Marketing & Social Media) and Amy Deschodt (Weil) confirmed this assertion but with a healthy dose of postmodern digital age caution.

Their session, titled “Control Your Online Reputation and Image,” offered attendees a strategic and tactical overview of how to navigate choppy PR waters in an era where Twitter, Facebook, YouTube, Tumblr, blogs, and other platforms can escalate media crises in a matter of minutes and seconds, not days and hours.

First and foremost, the panelists noted that if you don’t plan to initiate communication then you shouldn’t build social media into your communications strategies. Social media is at its most effective when it is used conversationally. To simply broadcast messages defeats its inherent power. Responding to and shaping commentary is key. Social media is dialogue.

Understanding this core assumption is vital to understanding how to respond in a crisis, let alone day-to-day brand management. According to Myrland and Deschodt, we live in a world that is increasingly accustomed to using, say, Twitter as an instantaneous means of offering complaint (or kudo).  Legal marketers, they say, disregard this cultural shift at their own peril.

The panelists offered a series of real-world examples (e.g. McDonald’s), wherein global companies found themselves in a quickly spiraling maelstrom of social media criticism. Controlling a PR nightmare is no longer about simply containing mainstream media but, arguably more crucial, tracking and responding to social media critique. What are your customers saying? How can and should you respond? When should you not respond and let a crisis run its course? These are all strategic questions that take on instantaneous tactical import. Myrland observed, “Do not ignore a bad situation that is brewing. Assess the risks and benefits, and plan your communication strategy accordingly,” with Deschodt adding, “Stay calm, distinguish what you can control, what you can only manage. Distinguish crisis versus drama.”

(Image tweeted by author from slide by Myrland)

(Image tweeted by author from slide by Myrland)

Whether in the digital realm or not, a media dust-up can erupt at any point. Some in the audience were agnostic that a law firm would be faced with the same vitriol that say a restaurant chain or bank might face. Myrland was quick to point out that, whether via association with a client or due to the nature of a particular firm’s work, a firm could find itself with a PR target on its collective back. Deschodt added that when responding to a crisis be swift with thought, listen, and be factual. Never delete comments – the world is watching, and open and transparent dialogue is essential.

Myrland and Deschodt highly recommended hiring a seasoned social media manager who knows the ropes and that consulting the Bar on thorny issues is always advised. Build up a store of social capital (e.g. posts that add value, acknowledging and responding to commenters) before you “spend” it either for promotion or in a difficult situation, and follow your state’s social media ethical restrictions.

Social media may seem “fun” but it is not “frivolous.” It can provide incredible support to your brand recognition and to client engagement, and it can serve as a powerful tool in a crisis. However, always exercise restraint in what you solicit on social media. You may think you are opening a door, but you also are giving license to both positive and negative feedback. And if it’s something you would never say or do in person, you should not say or do it online either. As Myrland wryly observed of a culture prone to digital shaming, “Don’t pile on.  Just be nice.”

Keep Calm

Keep Calm (Image created by Myrland Marketing)

Also, there are a great number of tools out there for tracking, monitoring, and automation (e.g. HootSuite, Buffer, and the like). The ability to monitor by key search terms (e.g. hashtag trending) is a huge advantage offered by something like HootSuite, both in monitoring the everyday impact of your branding efforts as well as chatter in the midst of a crisis. Automation can be invaluable as well, but don’t let it detract from the need for interaction. Auto-posting content can quickly veer into blasting not conversing, so be mindful of that pitfall.

Finally, Myrland offered a handy social media rubric to follow, adding that it’s important to experiment with digital resources and to discover what works best for you and your firm. For Myrland, the seven stages of social media are as follows:

  • Preparation
  • Communication 1.0
  • Connection
  • Observation
  • Communication 2.0
  • Education
  • Collaboration (and then back to preparation)

Or, as Myrland succinctly offered, “You wouldn’t go into a conference and just start throwing business cards at people. Don’t do that online. As you might at a conference, research the people with whom you’d like to connect, offer an ice breaker, establish rapport, observe their reaction, communicate more, teach them about your firm or product, and then work together on something meaningful.”

But the best advice of all may have been when the panelists closed with the following recommendation: “Keep calm and call a legal marketer.”

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“and i was so happy to be a part of it all” – April 26 author event at Ann Arbor’s Bookbound

Wonderful friends [Photo by Megan Blackshear]

Wonderful friends [Photo by Megan Blackshear]

With references to forgotten Broadway musicals and even more forgotten films (Buckaroo Banzai or Time Bandits, anyone?), analysis of my ongoing “war” with the Cher-army, many funny asides, boffo binge-book-buying by all in attendance, and a whole lot of zany fun, yesterday’s book signing/singing event was a hit!

With Peter Blackshear [Photo by Don Sexton]

Magic to do [Photo by Don Sexton]

Magic to do [Photo by Don Sexton]

Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.

[Image Source: Wikipedia]

Songs were sung: “Corner of the Sky” from Pippin, “Pure Imagination” from Willy Wonka and the Chocolate Factory, “Send in the Clowns” from A Little Night Music, “My Funny Valentine” from Pal Joey, and “This is the Life” from Golden Boy.

 

Film musings were read: both entries from the book on the beautiful black and white comic weepie Penny Serenade – one by my mom, author and columnist Susie Duncan Sexton and one by yours truly.

And we got to catch up with some wonderful, kind, supportive friends (photos here)…

[Photo by Megan Blackshear]

[Photo by Megan Blackshear]

With accompanist Rebecca Biber [Photo by Don Sexton]

With accompanist Rebecca Biber [Photo by Don Sexton]

John Mola, Susie and Don Sexton, Sean Murphy, Jim Lynch, Melynee Weber, Lauren M. London and the London kids, Angie Choe and Sean and kids, Matthew Theunick, Zaida Hernandez, Karen Southworth, Beth Kennedy, Jenna Jacota Anderson, Sarah Rauen, Marjorie and Patricia Lesko.

Thanks to Rebecca Biber for the wonderful accompaniment and witticisms. And thanks again to Bookbound and Peter Blackshear and Megan Andrews Blackshear (and Chester!) for hosting such a fun event.

[Thanks to BroadwayWorld for this coverage – click here to view.]

Signing actress Sarah Rauen's book [Photo by Megan Blackshear]

With actress Sarah Rauen [Photo by Megan Blackshear]

Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.

[Image Source: Wikipedia]

Here is Bookbound’s write-up:

“Bookbound (1729 Plymouth Road, Ann Arbor) hosted local community theater actor, blogger, and author Roy Sexton for an afternoon of laughs and music. He read from his new book of cheeky movie reviews, Reel Roy Reviews, and entertained with movie themes and show tunes with Rebecca Biber accompanying.”

Description: Film poster; Source: Wikipedia [linked]; Portion used: Film poster only; Low resolution? Sufficient resolution for illustration, but considerably lower resolution than original. Other information: Intellectual property by film studio. Non-free media use rationales: Non-free media use rationale - Article/review; Purpose of use: Used for purposes of critical commentary and illustration in an educational article about the film. The poster is used as the primary means of visual identification of this article topic. Replaceable? Protected by copyright, therefore a free use alternative won't exist.

[Image Source: Wikipedia]

Finally, what an honor and a privilege for us to be included in dear and talented and beautiful Beth Kennedy’s fantastic blog I Didn’t Have My Glasses On.

Here’s a quote: “there were so many sextons, so little time……and i was so happy to be a part of it all, and in awe of the heartfelt and mutual support shared by all.” We love you, Beth! Read the rest by clicking here.

ReelRoyReviews is officially launched, y’all! Time for me to collapse…

 

Celebratory dinner at vegetarian restaurant Seva

Celebratory dinner at vegetarian restaurant Seva

Reel Roy Reviews is now a book! Thanks to BroadwayWorld for this coverage – click here to view. In addition to online ordering at Amazon or from the publisher Open Books, the book currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan; by Green Brain Comics in Dearborn, Michigan; and by Memory Lane Gift Shop in Columbia City, Indiana. Bookbound, Common Language, and Memory Lane also have copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.

“Oh, what a night!” Reel Roy Reviews book launch event at Ann Arbor’s Common Language

Paula Rivera Kerr and Darin Kerr and John Mola

Paula Rivera Kerr and Darin Kerr and John Mola

Wow! What a night! I may be recovering from last night’s book launch at Common Language for weeks (which is going to be tough ’cause there is another fun event scheduled for April 26 at 3 pm at Bookbound in Ann Arbor – I may need to get in some power naps before then).

Event PosterEnjoy these photos from last night, courtesy of expert presenter and photographer John Mola. (You can view more pics here and here.)

Keith Orr

Keith Orr

 

 

 

 

 

 

 

 

 

 

 

Thanks to Keith Orr and Martin Contreras, owners of Common Language, for their generosity as our hosts for the evening. They are wonderful souls! Go now (right now!) to their store and buy lots of stuff. And meet their beautiful, happy, sweet canine rescue mascot Duke.

AudienceThanks to my guinea pigs … er … amazing readers who took part in presenting some of my wilder reviews. Yes, there were accents, cartoon voices, Mad Libs-esque games, saucy asides aplenty, laughter, editorializing, aural mimicry of John Barry’s hypnotically bizarro Black Hole score, and spot-on Xanadu roller boogie choreography.

Lyn Weber

Lyn Weber

 

 

 

After a lovely intro by Keith who had some very encouraging things to say about me being a reviewer who blends the personal and professional in a humorous and (more or less) kind-hearted way (I’m paraphrasing shamelessly!), the rogues gallery rundown of readers (who pretty much unraveled any good will achieved by Keith’s remarks) included the following folks …

Rachel Murphy

Rachel Murphy

 

 

 

Rachel Murphy with “Did you read the book first? Life of Pi“; Lyn Weber with “Never trust a movie with a colon in the title … The Mortal Instruments: City of Bones“; John Mola with “Whatever the hell that is supposed to mean … HBO’s Behind the Candelabra“; Rebecca Biber with “Twerking, tongue all a-twangle: Miley Cyrus’ Bangerz“; Nick Oliverio with “A psychedelic fever dream … for kids! Disney’s The Black Hole“; and Barbara Bruno with “Gene Kelly, sir, you owe us an apology: Xanadu.”

Nick Oliverio

Nick Oliverio

 

I love my talented friends, who made me feel so very special reading these crazy musings of mine. My mom once told me that Quentin Tarantino will show up at friends’ homes and make them listen to his scripts (in development), read aloud by the maestro himself. I totally get that now, as last night I realized (while listening intently, of course!) that I have a tendency to overuse the terms “heebie jeebies,” “balsa wood,” and “skeezy.” I’ll leave it to you to figure out where and how!

 

Thanks again to Keith and Martin for a fun night – they are now carrying copies of Reel Roy Reviews in the store as well as my mom’s Secrets of an Old Typewriter essay collections. (Read her latest Homeward Angle column here.)

And my deepest appreciation for the friends who participated and who attended.

Rebecca Biber

Rebecca Biber

Speaking of friends, while I’m in this giddily self-promotional haze, thanks to new friend Gina Furia Rubel for the following comments about the book. (Gina’s Twitter bio describes her as “CEO of FuriaRubel, a Legal Marketing, Web & Public Relations Agency; media source, speaker, blogger, & attorney who loves travel and photography” … all true! But she is also a warm, very witty, and delightful soul who loves animals and movies. My kind of person!)

 

Barbara Bruno

Barbara Bruno

 

 

 

Gina writes, “If you love movies, wit, snarky commentary and humor as much as me, you will love reading Roy Sexton‘s book, Reel Roy Reviews. Perhaps, Roy, you will solve the riddle of how the $10+ movie ticket and $8 popcorn entitles many of us to ‘armchair quarterbacking’ or answer why the movie Xanadu was ever filmed….”

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books

 

Reel Roy Reviews is now a book! Please check out this coverage from BroadwayWorld of upcoming book launch events. In addition to online ordering at Amazon or from the publisher Open Books, the book currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan; by Green Brain Comics in Dearborn, Michigan; and by Memory Lane Gift Shop in Columbia City, Indiana. Bookbound, Common Language, and Memory Lane also have copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.