12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.

Legal News coverage of #LMA15 presentation – and home again in #Indiana

Thanks to the Detroit Legal News for this coverage of my upcoming presentation – alongside Gina Rubel, Heather Morse, and Megan McKeon – at the national Legal Marketing Association conference.  You can find out more about LMA at legalmarketing.org – here’s a scan of the article and the full text follows …

(Congratulations also to my colleague Marcy Ford and her recognition here as a recipient of the inaugural “Career Mastered: Women’s Leadership in Action” award in Southeast Michigan!)

Marcy Ford and Roy Sexton April 2015 Detroit Legal News

IMG_1410Trott Law, a Farmington Hills-based real estate finance law firm, announced today that Senior Vice President of Corporate Affairs Roy Sexton has been selected to participate in a panel on legal marketing at the 2015 Legal Marketing Association (LMA) Annual Conference. The conference will take place on April 13-15 at the Hilton San Diego Bayfront in San Diego, California.

As the authority for legal marketing that brings together marketing and business development professionals from firms across the Unites States, LMA invited Sexton to sit on a four-person panel, titled “Collaboration and Coexistence among Barristers and ‘Baristas.’” Sexton and his fellow panelists will focus their discussion on practical advice on effectively communicating with lawyers, leveraging generational commonalities, delivering results that will build credibility and establishing a career network.

IMG_1395Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, he graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Currently, Sexton is an active participant in the Leadership Ann Arbor/Ypsilanti program.

Additionally, Sexton has been involved in a number of nonprofit boards and committees, including First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He recently published two books, Reel Roy Reviews, Volumes 1 & 2, collections of essays on film, theatre, and culture culled from his blog, reelroyreviews.com.

IMG_1403Prior to joining Trott Law, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. 

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IMG_1399And I had a great visit to Indiana this past weekend – yes, that Indiana (the one I famously excoriated in my last entry, which was reprinted in my mom’s “Old Type Writer” column here) – to spend time with parents and to celebrate my dad’s birthday and Easter and whatnot.

Well, we had a fabulous time, and the Easter Bunny brought me (via my thoughtful, clever parents) a beautifully custom-made “Reel Roy Reviews” sweatshirt.

We had some great meals out and about, catching up, at these various local eateries, with sweet Nancy Hartman, my high school classmate Cammie Simmons Casey, and Mad Men fan Steven Wegman.

Happy spring, everyone! Let’s hope for increased tolerance, acceptance, and love for all creatures … be they two-legged, four-legged, finned, feathered, insectoid, or reptilian.

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And a little hometown love from The Columbia City Post & Mail …

Roy Post and Mail LMA____________________________

Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Talk of the Town features Reel Roy Reviews, Vol. 2

Reel Roy Reviews, Volume 2

Reel Roy Reviews, Volume 2

Thanks to Jennifer Romano and Talk of the Town! Read here. Quote from yours truly: “As my blog rolls into another year of entertainment, rife with comic book adaptations, sequels, Oscar bait, arena shows, and theatrical productions big and small, sometimes I wonder if I am choking the life right from this hobby of mine. Can you imagine if every time you saw a film that your OCD tendencies forced you to rush home, throw some quippy hoo-ha on the internet, and wait eagerly for 3.5 comments to appear? Ah, well, it’s still too much fun to stop now—anticipate Volume THREE Roy’s Movie Migraine shortly.”

Roy and Susie waiting for the big show

Roy and Susie waiting for the big show

BONUS: Enjoy this fabulous new blog entry from my mom Susie Duncan Sexton – provocative and fun! Read “Got (almond) milk? Books, movies, politics, culture, and AGRIganda” by clicking here.

Excerpt: “Regarding BUT HAVE YOU READ THE BOOK jazz, my mother ALWAYS asked that question. Guess what? She very seldom had actually read the books herself; I preferred to write my book reports based on the more enjoyable movie versions!”

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Even though I am too old to be doing all these silly things

I am very lucky to have parents who continue to support and celebrate everything I do, even though I am too old to be doing all these silly things. My dad always makes a point to brag about me at his weekly Rotary meetings in Columbia City, Indiana, the small town in which I grew up and where my parents still reside. Below is a snapshot of the front page of the latest Rotary newsletter – you can see a mention of me and the latest book in the lower right corner. Thanks, Susie and Don – love you!

Axle Grease RRR2

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Volume 2 is number 2 … right now on Amazon

Thanks, everyone! What an exciting Oscar Nomination Thursday for Reel Roy Reviews! Get your copy of the latest volume here.

 

IMG_1285

Thanks to Columbia City Post & Mail for coverage of Volume 2!

Thanks to the Columbia City Post and Mail for this coverage of the release of Reel Roy Reviews, Vol. 2: Keep ‘Em Coming – available now to order at Amazon: http://www.amazon.com/Reel-Roy-Reviews-Keep-Coming/dp/0692360433/ref=asap_bc?ie=UTF8

Post and Mail coverage of RRR2

Click to view larger version

 

Volume 2 now available on Amazon – just ask my parents!

Reel Roy Reviews 2

Reel Roy Reviews 2

You can now purchase Reel Roy Reviews, Vol. 2: Keep ‘Em Coming!” on Amazon in whatever form you like (paperback, Kindle … well, that’s about it). Click here – please, click here – buy the d*mn thing. It’s good – I promise! :)

Wait … if you don’t believe me … just ask my parents. They are TOTALLY objective here …

Excellent – honest – fun – intelligent reviews! These reviews of current films and concerts are perfect pieces reflecting the state of entertainment and the amount of creativity, or lack of creativity, that is found in each endeavor. And unlike some reviewers who take themselves too seriously, Roy uses humor and good sense to make this book enjoyable and pure pleasure. Highly recommended. – Don Sexton

Night at the Museum

Night at the Museum

About time a genius emerged from our vast family tree…and here he is…brilliant, fair-minded, entertaining, and provocative. The other genius in our genealogy served as Harry Truman’s secretary…so it has indeed been awhile. Buy this book…volume II and enjoy the reverence for and keen judgment of the film industry…casts, characters, scripts, cinematography, special effects or lack of them, themes, and all delivered with authority and humor from an astute author and fun and witty critic! He is the best! Gene Siskel, move over!Susie Sexton

So, there you go! And if you can’t trust the parents of a shameless self-promoter like me, whom can you trust?

Legal News coverage: Law firm VP to publish second book of film and media critiques

Thanks to The Legal News for this coverage (click here for digital version) …

RRR2 Legal News Coverage 1 7 14

“Keep ’em coming!” is something Roy Sexton’s readers have said frequently over the past dozen months since the release of his first book of film reviews, Reel Roy Reviews: Keepin’ it Real.

000_0007Sexton, a resident of Saline/Ann Arbor, started out penning saucy missives about the latest Hollywood blockbusters at his blog www.reelroyreviews.com, but lately he has been writing more about theatrical productions, concerts, and other live musical performances, as well as conducting the occasional interview.

In his latest book Reel Roy Reviews, Vol. 2: Keep ‘Em Coming!, Roy reviews Sting’s new musical The Last Ship, offers musings on shows by Lady Gaga, Cher, Randy Newman, and Katy Perry; and has written one of the snarkiest pieces you will ever read about a Transformers film.

hindbaugh__me__edna__don_and_roy_0005Open Books Technical Editor Kelly Huddleston observes, “Honest, humorous, witty, delightfully snarky… Sexton’s approach to movie, concert, music, and theatre reviews rivals that of legendary Gene Siskel. If you loved the first volume, then you are sure to enjoy Volume 2: Keep ‘Em Coming.”

Fellow author Tom Joyce (The Freak Foundation Operative’s Report) adds, “The guy’s obviously a hardcore film geek, who’s seen a ton of movies and has a good sense of what makes a quality film. But there’s an element of populism to his approach that I see lacking in a lot of film reviewers. He understands that sometimes you’re just not in the mood for a transcendent redefinition of the cinematic art form. Sometimes you just want a fun night at the movies. In other words, he doesn’t review like a serious student of cinema, so much as a regular person who just happens to really like movies. And, since that description fits me and — I’d venture to say — the vast majority of movie viewers that makes his reviews enormously engaging.”

Legal News RRR 2 Banner

Reel Roy Reviews, Vol. 1: Keepin’ It Real was released on the Open Books (www.open-bks.com) imprint in February 2014, and this second volume is available for pre-order now (print edition and digital downloads distributing mid-January 2015). Both volumes will also be available on Amazon, iTunes, and Nook. The books can be found in Southeast Michigan at Dearborn’s Green Brain Comics and Ann Arbor’s Bookbound and Common Language book stores.

animals_and_us_0010In the second volume’s introduction, Sexton writes, “As my blog rolls into another year of entertainment, rife with comic book adaptations, sequels, Oscar bait, arena shows, and theatrical productions big and small, sometimes I wonder if I am choking the life right from this hobby of mine. Can you imagine if every time you saw a film that your OCD tendencies forced you to rush home, throw some quippy hoo-ha on the internet, and wait eagerly for 3.5 comments to appear? Ah, well, it’s still too much fun to stop now—anticipate Volume THREE Roy’s Movie Migraine shortly.”

Sexton, son of Don and Susie Sexton, grew up in Columbia City, Indiana. His mother (www.susieduncansexton.com) is also a published author, whose two essay collections Secrets of an Old Typewriter and More Secrets of an Old Typewriter, are published by Open Books.

Roy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He is currently participating in the Ann Arbor/Ypsilanti Chamber of Commerce’s yearlong Leadership A2Y program, and he is an active member of the Legal Marketing Association.

animals_and_us_0003Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. Sexton is Senior Vice President of Corporate Affairs for Trott Law, P.C., a Farmington Hills, Michigan-based real estate law firm.

Prior to joining Trott, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the Corporate Director of Strategic Communications and Planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system.

wedding_of_susie___don_0005Sexton has been an active participant in the local theatre scene for nearly twenty years, having appeared in a number of productions. Sexton most recently performed in The Penny Seats’ sold out run of the Tom Lehrer cabaret Tomfoolery at Conor O’Neill’s in Ann Arbor. Prior to that, Sexton had the lead role in Ann Arbor’s Penny Seats production of the Neil Simon/Cy Coleman/Carolyn Leigh musical Little Me, playing seven different characters. He is a co-founder of the theatre company. He was featured as Professor Callahan in Legally Blonde the Musical at Farmington Players, and he played Georg Nowack in She Loves Me with The Penny Seats. He has also appeared in Goodnight Desdemona (Good Morning Juliet), What Corbin Knew, Oklahoma!, The Pajama Game, Company, Bells are Ringing, Rags, Side by Side by Sondheim, The Taming of the Shrew, Fiddler on the Roof, The Fantasticks, The Merry Wives of Windsor, Ah, Wilderness!, God’s Country, The American Clock, As You Like It, Tartuffe, The Battle of Shallowford, Trout, and The Merchant of Venice. He is also an active cabaret performer.

Sexton comments, “Thanks to all those people out there who support with their time, their money, their attention popular art in all its varied forms. Now go see something fun and tell all your friends about it! That’s the best kind of reviewing in the world.”

Just when you thought it was safe to go back in the bookstore … bam, the sequel!

RRR2 CoverJust when you thought it was safe to go back in the bookstore … bam, the sequel! Reel Roy Reviews, Volume 2 coming January 2015 – here’s the announcement from the publisher:

“Keep ‘em coming!” is something Roy Sexton’s fans have said frequently over the past dozen months since the release of his first book of film reviews, Reel Roy Reviews: Keepin’ It Real.

Roy started out penning saucy missives about the latest Hollywood blockbusters, but lately he has been writing more about theatrical productions, concerts, and other live musical performances, as well as conducting the occasional interview.

In his latest book Roy reviews Sting’s new musical The Last Ship, offers musings on shows by Lady Gaga, Cher, Randy Newman, and Katy Perry; and has written one of the snarkiest pieces you will ever read about a Transformers film!

RRR2 Headshotkid_stuff_0002Fellow author Tom Joyce writes, “The guy’s obviously a hardcore film geek, who’s seen a ton of movies and has a good sense of what makes a quality film. But there’s an element of populism to his approach that I see lacking in a lot of film reviewers. He understands that sometimes you’re just not in the mood for a transcendent redefinition of the cinematic art form. Sometimes you just want a fun night at the movies. In other words, he doesn’t review like a serious student of cinema, so much as a regular person who just happens to really like movies. And, since that description fits me and — I’d venture to say — the vast majority of movie viewers that makes his reviews enormously engaging.”

Lucy Jif for Banner

About the book: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/about-book.html

About the author: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/about-author.html

Pre-order: http://www.open-bks.com/library/moderns/reel-roy-reviews-2/buy-book.html

 

 

 

And enjoy this video of my mother Susie Duncan Sexton and me on The Kevin Storm Show, discussing animal rights, theatre, culture, and more … and if you’ve ever wondered what radio people do while their on-air guests are talking, now you know! Definitely some unintentionally ironic comedy here …

The Penny Seats! 2015! Nothing BUT trouble!

Penny SeatsThis video is really adorable – and I can say that without any vanity (yet perhaps a little bit of pride) because, though I am a happy member of this intrepid troupe, I did not  have anything to do with the video’s artistic creation! (You will see some pics of me below though – ah, vanity!) Happy December!

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Hi friends, this is our one big chance to raise funds for our 2015 Summer Season.  And this year, it’s twice as exciting as it’s ever been.  Why?  Watch here

Help us achieve our dream! 
Two shows, six whole weeks,
at West Park this Summer.

 

ElektraAfter five years of steady growth and our 2014 season ending with a tremendous sold-out run, we ask for your help as we achieve a long-awaited dream:  in Summer 2015, our fifth year at Ann Arbor’s West Park, The Penny Seats will present two full-scale, professional shows at the park, for nine performances each, over six weeks.

Tomfoolery

 

This will double our summer residency, and at last build us into the summer repertory company we set out to be. In five years we have enjoyed enthusiastic and growing support from the community.  We’re proud and excited, and we have many to thank.  Since day one, our funding model has been simple:

raise every season’s funds in advance, and don’t spend what you can’t raise.

What Corbin Knew

 

 

Goodnight DesdemonaWe rely on donations and grants for 100% of our season budget.  We don’t count on ticket sales, so we can keep prices very low.  We want to be the best theatrical value in town, delivering top-quality theatre at bargain prices.  That’s where you come in.

She Loves Me

Little MeOur goal is ambitious:  to achieve our dream this year, we need to pay two sets of royalties, two times the rent for West Park and rehearsal space, and, most importantly, we need the proper funds to pay the dedicated Michigan artists at the center of it all.  Can you help?

 

 

Helping out is easy, and it comes with some great perks, including 2 free tickets to all our shows for a $100 donation!  So please, this year, help us achieve what we set out to do.  Let’s give Ann Arbor a fabulous, top-quality summer theatre festival in the park. Donate today.  Thanks.

 

 

 

 

 

 

The Penny Seats are:

Staff:
Lauren London, President
Sean Murphy, Technical Director
J.P. Hitesman, Marketing Director

Board of Directors:
Bridget Bly, Treasurer
Matthew Cameron, Chair
Kelly Cameron
Victoria Gilbert
Zachary N. London, Secretary
Laura Sagolla, Vice Chair

All photos by Dawn Kaczmar 

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Penny Seats
Copyright © 2014 The Penny Seats Theatre Company, All rights reserved.Our mailing address is:

The Penny Seats Theatre Company

2720 White Oak Dr.

Ann Arbor, MI 48103

Add us to your address book