I just returned from Austin, Texas where the annual Legal Marketing Conference was held. An amazing and eclectic city hosted an even more amazing and eclectic bunch of smart cookies, who shared their knowledge and insight freely, fiercely, graciously, profoundly.
If one could bottle the wit and wisdom in that hotel over the past three days, we could solve every world crisis, laughing and smiling every step of the way.
Yours truly was included in a number of session summaries posted by LexBlog (www.lxbn.com) throughout the event. You can check them out here …
- LMA Keynote – Deloitte CMO Diana O’Brien
- ROI: Measuring So You Can Better Manage
- Letting Lawyers Drive the Business Development Bus
- Building the Law Firm of the Future with Marketing at the Helm
- TEDTalk Case Study
- Goals/Metrics/Results – General Counsel Panel
- LMA16 Your Honor Awards Meets PechaKucha
- Experience Management: The Ultimate Intersection of Law Marketing and Technology
Above the Law covered the conference here, and wonderful colleague Heather Morse offered her ode to LMA here. Check out these conference tips from talented legal PR expert (and attorney herself) Gina Rubel. You can also sign up for our LMA Social Media Special Interest Group wrap-up webinar here.
Yes, there was no end of fun to be had as well, which you might detect from these photos (cheeky hats courtesy of Jonathan Fitzgarrald) …
(And, I promise … I’ll get back to movies soon.)
Join us Wednesday, April 20 for the Social Media SIG’s recap of the Annual Conference! (Registration Link)
As the influence of social and digital media continues to evolve and cross-over into all aspects of marketing the legal profession, legal marketers continue to become less generalized, and more focused on specific areas of expertise. These varying focuses and roles, result in differing approaches to the social and digital media in our profession. In other words, what a business development professional finds valuable about a digital media presentation, may differ from that of a marketing technologist. As such, the Legal Marketing Association Social Media SIG invites you to attend our LMA Annual Conference Recap Webinar involving in-house legal marketers from various areas of our profession to discuss their favorite digital and social media programs from this year’s conference. Discussion topics include key takeaways from our favorite sessions, general discussion of the hot topics you may have missed, and the impact of the 2016 LMA Annual Conference programming on our behavior as legal marketers.
- Discuss the main takeaways from a handful of social and digital media breakouts from the perspective of three types of in-house marketers
- Compare and contrast which of these presentations resonated with and provided value to our panel of in-house marketers
- Assess how the 2016 LMA Annual Conference will affect future behavior for our panel looking to implement what they learned practically within their firms
- Megan McKeon, Senior Business Development Manager, Katten Muchin Rosenman LLP
- Roy Sexton, Senior Vice President of Corporate Affairs, Trott Law, P.C.
- Jacqueline Madarang, Marketing Technology Manager, Bradley Arant Boult Cummings LLP
- Jessica Aries (moderator), Business Development Manager, Andrews Kurth LLP
Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.