Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

8 thoughts on “Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

      • I especially liked the talking about gifts. You reminded me of a professional organization I belong to that had provided monthly webinars for the past year that I’ve participated in and enjoyed. Lately though they’ve been mentioning a return to in-person meetings and I have reminded them that while a great opportunity to network, in-person isn’t convenient for everyone so I hope they will strike a balance and continue to have some online offerings.

      • Exactly right! People can’t assume we are all ready to rush out the door and attend things in person again. I had a conversation with a friend today and I said I want to be more selective about where I go and when I go. The old habits of just hopping in the car and going somewhere I think are far behind us. And I’m OK with that. Thanks for watching and for commenting

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