June 9: Technology-Driven Marketing Strategy is the Key to Success in a Post-Covid Market

** #UIAMidyear2021 Programme **
Technology Day (LexisNexis)
• Day 3 – Technology-Driven Marketing Strategy is the Key to Success in a Post-Covid Market
=> June 9, 6.00pm – 7.00pm CEST (12-1 pm ET)

Register: http://bit.ly/UIAMidyear21

Experts agree that it is important to maintain – or even increase – marketing investments during economic crises, but law firm marketing professionals must make some difficult choices about which specific tactics to prioritize. With precious dollars to spend and the internal pressure amped up to drive new business opportunities, marketers need to zero in on the types of initiatives that will move the needle in the short-term without neglecting long-term brand health. Learn how top legal marketing experts recovered from previous economic crises. We will also discuss how to apply these tactics for your firm, plus more tips, strategies, and statistics by top experts – and how they have reached success again, stronger than ever.

Speakers:
• Nadine Leighton, Head of Marketing, EMEA and APAC, LexisNexis
• Roy Sexton, Director of Marketing, Clark Hill Law, Detroit, MI, United States

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.