Looking forward to joining Todd Rengel and Joe Giovannoli for what is sure to be a robust and fun conversation. Thank you, Lynn Tellefsen Stehle and 9Sail, for including me!

Register here: https://hubs.ly/Q029Dv7V0

Description: More than ever before, law firms are relying on their marketing and business development leaders and teams to navigate the complexities of client development, new client acquisition, communications and reputation management.

Although business development and marketing teams may have more opportunity to impact a firm’s bottom line, their path to success is fraught with challenges that include internal resistance to adapt and the agility needed to anticipate and respond to a client’s needs. How then can marketing teams evolve to keep pace with the increasing demands made on them by their firms and clients? How can they continuously prioritize to focus on what matters most to help their firms, and thereby, their careers?

Join Roy E. Sexton, Director of Marketing at Clark Hill and President of the International Legal Marketing Association, and Todd Rengel, legal marketing technologist and President of Animus Rex, Inc. for a provocative and timely fireside chat moderated by Joe Giovannoli, Founder and CEO of 9Sail. Together they will explore and share their insights and predictions about the direction of legal marketing, and what it will take to succeed in the digital era. Join this important and timely conversation to listen, learn and share your thoughts.

This webinar is the latest in 9Sail’s Monthly Legal Marketing Webinar Series. 9Sail webinars unite industry experts and in-house law firm leaders to deliver insights to empower the implementation of strategies to accelerate growth.

This webinar is free to attend, but space is limited. Register Now! https://hubs.ly/Q029Dv7V0

Thanks, Ivan Ivanovitch and B. Riley Farber, for the opportunity to offer my perspective here …

Original post: https://www.linkedin.com/posts/brileyfarber_b-riley-farber-executive-search-partners-activity-7132798353058250752-3BxX

B. Riley Farber Executive Search partners with numerous professional services firms to assist with the growth strategy and plans.

We asked some of our partners and we are pleased to share their views on the future of marketing and the top skills that will be in demand in the next 5 years.

Roy Sexton, Director of Marketing at Clark Hill reminds marketers on the importance of messaging and the right strategy, “The intersection of messaging, data analysis, and digital marketing will remain absolutely key. First, you need to be able to articulate your value proposition and differentiation. Always. And forever. But you then need to understand the best channels for your services and maintain the right media mix, be that social, thought leadership, targeted campaigns, etc. And ultimately you need to be able to measure what you are doing and articulate clearly that you are having the proper reach and awareness. Too many marketers just start lobbing messaging without a proper strategy. You may as well light your money on fire in the parking lot.”