Thank you. Thank you very much. LMA Annual Conference 2022 – Las Vegas #LMA22

Thank you. Thank you very much. 🕺 🎲


🎲🎤 Ahem 🎤🎲 We need to interrupt your usual programming to share a special message from Legal Marketing Association President-Elect Roy Sexton on why you should consider joining him at #LMA22 in Las Vegas!

More info on LMA Annual Conference 2022: Stretch beyond. Together. here: https://lma22.legalmarketing.org/

Musings from the bleak midwinter … family, friends, memories, reflection, and writing. (Oh, and dogs, breakfast, novelty tees, heirloom quilts, and Jack Kirby.)

Musings from the bleak midwinter … I woke up here in Grey Gardens cranky – the pandemic and life’s obligations weighing me down. I know everyone is feeling it.

But then I saw these little footprints of Hudson’s in the snow which gave me some warmth and perspective. Life continues in beautiful ways.

John Doordashed some unhealthy but tasty and comforting breakfast treats, and I had some lovely NSFW check-ins from my adopted siblings (whether they like it or not) Blaine Fowler and Diane Hill.

I took a much-needed shower (why are we all so averse to bathing in pandemic?) and threw on my new 80sTees.com Mister Miracle shirt (thanks, Kevin Stecko!), which reminded me how much the escapism (pun intended) of comic books thrills me.

Jack Kirby created Mister Miracle (a cosmic Houdini) and the rest of DC Comics’ bonkers New Gods at the height of his most unfettered creativity. Kirby had jettisoned Stan Lee’s reportedly toxic self-promotion from his professional life and let his freak flag fly. This was after already gifting the world Captain America, the Fantastic Four, Black Panther, Thor, the X-Men, Hulk, Iron Man, and so many other incredible characters.

I found kinship in Kirby by inadvertent means. In the mid-80s, Kenner toys released arguably the greatest super hero figures ever with their SuperPowers line: a well-constructed, detailed (for that era), heady mix of characters both popular and obscure. I was gobsmacked when I saw Dr. Fate and Red Tornado hanging on the pegs alongside Superman and WonderWoman at our local KayBee.

But my favorites among all of the figures in the line were the New Gods – Darkseid, Steppenwolf, DeSaad, Kalibak, Orion, and, yes, Mister Miracle. They were day-glo Shakespearean – epic, fun, transfixing. It would be years later that I would learn the New Gods are suspected to have inspired (in part) my other geek love at the time (and still) Star Wars. (Also, an incredible Kenner toy line over which I obsessed.)

So, I put on this shirt, and thought what lessons can I take from King Kirby? How can I live my life as boldly and creatively? And maybe inspire others as he had inspired me?

One of the treasures my dad Don Sexton unearthed these past few months was a beautiful quilt my great grandmother Money had made. (At least I hope I have that right. My mother Susie Sexton is somewhere saying “I KNEW you weren’t listening to me!”)

After brainstorming a bit with dear friend Aaron Latham about the merits and downsides of framing it (ain’t no wall big enough for THAT!), it occurred to me to order one of those plexiglass display cases you find in jewelry stores and trade shows. Thank you, Shoppopdisplays, for coming to the rescue and delivering on Sundays!

I spent far too much time trying to figure out how to fold this damn thing, but I’m thrilled that it is safe and displayed now in our TV room.

That little moment of creative endeavor and honoring the past did my heart good. I’m no Jack Kirby, but this artistic activity – not to mention that quilt’s bold colors and beautiful lineage – will brighten my January/February days.

My crankiness has subsided, and that is all due to family, friends, memories, reflection, and writing (this right here if you made it this far). Food, shopping, and cute dogs help too!

Yes, I overshare, but social media and blogging for me are (as they were for my mom) the perfect combo of bulletin board, journal, and party that never ends. Thanks for being there. ❤️

Quick cuts … guest review by my dad Don Sexton of latest albums from Shemekia Copeland, Keb’ Mo’, and John Mellencamp

I’m forever sending albums and movies via Amazon to my dad Don Sexton. Some are winners. Some aren’t. (Harry Connick, Jr.’s gospel album … I’m looking at you.) Below is a lightly edited text I received today …

Enjoyed Shemekia Copeland/Keb’ Mo’/John Mellencamp this afternoon. All three artists are excellent and have a totally different take on our society today.

Copeland [Uncivil War] has wonderful uplifting songs – she dedicates the CD to Dr. John & John Prine which should reflect the tone/vibe of the music – with “Dirty Saint” about Dr. John.

Keb’ Mo’ [Good to be…] is more a love letter kinda thing – while surveying society in a positive way.

John Mellencamp [Strictly a One-Eyed Jack] reflects a guy born in Seymour, Indiana in 1951. Very dark and angry – but with a strong message about how fecked up our lives have become.

Ranked by entertainment/fun/pleasurable listening – Shemekia Copeland #1 – Keb’ Mo’ #2 – and John Mellencamp #3 – but John deserves a listen. Thanks❤️

Thank YOU! 🙌

Diary of a long short week: brilliant lawyers, nostalgic pillows, dreamy Chris Evans, and fond memories

Thank you, State Bar of Michigan and wonderful Mark Rossman, for inviting me to be a presenter at Thursday’s Business Law Symposium. Kudos to my Clark Hill colleagues Linda Watson and Jonathan Martone who hit it out of the park with their respective panels.

It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.

Thank you to my Clark Hill Marketing and Business Development colleague Stacey McIntyre who watched all six+ hours of the fantastic event and grabbed these images and to our Clark Hill social media maven Tommy Franz for this post.

It was also a treat seeing my buddies Nemeth Law, P.C.’s Terry Bonnette (a fellow Mosaic Youth Theatre of Detroit board member and Mosaic’s fab governance chair) and Butzel Long’s Jennifer Dukarski (my newfound digital dance party partner) do their incredible things during the Symposium as well.

Clark Hill’s LinkedIn post about the evening: https://www.linkedin.com/posts/clark-hill-law_member-linda-watson-member-jonathan-martone-activity-6890356835203842048-Kubg

Text: Clark Hill Member Linda Watson, Member Jonathan Martone, and Director of Marketing Roy Sexton each participated in different roundtables last night during the State Bar of Michigan Business Law Symposium.

Linda’s topic was “Mentorship – What is it and How Does it Happen?” Jonathan’s group presented “Law Firm Management in the Pandemic,” and Roy’s group discussed “Building Your Brand and Protecting It — Responding to a Four Alarm Fire.”

My Columbia City High School classmate Jennifer Krider is a helluva chef AND entrepreneur with a thriving (and darling) catering business/gift shop/soon-to-be empire: From My Side of the Kitchenhttps://www.frommysideofthekitchen.com.

It’s a family affair – daughters Mackie Sheets and Kaitlyn Morgan, mom Connie Gottschalk, sister-in-law (I hope I have that right) and another fellow classmate Marta Krider Pearce, Marta’s mom Jo Krider, and no doubt many I’m missing – all lend a hand. Proud of them all and what they’ve built. 🙌

(Fun fact: Connie and husband Joe, who were neighbors to my parents Susie and Don Sexton for years, were part owners of another very cute gift shop in Columbia City in the late 80s. Their exceptional handicrafts are still in my home and that of my parents. And clearly their entrepreneurial spirit lives on!)

I share all of this because family matters, and small towns can be magical places where creativity and commerce really bloom. AND I received this darling pillow in the mail Thursday from Jen and Co. It’s going to be a welcome reminder in our tv room that no matter where life takes you, your roots give you the foundation for success and fulfillment. ❤️

File under: #IHaveTheCoolestBoss … for a short week, this was a wild and woolly one with Friday taking the cake 🍰. So this birthday surprise from my boss, colleague, and friend Susan Ahern Friday was a welcome surprise indeed.

I’m sorry that she had to wage war with the Postal Service to get it here – even more challenging in these pandemic life days – but I’m grateful for the outcome. And I honestly enjoyed this extension of last month’s birthday fun!

This beautiful and brilliant Captain America 3D print – autographed by equally beautiful and brilliant Chris Evans (swoon! 🥰) no less – is the perfect addition to our pop culture crazy home. I love it!

But I especially love that I get the distinct privilege to work for and with such an incredible, kind, thoughtful human (and team) at such a wonderful firm as Clark Hill!

I don’t remember being this skinny. Or this young. Or this tan. Thank heavens dear friend Chris Marrone captured it on film! And then texted them to me on Saturday.

Chris is a putz who looks EXACTLY the same now as he did 22 years ago when these were taken. Our first and only cruise – Western Caribbean- and we had a blast! Chris has always been the resident vacation planner – we need him to plan another, when the world isn’t bonkers!

Hudson re-enacts this week.
We are pooped. So’s the beloved mummy.

Kudos to Beth Cuzzone and Jill Zwetchkenbaum on the publication through the ABA of “The Law Firm Client Service Interview Playbook” – with a blurb from yours truly

Thank you, Beth Cuzzone and Jill Zwetchkenbaum, for this lovely surprise in today’s mail! Congrats on the publication by the American Bar Association of your fabulous new book The Law Firm Client Service Interview Playbook: https://www.americanbar.org/products/inv/book/419389568/.

I’m beyond honored that my thoughts grace the back cover. Thank you for your leadership and incredible contributions to our community. 🙌

“We know that healthy and open conversation is key to life, let alone business. We know that attorneys promote that legal is a ‘relationship-driven business’ (particularly when we marketers try to suggest new approaches!). Yet, why are lawyers at best reticent and at worst recalcitrant around candid performance dialogue with their clients? How do we bridge this divide? Well, those of us in legal marketing and business development are in luck as Beth Cuzzone and Jill Zwetchkenbaum have written the perfect primer on how (and why) to conduct client interviews effectively, efficiently, engagingly. This book is substantive yet accessible, a breezy and inspiring read that is structured in such a way that both attorneys (small and large firm) and their support teams can find quick, actionable tips as well as a sustainable engagement strategy. I suspect this book will happily suffer much dog-earing, highlighting, and margin note-taking in its long shelf life.”

Glorious fairytales of hardship: Peacemaker; tick, tick…BOOM!; and Being the Ricardos

I spent this afternoon with John Cena. It was heaven. HBOMax’s Peacemaker is brilliant. A dash of Netflix’s Cobra Kai, a smidge of Fox’s Deadpool, some of Amazon’s The Boys, and even a little of HBO’s Watchmen. (That last reference comes full circle as Watchmen’s “The Comedian” was a riff on the original comic book “Peacemaker.”)

The show is bonkers, irreverent, subversive, and more than a bit poignant. Yes, Peacemaker is a study in male arrested development and will appeal to the naughty and vulgar 8th grader in all of us.

But Cena also conveys a tragic sadness amidst the rampant silliness, a beefy Willy Loman in spandex. And the smart ensemble trapped in an unceasing series of Rube Goldberg-esque dead-ends owes as much to The Iceman Cometh as it does to the X-Men.

See? Not all of my references are comic book-oriented.

Danielle Brooks as a comically green field agent (who might not be as inept as she telegraphs), Jennifer Holland as her more seasoned (read: wryly, candidly cynical) colleague, and Freddie Stroma as adorably homicidal and overeager wannabe sidekick Adrian Chase (aka “Vigilante”) are standouts.

Showrunner James Gunn takes the merry melody he began in last year’s The Suicide Squad and turns it into a symphony. Whereas that film occasionally was mired in its own fan service, Peacemaker builds upon its predecessor’s promise and avails itself of the expanded real estate serial television provides to develop its characters without sacrificing any gee whiz puerile shenanigans.

And watching The Suicide Squad is not a prerequisite. There is a brief recap in the first episode, and, in many ways, Peacemaker is the far stronger production. I almost wish I HADN’T seen The Suicide Squad first (which nonetheless I did enjoy).

Even if you loathe superheroes – or ESPECIALLY if you do – you’ll find it endlessly entertaining.

A week or so ago, I caught up with Netflix’s tick, tick…BOOM! and Amazon’s Being the Ricardos, which also could be dubbed the “late bloomers double feature” (not just because I saw them well after their respective premieres). Both films explore the challenging intersection of art and commerce, a limbo often riddled with casualties who *just* haven’t quite made it yet but keep hitting that show biz gaming table for one last hopeful spin.

tick, tick…BOOM! is the autobiographical musical by the late Jonathan Larson, Pulitzer Prize-winner for Rent. Detailing his 30th year of living, the piece reads like a Gen X bohemian Company with its protagonist bouncing from well-meaning friend to less-well-meaning friend on a journey to find himself and a backer for his long-gestating musical (no, not Rent … yet).

Director Lin Manuel-Miranda displays a sure hand with the material, fueled no doubt both by love and respect for his contemporary Larson but also from his own career’s stops and starts.

The film is a glorious fairytale of hardship, and its leading man Andrew Garfield (always a marvel) turns in a career best performance, deftly walking a high wire of being inspiring, endearing, maddening, and self-serving. Oh, and he sings (gorgeously), plays the piano, and (sort of) dances, all while painting one of the clearest-eyed portrayals of the white hot isolation of a creative spirit I’ve ever seen.

Supporting players Alexandra Shipp, Robin de Jesus, Vanessa Hudgens, Joshua Henry, MJ Rodriguez, Judith Light, and Bradley Whitford (as Stephen Sondheim no less!) are all stellar, sharply capturing the earnest if ephemeral nature of relationships in the theatre community. There are Broadway cameos aplenty, and I won’t spoil the fun, but I will give shout outs to Laura Benanti (always a comic delight) and Judy Kuhn who are positively larcenous in their all-too-brief respective scenes.

Comparably, Being the Ricardos is shaped by the endless, thankless years performers toil in an effort to “make it.” While the film focuses on Lucille Ball and Desi Arnaz at the peak of I Love Lucy’s fame, we learn, through flashbacks and writer/director Aaron Sorkin’s signature rat-a-tat dialogue, the steep challenges through which this legendary couple powered to achieve blockbuster success relatively late in their respective careers.

The film clarifies without belaboring that Lucy and Desi’s success came with a steep price. Years of working in obscurity created hairline fractures that would eventually blossom into infidelity, but throughout they remained a united front in art and business.

Notably, while Kidman doesn’t look one whit like Ball, she does nail Lucy’s husky smoker’s voice and overall demeanor. We leave the film with incredible admiration for Lucille Ball as an entrepreneur who transformed the industry, as a comic visionary with an artiste’s obsession for detail, and as a social progressive who beautifully didn’t give a damn for mid-century social norms.

Kidman and luminous Javier Bardem (as Desi) conduct an acting master class in how to portray beloved historical figures, channeling their essences, while making them uniquely their own. Consequently, they land a timely and timeless message of living in one’s moment.

They are aided and abetted by JK Simmons and Nina Arianda as William Frawley and Vivian Vance respectively. Despite Arianda being saddled with an unfortunate body shaming subplot, both Arianda and Simmons sparkle brilliantly as showbiz workhorses who simultaneously value and resent their “second banana” success.

And, for those who geek out over sumptuous scenic and costume design, there is lush Eisenhower-era eye candy aplenty, with one postcard-perfect image after another of Hollywood’s (and television’s) golden age.

The film’s politics get slippy at times. Sorkin seems intent on force-fitting a modern liberal’s gaze onto Lucy and Desi’s history, but tricky details like Richard Nixon exonerating Lucy from her communist party past get in the way. Be that as it may, the performances transcend any pedantry to detail lives fully lived in service to art and cultural progress.

“Whatever I can do to spread the word.” Ronald McDonald House Charities Ann Arbor board member spotlight … #KeepingFamiliesClose

Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose

Original post: https://www.facebook.com/RMHCAnnArbor/photos/a.115264581827478/5919021801451698/?type=3

“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.

“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’

“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”

Photo by Scott Lawrence / Headshots by Scott Lawrence

Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt

Event description:Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”

Roy Sexton Is Appointed as President-Elect to the 2022 LMA Board of Directors

Poster / photo by Megan McKeon

CHICAGO, December 22, 2021 — The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has been appointed President-Elect to the 2022 LMA Board of Directors. His appointment becomes effective January 1, 2022.


Sexton is the director of marketing at Clark Hill, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning.

He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.


“I am honored to serve on the 2022 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” said Sexton. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”


“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Holland. “LMA would not be the strong organization it is today without the stewardship and dedication of its volunteer leaders. It is my honor to be able to work alongside the 2022 LMA Board of Directors in shaping the future of LMA.”

Original release: https://f.hubspotusercontent10.net/hubfs/457112/2022%20Board%20Press%20Releases/Roy%20Sexton%20Press%20Release.pdf

News post: https://www.clarkhill.com/news-events/news/roy-sexton-is-appointed-as-president-elect-to-the-2022-lma-board-of-directors/

Photo by Scott Lawrence

ABOUT THE LEGAL MARKETING ASSOCIATION


Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from

other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit http://www.legalmarketing.org.

Photo by Scott Lawrence

Delightful Maxwell Goss hosts yours truly on The Litigation War Room Podcast

LISTEN: https://lnkd.in/eaBmp5cb … Thank you, Rossman, P.C.! “Today’s Speaker Spotlight, brought to you by Honigman LLP, is on Clark Hill Director of Marketing Roy Sexton who will be presenting on ‘Building Your Brand and Protecting It — Responding to a Four Alarm Fire’ at the 4th Annual State Bar of Michigan Business Law Symposium on January 20th. Listen to Roy speak with Maxwell Goss at the end of Episode 13 (34:08) of The Litigation War Room Podcast: https://lnkd.in/eaBmp5cb.” Thank you, Max!

Original post: https://www.linkedin.com/posts/rossmanpc_todays-speaker-spotlight-brought-to-you-activity-6882373002562994176-bL1L

Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Thank you, National Law Review, for having me as a guest on your podcast … PLUS gratitude for birthday love

Thank you, National Law Review and Jennifer Schaller and Rachel Popa, for including me as a guest on your excellent podcast. And to Jennifer for these incredibly kind words captured here. Deeply honored – what a lovely birthday present for this episode to launch today: https://www.natlawreview.com/article/hiring-and-marketing-legal-industry-roy-sexton-clark-hill-law-and-legal-marketing

Episode description: “Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill’s recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.”

Thank you, wonderful Lauren Hoffmann of Lexicon, for the fab swag and the lovely note. I feel the same about you! So grateful the podcast gods – and dynamite Randy Schorfheide – brought us together. I had a ball with you and terrific Brad Paubel guesting on your show in March (https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding/) and May (https://lexiconservices.com/resources/being-anti-social-law-firms-need-to-be-more-outgoing-and-consider-social-media-the-lexfactor/). And I guess there are plans for more 😉… muah ha ha ha!! Love you, friend ❤️

Thank you all for the birthday love. I made a failed attempt to try to go through and like or comment on all of the Facebook posts, but Facebook is being stubborn and I think about 100 of them are lost to the ether. Given that part of my mantra was to unplug and chill out, I hope you will forgive me.

Thank you to everyone who supported my fundraiser for Ronald McDonald House Charities Ann Arbor: https://www.facebook.com/donate/674960266804808/?fundraiser_source=external_url. We’ve raised over $3000 already! ($2500+ on Facebook and a $500 check dropped off at the house). You all take my breath away. Bless your hearts!

I had a wonderfully relaxing day with John and my dad Don and Hudson. I was suitably spoiled by John with an avalanche of superhero-themed gifts, a CD player for my car (yes, I’m a dinosaur), and a much-needed desk chair (after nearly two pandemic years of sitting in an antique straight back kitchen chair 🤣). My dad had this great T-shirt made up for me and brought this scrumptious cake as well as some beautiful family heirlooms I’ve been nagging him about. Dear Rob Kates surprised me with this rare Cyndi Lauper disc he knew I was coveting (and treats for Hudson!). And Megan McKeon and Susan Ahern continue to ply me with liquor with a very thoughtful Caskers gift card. 🍸

We kicked back in our movie room watching Tick Tick BOOM (glorious!!) and listening to my dad’s new Christmas gift jazz CDs. (There we are with CDs again!) More than a few gin-and-tonics were imbibed, and then John chauffeured us to Seva Ann Arbor and treated us to a quiet, lovely dinner. Thanks to the staff there for the surprise tiramisu. Seva has become our “Cheers” in pandemic, a welcome haven for which we will be ever grateful.

This year has been a LOT. But today was just what the doctor ordered. Feeling deeply calm and content right now. Love you.