I've been posting my movie musings on Facebook for a few years now, much to the chagrin of true arbiters of taste. I tend to go see whatever film has been most obnoxiously hyped, marketed, and oversold in any given week...art films? Bah! Won't find too many of those discussed here.
And every once in awhile, I may review a TV show, record album, theatrical production, or book (yeah, probably not too many of those)...and I may use this blog for some shameless self-promotion. Just a fair warning! Enjoy! Speaking of which - I now have a book! Order it here: http://www.amazon.com/Reel-Reviews-Keepin-Real-Volume/dp/0615964907/ref=zg_bs_4494_15.
Also, you can read my mom’s work at www.susieduncansexton.com and check out my theatre group at www.pennyseats.org
Thank you, Pass The Time Players and Debbie DeCeco Lannen, for letting me play a benevolent wizard in quarantine! If anyone’s ever desired to see me do Zoom-enabled children’s theatre, here’s your chance! It’s a sweet little story, and an unlikely parable for these fraught times in which we are currently living. A little bit of kindness is magic and can overcome the worst bullies in our midst.
The Witch and the Wizard! Narrator: Debbie Lannen Atlas: Roy Sexton Magnus: Michael Micheletti Dante: Joe Lannen
“Our better angels.” Been thinking this morning about why and how Joe Biden‘s speech last night resonated as much as it did.
Personally, he reminded me a lot of my late, beloved grandfather Roy Duncan for whom I was named and of my mother Susie Sexton who has been such a guiding light and motivating force in my life to be good, to do good, to be ever in the moment, and to abhor bullies. Much like they, Joe has also lived through a lot of pain and a lot of disappointment and more than a few closed doors.
You see it in his eyes, which are etched with heartache yet still glint with awe and a bit of good-natured mischief. You hear it in his voice, which is earnest, forceful, and unadorned. You sense it in his words and the way he collects his thoughts, which are direct, thoughtful, broad, and inclusive. You see it in the labor he is bringing to the speech itself, energized to say what he feels deep in his bones and perhaps a bit uncertain of how a mercurial audience may be receiving his intent.
I admit I cried happy tears – more than a few – listening to him last night. And I woke up with hope and excitement for the future for the first time in what feels like a long while. To me, at least, it was a speech for the ages. Apolitical, genuine, fiery, yet gracious. A little boy from Scranton was clearly honored to have made it through the gauntlet, to have his voice validated, and to reach the pinnacle of a long and difficult life. We all can take inspiration from that.
Meet Roy Sexton — Roy and his husband, John Mola are two of the most multi-talented, community-minded, and kindest professionals I have ever met!
Roy is the Director of Marketing at Clark Hill Law, a 650-attorney #lawfirm with 25 offices across the US, Mexico, and Europe. He also serves as a board member for the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International.
Roy is a non-stop giver who regularly uses his social media platforms and reach to raise awareness and money for the various charities and causes he supports.
He holds a degree in Theatre from Wabash College, a Master’s Degree in Theatre from The Ohio State University, and an MBA from University of Michigan-Flint. Roy continues to entertain audiences with his acting and singing, and applies those skills as an emcee for various charity events across the Midwest.
Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.
“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”
This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …
Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!
Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.
Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.
Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.
Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!
5 days of crucial content 1 excellent keynote speaker named Baratunde Thurston 1 new hashtag #LMACitizen inspired by #HowToCitizen 140+ speakers 40+ interactive live sessions 3+ hours of 1:1 attendee networking sessions 5 engaging virtual social events 17 countries and 43 states represented 45+ sponsoring organizations 1200+ legal marketing professionals 10 costume changes (MY contribution 🤣) Too many “skills” to count
LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!
Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).
This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.
Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!
The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.
Thanks, Melanie Kirkland Trudeau and Jaffe, for the opportunity! And I’m beyond flattered by their description of me. Not remotely true! But I’ll take it! 🤣
“Find out more about the launch of #LinkedIn Stories. Melanie Trudeau explains how professional services firms can use this new feature to showcase their creativity and build brand awareness. As an added bonus, social media genius [wait?! what?!] Roy Sexton shares his thoughts on how Stories will be a positive disruption in the legal industry and advises everyone to ‘lean into the visual.’”
Stories provide a way for professionals to shape their social media images in a clever and authentic way, positioning themselves as approachable and relatable to people who might otherwise think of them as distant and inaccessible.
Scanning my LinkedIn feed for marketing professionals using Stories, I quickly realized that the adoption level is still somewhat limited. In true form, though, legal marketing guru Roy Sexton has already started sharing Stories. I asked for his thoughts about where Stories will take us.
It is interesting how these different platforms borrow concepts from one another. I do think we will be in a bit of a trial-and-error phase with how Stories are used on LinkedIn. That said, I predict they will be as positively disruptive here as they have been on other platforms. Currently, I am using it to drive people to content I have pinned to my profile. I think the ability to include images, and particularly video, will be powerful. The cut and paste doesn’t work at all, which is frustrating. And there’s no way to include links in the Story. That said, I would encourage people — as I do in all things social media — not to be afraid to experiment and benchmark what other people are doing that you like. I would lean into the visual, and if you can pull an image or a screen grab from an article and direct people to the content, use it as a form of advertisement for material you want people to see.
A key point here is the visual component of Stories. Images and videos are the foundation of a good Story, so get ready to use your phone camera in unique ways.
Enjoy this fun chat with my buddies Jon, Kristen, Gia, Rob, Renee, Jennifer as we discuss all of the amazing things in store for next week’s Legal Marketing Association – LMA International annual conference. There are also rich conversations about the importance of diversity and inclusion, a renewed focus on mental health and resilience, the challenges of managing workflow and engagement in pandemic, and the details of our fantastic talent show. I also may stumble through #StevieWonder’s classic “As.” Also, shout outs in the show to Sheenika Shah Gandhi, Jill Mason Huse, Brook Weeks Redmond, Jasmine C. Trillos-Decarie, and … The Ohio State University. Go Bucks!
Episode description: “Are you ready for #LMA20? On Wednesday, October 14th, Legal Marketing Coffee Talk brings you a very special episode. Hosted by the Conference Co-Chairs Kristen Bateman Leis, Chief Marketing and Business Development Officer at Parker Poe Adams & Bernstein LLP & Jonathan Mattson, Chief Marketing and Business Development Officer Stinson LLP. They are joined by Gia Altreche, Director of Business Development & Marketing, Newmeyer Dillion; Renee Branson Founder | Principal Consultant, RB Consulting: Resilience. Bounty; Jennifer A. Manton, Chief Marketing & Business Development Officer, Kramer Levin Naftalis & Frankel LLP; & Roy Sexton, Clark Hill, Director of Marketing, who will all tell you about what they are presenting at this year’s conference.”
Hey, Legal Marketing Association – LMA International! Show us your talent! Otherwise you will be subjected to an hour of me singing things like this … to various #StarWars characters. And nobody wants that! First prize is free registration to next year’s annual conference!
Introducing LMA’s Got Skills – taking place on Tuesday, October 20th at 7:30pm (EDT) – which will shine a spotlight on the dynamic talent within our community. With a complimentary registration for the 2021 Annual Conference as the Grand Prize, we can’t wait to see your talents on the #LMA20 main stage! If you’re attending and want to share your skills, submit your entry before October 14, 2020.
In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.
Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.
“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton
We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.
Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!
He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.
Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!
Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:
I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!
My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵