“Adversaries in commerce” – Joy and The Big Short

"Joyfilmposter" by Source (WP:NFCC#4). Licensed under Fair use via Wikipedia - https://en.wikipedia.org/wiki/File:Joyfilmposter.jpg#/media/File:Joyfilmposter.jpg

[Image Source: Wikipedia]

“Adversaries in commerce” is a phrase as recurrent in David O. Russell’s latest opus Joy as the falling snow from the film’s advertising materials (posters, trailers, promotional clips – see, left, over there?). The film, which offers an allegorically fictionalized take on the biography of “Miracle Mop” inventor and QVC/Home Shopping Network luminary Joy Mangano, wears a comfortable Dickensian/It’s a Wonderful Life vibe, subtly marrying the holiday-centric themes of merchandise-obsessed America, familial love as rampant dysfunction, and the ebb and flow of seasonally-induced introspection.

Joy details the trials and tribulations of its titular hero, a person with an agile and inventive mind, finding herself stymied by a motley assemblage of “adversaries” (and allies) in “commerce,” many of whom arrive in the guise of earnest or envious (or both) family members. Joy sees commercial opportunities in the mundane – a reflective, choke-free flea-collar here, a hands-free mop there – but the patriarchal world she inhabits marginalizes her gifts while simultaneously pirating her ingenuity. Tale as old as time …

Jennifer Lawrence, joining Russell for their third collaboration after her Oscar win in his Silver Linings Playbook and her nomination for his American Hustle, is utterly transfixing in her most believable turn to date. The film’s and Lawrence’s chief gift is how normal all the abnormal seems; Lawrence (and, by extension, the audience) lives Joy’s life, finding laughter and poignancy and tears where all of us find those things:  family gatherings, business meetings, arguments with spouses, reading a story to our children, trying to convince a stranger to take a chance on an idea.

Some may (and will) argue with me, but this is the most feminist set of cinematic ideas to come down the pike in a while. Yes, Joy is inventing a mop, a symbol to some of domestic oppression, but, in the act of transforming its utility, she reclaims this symbol as her own. Her journey to get her thoughtfully designed functionality in the hands of other like-minded consumers becomes a hero’s quest, tilting at male-dominated windmills of finance, retail, media, manufacturing, and legal contracts. It’s not a showy role. Her turns in Silver Linings or American Hustle gave her many more cracked P.O.V. tics with which to play, but, in this film, Lawrence is all the better for Joy’s absence of quirk.

The surety with which Joy moves through life can seem nebulous at times. We are introduced to her as a little girl who empirically states that “I don’t need a prince.” That is the constant in her life, but she isn’t a volatile trail blazer either. She is a Valedictorian with a caretaker’s spirit, leveraging the strength (and madness) of the family and friends and opposition around her, quietly and calmly observing the world as it is and periodically dashing forth to change how it could be. It’s a masterful, nuanced performance.

Lawrence is aided and abetted by what is quickly becoming Russell’s version of Orson Welles’ Mercury Players, a stellar repertory supporting cast that includes Russell vets Robert DeNiro as Joy’s time-warped fiend of a father, Bradley Cooper as a slick television producer with a heart of gold, and Elisabeth Rohm as Joy’s meddlesome sibling rival, alongside newcomers Virginia Madsen as Joy’s sparkling kook of a soap opera obsessed mom, Diane Ladd as Joy’s fairy godmother/grandmother, Isabella Rossellini as DeNiro’s moneyed girlfriend and Joy’s snake-skinned benefactor, Dascha Polanco as Joy’s steadfast pal and confidante, and Edgar Ramirez as Joy’s charming ex-husband and trusted consigliere. Susan Lucci and Donna Mills even pop up in a couple of brilliantly gaga cameos.

My husband John says that his test of a good film is if it “takes him somewhere” and makes him feel as if he is there in that place and time, living the moments with the characters onscreen. I mentioned this to my parents as we were leaving the theatre, and we all agreed that, by that criteria, this is a perfect film.

"The Big Short teaser poster" by Source (WP:NFCC#4). Licensed under Fair use via Wikipedia - https://en.wikipedia.org/wiki/File:The_Big_Short_teaser_poster.jpg#/media/File:The_Big_Short_teaser_poster.jpg

[Image Source: Wikipedia]

Alas, we were less enamored of Joy‘s Christmas 2015 box office “adversary in commerce” The Big Short, equally an ensemble piece packed with star power but falling far short (pun intended) of Joy‘s exquisite music box pathos. The Big Short, directed by Adam McKay (Anchorman, Talladega Nights) from the book by Michael Lewis, fancies itself a bold hybrid of Ocean’s Eleven‘s ring-a-ding boy band swagger and Michael Moore’s progressively incendiary documentarian instincts.

Unfortunately, it’s neither. Jennifer Lawrence has more swagger in one confrontation with some misogynistic QVC middle managers, than Christian Bale, Steve Carell, Ryan Gosling, Brad Pitt, Finn Wittrock, or John Magaro manage collectively against monolithic Wall Street through the entirety of The Big Short. (Hamish Linklater, Rafe Spall, and Jeremy Strong as Carell’s bullpen of hedge-fund managing second bananas do have some firecracker moments, but they are few and far between.) Melissa Leo puts in a sharp appearance as a ratings agency employee who happily, if improbably, exposes the game afoot when even the guardians at the gate will play for pay.

The film attempts to explicate for us common folk the ins and outs of the housing market collapse in 2008. McKay has been on record as saying this is the most important story of our time and that his film will make crystal clear the who, what, how, and why so that any audience member will understand what transpired. Wrong.

McKay, alongside co-screenwriter Charles Randolph, has given us Wolf of Wall Street-lite, with a mess of characters messily drawn, offering the sketchiest of backgrounds. Hey, Christian Bale’s former MD Michael Burry is a financial savant. Know why? ‘Cause he wears no shoes and plays the air drums while listening to death metal in his rent-by-the-hour office. Oh, Steve Carell’s Mark Baum lost a brother to suicide so he’s all angst-ridden now, wanting to topple the very financial system that still provides his daily income … so he’s noble, but broken. Get it? Brad Pitt’s Ben Rickert gave up this seedy Wall Street live for the noble world of organic gardening – see, he’s going to make something … from the earth. And on and on.

Each character shows up like they are going to enter the road race from It’s a Mad, Mad, Mad, Mad World without any of the wit, the charm, or, heaven help us, the plot.

McKay does little to ground us in why we should care about any of this, other then some clunky asides that are meant to be Funny or Die! camp, randomly inserting celebrities like Margot Robbie in a bubble bath (fire your agent, Robbie!), Anthony Bourdain making fish chowder, or Selena Gomez at a roulette wheel. In that, “aren’t we in-crowd cute?” way, these Fantasy Island castaways turn to the camera, ostensibly simplify some complex economic concept (which ends up more confusing than ever), wink, and then turn back to whatever insipid task before them. It just doesn’t work. And it’s annoying. McKay seems to want it both ways: take this topic very seriously, but don’t mind while we make fun of said topic like sophomoric smart asses.

There was an interesting film here. This isn’t it. I’m not sure McKay’s politics got in the way of making a focused, coherent film, as I’m not sure after watching The Big Short what those politics might even be. Only Ryan Gosling and, to a lesser degree, Christian Bale escape unscathed.

Gosling and Bale seem like they are in another movie entirely (probably once they realized the script was an incoherent mess, they started dog paddling for any port in the storm). Gosling sparkles as the film’s narrator, embracing his fourth-wall-breaking conceit with wry, near-Shakespearean aplomb. He’s a hoot to watch. Bale is less delightful but an oddly thundering presence, a man-child thumbing his nose at a financial system (and likely a film) that ultimately doesn’t appreciate (nor deserve) his superhuman talents.

Like Joy, there was something to be said in The Big Short about a society that worships the almighty dollar above integrity, kindness, and humanity. Where Joy weaves an inspiring yet delicate fable of victory over a cruel and unkind system, The Big Short becomes mired in its own smug condescension, victim to the very machine it aims to skewer.


Enjoy these cards (handmade by my dad Don Sexton) and these photos of us enjoying the whimsical presents given by my mom Susie Sexton. We had such a wonderful holiday weekend – I hope you did too!

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Card by Don Sexton

Card by Don Sexton



Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Roy Card 5

“Life is about putting it out there … and then swatting it away.” Sisters (2015)


[Image Source: Wikipedia]

Tina Fey and Amy Poehler’s latest movie yukfest Sisters is more of a yuckfest. Ever since the seismic arrival of Kristin Wiig’s Bridesmaids, Hollywood has been smitten with this arguably unremarkable, though infinitely profitable, thesis: “Hey, women can be raunchy too!”

Yup, anybody can act like an 8th grader, regardless of one’s gender. The problem is that notion, in and of itself, is just not terribly interesting and, for anyone over 40 in the audience, can just seem kinda sad.

People forget that Bridesmaids and subsequent films like Anna Kendrick’s Pitch Perfect (the first one), Melissa McCarthy’s Spy, or Amy Schumer’s Trainwreck embraced debauchery with an anarchist’s glee and a feminist’s humanism. These films suggest that the great equalizer – across any number of markers: race, age, socioeconomics, faith, ethnicity, and, yes, gender – is our fundamentally base nature alongside our desire and ability to rise from the muck occasionally and do something kind or profound or, well, witty. You can poop in a sink, but you better make it matter.

Tina Fey’s Mean Girls was an early blueprint for these flicks, a sharp-edged, warm-hearted comic bottle rocket of a film in which gender meant everything and nothing, depicting the killing fields of the high school cafeteria where reductive reasoning and shallow judgment form the principle power currency. It’s a perfect film because it is a) gut-bustingly funny and b) discomfortingly trenchant.

Unfortunately, Sisters is only intermittently both, and it never fully gels. It has a lazy feel about it, as if old pals Fey and Poehler watched Risky Business and Sixteen Candles over a box of wine and thought it would be a lark to mount a Gen X mash-up tribute with middle-aged burnouts in the central roles.

As ideas go, that’s not the worst (nor freshest) high concept to come down the pike (see Romy and Michelle’s High School Reunion), but it sure as heck needed more work before hitting cinemas this past weekend, aspiring as Sisters did to serve as Force Awakens’ counter-programming.

Fey and Poehler play against type as the titular siblings, with Fey as a “brassy” (her words) and hard-partying beautician/single mom and Poehler as a straight-arrow and newly divorced nurse/animal rescuer. Fey exclaims at one point, “Life is all about putting it out there,” to which Poehler mutters, “And then swatting it away.”

The Poehler/Fey dynamic has always been natural and warm if dangerously “in-jokey” – and that is true here as well. They have some sparkling moments, notably as they learn that their parents (a wry and believable Dianne Wiest and James Brolin) have sold the family home and moved to a pastel-hued, swingin’ yuppie condo complex without any warning to either daughter. With the kind of cracked passive aggressive logic that only occurs in movies like this, Fey and Poehler, unbeknownst to their folks, decide to have one last raging blow-out party (with all their former high school cronies) in the old homestead two days before its sale closes.

So, of course, the house gets completely destroyed in a simplistically escalating Rube Goldberg series of party hijinks. The kind of absurd crap that. does. not. happen. in. real. life. Has anyone actually ever witnessed a washing machine fill an entire home and its surrounding yard with copious bubbles because someone poured a whole bottle of detergent in the drum? No.

A rogues’ gallery of SNL and Comedy Central alums puts in appearances, to varying degrees of success. Samantha Bee, Kate McKinnon, Rachel Dratch, and Chris Parnell all suffer from underwritten roles with lame jokes and even worse ad libs. Bobby Moynihan is just plum obnoxiously unfunny as a past-his-prime class clown. The character is supposed to be moronic, but in Moynihan’s hands he is teeth-gratingly so.

Maya Rudolph has a Teflon-like ability to rise above (and rescue) just about any material, and she soars as a suburban doyenne who at first glance seems to be an assured Queen Bee bully but whose inner life is more longstanding adolescent alienation than smug superiority. John Cena continues to surprise with comedic home-runs, after this summer’s Trainwreck, as a stoically cerebral drug dealer with a soft spot for Dirty Dancing. John Leguizamo shows up as a skeezy former high school boyfriend of Fey’s, and, while he is always a welcome presence, his talents seem wasted here. Mad TV‘s Ike Barinholtz gives the movie its sweetness as a bemused potential beau smitten with Poehler’s quirky, self-conscious charms.

The film stumbles toward a resolution that is as forced as it is predictable. Fey’s character has a daughter (a painfully mincing and whiny performance from Madison Davenport) who hates her mother’s arrested development and is forced to couch surf from friend’s house to friend’s house since Fey can’t manage to keep a roof over their heads. The inevitable confrontation of mother and daughter and sister and parents is utterly contrived, borrowing equal bits from an episode of Lassie, Animal House, and The Family Stone.

Ultimately, Poehler fares best in the film, bringing poignant bite and rag doll charm to her role. It’s a shame that she and Fey (with director Jason Moore and screenwriter Paula Pell) couldn’t have worked out a better movie to feature Poehler’s character, focusing less on the shock humor and the messily filmed bacchanalia and more on the tricky web of love and fear shared between siblings, sisters trapped by the hollow promises of high school juvenilia – two emotionally stunted Gen X Americans for whom those scruffy, mixed-up four years of public education are the alpha and omega of intellectual and social development.

Image by Lee Gaddis of Gaddis Gaming

Image by Lee Gaddis of Gaddis Gaming


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.


“Droid, please.” Star Wars: The Force Awakens


[Image Source: Wikipedia]

With the clarion blast of John Williams’ trademark fanfare, a militaristic waterfall of brassy notes, Star Wars returns to the silver screen in “Episode VII,” otherwise known as The Force Awakens.

Director J.J. Abrams (Star Trek, Star Trek Into Darkness, Super 8) has been entrusted (wisely) by the slick branding minds at the Mouse House, LucasFilm’s new owners, to inject the franchise with a postmodern jolt of nostalgia-fueled adrenaline, after the late 90s/early 00s prequel series failed to sustain fanboy adoration.

Let me add that I find some of the rampant hatred of Phantom Menace, Attack of the Clones, and Revenge of the Sith (oh, those names) a bit disingenuous, lemming-like, and arguably age-ist. We nerds were all lined up in geeky hysteria to devour those films, debate their merits, and consume every last bit of merchandising. Were we thrilled with the films? Not totally. Were they ponderous, meandering, and wooden? Heck, yeah. Did we care? No, because we loved this bizarre universe that was less sci-fi and more Land of Oz with its blend of preposterous names (Count Dooku?), anthropomorphic machinery, fuzzy Muppet-y sidekicks, and simplistic delineation of right from wrong.

Now, we all want to kick George Lucas to the curb, like some previous homeowner who had terrible taste in shag carpeting since we know so much better with our Ikea coffee tables and stainless steel appliances. We seem to be saying, “Go away, you doddering old man. We don’t care if you created all of this from broad cloth. You’re tiresome.” That bugs me. A lot. Maybe it’s because I’ll likely be 50 years old when this latest trilogy wraps up or because I will be forever grateful to Lucas for all the backyard adventures he fueled for this plucky only child, but I think he deserves a break and our gratitude.

…That said, I’m sure glad he didn’t direct this latest installment.

Abrams is not the most ingenious of directors. If Spielberg and Lucas, his most immediate forebears, were consummate recyclers of B-movie tropes (Indiana Jones, Jaws, and, yes, Star Wars), then Abrams is, at best, a fabulous remixer. He takes the Spielberg/Lucas greatest hits, adds a dash of irony, self-satirizing humor, marketing panache, and copious lens flares in a transfixing gift for cinematic misdirection. Take his two Star Trek films, for instance.  Great fun, right?  Yet, there is not one original thought between them that wasn’t already expressed a hundred times over in earlier Trek films and series. Into Darkness is pretty much a remake/reinvention of one of the better films Wrath of Khan infused with the earth-bound whimsy of the best Star Trek … The Voyage Home.


Little Roy and Friends

That’s what Abrams does, and that’s just fine. The instinct for escapist self-preservation is Hollywood’s bread and butter, and, with the assured success of Force Awakens, Abrams is sure to be Tinseltown’s favorite son.

Star Wars: The Force Awakens gives us everything we want, with few surprises. While every other Star Wars film has debuted in May to provide air-conditioned cinematic asylum from the hottest days of the year, Force Awakens arrives just in time for Christmas. Not unlike those Disney Park rides that dump you right into a gift shop so you can load up on memory-preserving souvenirs, this film seems built to send you packing to Toys R Us posthaste for some last minute stocking stuffers. Just like the holidays, Force Awakens showers us with familiar, comforting indulgences.

X-Wing and Tie Fighters engaged in balletic dog fights, every sound effect you remember well-preserved but with new paint jobs so you’ll have to capture the newest miniature versions for your personal fleet at home. C-3P0 (Anthony Daniels) and R2D2 (Kenny Baker) are still fussy as ever, but with a little third-act intrigue to keep you guessing. Chewbacca (Peter Mayhew) remains adorable as a Golden Retriever on two legs who happens to be really adept at piloting the Millennium Falcon. Han (Harrison Ford) and Leia (Carrie Fisher – who looks like she’s about to crack a joke every time she speaks, thank goodness) are a little grayer and wizened, mercifully winking at the proceedings but also providing much-needed flesh-and-blood poignancy. Any tears I shed were all due to the two of them – both from my joy at seeing them in these iconic roles again and in their ability to inhabit those characters, thirty years later, so effortlessly.

The plot (spoiler … well, 38-year-old spoiler) is pretty much a carbon copy of Star Wars: A New Hope,  itself ripped off just two movies later for Return of the Jedi. Scary fascists (this time called “The First Order”) in matching outfits can’t tolerate free-thought or weirdly-featured cantina-frequenting creatures, so they build a big ol’ planet-sized armageddon machine; and Dorothy and The Tin Man and The Scarecrow and The Cowardly Lion blow it up real good and save the universe (for now). Actually, that sounds a bit like rhetoric from the Republican presidential debates. Maybe a disenfranchised Lucas is moonlighting for Trump these days?

Damn, Force Awakens is fun, though. Seeing beloved characters in a place and time you’ve worshipped since you were a kid is akin to the perfect extended family reunion … that is, if you liked your extended family. Abrams is a canny filmmaker. He uses the free-pass such familiarity brings to introduce a new generation (literally and figuratively) of characters who end up carrying the torch quite nicely. Furthermore, Abrams layers an Empire Strikes Back-style ominous gloom over Force Awakens’ Saturday matinee escapades – a sense of forboding that holds welcome promise for future installments.

Adam Driver (Girls) channels Millennial angst as antagonist Kylo Ren – imagine Darth Vader with ADHD. Oscar Issac (Inside Llewyn Davis) is all Errol Flynn swashbuckling swagger as pilot Poe Dameron.  John Boyega (Attack the Block) as turncoat Stormtrooper Finn and newcomer Daisy Ridley as scrappy orphan Rey are the heart and soul of the film. Like the film’s viewers, these two actors have grown up admiring the fantasy and the fiction of the Star Wars universe. Consequently, they bleed respect, wit, and warmth for their characters and for the heroic quests they get to play, yet they escape the overly reverent quagmire that afflicted prequel stars Natalie Portman and Hayden Christensen. (Boyega’s seemingly ad libbed “Droid, please.” to the equally affable, Chaplinesque, volleyball-shaped robot BB-8 exemplifies his free-wheeling, contemporary comic approach.)

I will also commend Abrams for bringing us our most diverse Star Wars cast yet, offering a galactic reflection of our earthly life today. About time.

It wouldn’t be Star Wars without an action-figure phalanx of oddball spirit guides and gleamingly militant heavies (played by a Love Boat-sized cast of “special guest stars”). Spotting them is like playing a space-faring game of Where’s Waldo? Look, Daniel Craig is a cheeky Stormtrooper! Look, Max Von Sydow is Alec Guiness! Look, Gwendolyn Christie is a cheeky chrome-plated Stormtrooper! Look, Domhnall Gleeson is Peter Cushing! Look, Andy Serkis is Gollum-channeling-The-Wizard-of-Oz! Look, Lupita Nyong’o is … Yoda?

Star Wars: The Force Awakens will satisfy all you playground Han Solos and Leia Organas and Luke Skywalkers. Indeed, the 12-year-old boy in me was transported … a long time ago in a galaxy far, far away. In that sense, Abrams and crew did their job flawlessly. But this installment was easy. The audience was waiting and appreciative to see the old band back together, playing the classic tracks we know and love.

The trick for the upcoming films (to mix Abrams’ Star franchises blasphemously)? To explore strange new worlds, to seek out new life and new civilizations, to boldly go where no (hu)man has gone before.

I look forward to it.


Roy_Star_WarsReel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.






The Penny Seats 2016 Annual Appeal: Next year? Even better! (VIDEO)

Penny Seats


Dear Friend,

Thank you for making 2015 our most successful season ever.  2016 will be even better.  But we need your help.

In six years we have enjoyed enthusiastic and growing support from the community. We’’re proud and excited, and we have many to thank. But the key to our success has been our business model:  raise each season’’s funds in advance, and don’’t spend what you can’’t raise. Because we don’’t count on ticket sales to provide the lion’s share of our funds, we can keep ticket prices very low. But it all depends on you. Community support–not ticket sales–drives our survival and our growth.

This year, we’re preparing three  shows,  one  indoors  and  two  at  the  park,  and  we  are  again  preparing  for  a  full  six-week  summer season.   First, on the heels of our sold-out run of Tomfoolery last year, we’ve again partnered with Conor O’Neill’s restaurant to bring you a dinner  theatre performance of Jacques Brel is Alive and Well and Living in Paris.   Playing throughout February and into March, this show will feature Brel’s haunting and hilarious work.  And at just $10 for dinner and another $10 for the show, it’s the best live performance value around. (Grab your tickets now at www.pennyseats.org. Space is limited!)   Next, our 2016 Summer Season at West Park  will  feature  two  knockouts:   a  modern  adaptation  of  Chaucer’s  The  Canterbury  Tales,  directed by  Anne Levy, and the 2008 Broadway smash, Xanadu (based on the cult classic 1980 film of the same name), directed by Philip Simmons. These shows, different as they are, share our penchant for humor, audience interaction, and innovation.  We can’t wait to share them with you.

Helping out is easy, and it comes with some great perks, including free tickets to all our shows. So please, take a look, and help us achieve what we set out to do. Let’’s give Ann Arbor a fabulous, top-quality summer theatre festival in the park.



Support is made possible by


12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.


1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.


2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.


3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy

Connect with Roy …


Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.

Whip and nae nae, compassion and inclusion. A beautifully revitalized The Wiz (Live!)

[Image Source: Wikipedia]

[Image Source: Wikipedia]

I’ve always been an Oz-nut for as long as I can remember. Oh, the annual viewings of the 1939 classic The Wizard of Oz every holiday season (pre-VCR/DVD/YouTube era, you got one shot, once a year!). I read the books backwards and forwards and mentally catalogued all the fantastic creatures, political intrigue, and oddball illustrations. (“Dorothy Gale” was my “Harry Potter.”) Occasionally, I would delve into other adjacent fantasy lands like Narnia or Wonderland when I needed to cleanse my palate. I devoured any and all minutiae about what motivated L. Frank Baum to write the series (hint: he was pretty irritated with scandal-ridden American politics … go figure).

Championing Gregory Maguire’s postmodern, animal-rights-skewing reimagining of the life and times of the Wicked Witch of the West, I eventually viewed that recent stage musical adaptation twice (though I think it misses the mark when it comes to Maguire’s prescient political allegory). I obsessed over all the trivia I could find on the various cinematic and stage and television journeys over the rainbow and across the Yellow Brick Road. I even love The Boy from Oz – apropos of nothing.

Oh, did I collect STUFF! Stuff upon stuff always competing for space with my ever-growing piles of Star Wars and comic book ephemera as well. Oz has generated mountains of merchandise in the past 100+ years: toys, dolls, figurines, posters, and, yes, those ubiquitous-in-the-1980s Franklin Mint plates. I have a couple of those hand-painted platters (thanks to my gracious parents) … but where and what was the “Franklin Mint” exactly? Does anyone really know? Was it just in some dude’s basement and his name was Franklin?

However, if pressed to pick one corner of Oz-mania that is my absolute fave, the moment that cemented my fascination with the various permutations of this quintessentially American fantasy series? That would be The Wiz, and particularly the 1978 Sidney Lumet-directed film version starring Diana Ross, Michael Jackson, Nipsey Russell, Ted Ross, Richard Pryor, and Lena Horne. It’s a polarizing entry point to be sure. While the stage version of Charlie Smalls’ musical was a huge and historic Tony-winning hit in the early 70s, the film was a colossal bomb, vilified for the liberties it took with the source material, and there was a bit of ageist/sexist foolishness over Lumet casting then 33-year-old Diana Ross as Dorothy. (“Too old,” the people cried! I’d love to be 33 again …)

I wrote at length on The Wiz in an embarrassingly fawning love letter in my first book (not humble-bragging – just telling you where you can find it). The movie isn’t without its flaws – too long, kinda dreary, covered in the depressing pseudo-sexual grime that seemed to permeate films of the “Me Decade.” Yet, I would argue that it is the very moodiness of the film, coupled with a Quincy Jones-produced funk bottle-rocket of a score, that gets closest to the populism with which L. Frank Baum approached his work. In that sense, one might suggest that The Wiz movie, remembered chiefly as an unmitigated pop culture misstep, was actually the purest distillation of the grim essence at the original novel’s core.

However, nobody but me likes the nearly forty-year-old flick, so it was high time for a multimedia teardown and rebuild of The Wiz. I’m happy to state that NBC’s live televised holiday musical (from Craig Zadan and Neil Meron who brought us the turgid Peter Pan Live! and the better-but-still-sort-of-moribund Sound of Music Live!) did a fine job reestablishing The Wiz for a new generation.

Director Kenny Leon, aided and abetted by choreographer Fatima Robinson and script doctor Harvey Fierstein, wisely approached the work not as sacred text but as an opportunity for reinvention and reinvigoration. Some of the updates worked beautifully, particularly the orchestrations which, originally (film and stage), were very much “of the moment” (dated R&B, disco) so a refresh was not only in order but essential. Other tweaks fell flat (iPads, sushi, referring to the silver slippers as “kicks”) – a good rule of thumb? If it’s going to sound corny five years from now, chances are it already sounds corny now.

The smartest thing the production team did was cherry pick from both the stage and film scores. Quincy Jones, when he was working on the film, saw that Smalls’ score, even then, needed an overhaul, notably the Scarecrow’s signature tune: the percolating and devastating “You Can’t Win” – foreshadowing Jones’ future blockbuster collaborations with Michael Jackson on the albums Off the Wall, Thriller, and Bad – replaced the stage production’s aimless “I Was Born the Day Before Yesterday.” Happily, in this latest production “You Can’t Win” won out, and the Elijah Kelley’s adorably nimble performance as the Scarecrow benefited.

Robinson’s choreography cleverly incorporated many au courant moves but in subtle fashion. Oz has always been a cracked mirror reflection of American society, so moves like “whip” and “nae nae” – not to mention some seriously fierce Emerald City voguing – spicing up Ozzians’ onstage pogoing was smart and fun.

The cast was perfection throughout. Newcomer Shanice Williams as Dorothy married a steamroller voice with righteous fire that was fun to see. Finale “Home” was a knockout. She seemed a bit lost in the quieter, softer moments of the show, but those skills will come with experience. For a broadcast theatrical debut, she ran rings around Peter Pan Live’s Allison Williams, though admittedly that bar was so low that it sits in a sub-basement somewhere next to Brian Williams’ career.

Queen Latifah gave as good as she got as a gender-defying Wiz. Vocally, she wasn’t quite up to the role, but from sheer presence? There was no taking that stage away from her.

Intentional or not (and I suspect intentional with Leon’s and Fierstein’s involvement), there was an interesting statement in having the traditionally male role of The Wiz played by the indomitable Latifah. In the guise of the strutting, swaggering Wiz, everyone called Latifah “sir,” until it was revealed that The Wiz was not actually a he but a she. When Dorothy’s scruffy companions exclaimed their horror, Dorothy wheeled on them, exclaiming, “There is nothing wrong with being a woman,” and then spun back to The Wiz and chastising, “But there is everything wrong with being a liar.”

I don’t know what to make of the moment, but, in its narrative context of self-actualization and self-discovery and self-worth, it offers an interesting commentary on the relevance/irrelevance of gender, the importance of humanity and honesty, and the authentic roles women can and do play in leadership and in the accountability of others. I dug it.

In this reboot, women ruled Oz. Not just Dorothy and The Wiz, but Mary J. Blige’s Evillene was a pip. She frolicked dangerously close to the land of overacting, but it’s to be expected from a role that, while serving the primary narrative impetus (“kill the witch”), only has about 10 minutes of actual stage time. Her number “Don’t Nobody Bring Me No Bad News” is a highlight in the score, and the gospel rave-up that Blige delivered did it proud. Blige running around in a half-hoop skirt and stiletto boots that looked like they could serve double duty as murder weapons only added to the, er, fun. And, in one of the few actual LOL moments of the evening for me, Blige had an Abott-and-Costello-esque word battle with a lackey that sparkled with perfect comic timing.

Uzo Aduba’s Glinda had even less stage time than Blige but an even better song in the gorgeous, hauntingly inspirational “Believe in Yourself.” I’m sorry, Aduba, but no one can touch the incomparable Lena Horne in my mind for her soaring, effortlessly fierce performance of that number in the film, but you made it your own. The sweetly schoolmarm-ish way Aduba (Orange is the New Black) approached the role was distinctive and effective, even if her dress looked as though it were made of a million fuzzy, glowing yellow pipe cleaners.

Stephanie Mills, who played Dorothy in the original stage production, was a thoughtful addition as Aunt Em, establishing the show’s central thesis in fine fashion with opening ballad “The Feeling We Once Had,” an undulating gut punch of a song, simultaneously channeling the remorse for life lost and hope for life yet to live. Glee’s Amber Riley nailed the playground chant whimsy of “He’s the Wiz,” barreling through the number like her life depended on it. Her acting and enunciation could still use a bit of work, but her powerhouse voice made up for those flaws.

If the show’s authority and presence came from the women in the cast, the zip and the play came from the men. David Alan Grier’s Lion had the most fully realized performance of the night – not a beat was lost, not a note was missed. The show was fully alive whenever he was onscreen; he kept things moving at a clip (which was a blessing given half the three-hour running time was made up of commercials … though, happily, that creepy Walmart family was MIA this year); and any consistent comedy in the production came from him. Elijah Kelley (Hairspray) was an adorable wee dervish as the kind-hearted Scarecrow, and pop star Ne-Yo was all country-fried charm and deep feeling soul as the Tin Man. His “What Can I Feel” was a tear-jerking marvel.

From classics like “Ease on Down the Road” to the jubilant (and timely) “Everybody Rejoice/Brand New Day,” the cast of The Wiz Live! performed the showstoppers with vital urgency, as declarations that life can be better – should be better – and that it takes all of us, with the right sense of compassion and of adventure, to get there. I think L. Frank Baum would have been proud. I know I was.

Little Roy

Little Roy


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.