What do I REALLY want to be when I grow up? Many of us ask ourselves that question, not just when we are children but throughout our adult lives. Few people have the courage to embrace their truest, deepest dreams … let alone thrive in them. Successful voiceover artist, actor, coach, consultant, singer Ratana is one such human being. And her story is inspiring.
View episode here.
“Hi, I’m Ratana. In the Asian culture, the word Ratana has many meanings: it is a precious gem or term of respect in Hindi and a diamond or crystal in Thai. And, as the name implies, I am multi-faceted in my talents and interests. Here’s why: I grew up singing, loving musicals, theater, cartoons, and dance. And even though I loved to perform, I was also your stereotypically ‘good little Asian girl’ of a student – and ultimately I ended up studying marketing and advertising at Michigan State University, where I learned that creating amazing brands is very much like telling an amazing story,” she writes.
“After college, I jumped into the corporate world, where I applied my talents as a consultant to a variety of Fortune 500 clients, and later, as a marketing professional, where I worked on a variety of brands you might recognize from your regular Target or grocery run. But I still loved to perform. During the day, I perfected my analytical skills and by night, I took classes – dancing, acting, improv and voiceover… and I discovered that it’s fun to use both sides of your brain! Not only that, all these seemingly diverse and unrelated activities were perfectly complementary to each other. Serendipity.”
As a brand strategist with over 10 years of experience growing brands both in the US and internationally, Ratana helps clients develop and refine business strategy, find the brand story in their products or services, and develop a plan to bring that story to life. She has worked with and consulted for businesses in a variety of industries including entertainment, toys, food, restaurants, technology, and fitness, just to name a few.
“As a trained voice actor, I’ve lent my voice to a wide range of projects. Whether it’s providing instructions to children (or kids of all ages), playing a zombie’s best friend, or singing as a Southern belle, I’m able to provide a versatile range of characters, accents and attitudes that help you tell your story. As an improviser, my team and I entertain groups of all sizes by making up stories with only your one-word suggestion. And as a host, I’ve conducted live, on-camera conversations with artists and entrepreneurs,” she explains.
Learn more about her work here.
