Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.
We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.
Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.
Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.
Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.
They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.
In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffmann and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?
Quote: “We are different! We want to stand out! Wait, what are other firms doing? Maybe we should just do that.”
Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where it’s long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?
Roy’s engaging – yet self-described introverted – nature takes center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!
Shout outs to Jay Harrington, JD Supra, Legal Marketing Association – LMA International, and more …
For kids of all ages – the #PiedPiper – with yours truly reading the title role. Thank you, Debbie DeCeco Lannen and Pass The Time Players, for having me. NOTE: no (virtual) rats were harmed in the making of this #Zoom event. You’re welcome. 😊 🐀 🎶
The Pied Piper of Hamelin Narrator: Debbie Lannen / Orlando, FL Merchant: Sally Daykin / DeLand, FL Erich – Kyle Coykendall / Wixom, MI Advisor: Tomothy Majzlik / Westland, MI Mayor: Joe Lannen / Orlando, FL Pied Piper: Roy Sexton / Saline, MI
Only I would take this beautiful day, and spend most of it indoors, working my way through the very long Zack Snyder’s Justice League. But it was worth it. Even if every 30 minutes John wandered through and said “Is this still on?”
I can barely remember the theatrical version, which is likely for the best. What I found in this updated version is that Snyder had room to explore ideas and relationships. And that made all the difference. I am not a fan of his work. By any stretch. But, perhaps because of what he has lived through the past few years, this film had something many of his previous efforts did not: heart.
My mom Susie Sexton’s take on Carey Mulligan’s Promising Young Woman:
GOOD GOD ALMIGHTY…already loved this actress … discovered her on PBS in a Dickens entry years ago. Outstanding!
This movie upends with its surreal treatment of a very real truth bedeviling this globe since the appearance of manKIND walking on its own evolved two feet – astounding, disturbing and so true and sad that it hurts, haunts and breaks any heart that is the least bit human.
The barbie doll sets and clothes simply enhance the deep damage done to humanity as we have all looked the other way and endured unnecessary heartache. Give it a look, enjoy!
No nudity, and only one supposed murder. An oddly wholesome at times comedic treatment of a tragic problem. Bravo!
Threw this viewer for a loop (which most all of us have existed within for all of eternity). Truth on film if there ever ever was. Whew?
If classic playwright Dario Fo wrote for Saturday Night Live in these technologically insular COVID days, I suspect he would have come up with something like Ron Riekki’s 4 Genres. That is a compliment BTW.
From Theatre NOVA’s press release: “Theatre NOVA, Ann Arbor’s professional theatre with an exclusive focus on new plays and playwrights, presents a new play written specifically for the Zoom format each month (January through April) with their PLAY OF THE MONTH series. 4 Genres by Ron Riekki, the second offering in the series, will be performed live on Zoom on Wednesday, February 24th at 8pm and available ON DEMAND for Series Pass holders through May.
“In 4 Genres, four characters reveal what they’ve learned after being trapped within four respective film/theatre genres (musical theatre, documentary, slapstick, and horror). A hilarious comedy exploring the role of art in life and society, 4 Genres is directed by Theatre NOVA Founding Artistic Director, Carla Milarch and features Jennifer Felts (An Almost British Christmas), Nate John-Mark (A Hero of Our Time, 2020), Dan Johnson (Kill, Move, Paradise) and David Moan (I’m Streaming of an Alright Christmas).”
The show uses its “high concept” as a lens to address (lightly) the existential dread we have all been experiencing for one year now under COVID – this week being the anniversary of first going into lockdown, if I recall correctly. My mind feels as rattled as those of the characters in this piece.
4 Genres moves briskly. More than a few technological mishaps (I’m assuming unintentional) – dropped sound, internet wobbles – aid and abet the viewing experience. We ain’t looking for polish in quarantine.
The four performers are marvels of commitment. John-Mark has the showiest role, and he doesn’t miss a trick. He mines comedy gold from the anxiety of being trapped in a “summer camp/asylum/orphanage” populated by werewolves, witches, chainsaw killers, but NO orphans. The richest laughs come from his exasperated delivery of quips aplenty.
Moan has a ball leveraging his musical comedy chops. Ironically, singing seems to cause his character physical pain, even as his dulcet tones delight the viewer. Spoiler alert: you may never hear “You Will Be Found” from Dear Evan Hansen the same way again. And Moan’s “Rose’s Turn”-style nervous breakdown medley at the play’s conclusion is pretty damn brilliant. For that moment alone, this is one of the few Zoom shows I wouldn’t mind seeing staged IRL when and if this quarantine ever ends.
Felts and Johnson do reliably fine work in their respective roles. If Riekki were to make any revisions to the script, I might recommend taking another pass at these characters. These two roles don’t benefit from the same comically sharp definition as the others, so the piece suffers a slight imbalance. Again, that isn’t a result of Felts’ and Johnson’s performances. They both go all in, but they don’t have as rich of material to explore.
Director Carla Milarch knows how to position new works effectively. She has a marketer’s eye for pulling out a unique hook that will engage the audience. She leverages the immediacy of Zoom with its inherent isolating limitations – literally everyone is in a box – to provide a proper framework for the narrative. However, she also gives her actors *some* free reign, pulling the camera back a bit so that they each exist in three dimensional space, be it a charnel house, B&W soundstage, or velvet curtained cabaret. This offers the actors refreshing opportunity for physical business, in addition to the more typical “lines delivered directly at the camera” that we see so frequently in the ever-evolving pandemic-remote staging style.
I must admit that one of the things I find most appealing about this Zoom-based delivery mechanism for theater is that I can watch it on a Sunday afternoon, a week and a half after the premiere, knowing that my review can still benefit the overall experience, not only of this production but of the series. Will we ever go back to showing up collectively at one start time on one date and committing an evening to viewing theater? I hope so, but I don’t hate that this show is only 30 minutes and I could enjoy it while wearing my pajamas.
The show is a helluva lot of fun, as witty as it is thought-provoking, and serves as a nifty little showcase for four very talented local performers. Definitely check it out. If nothing else, it provides a lovely waiting room distraction as we all still figure out how in the heck to get vaccinated.
Tickets are $10 each month, or $30 for a Series Pass, which includes admission to four plays for the price of three and the opportunity to view all four plays ON DEMAND if any of the live performances are missed. Purchase tickets online at www.TheatreNova.org. For more information, pleaseemail email@example.com. All proceeds benefit Theatre NOVA’s ongoing efforts to stay alive through the pandemic. This activity is supported in part by the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.
MEET THE CAST OF 4 GENRES:
Nate John-Mark (Horror) is originally from Grand Rapids, MI. He attended Western Michigan University where he pursued a degree in Organizational Communication. Nate has always had a passion for performance and poetry which he satiated by hosting events on campus to create platforms for artists like himself to be heard and seen. After undergrad Nate began an Audience Development Assistantship at the Oregon Shakespeare Festival where he was later introduced to performing Shakespeare with the OSF school tour. He has since joined Universes Theatre Ensemble, performed in Shakespeare tours around the country and is now living as an actor and playwright in Detroit, MI.
Dan Johnson (Doc) returns to Theatre NOVA after previously appearing in James Ijames’ KILL MOVE PARADISE (Winner, 2019 Council Cargle Wilde Award) and has been fortunate enough to work in SE Michigan theatre for the past decade, including recently winning 2020 Wilde Awards for Best Supporting Actor in a Play (MISS BENNET: CHRISTMAS AT PEMBERLEY) and in a Musical (MAN OF LA MANCHA). Along with his partner, Ashley M. Lyle (blaqn.org), Dan has also co-created “Toward An Anti-Racist Michigan Theatre,” a statement and workshop meant to help facilitate the work of positive, transformative change in 2021 and beyond. Many thanks to the cast and crew, to Mom, Dad and Angela for their love and support and (now more than ever) THANK YOU for supporting live Michigan theatre and theatre artists. Enjoy!
David Moan (Musical) is honored to be back on the virtual NOVA stage as part of 4 GENRES. Originally from Pittsburgh, David was most recently seen as the Big Man in Red in the 2020 panto, I’M STREAMING OF AN ALRIGHT CHRISTMAS at Theatre NOVA. In the before times, David could be seen on real stages throughout southeast Michigan most notably as John Wilkes Booth in ASSASSINS and SWEENEY TODD at the Encore, God in AN ACT OF GOD at the Dio, and Martin in CANDIDE with the Michigan Opera Theater. Until Theatre is back in full, you can find David “performing” while playing video games at twitch.tv/davidmmoan. David would like to thank “everyone at Theatre NOVA for finding a way to make theatre happen, Monica and Kim for keeping me sane in quarantine and all of you for supporting the arts in the time we need you most.”
Jennifer Felts (Slapstick) is currently a lecturer of Theatre at Eastern Michigan University and received her Master of Fine Arts from The London International School of Performing Arts. She directed TROJAN WOMEN and THE BIRTHDAY PARTY at Eastern Michigan University and VENUS IN FUR at the Performance Network Theatre. She has created movement, choreography and stage combat for many productions including SPRING AWAKENING, ONE MAN, TWO GUV’NORS, FIDDLER ON THE ROOF, URINETOWN, JULIUS CAESAR, ANGELS IN AMERICA, DEAD MAN’S CELL PHONE, BUD, NOT BUDDY and EQUUS (Wilde award for Best Movement Direction). As a performer, she has worked at the London Gate Theatre in the UK, Tipping Point, Andiamo Theatre, Theatre NOVA, and Performance Network. She also enjoys devising and collaborating on new work such as SIMONE: AN EVENING IN CHAPTER TITLES at Detroit’s Planet Ant Theatre or SHOULDER TO THE WHEEL at the Riverside Arts Center.
Hoosier author Susie Sexton is featured in the Henry Ford Centennial Library “Big Read” Tree Anthology. The book is available for purchase on Amazon. Sexton’s work was published in the organization’s prior three “Big Read” collections Call of the Wild Dearborn: Animal Tales (also providing the photographic cover art), Dreaming Dreams No Mortal Ever Dared to Dream Before, and What’s In A Name? The program has been running since 2015, and Sexton has been included in each edition.
Sexton has three essays in the book: “Sunshine on My Shoulders,” a poignant and funny reflection on the healing effects of the sun and the relentless passage of time; “All We Know of Heaven,” assessing the divisive effects of modern political discourse; and “Compassion Does Contain the Word Passion,” reviewing the conflict of commerce and nature and the importance of attending to our planet’s needs.
“Writing heals my soul. It has offered me a safe harbor from which to reflect on a life fully lived, on the influences and history of living in Columbia City, Indiana for the bulk of my life, on my appreciation for my kind and gracious parents Roy and Edna Duncan, on my love of movies and theatre and animals, and on my interests in the environment and political life and the intersection of the two,” Sexton observes.
“I’ve been fortunate over the past twenty years to have others take an interest in my thoughts, to be able to publish across a wide spectrum of outlets, and to have the support of my son Roy Sexton. I’ve dubbed him ‘Maxwell Perkins,’ the editor and sometimes muse of my beloved Thomas Wolfe. Thank you especially to Henry Fischer and the Dearborn Public Library for continuing to honor me by including my work.”
The Big Read is a program of the National Endowment for the Arts in partnership with Arts Midwest, designed to broaden our understanding of our world, our communities, and ourselves through the joy of sharing a good book. For a third time, Dearborn Public Library is one of 75 organizations nationwide that received this grant to host a Big Read program in their community. Tree Anthology focuses on nature and ecology as primary themes.
To help bring this massive project to life, Dearborn Public Library has partnered with many institutions and organizations, including DFCU Financial, AAUW-Dearborn, The Henry Ford, the Arab American National Museum, the Dearborn Community Fund, Dearborn Public Schools, the City of Dearborn Department of Public Information, Artspace, Dearborn Public Library Foundation, Dearborn Library Commission, Friends of the Library-Dearborn, University of Michigan-Dearborn (UM-D) Mardigian Library, Henry Ford College Eshleman Library, Beaumont Medical Library, East and West Dearborn Downtown Development Authorities, Dearborn Inn, Green Brain Comics, and Dearborn Heights Libraries.
Susie Duncan Sexton grew up in small town Columbia City, Indiana. After graduating twelfth in her class at Ball State University (winning the first ever John R. Emens award for “most outstanding senior”), she returned to her hometown where she has worked as a teacher, a publicist, a museum curator, and a health lecturer.
She is a prolific writer. She has written two columns: “Old Type Writer” for a popular local blog Talk of the Town and “Homeward Angle” for the Columbia City Post and Mail newspaper. She has been a frequent contributor to the literary journal Moronic Ox, and her poetry was selected by poet Charles Michael Madigan and by Wayne State professor M.L. Liebler to be featured in Poetic Resonance Imaging: Behind the Door. She also has been featured in Our USA, Writing Raw, Where Writers Write, and InD’tale magazines. Her books Secrets of an Old Typewriter and its sequel Misunderstood Gargoyles & Overrated Angels are currently available in paperback (as well as download formats) at www.amazon.com and www.susieduncansexton.com. Her son Roy Sexton published two books of film, theatre, music, and pop culture essays, Reel Roy Reviews, 1 & 2 (www.reelroyreviews.com).
Describing her work, Susie says, “I willingly share nostalgic trips to the past as I have now achieved such an old age that no one remains who can question the authenticity of my memory of places, people and events that were very much never what they were cracked up to be.”
Always an observer of events and human traits, Susie Duncan Sexton offers without apology her thoughts and observations as they are and once were, and fitting her persona into pigeonholes is impossible. “I have searched for the ‘We of Me’ since toddler days and have always come up wanting,” she says, “though I trust that in my next life I shall finally have figured out how to make this world a better place full of tolerance and inclusiveness and understanding for all forms of life.” Find out more about Susie and read her latest columns at www.susieduncansexton.com.
This may be one of our wilder shows but rich with great content, pun intended! There is singing, there is dancing (sort of), there is personal reflection, there are quips, and there is a really robust and informative conversation about the power of data and relationship intelligence for marketing and business development.
Shout outs to Ricco Mashatt, The Late Show with Stephen Colbert, Tom Hanks, Denzel Washington, John Kerry, WandaVision, Firefly Lane, Agatha All Along, Dearborn Public Library, and more. Thank you, as always, Rob Kates, Kates Media: Video Production, Jessica Aries, By Aries, for putting up with me!
The Tree Anthology – featuring Susie Duncan Sexton – is now available for purchase on Amazon for $16 per copy here.
“We are ordering a limited number of copies to sell at our library branches for $10 per copy (we had to charge more for online orders). Those will likely be available in the next few weeks. Any funds raised will go towards our next Big Read in Dearborn.
“We are also going to add copies to the collection for checkout, so with a Dearborn Library card, you will be able to check out a copy for free. Please visit bigreaddearborn.org and dearbornlibrary.org for updates.
“So sorry for all the delays. We tried to publish the book in early January, but there were some issues that we had to fix. That’s why the book shows a publication date in January, but it was actually just made available.”
This Thursday! It’s a double dose of Legal Marketing Coffee Talk this week with another episode this Thursday. Host Roy Sexton (ME!) and his guest, Richard Hefner, Founder of ndvr.global will discuss relationship intelligence and its place atop a marketing tech stack, how CRM and ERM vary, and likely some very fun musical interludes.
Richard is a passionate marketer with a long history in marketing strategy, CRM, e-marketing, websites, blogs and design, and he thrives on helping other legal marketers understand and implement Relationship Intelligence to radically increase bottom-line growth. After the show, be sure to check out Richard’s latest Legal Marketing Association – LMA International presentation, “The ERM Odyssey 2021: The Future is (Almost) Here,” for a deep-dive into ERM and using it as a workable solution – https://www.legalmarketing.org/blog/the-erm-odyssey-2021-the-future-is-(almost)-here
Tune in Thursday, March 4th at 3:00pm ET, live on Facebook.
Legal Marketing Coffee Talk is brought to you by By Aries and Kates Media: Video Production.
My notes on a wildly uneven show, that ultimately found its footing after a literal amateur hour opening …
Let’s hope next year, we see some return to normalcy, whatever that once was. And we won’t have to play whack-a-mole trying to figure out where and how to watch the various movies and shows being honored.
“at least borat won the night! i call that justice! otherwise, i kept forgetting what exactly i was watching or why….and maya rudolph did remind me of past mavens of the entertainment industry whom i would list here but i ain’t gonna! tina and amy got pretty feisty, did they not? in that opener? i guffawed in spite of myself as i feel feisty as well…they captured the essence of this nonsensically bizarro world.”
Thank you, dear Brenda Meller of Meller Marketing and Social Media P.I.E., for having me on today! We unveiled “C.A.R.” – an acronym I devised about 20 minutes before 🤣 – to help people become #socialmedia superfans. Celebrate. Advocate. Reciprocate. In retrospect, I should add an “E” for “elevate,” because I really do “C.A.R.E.” See what I did there?
In addition we discussed my hair care regimen, the power of silly tshirts, my favorite songs, and the goddesses Deborah Harry and Miley Cyrus.
Find out more about – and purchase! – Brenda’s best selling new book Social Media Piehere.
Shout outs in the show to Susie Sexton, Jay Harrington, Nancy Leyes Myrland, Gina Furia Rubel, Jessica Aries, Renee Branson, Heather Morse-Geller, Susan Ahern, Megan McKeon, Clark Hill Law, Mark Ostach, Kathy Kvasnak, Tina Marie Wohlfield, MiVida Burrus, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Beth Kennedy, and more!
P.S. Today’s chat inspired this blog post from Brenda as well. “Have you noticed that when you’re commenting in a live stream on LinkedIn, your photo is a gray avatar? It may be one of two items in your privacy settings. Here’s how to fix it.”
These two are authentic, accessible, iconic marketers AND human beings. We discussed the need for a consistent (and empathetic) drumbeat of thought leadership, how good and responsive design is key to powerful communications, the energizing nexus of art and commerce, the therapeutic benefits of writing, and how taking a helpful and conversational approach to social media is key to growth.
Mentions during the show include Tom Nixon, Susan Ahern, Susie Sexton, Don Lee, Nikki Bagdady Horn, Stephanie Preston, Clark Hill Law, Kerr Russell, Trott Law, Jem and the Holograms, Thanos, Tom Hanks, “Gretchen Warner,” Infinity Gauntlet, Legal Marketing Association, Traverse City, baseball, Governor Gretchen Whitmer, art, dogs, unsupervised second graders, Mad Men, and more. Enjoy!