“One thing.” Heard and Inspired: A Legal Marketing Recap from #LMA19 in Atlanta

Originally published by JD Supra

…this year, I perceived a seismic shift in Atlanta.

If there is one thing you can count on following the Legal Marketing Association’s annual conference, it is a sparkling flood of think pieces, inspired by a collective gathering of the best and brightest our industry has to offer.

Sometimes, I fear my own conference reminiscences bear the uncanny resemblance to “what I learned on my summer vacation” essays written in grade school days. So be it, as these annual sojourns are among the most energizing three days legal marketers spend each year. A “listen to me, please” summer camp for sharp, creative souls who may spend the other 362 days a year talking lawyers out of sponsoring church basement banquets and holiday baked good distributions.

But this year, I perceived a seismic shift in Atlanta. 

I felt like we’d been heard. Solidly. This year, post-conference, I no longer had the urge to complain about being dubbed a “non-attorney.” Nor did I want to tap dance urgently to justify the need for social media in legal.

Perhaps, it’s been this way all along, but this year it seemed like we finally arrived. This year, our capstone session / general counsel panel – rife as always with old saws of “give me value, not trinkets” and “don’t take me to a football game, make my job easier” – added something new: “I don’t just want to talk to your attorneys. I want to talk to YOU. You, legal marketers, with your data, and your insight. YOU … you get my business. Now, can I go home to my kids, please?”

Others have captured the details of the panel, far better than I (here and here). I walked away with sense memory. And a feeling of professional pride, one which, yes, LMA has always engendered, but which arrived this time with no apology nor rationalization.

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Yes, true culture change remains mired in what sometimes feels like “death by a thousand cuts” miasma. That’s corporate life. Yet, we left LMA this year with as recognizable a mandate as I’ve heard. As one GC intoned, gesturing to the assembled marketing pros, “I predict this room will double in size in five years.” 

That said, here is my obligatory “book report” on what I learned – and what inspired me – at #LMA19:

– We are in an industry in need of radical transformation.

The large consulting firms and other alternative legal service providers will avail themselves of any client frustrations over pricing, transparency, access, and responsiveness to shift clients away from traditional legal services to integrated consultancies. We must pitch as a team with predictable pricing models and measurable outcomes.

 GCs are not interested in being entertained. 

They want value add, user-friendly analysis and advice. They get plenty of client alerts. They want insight and anticipation and, chiefly, an understanding of their business priorities. The data is available and apparent. The law firm that will win their business doesn’t invest in tickets or gifts or parties but in actionable intelligence that helps them achieve their business objectives. Do not speak in “if/then” statements.

– The conversation is increasingly occurring online. 

Create a digital footprint that is accessible and speaks in the language of the purchaser, not the purchased. Attorney profiles should show expertise and humanity. Furthermore, those purchasing legal services are looking for diversity and representation. They want to see themselves in their legal providers.

 Law school grads are increasingly going in-house for work-life balance. 

Money is not their sole draw. With that in mind, these individuals will be making more of the hiring decisions. On average, it costs a company $174/hour for in-house legal counsel. They are also continuing to develop AI solutions. GC is tasked as much with controlling costs as ensuring positive outcomes for their organizations. Transparency of pricing and differentiation of value for increased outsourced cost is essential in order to land business.

So, there you are. My annual tithing to the gods of legal marketing in gratitude for three days that fill my intellectual and emotional coffers for the rest of the year. We legal marketers work hard, play hard, care hard. This year’s GC panel felt like a long-overdue external recognition of that. 

It’s nice to have someone else write your “book report” for once. 

P.S. I’ve got the best mom. Susie Sexton. Don’t be jealous. Hoppy #Easter!

“If a superhero can’t save his family, he’s not much of a hero after all.” Shazam! (2019)

[Image Source: Wikipedia]

The entirety of the superhero film genre deals with issues of identity and family and belonging. The best entries – Superman, Dick Tracy, Iron Man, The Dark Knight, Captain America: The Winter Soldier, Guardians of the Galaxy, Spider-Man: Homecoming, Wonder Woman, Thor: Ragnarok, Black Panther, Spider-Man: Into the Spider-Versetransport us to escapist realms while metaphorically helping reconcile the harsh reality of our daily lives vs. our wish fulfillment fantasy to champion all underdogs and right all wrongs. This disconnect between the inner child who still feels all things are possible and the jaded adult who fears the best of life has passed one by keeps us spinning the wheel at the superhero box office in the hopes of finding our ultimate champion on the silver screen.

And Shazam! comes pretty damn close.

[Image Source: Wikipedia]

Based on the classic Fawcett Comics character Captain Marvel, Shazam was  acquired by DC Comics in a copyright dispute in the 1950s over the character’s (overstated) similarities to Superman. DC, ironically in turn, lost the rights to use the name (but not the character) “Captain Marvel” to Marvel Comics in the 1970s, and Marvel’s version of “Captain Marvel” had her cinematic debut one month ago. Consequently, DC’s “Captain Marvel” now goes by “Shazam,” which in actuality is the magic word young Billy Batson exclaims to become “The Big Red Cheese” Captain Marvel (but we can’t actually call him “Captain Marvel” any more). Clear as mud? Thanks a lot, intellectual property laws. (It’s all explained much better and in much more detail here.)

None of this matters one whit to your ultimate enjoyment of David F. Sandberg’s film treatment of Shazam (which was also a corny Saturday morning Filmation live action series in the 1970s and a Republic serial in the 1940s). For the casual film-goer, the more relevant comparison is to Tom Hanks’ classic comedy Big as a wish fulfillment fantasy of a little boy lost who assumes adulthood (and superpowers) will solve all his real-life problems (spoiler alert: they don’t). Shazam even offers an onscreen nod to Big’s FAO Schwartz super-sized floor piano keyboard duet.

[Image Source: Wikipedia]

Asher Angel (think young Zac Efron, but a bit less precious) plays foster kid Billy Batson, ever on the hunt for the birth mother he lost years ago at a winter carnival and who mysteriously never reclaimed her son. Batson bounces from group home to group home until he lands at the beautifully blended foster home of Rosa and Victor Vasquez (warm and earthy Marta Milans and Cooper Andrews). Overeager and lonely foster brother Freddy Freeman (It‘s Jack Dylan Grazer in a dynamite and heartbreaking turn) introduces Billy to the nerdy joys of super hero trivia, and, before we know it, flash-bam-boom!, Billy finds himself one subway stop away from the magical “Rock of Eternity,” imbued with magical abilities by an ancient wizard (an almost unrecognizable Djimon Hounsou).

[Image Source: Wikipedia]

When Billy shouts “Shazam!” (acronym of Solomon, Hercules, Atlas, Zeus, Achilles, and Mercury and the respective abilities of each), the young boy transforms into 6’3″ Zachary Levi (Chuck, Tangled, She Loves Me) whose sitcom/musical comedy ethos paired with a physique that now seems to have muscles-on-top-of-muscles makes him the perfect choice for this whimsical hero.

The film is saddled, as are most comic book adaptations alas, with a “take over the world” megalomaniac antagonist. This time, Mark Strong plays Dr. Sivana, and, in his typical glowering skinny/tall-British-Stanley-Tucci-with-dodgy-dental-work-way, Strong meanders about the film, saying vaguely apocalyptic things and shooting energy bolts from his hands. He’s completely unnecessary.

[Image Source: Wikipedia]

Thematically, Strong’s primary contribution seems to be to further the film’s exploration of family lost and family gained. Sivana’s father is a Lex Luthor-esque SOB, played by the go-to actor for Lex-Luthor-esque SOBs John Glover (Gremlins 2, Smallville … where, in fact, he played Lex Luthor’s dad) whose brutal parenting style predictably turns his little lad into a grade-A psychopath.

[Image Source: Wikipedia]

Shazam! works best when the film turns its gaze toward the adorable band of misfits in Billy’s foster home. The child actors are loving, lovable, believable, and kind. The challenges Billy endures embracing his new home and relinquishing his dream of reuniting with his birth mother are poignant and accessible and juxtapose nicely with the comic farce of him learning to be a proper super hero. Levi is an utter delight playing a 14-year-old boy in an (overgrown) man’s body, attempting superheroics when all he really wants to do is gobble junk food and play video games. At one point, Batson in his superhero persona observes, “If a superhero can’t save his family, he’s not much of a hero after all.” Amen to that. Amen to that.

 

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Thanks to my boss Susan and coworker Megan for this! #wishfulfillment

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

[Image Source: Wikipedia]

Old Type Writer: Conversations in motion (Plus video of Sterling Heights Regional Chamber keynote)

Enjoy this contribution to my mom’s Old Type Writer column (ten years going strong!), originally published on Jennifer Romano’s Talk of the Town Whitley County.

 

“Oh, I went to the emergency room last night. They took me from the veterinarian’s in an ambulance. The EMS boy looked like Aquaman.” – Susie Duncan Sexton 

Wait. What?! So began a phone call with my mother about a month ago. To clarify a few things: no, she does not receive her health care AT the veterinarian BUT got light-headed while she was there and, then … nearly passed out. And, no, Jason Momoa is not moonlighting for Whitley County EMS, but my mom is threatening to call 911 again, just so she can hang with the young man who apparently bears a striking resemblance to Game of Thrones’ Khal Drogo.

My mom has gone through a battery of tests over the past month, and the good news is that her exuberance for life and her candor and her irreverence have apparently served her well physically in that an army of doctors have found no issues of concern. As my mother notes, “I don’t want to go into that medical world if I don’t have to.” Who can blame her? I do wish she wouldn’t have such a propensity to read and believe all of the side effects listed on any and all medications, but, hell, that wariness has likely served her quite well in this pharmacologically reckless culture.

What my mother has learned from this experience is that when others don’t listen or behave like outright jackholes, it can cause her to experience justified exasperation to the point of plummeting-elevator-wooziness. I think too many of us are still trying to learnthat lesson.

“At 46, I’m coming to the realization that I want life to be less about ‘stuff.’ I’ve had so much fun collecting and gathering and accumulating, but now it all just feels like a weight around my neck.” – Roy Sexton 

Two weekends ago, I went to visit my parents. After her chance encounter with a hunky Momoa-look-alike, life flashed before my mother’s eyes, and she wanted to call a family meeting to discuss our “plan.” Note: we are NOT a “family meeting” kind of family, and we might have “plans” but for some reason we don’t actually share them. We are more of a “something unanticipated just happened so let’s light our hair on fire” kind of family. My mother has always been the one who says the things that need to be said but aren’t always heard. This time, it felt like my father and I stopped being idiots long enough to listen. I was cautiously optimistic that we might talk about what the future could hold. And, then …

“I’m getting up at 10 am tomorrow to take the LaCrosse in to trade for an Impala.” – Don Sexton

Unclear if that was invitation for me to assist in the car-buying process or not, but I volunteered to tagalong on a task that has pretty much eluded me my entire adult life. I inherited a hand-me-down Buick Century from my grandmother when I was in college. My parents were kind enough to buy me a Honda Civic when I was in graduate school. Then, I was wise enough to marry an automotive engineer, and I never set foot in an auto dealership again.

My father used to call on auto dealers across northern Indiana in the late 80s when he was a lending officer for Merchants National Bank. He knows a thing or two about this world; the finer points of operating an iPad may befuddle him but he knows his Carfax from his Kelley Blue Book. Nonetheless, the game of buying a car remains one rife with swaggering toxic masculinity.

“I’m sorry. With whom am I negotiating on this? You or your dad or John,” whined the auto salesman as I handed him my cell phone and asked him to work everything out with an auto engineer stationed at his home computer in Ann Arbor, Michigan. 

My father and I both gestured toward the phone and then promptly closed our traps. The best way to cut through toxic masculinity? Introduce a well-informed curve ball who doesn’t cotton to preening peacocks. We walked out of there with a gently used Ford Fusion at a third of the expected price, paid in cash, leaving behind a small army of Dockers-wearing salesmen scratching their heads.

“Good. I’m glad John got involved. He reminds me of me. When he gets to talk about what he loves, he’s unstoppable.” – Susie Sexton, upon our return. 

You see, all along, my mom had suggested their ancient Buick LaCrosse needed a retirement. My mom is the one saying, “Can we slow down and just take care of the things we love before time is completely gone?” My mom is the one urging people to live their best lives and to enjoy the moments they are in. My mom is the one asking for authentic conversation that isn’t transmitted via digital device in tweets, texts, and cynical memes.

KNOCK! KNOCK! “We’re at the door here for breakfast and swimming and to tell you our plan.” – my parents at my hotel room door the last morning of my weekend visit. (I may have asked for them to call before heading over … that didn’t happen.) 

At some point in the past couple of years, my parents and I transitioned to that mid-stage milestone of the child (gleefully) staying at a hotel when he/she comes to visit said parents. It’s not meant to be rude or controlling, but as one ages, as one becomes set in their ways, as one’s midsection grows more pear-shaped … the idea of retreating to a hotel room, collapsing in a heap, and breathing solitary air at the end of a day’s family visit carries a touch of appeal.

And my parents get to come use the pool like two 12-year-olds who’ve just run away from home.

Here’s the thing: those two 12-year-olds who these days spend as much time plotting each other’s demise as they do reflecting wistfully on their 50 (!) years of wedded “bliss,” came bounding into my room, speaking a mile a minute, finishing each other’s sentences, sharing their “plan” with me. I was half awake and a little cranky, but their zeal was a tonic.

And that plan? It’s a pretty good one. It’s not for me to tell, but I feel good about the future. Possibly for the first time ever. You see, I have a vision of the fun we will have, reminiscent of those special days I lived at home and had nary a care in the world, other than what cartoons were airing on Saturday morning or passing an algebra test. And that vision is shared. That makes all the difference.

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It was quite an honor to offer the keynote address alongside ProfessionalMovers.com’s spectacular Andrew Androff at last week’s Sterling Heights Regional Chamber of Commerce/Goldman Sachs 10,000 Small Businesses Sales & Marketing Conference. Video of my presentation “How to Win the Room (When You’d Rather Stay Home)” courtesy the lovely Brenda Meller of Meller Marketing: https://youtu.be/xnvDZFDYGI8

I adore Brenda whose kindness and generosity know no bounds. She authentically cares and celebrates. That is a rare quality. And thanks to the equally loving and supportive Heather Morse-Geller who got this ball rolling with a lovely post last year and to my sweet friend Blaine D. Fowler for reading it aloud at this very conference (same day it was posted, in fact, when HE gave the keynote).

Thank you, Melanie Hughes Davis and Sterling Heights Regional Chamber of Commerce for this fantastic opportunity.  #BeARoySexton 😊❤️

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Rock-n-roll all nite … and PART of every day. KISS’ “End of the Road” tour at Detroit’s Little Caesars Arena

When you have a dear friend who is absolutely gaga for a musical group, you go to a concert with him. Part of the joy is watching him share something that means so much. Now, I admit I am not your typical KISS concert-goer. Furthermore, I should note that as a child wandering through record stores with my audiophile parents I found myself rather terrified of those four nerdy New York City boys with a fetish for Kabuki make up and superhero tropes. I am pretty certain I can blame their album covers for my lifelong fear of clowns.

Yet, here I was at Detroit‘s spectacular, state-of-the-art Little Caesars Arena, singing along at the top of my lungs beside my friend Blaine to such ubiquitous pop rock hits as “Beth,” “Rock-n-Roll All Nite (Party Every Day)” – not “part OF every day” as I used to believe – “Detroit Rock City,” “Heaven’s On Fire,” and “I Was Made for Lovin’ You.” In fact, that last number – so swanky, so disco, a little bit Blondie, a whole lot Donna Summer – was the highlight of the set for me. However, I detected from all of the seated KISS fans that this particular ditty was not exactly one of their top tier requests. Paul Stanley had to exclaim, “This is one of our biggest international hits!” Emphasis on international.

What I never realized about a KISS show is how sweet-natured the whole enterprise is. All I ever knew were images of Gene Simmons’ reptilian tongue and bat wings and platform boots. But the crowd was about as gracious and polite as could be, many of them dressed up in makeshift versions of their favorite band members’ costumes. It was like hair metal comic-con.

I also never realized, or perhaps this is a late in life development, that front man Paul Stanley is some strange cross between Bette Davis, Bugs Bunny, and Dr. Frank-n-Furter. And Gene Simmons is his Joan Crawford/Elmer Fudd/Id. They are both oddly hypnotic … and utterly adorable. I guess it makes a kind of sense as Gene is pals with Cher and Liza Minnelli, even managing Liza’s career toward an epically camp collaboration with the Pet Shop Boys in the late 80s. Don’t drop bombs, indeed.

 

And just when you think the entire show is veering off into some unhinged Transylvanian borscht-belt-vaudeville-on-crack self-indulgence, these boys bring an awe-inspiring martial musicality. Drummer Eric Singer and guitarist Tommy Thayer are insanely talented musicians – Buddy Rich and Jimi Hendrix in grease paint. To be honest, I was floored … and Blaine was validated.

It’s clear that it troubles the band that what they have gained in worldwide success has never been offset with total credibility or artistic respect. They even mentioned their appreciation for Detroit fans who have stood by them through thick and thin, even as it took them multiple attempts to make it into the Rock-n-Roll Hall of Fame. Jealousy is jealousy, and it hurts no matter your level of notoriety or achievement.

I haven’t even touched on the spectacle of it all. The staging was electric, with no end of pyrotechnics, floating platforms, fog machines, video displays, and gauche Vegas glitz. KISS leaves it all on the field. After 45 years of complete commitment to their adoring audience, the impending retirement implied by this self-proclaimed “Final Tour Ever” seems well-deserved.

Well, Blaine, you’ve got a new recruit for the #KissArmy. Incredible show! Photos here … assorted video clips follow.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

‘Lights. Camera. Cure.’ Theatrical Event Raises Over $20,000 For American Cancer Society Relay For Life

Originally published by Encore Michigan and BroadwayWorld

Photo Credit: Lia DeBiasi [More photos here.]

Lights. Camera. Cure. – a special theatrical event held on Wednesday, February 6, that featured classic film hits as sung by local performers at The Village Theater at Cherry Hill – was a sell-out success with a capacity crowd of 400 patrons. The show raised over $20,000 for the American Cancer Society Relay for Life Canton-Plymouth.

Producer/director Denise Staffeld of Lake Michigan Credit Union observed, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. We sold out the house, and raised over $15,000. I had hoped this year would exceed last, both financially and artistically, but I never anticipated this. I am so very grateful.”

[View the show finale “Come Alive” here.]

Music direction was by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Jeff Mongrain, Sonny Teodoro, and Joel Walter rounded out the orchestra. Songs included numbers from movies like The Greatest Showman, The Lion King, Willy Wonka and the Chocolate Factory, Mary Poppins, Dirty Dancing, Oklahoma!, First Wives Club, The Bodyguard, Aladdin, Quest for Camelot, Moana, Pearl Harbor, The Secret Garden, Fiddler on the Roof, The Jungle Book, and many more. 

Roy Sexton, director of marketing for the Clark Hill law firm, emceed the evening as well as performed. A published author of two books of film reviews Reel Roy Reviews, Sexton noted in his opening remarks that “film is a great unifier, helping audiences to escape the troubles of daily life and to aspire to something greater.”

The cast was comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, Anna Nielsen, and David Dilsizian.

[Enjoy the cast’s take on “carpool karaoke” here.]

Kelvin Elvidge served as sound designer/engineer. Lia DeBiasi was the production’s stage manager, and Daniel Pocock assistant stage managed. There were special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity.

Before the performance, there was a red carpet reception, with silent auction and desserts. A Facebook Live pre-show was hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney. [View video here.]

American Cancer Society Community Development Manager Megan Schaper noted “This event truly embodies the motto attacking cancer from every angle. I was in awe of the show and I can’t wait to see and support what this show inspires these communities to do next.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

NOTE: I had an amazing time working on LightsCameraCure – honored to have been part of this exceptional evening where over $20K was raised for American Cancer Society. Thank you, Denise Staffeld and Kevin Ryan, for the opportunity. It was an incredible experience. This cast was divine!

Thank you to my sweet friends who came out and supported: Nikki Bagdady Horn, Lauren Crocker, Colleen McConnell Fowler, William Fitzgerald (longest journey – from CHICAGO!), Ashley Kryscynski, MSW, Michelle McAllister, Melissa Francis, Lori (Rundall) Compagner, Gabby Rundall, Pattie Curtis, Jim Paglino, Leo Babcock, Mary Newton, Nico LaFoudj, Christopher Tremblay, Ed.D., Sheri Hardcastle, and anyone I missed. ❤️

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

 

#CarpoolKaraoke: “Lights, Camera, Cure!” edition

Enjoy our version of #CarpoolKaraoke for #LightsCameraCure. In part one, my carpool buddies Bethany Basanese​, Aimee Chapman​, and I take on #JustinTimberlake, #MoonRiver, #CelineDion, and #Detroit’s own #Eminem. Thanks to Lia De Biasi​, our director, for figuring how the tech on this and to our cabaret queen Denise Isenberg Staffeld​ for the idea! 🎶

Video: https://youtu.be/qGpplBGhJiQ

“Lights. Camera. Cure!” is NEXT WEEK, benefiting The American Cancer Society – Relay For Life of Canton and Plymouth. Tickets are going quickly! Order yours today! Purchase here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. Learn more here.

#CarpoolKaraoke part deux with the divine Cathy Skutch McDonald and Jeff Steinhauer … some #BarbraStreisand / #LadyGaga #StarIsBorn magic, #AmericanGigolo ( #CallMe ), #SpyWhoLovedMe, and #SaturdayNightFever

Video: https://www.youtube.com/watch?v=RYP2YlB_ybg&t=60s

Here we are. The END of our #CarpoolKaraoke TRILOGY. Me and the adorable and talented Caitlin Chodos. Some #Xanadu. Some #WillyWonka / #VerucaSalt. And a whole LOT of #BohemianRhapsody.

Video: https://youtu.be/lQRRvwstYPA

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Legal Marketing Association: Tech Recipes From “You Don’t Just Buy Tech, You Live It”

Co-written by yours truly and two legal marketing colleagues – original post here:

“Technology can be our best friend, and technology can also be the biggest party pooper of our lives. It interrupts our own story, interrupts our ability to have a thought or a daydream, to imagine something wonderful, because we’re too busy bridging the walk from the cafeteria back to the office on the cell phone.” – Steven Spielberg

Last month we spoke at the inaugural LMA Mid-Atlantic Conference about not just buying technology, but living with it. We discussed our real-world challenges and successes with technology. Whether we as legal marketers like it or not, the reality is that we are all “tech people” now.

We acknowledge this is difficult; change is hard! Going into a room of successful people — ahem, lawyers — and telling them their paradigm needs to change… The odds are against us. But, what would motivate them to listen? If we use technology to change the way we share and leverage information about our firms in order to create a more meaningful client experience, change will happen.

When working on a specific initiative, step outside of the “project tunnel.” Look around, and confirm that your marketing team, the working group of attorneys and other professionals involved in the project are on the same page. Keep your eye on the prize and help those around you see the benefits ahead. Confirm that they understand the pain points and can articulate the positives and navigate the negatives. Communicate progress and successes, great and small. Don’t be afraid to admit when something isn’t working. The team you build will be equipped to be your problem solvers and the advisors in this process.

In order to maximize our technologies, emphasis must be placed on the business case. We often focus on this when requesting approval for a new technology, but it’s imperative to do so at every stage of the project, even after a successful launch. Embracing a new technology is a disruptive change for a firm, and we need to address it as such via change management principles such as training, guidelines, and being positive stewards of the new technology. Highlight its positive results and value to other departments and attorneys. Most important, when you launch it, don’t walk away. Live in the “on” stage, and leverage the information gleaned for even more positive results.

Below are a few “tech recipes” and how we made it work at our firms:

Websites: Your website may be brand new, or you may feel it’s awful. Either way, use it! Maximize your attorney biographies. Post to your news or knowledge center daily. Make your content and SEO power work for you. This is one key example of living in the “on” stage. Your website should never stop changing.

Blogs: Attorneys not giving you content? Make it up. All joking aside, leverage sponsorships, programs they’ve presented, events you’ve attended and alumni magazine mentions. Anything. Aim for posting at least twice a month.

Email Automation: Get those newsletters out. Measure the open rates, look at the data, share it with your attorneys, and help further refine the next round of content based on your subscribers’ interests.

Social Media: Get on social media (and, don’t be afraid of Facebook). Tag your attorneys (but, ask them first). And if you have a decent network of your own, cross-share. Build a network with media in the legal space and industries in which your attorneys focus. You will see the impact and create motivation for your attorneys to be involved.

Contact Relationship Management (CRM): If you can get approval for an investment and it doesn’t already exist, push for CRM or some equivalent to track your client contact info. You may be surprised but many firms still do not track this vital information. (Don’t forget those pain points mentioned!) CRMs come in all shapes and sizes now. Connect with your professional colleagues in LMA to learn about what’s worked and what hasn’t for firms of different sizes, different budgets and other considerations.

Webinars/Podcasts: Augment the written word with the spoken word. Webinars are inexpensive (and even free through some outside offerings like Strafford Publications) and can be promoted before and after as events. Podcasts offer client convenience and minimize attorney stress due to their short nature and opportunity to listen on the way to work, etc.

Experience: It doesn’t have to be an off-the-shelf solution. Start with a coalition of the willing, the groups that have a pain point and are willing to work with you to solve it. Identify critical pieces of information that will allow you to gain insights from other sources of information such as client-matter numbers. Design with your future end-product in mind, not just solving today’s problem.

Added Bonuses: And, no matter what, content can and should be repurposed on all of your channels. Boost the social posts by targeting your audiences; impact can be had for as little as $50.

Remember: Implementation of technology — and promoting/monitoring thereafter — is KEY. Listen to your users, and modify and update as needed. Report regularly to your internal stakeholders on your successes, challenges and the value provided. With apologies to Gandhi, exemplify the change you want to see in your world.

By Rachel Shields Williams, Senior Manager of Experience Management, Sidley Austin, LLP; Terra Liddell, Chief Marketing Officer, Finnegan; and Roy Sexton, Director of Marketing, Clark Hill PLC, for the Fourth Quarter 2018 LMA Mid-Atlantic Region Newsletter

 

 

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Lights. Camera. Cure.” theatrical event to raise money for American Cancer Society Relay for Life, February 6 + delightfully serendipitous miscellany

Originally published by BroadwayWorld here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. View a preview video here

Producer/director Denise Staffeld of Lake Michigan Credit Union observes, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. I had no idea – though I had faith – that it would be such a runaway success. We sold out the house, and raised over $15,000. We also had an amazing time along the way, so how could we NOT do this again?”

Music direction is by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Ryan adds, “I love working with this cast. They are so clever and so talented. Film music speaks to all of us, doesn’t it? Reminds you of a happy time or a special memory. We’ve got Disney hits, classic musical numbers, The Wizard of Oz, on through The Greatest Showman. This is going to be an absolute ball.” Jeff Mongrain, Sonny Teodoro, and Joel Walter round out the orchestra.

Roy Sexton, director of marketing for the Clark Hill law firm, will emcee the evening as well as perform. “I wouldn’t miss this for the world. Denise is a long-time friend and such a pillar of our community. I don’t know how she does all that she does, but I’m honored to be a part of this. And somehow she’s convinced me to sing a Whitney Houston solo from The Bodyguard. This could get really interesting,” notes Sexton.

The cast is comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, David Dilsizian, and Paul Bromnick.

Kelvin Elvidge will serve as sound designer/engineer. Lia DeBiasi is the production’s stage manager, and Daniel Pocock will assistant stage manage. There will be special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams, opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity).

Before the performance, there will be a red carpet reception, with silent auction and desserts. Just like the Oscars, there will be a pre-show, hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney.

Paden laughs, “We get to channel Ryan Seacrest and Joan Rivers. We are going to broadcast via Facebook live, interviewing attendees as they arrive and sharing real time updates on our fundraising. I’m thrilled to be part of this and to see us all take this event to the next level.”

American Cancer Society Community Development Manager Megan Schaper notes, “The Cabaret is a great representation of the flexibility we have in partnerships. We want to attach cancer how our communities want to attack it. So ideas like musicals and other fun things allow us the chance to connect with different groups in the community and spread out our efforts year round.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

All proceeds for this event benefit the American Cancer Society Relay for Life Canton-Plymouth Event.  Tickets are available for $25.00 by visiting www.cantonvillagetheater.org. The event includes the performance, dessert reception, coffee bar, a silent auction and a cash bar.  This event is being offered in partnership with the Women’s Life Society, Chapter 827, Chicks for Charity and The American Cancer Society.

“We have so many surprises in store.” Tammy Brown of Chicks for Charity said. “We’ve already sold nearly a third of our tickets as the people who saw last year’s show don’t want to miss the next installment. Everyone loves movies, and everyone loves helping their neighbors, friends, and family. We are fighting this insidious disease with hope and music, your dollars and love. Please join us.”

Today, I’m sporting a new birthday gift (the shirt) from my folks AND proudly displaying (in my office) the sweet card they made me.

[View the Canton Chamber of Commerce’s recent “Business Spotlight” video feature on “Life is a Cabaret” here.]

Tickets: Online or visit or call the theater 10am-2pm Monday-Friday. 734-394-5300 ext 3. PLEASE LEAVE A MESSAGE. CALLS WILL BE RETURNED WITHIN 24 HOURS OR WEEKEND CALLS BY END OF DAY MONDAY. All ages must have a ticket. No refunds or exchanges.

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Have I mentioned how proud I am to be on the Mosaic Youth Theatre of Detroit board?

From The Detroit News: “Jeffrey Seller [Hamilton producer] recently saw the youth perform at New York’s The Public Theater. ‘He had the reaction that a lot of people have when they see the performances,’ Stefanie Worth said. ‘He was really, really impressed by the young artists. He has an affinity for what Mosaic does.’ … The $1 million grant will be used for two of Mosaic’s most popular programs: its four-week summer camp and the Mosaic Experience Empowerment Program, an eight-week after school program in nine Detroit schools. Both programs teach kids theater and vocal training and culminate with a student showcase, said Worth, who recently took over as Mosaic’s executive director.”

More: https://www.detroitnews.com/story/news/local/detroit-city/2019/01/02/detroit-theatre-gets-1-m-hamilton-producer/2468760002/

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Lol. Well, thank you, Heather Morse-Geller! I think we make a fine team where THAT is concerned:

“Life is too damn short, and, honestly, Roy Sexton can only bring so much FUN to the world. So, yes, #BeARoySexton. Don’t take yourself or your life or your job too seriously. Give back to those around you, and have some FUN while doing it all!”

More: https://www.legalwatercoolerblog.com/2019/01/03/new-year-new-no-way/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Want to hear me attempt to sing Whitney Houston? February 6 cabaret “Lights. Camera. Cure.” (Plus, a bit of good news!)

Enjoy this preview of the Feb. 6 #LightsCameraCure cabaret to benefit American Cancer Society – video here: https://youtu.be/EA2MW45itFI. Includes some schmoozing and singing from yours truly. My attempt to channel #WhitneyHouston 😂 … as well as a throwback to Oklahoma! (oh, what a beautiful melody) are all at the 9:45 mark. Plus, I will be emceeing the event this year again.

Tickets are going fast – last year’s event sold out and raised nearly $15,000 dollars. Get your tickets at http://www.cantonvillagetheater.org today.

Thank you, Thomas Paden and Canton Chamber for this coverage. Great job, Denise Isenberg Staffeld, Megan Schaper, Tammy Schenck Brown, and Kevin Robert Ryan. Canton Chamber of Commerce Business Spotlight: December 2018

 

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Proud to announce that my fabulous colleague Megan McKeon and I were both promoted to director-level roles at Clark Hill PLC, in the Marketing and Business Development group, effective January 1. We report to a truly amazing and supportive Chief Marketing and Business Development Officer Susan Ahern (she is the best!). I feel fortunate to be part of this incredible team and to be part of this organization, and I am very grateful for their appreciation of my individuality, of my quirks, and of my contributions thus far. More to come! Happy New Year!

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Me, Kevin Ryan, and an unnamed holiday conifer. “The breeze is so busy, it don’t miss a … Christmas tree?”

 

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

I’ve arrived.

I’ve arrived. 😊 I’m a “top ten legal marketing read in 2018!” In all seriousness, I’m proud to be on this JD Supra list alongside stellar folks like Amber Bollman (one of my first Legal Marketing Association buddies), Yolanda Cartusciello, Morgan Ribeiro, Stefanie Marrone (cookies!), Gregory Fleischmann, Ryan King, my sister in mischief Laura Toledo, Sheenika Gandhi, Adam Hopkins, Erin West, and my karaoke queen and king Jenna Schiappacasse and David Ackert. This is a remarkable industry filled with brilliant souls, and I feel fortunate to share their airspace.

https://www.jdsupra.com/legalnews/the-year-in-law-firm-marketing-56170/

“Over the years, we have been pleased to give voice to the insights and perspectives of professionals succeeding in marketing and business development roles within law firms. We ardently believe that one of the defining characteristics of this tight-knit community (in which we happily participate) is the willingness to share knowledge so freely. ‘Legal Marketing’ is a community of friendship, support, and education … and we are glad JD Supra plays a part in supporting that. For your interest, here is a look at some of the most well-read (and well-heard) perspectives by law firm marketers and BD folks published on our site during the past year.”