“Staying true to myself. I’m odd. Some have called me quirky.” Q&A with Detroit Legal News #lmamkt

Thank you, Sheila Pursglove, Joel K. Epstein, Brian Cox, Brad Thompson, and crew! Front page above the fold TWO WEEKS in a row? It’s the hair, isn’t it? Tell me it’s the hair. In all seriousness, thank you for the kindness, friendship, and support – it means the world.

Link to full Q&A: https://legalnews.com/detroit/1519502/

Roy Sexton leads Clark Hill Law’s marketing, branding, and communications efforts in collaboration with the firm’s team of marketing and business development professionals. He has nearly 20 years of experience in marketing, communications, business development, and strategic planning.

Sexton is passionate about problem solving, facilitating business growth, crafting communications strategy, and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects. He also advises attorneys on marketing and business development strategy by curating relationships among external publications and media outlets and creating the appropriate platforms and opportunities for attorneys to promote their knowledge and practice.

A resident of Saline, Sexton has been heavily involved regionally and nationally in the Legal Marketing Association – LMA International (LMA) as a board member, content expert, and presenter. He will serve as the LMA’s president in 2023. In addition, Sexton is a published author of two books: “ReelRoyReviews,” Volumes 1 and 2.

What would surprise people about your job?

People still seem pleasantly surprised that I have a global focus. Clark Hill is a huge firm with an international footprint, and, while Michigan will always be home, my responsibilities span the U.S., Mexico, and Ireland. And my fab boss Susan Ahern, our CMBDO, is based in Dublin. I’ve learned to become quite savvy about time zones!

What’s your favorite law-related TV show?

I always say “The Good Wife.” The trials and tribulations of Alan Cumming’s character in particular. In a law firm, no two days are the same when you hold a marketing role. It’s thrilling and sometimes comical how your work runs the gamut from the sublime to, well, I won’t finish that sentence.

If you could trade places with someone for a day, who would that be?

Weird as this is to type, I’d trade places with my mom Susie Sexton (who recently passed) so she could have a good chance to say goodbye. She left this world rather abruptly (heart attack), and, having sheltered away for months and months because of COVID, I don’t know that she got a chance to reconnect with people she loved before she vanished. I don’t mean all that to seem as dour as it reads, but I wish she’d had one truly happy day before she was gone.

What do you do to relax?

My inner introvert shines on days off. Admittedly, I have to get through any and all chores first. I also eat the things I don’t much like on my plate first too. But once I’m free and clear, it’s pajamas, comic books, bad pop music, playing with our fur baby Hudson, having a quiet dinner with my husband, and watching some escapist TV.

What other career path might you have chosen?

I have a master’s degree in theatre and thought for a while that I would get a Ph.D. and go into academia. But I wanted to eat. I still wonder what would have happened if I’d tried the “chuck it all and audition for Broadway/Hollywood” route also. But I have such a happy and fulfilling life that I have zero regrets.

What would you say to your 16-year-old self?

Enjoy the moments with people you might not know you will see again. We are always all so enmeshed in petty dramas or accomplishing some task or rushing off to the next event that we miss the moments that matter. I wish I’d curbed my rampant collecting habits (books, movies, music, toys) early on and put more energy into collecting experiences. And I wish I’d enjoyed being skinny! I was so self-conscious back then about not looking like a Men’s Health model, and I should have just appreciated being me!

Favorite local hangouts?

Seva Ann Arbor has become our “Cheers.” We are vegetarians and still a bit cautious about getting out and about too many places. The food is glorious but it’s the staff who have made us feel so welcome and loved. Every Saturday night – and sometimes Fridays too. I also am a bit obsessed with Target, and I love Vault of Midnight (comic book shop). I really need to get a life!

Favorite websites?

http://www.cbr.com (Comic Book Resources), http://www.ew.com (Entertainment Weekly), http://www.micechat.com (Disney news), http://www.actionfigureinsider.com (what it sounds like!), and http://www.cnn.com

Favorite app?

Oh, I’m such a menace on all social media apps. And I still love iTunes/Apple Music (lord, I’m a dinosaur). And Layout is a great little app for simple photo collages.

Favorite music?

I’m a gay man raised in the ’80s: Madonna, Janet Jackson, Tori Amos, Cher, Whitney Houston, George Michael, New Order, Kylie Minogue, Annie Lennox, k.d. lang … basically any and all dance pop with a slight edge to it. And that sensibility continues: Taylor Swift, Britney Spears, Dua Lipa, Lizzo, Miley Cyrus, Katy Perry … well, you get the gist.

What is your happiest childhood memory?

I didn’t have many birthday parties. I am an only child, but it just wasn’t something we did. My birthday is December 28, which coincided with my parents’ wedding anniversary. Smack dab in the middle of the holidays, not super conducive to adding another gathering to the mix. But I remember one (of two) childhood parties where my parents, grandparents, and a couple of friends all gathered in our dining room for cake and ice cream. And it was all just quiet and loving and warm. I had a wonderful childhood, and have so many memories but that one sticks out right now as I just turned 50!

What is your most treasured material possession?

When he died, my grandfather Roy Duncan left me his mother’s college ring with “1900” (her graduation year) emblazoned across it. He wore it every day of his life, and I’ve worn it every day of my life since he passed in 1983. In fact, my fingers are so fat now I can’t remove it even if I wanted to. And I don’t! I just think it’s a beautiful reminder of legacy.

What do you wish someone would invent?

Something that makes everyone less reactionary and adversarial over the smallest things. As I age, I just find it harder and harder to understand why people point out flaws, undercut others, argue to prove a point … it’s just so much time wasted. And when I’m being ugly or receiving ugliness, I just feel it as tension in my chest, and I don’t know why people want to walk around like that.

What has been your favorite year so far and why?

2000 – the year I met my husband. It was also a very tough year – I came out to my parents (didn’t go well … like spectacularly so) and John ended up getting a foreign assignment in Japan just months after we met. But it was a year that brought him into my life, it was a year that taught me resilience, and it was a year that set me on a path to genuine happiness.

What’s the most awe-inspiring place you’ve ever been?

Tokyo, Japan when I was in high school. The U.S. Senate had a program in the ‘80s with Youth for Understanding where they sent two “youth ambassadors” from each state to Japan for the summer. I’d never been anywhere. To be immersed in such a vibrant, dynamic, bustling environment with so much to see and try and do, it was overwhelming in all the best ways. A transformative summer. I still feel electricity in my bones when I’m in big city like that.

If you could have one super power, what would it be?

Help everyone be a bit kinder. It’s easy and lazy to be mean. It takes a little effort to show appreciation. But is so much more rewarding.

What’s one thing you would like to learn to do?

Play the piano. Not ever gonna happen. I’ve tried a few times. I don’t have the discipline. But I wish I could accompany myself as a singer. Would save money!

What is something most people don’t know about you?

I wrote a column for our hometown paper in high school. It was called “AdoleSENSE” and was about my experience in small town America. I also wrote the occasional feature story, and the longer they were, the more money I got. I could write a LOT … which bought me more comic books. I also won the national PTA Reflections writing contest three (or four?) years in a row in elementary school.

If you could have dinner with three people, past or present, who would they be?

Jennifer Garner, Wanda Sykes, Melissa McCarthy, Kate McKinnon, Mindy Kaling, Kelly Ripa, Parker Posey, Aidy Bryant, and Jane Fonda. Yes, I know that is triple the requested number. This answer has evolved for me over the years. Now I just want to have dinner with nice people who will make me laugh or inspire me.

What’s the best advice you ever received?

From my boss Susan Ahern: “Take the pause. Not everything has to be rushed. Pick up the phone before the e-mails escalate. You don’t need to feel pressured to entertain or make everyone laugh. Just be.” It’s a paraphrased compilation of thoughts, but her advice has been transformative.

Favorite place to spend money?

Seva Ann Arbor, Target, Vault of Midnight … and Amazon.com! Heaven help me.

What is your motto?

“It’s okay to not be okay.” Something more recent, but I have a lapel pin with that thought and I wear it frequently. As much to remind myself as anyone else!

Which living person do you most admire?

My dad Don Sexton has been through a lot the past couple of years. He retired, lost my mom, began a new relationship with a wonderful soul, transformed his home (still working on that), travels, and has remained buoyant and resilient throughout. I admire how he has embraced life when others might have crumbled. It’s kept me from crumbling myself just to observe!

What do you consider to be your greatest achievement?

Staying true to myself. I’m odd. Some have called me quirky. But (mostly) I’ve not twisted myself into some unrecognizable version of Roy to get ahead or to be liked. At least I hope that’s the case!

What is the most unusual thing you have done?

I don’t know if this qualifies, but my husband John Mola is a fan of the singing group 98 Degrees. Over the years, we’ve seen them multiple times as they’ve devolved into a career of casino performing. Consequently, their meet and greets are pretty affordable, and we’ve gotten to the point of affirmative facial recognition from them when we show up! Jeff Timmons even follows me on Twitter. Ah, we’ve arrived!

From Passle … “CMO Series Special: Your Guide to taking on 2023” #lmamkt

Thank you, Passle, for all you do for our community and for including my thoughts here: https://blog.passle.net/post/102i517/cmo-series-special-your-guide-to-taking-on-2023🐙

Roy Sexton: “I’m Roy Sexton, Director of Marketing for Clark Hill and I am also the 2023 International President of the Legal Marketing Association. The one piece of advice I have has been hard learned and it has really been galvanised in the last four years of working at Clark Hill and it’s going to seem both counterintuitive and a bit twee at the same time. Slow down, pause. Listen to the people around you.

“We often are there in support of people who have their hair on fire for good reasons and we sometimes want to be doers and we want to respond and we want to react. And we take that chaos energy into ourselves and we just start doing stuff. Lean into your team, lean into the people around you and even if someone’s coming at you with heightened energy you don’t have to be dismissive of that, be empathetic, say, I hear what your needs are.

“State a timeline back to them and say, could I do some digging on this? Work with the team. Can I get back to you in a week with a recommendation? Nine out of ten times, unless it’s a media crisis or something, people will always understand, but then follow up. Meet the timeline that you suggested.

“And I also tell the folks that work for me, don’t screw up the easy stuff. If someone needs an update on the website, just do that quickly and get back to them and show them that you did it. Because that makes the harder conversations that much easier later because you’ve earned the credibility.

“But in short, I would say take a pause, take a breath, assess the situation, and then figure out a solution in collaboration with the smart people that you get to be around every day.”

Sexton begins term as president of the 2023 Legal Marketing Association International board of directors > Detroit Legal News #lmamkt

Thank you, Lisa and Danielle at Legal Marketing Association – LMA International, Joel and Matt from Tanner Friedman, and Brian and Brad from The Legal News. You’re always so good to me! Honored to be your front page, above-the-fold cover model. If only I could walk back that hair! Love you!

Link to article: https://legalnews.com/detroit/1519329/

The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has begun his term as President of the 2023 LMA International Board of Directors. His appointment became effective on January 1, 2023.

Sexton is the director of marketing at Clark Hill Law, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning. He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and EncoreMichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from an MA in theatre from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “ReelRoyReviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.

“I am honored to continue to serve on the LMA International Board of Directors, now as its president. I look forward to the furthering the association’s important work,” said Sexton. “LMA will continue to provide new and outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

“Being on the LMA International Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Gorash Holland.

“LMA would not be the strong organization it is today without the stewardship, dedication and expertise of its volunteer leaders like Roy. As our President, Roy is expertly poised to advance our organization across all key channels, relying on his accomplished professional background, unique ability to lead with grace and humor, and his unwavering commitment to LMA and our members. It is my honor to be able to work alongside Roy, and the entire 2023 LMA International Board of Directors in shaping the future of LMA.”

Finding Your Voice: Leveraging Your Professional (and Personal) Brand on Social Media #lmamkt

Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!

https://youtu.be/fZDakFLD5-Q

“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”

Goals, Gratitude, Growth and … Playlists #lmamkt

Opening salvo for 2023: https://tinyurl.com/yyyuh96f (playlist links here too). Grateful for this community, for their hard work. I never felt I had a real career until I found Legal Marketing Association – LMA International. It has made all the difference!

Hello, 2023! It’s the beginning of a new year and it’s a time when one is expected to offer words of hope, inspiration, aspiration. Yet all I feel is perspiration. Don’t get me wrong. It is the honor of my CAREER to be tapped on the shoulder to serve you all as LMA’s international president, but I’d be lying if I didn’t fess up to a healthy amount of anxiety and imposter syndrome. Cue anyone in the bleacher seats to start whispering: “HE’s the president? Oh boy.”

BUT I should add that from my theater life, nerves on opening night are REQUIRED to give it your all on stage. It’s when I’m NOT nervous that I get, well, really nervous. And you should too! Nerves show we care, want to honor our commitment, and hope to not let anyone down. And that is assuredly what I’m feeling as I look ahead at the next 12 months. (That and the worry that there will be 4.5 existential crises to navigate – tempests in a teapot that will likely be forgotten before they even begin!)

You know what else I’m feeling, though? Gratitude. Gratitude for all of you – you incredible thought leaders, doers, culture changers, a**-kickers (can I type that?) for all you do for this industry and for our community. LMA is something special, something to treasure and something to evolve. It’s a community that has enriched our careers and our lives with advice and friendship, challenges and knowledge.

And we have robust goals for 2023 to continue our growth trajectory as THE authority for legal marketing. What are those goals you might be asking? Well, let me tell you!

Membership: Advance LMA value proposition through strategic engagement channels to strengthen inclusive member and volunteer retention and engagement, grow member recruitment and attain pre-pandemic membership levels. Focus on exceptional member value delivery and overall experience to reach 4,500 members in 2023.

Advocacy: Explore public policy initiatives to support and expand existing LMA advocacy channels to further position the association as “the” authority and voice for legal marketing.

Finances: Develop and deploy one- three- and five-year financial modeling to help inform future investments and expenditures that align with long-term strategic goals.

Education: Review and effectuate educational analysis on the desired future state of LMA educational offerings across LMA.

Regions: Assess and streamline operational practices with Regions and Local Steering Committees (LSCs) to determine and strengthen efficiencies and achieve greater alignment with LMA Headquarters (HQ) to the benefit of LMA membership.

Our committee co-chairs, Shared Interest Group (SIG) co-chairs and regional boards are all hard at work on their respective goals in support of these opportunities, and we will be sharing more of that info in upcoming communications. I do want to take this moment to express my appreciation for that incredible group of leaders as well as our HQ team and the International Board. They put in long hours to keep LMA moving forward, and without them, none of this would be possible. So please take a moment and thank a volunteer or HQ team member today for all they are doing!

Finally, I’d be remiss if I didn’t put in a plug for our 2023 Annual Conference in Hollywood, Florida, in April. Register now and watch for more info, including an announcement about our fab keynote speaker, but I’m so grateful to our co-chairs Lee Watts, Jennifer Petrone Dezso and Megan McKeon, our HQ team, our incredible Annual Conference Advisory Committee (ACAC) and Pre-Conference Chairs for all of the heart and energy and hard work they are putting into this. The 2023 conference theme is AMPLIFY – amplify you, your career, your voice, your impact. This is a vibrant community, rich in creativity and innovation, and this event promises to be an incredible platform for you all. Our hope is that this content becomes instrumental for you in achieving your career and industry aspirations – so take a look at the incredible, impactful agenda and start marking those sessions that get you jazzed to attend!

One final note – a few months back I was procrastinating on household chores (apologies to my hubby), and I put this playlist together – “#LMA23 – AmpliMix.” 🎵Music was omnipresent in my home growing up (show tunes, jazz, pop, La Streisand…ALL of it) and listening, singing, dancing and carpool karaoke have always been my core therapy. So this playlist is a collection of songs that motivate me, lift me up and get me moving. (It’s on iTunes because I’m a dinosaur https://tinyurl.com/4wvuhuss, but HQ’s wonderful Jennifer Weigand also ported to Spotify here: https://tinyurl.com/ms83zcre.) I hope you enjoy some or all of it and possibly discover (and like) a song or artist that may be new to you.

Here’s to 2023. Excuse me while I dance my jitters away in my living room.

Love you all!

Roy
President, 2023 LMA International Board of Directors

Roy E. Sexton
Director of Marketing
Clark Hill

My dad Don Sexton brightening the bleak midwinter with this lovely surprise in today’s mail. 🥰✨ #family #song #lyrics #love #tshirt