Roy Sexton is the Marketing Director at Clark Hill Law and the President-Elect of the Legal Marketing Association – LMA International. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA’s board as Treasurer before being chosen as the 2022 President-Elect.
Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business.
LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment.
On This Episode, We Discuss…
Shifting Your Firm’s Culture to Digital What is the Legal Marketing Association? Benefits of Joining an Association
“Show up every day and keep moving forward, my friends!” – Heather Reid. And indeed she and Carolyn Manning and Dominic Ayres did today on Legal Marketing Coffee Talk with Rob Kates and yours truly! There may have also been appearances by Cher, Elvis, Britney Spears, Homer Simpson, a blue cow, Baby Yoda, and Mr. Ed. 🙌
Along the way, we talked about the Legal Marketing Association – LMA International’s fab #LMA22 conference this March in Las Vegas, tiny dogs who don’t like snowmaggedon, failed guitar lessons, creative heirloom family quilt displays (thank you again, Shoppopdisplays!), the rogue habits of grooms and their wedding registries, and more!
Thanks to these viewers for the love, support, and engagement today: James Barclay, Amy Payton Verhulst, Tahisha Fugate, Nancy Leyes Myrland, Marcia Delgadillo, Don Sexton, Rich Bracken, Gail Porter Lamarche, Jay Linder, and Susan Hunt – with shout outs in the show to Susie Sexton, Heather Morse-Geller, Deborah Farone, Jessica Aries, Laura Toledo, and more.
Legal Marketing Coffee Talk is back this Thursday for a very special, jam-packed episode.
Roy Sexton has a guest co-host, Dominic Ayres, Senior Client Development Manager (Industrials Sector) at Eversheds. Roy and Dominic will be joined by Carolyn Manning, Chief Marketing & Business Development Officer at Mintz, and Heather Reid, Chief Business Development and Marketing Officer at Miles & Stockbridge P.C.
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production.
This book is essential reading at any stage of one’s career. Consummately researched yet accessibly written, the book is chock full of actionable advice, presented in an accessible and entertaining fashion. It’s a breezy yet informative read, peppered with pop culture bon mots illustrative of Dominic’s varied interests.
Given the moment in which we are all living, this book presents a helpful, at times provocative career roadmap. A bit of self-reflection is good for the soul, and Dominic has assembled a powerful array of well-informed voices (including his own) to help the reader on that journey.
Quotable moment: “Attorneys, please don’t treat your marketing team like they are Kinko’s. Give them the chance to strategically collaborate with you and to explore new channels and approaches that will put you in your best light.”
Thank you, State Bar of Michigan and wonderful Mark Rossman for inviting me to be a presenter at the 2022 Business Law Symposium.
It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law LLC’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.
Thank you, Beth Cuzzone and Jill Zwetchkenbaum, for this lovely surprise in today’s mail! Congrats on the publication by the American Bar Association of your fabulous new book The Law Firm Client Service Interview Playbook: https://www.americanbar.org/products/inv/book/419389568/.
I’m beyond honored that my thoughts grace the back cover. Thank you for your leadership and incredible contributions to our community. 🙌
“We know that healthy and open conversation is key to life, let alone business. We know that attorneys promote that legal is a ‘relationship-driven business’ (particularly when we marketers try to suggest new approaches!). Yet, why are lawyers at best reticent and at worst recalcitrant around candid performance dialogue with their clients? How do we bridge this divide? Well, those of us in legal marketing and business development are in luck as Beth Cuzzone and Jill Zwetchkenbaum have written the perfect primer on how (and why) to conduct client interviews effectively, efficiently, engagingly. This book is substantive yet accessible, a breezy and inspiring read that is structured in such a way that both attorneys (small and large firm) and their support teams can find quick, actionable tips as well as a sustainable engagement strategy. I suspect this book will happily suffer much dog-earing, highlighting, and margin note-taking in its long shelf life.”
LISTEN: https://lnkd.in/eaBmp5cb … Thank you, Rossman, P.C.! “Today’s Speaker Spotlight, brought to you by Honigman LLP, is on Clark Hill Director of Marketing Roy Sexton who will be presenting on ‘Building Your Brand and Protecting It — Responding to a Four Alarm Fire’ at the 4th Annual State Bar of Michigan Business Law Symposium on January 20th. Listen to Roy speak with Maxwell Goss at the end of Episode 13 (34:08) of The Litigation War Room Podcast: https://lnkd.in/eaBmp5cb.” Thank you, Max!
Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.
We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.
MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.
Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.
That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”
I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!
8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.
Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.
Join this webcast to learn:
The differences between marketing to law firms and to corporate counsel offices
How to create webcasts that drive increased registration, engagement and results with law firms
Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration
Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry
Roy E. Sexton | Director of Marketing | Clark Hill
Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.
Sharon A. Pedersen | Director of Continuing Legal Education | NAM
Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.
Daniel Malgran | Director of Marketing | Planet Depos
Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.
Keith Edwards | VP & Legal Markets Leader | ALM
Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.
I have to say I am pretty damn proud of today’s show. Thank you, Terry Isner and Greg Griffin, for suggesting this and helping map out the approach and, Rob Kates, for being utterly amazing. In addition to Terry, we had gracious, candid, funny, loving guests in Keith Wewe and Amber Bollman. And my brilliant ma Susie Sexton is now EVERYONE’s ma. I’m so proud of her.
And our engaged and supportive commenters and friends Deborah McMurray, Heather Morse-Geller, Vivian Gorin Hood, Marcia Delgadillo, Tahisha Fugate, William Fitzgerald who kept the party going and helped us feel confident and loved every minute.
Yes, we laughed and shared deep truths. And there was singing. From I Will Survive to MacArthur Park, Don’t Leave Me This Way to Part of Your World. But, and I will only speak for myself, I suspect there will always be a part of any #LGBTQ+ professional worried about reception and approval and support. I know it felt very special to feel all of those things today. One hundred fold. #pride #loveislove #family 🌈
Our friend and fellow LMCT host Tahisha Fugate wrote, “Today’s episode of Legal Marketing Coffee Talk was one for the books. Do yourself a favor and catch the replay. The stories, the transparency, and of course the entertainment were phenomenal! You’ll also want to add a few songs to your playlist. … A special thanks to our wonderful host Roy Sexton and guests Keith Wewe , Amber Bollman, Terry M Isner and Roy’s mom (my favorite social mom).”
Terry wrote: “This was a big first for me, I am very comfortable being me, but never really discussed being me publicly like that, lol. … I love that the conversation has started and that our small community of legal marketing brothers and sisters are all in to create a community of acceptance and inclusion. … PRIDE is about everyone being proud to be themselves. 🐝 U but remember to 🐝Kind to everyone along the way.”
Looking forward to this conversation with Amber Bollman, Keith Wewe, and Terry Isner on Rob Kates’ / Kates Media: Video Production’s “Legal Marketing Coffee Talk (#PRIDE edition!)” sponsored by Jessica Aries’ By Aries. Thank you to Terry and to Greg Griffin, both of Jaffe, for devising and helping develop the idea. Thank you to By Aries’ Katelynn McGuire, as always, for the exceptional promotional support. 🌈 Don’t miss it, THIS Thursday at 3 pm ET.
Official show description: Legal Marketing Coffee Talk kicks off PRIDE month in style on June 3 with a full house. Host Roy Sexton chats with fellow LGBTQ+ legal marketing mavens Amber Bollman (Director of Client Service at Barnes & Thornburg LLP), Keith Wewe (Vice President of Strategy and Solutions at Content Pilot LLC), and Terry M Isner (Owner/CEO, Marketing & Branding at Jaffe ).
This promises to be a special episode, full of laughter, insights, hard truths, and maybe a showtune or two. Our panel will discuss what challenges LGBTQ+ professionals face in our industry, what secret superpowers set them apart, what inclusion and equity looks like from their perspective, and what our collective future may hold. Don’t miss it!