Yours truly on The LeXFactor: Unique Challenges Facing Law Firm Marketing and Branding

Thank you, Lexicon Services, for this opportunity!

Listen here: https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding


In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffmann and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?

Quote: “We are different! We want to stand out! Wait, what are other firms doing? Maybe we should just do that.”

Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where it’s long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?

Roy’s engaging – yet self-described introverted – nature takes center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!

Shout outs to Jay Harrington, JD Supra, Legal Marketing Association – LMA International, and more …

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews

Legal Marketing Coffee Talk this week with host Roy Sexton (ME!) and guest, graphic designer Nicole Bagdady Horn – THURSDAY, JANUARY 21

Join us this week for Legal Marketing Coffee Talk with host Roy Sexton (ME!) and guest, Nicole Bagdady Horn, a freelance graphic designer with 25 years of experience and a dear friend and former colleague of Roy’s. LINK: https://www.facebook.com/155057871244919/posts/3711370372280300/?d=n

Check out Nikki’s work at her website: http://www.nikkiscreative.com

It promises to be a fun and free-wheeling conversation focused on the principles of good design, challenges of visual communication in industries that need dense messaging, best practices she would recommend, and maybe even some markers of the good friendship (i.e. shenanigans) shared by Nikki and Roy sprinkled in—fingers crossed we get to hear about the night they saw the Backstreet Boys in concert!

Tune in live right here on Facebook, Thursday, January 21st at 3 pm ET: https://www.facebook.com/155057871244919/posts/3711370372280300/?d=n

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

I am so incredibly proud of my friend Brenda Zawacki Meller, published author! My copy of her book Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn arrived today, beautifully inscribed and in a trademark Meller Marketing pink envelope. Now that is good branding! The book is fantastic, and even if you feel like you know a lot about LinkedIn, there is far more that she can teach you.

As I texted her today, “Brenda, you have surpassed us all in your accomplishments, in your bright light, and in your singular execution of strategy. What you have done in quick fashion in terms of positioning yourself is nothing short of impressive and remarkable. So damn proud of you!” Here are some photos from the many adventures I’ve been privileged to have with Brenda, and her support and encouragement of me and of so many others has meant the world. That is just who she is, and if you don’t know her yet (which would be shocking since she has 52,000 followers and counting on LinkedIn!), you really should!

Order from her website: https://www.mellermarketing.com/socialmediapiethebook

From Amazon: https://www.amazon.com/dp/1947345222?ref_=pe_3052080_397514860

ABOUT THE BOOK: You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, Social Media Pie. That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both. In Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn, Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you to reach your business and career goals. In this book, you’ll learn how to:

Adjust your settings to maximize your visibility and reach

Optimize your LinkedIn profile

Create a powerful invitation that’s more likely to be accepted and screen in invitations while creating dialog

Generate greater levels of network engagement

Post (and how often to post) — and what to do NEXT

Build a company page and grow followers (LEADS!)

Rock on LinkedIn in just 15 minutes a day

Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. With over 50,000 LinkedIn followers, a LinkedIn Social Selling Index (SSI) of 88, nearly 8,000 profile views in the past 90 days and an awesome LinkedIn network, she shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.

“Incoming!” Open Book Theatre’s “Home Less”

Theatre in pandemic requires ingenuity, creativity, and miles and miles and miles of heart. Oh, and a good internet connection. Michigan’s Open Book Theatre Company is killing it.

Artistic Director Krista Schafer Ewbank has created an outlet for talented artists across the country and particularly here in Michigan to offer what could be best described as bespoke theatrical offerings. Whether it’s a musical staged at a drive-in, behind a picture window or in someone’s driveway or a ten minute, one person play delivered one-on-one (actor to audience), the company has kept theatre alive in these dark times with magnificent results. (I reviewed their production of iPoppy in October.)

Their latest offering is Emily Rosenbaum’s Home Less – as described on the Open Book website: “On her child’s eleventh birthday, a mom reflects on bravery, helping, and the Hogwarts sorting hat.” The conceit of the show is that the mother in question (local legend and, yes, my friend Carrie Jay Sayer) is recording on video a message that her son will read fourteen years hence on his twenty-fifth birthday.

The mother’s message is funny, heartfelt, often poignant, reflective of the unifying isolation of 2020 and the sense of helplessness throughout. The joy of celebrating her bright and adventurous child on his birthday is overshadowed by her guilt that she hasn’t been fully present for him, consumed as she is by the Sisyphean task of her day job: finding warm shelter for the ever growing numbers of homeless people.

The playwright offers in her notes on the piece: “But there’s no such thing as a homeless person. There are people who are experiencing homelessness, just as there are people experiencing food insecurity, domestic violence, and poverty. All of these traumas are human rights violations; none of them are characteristics of people. The systems that perpetuate these violences upon people are complex and deeply rooted. They are, in fact, our economic, educational, governmental, healthcare, and food systems. They serve some people well and are designed to keep others oppressed. … All sorts of circumstances can lead to homelessness, but there is only one remedy. A home.”

Sayer turns in a master class of nuanced understatement, with crisply drawn emotion and empathy, framing herself carefully in the Zoom-based “stage.” She is aided and abetted by Angie Kane’s steady, no frills direction, maintaining focus on words, message, and face. Sayer is a compelling presence, transcending the inherent limits of technology to connect with her singular audience member. We as viewer take the place of the birthday boy, with Sayer delivering her deepest thoughts and fears directly to us. The effect is as haunting as it is relatable. Sayer paces her delivery with varying rhythms and levels, taking us through the highs and lows of a mother grappling with widescreen societal issues and small screen personal ones. This is an exceptional performance, not to be missed. Instructive, cathartic, essential.

Remaining performances are available on January 18th, 21st, and 25th and can be scheduled here. Tickets are $20.

Carrie Jay Sayer

#EpicCRMFails Webinar Series

Part 2: Epic Fails – and How to Avoid Them

Join me for a panel discussion on January 27, 11:30 AM EST! Register here.

Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes learning what NOT to do from people who have dealt with challenges can be more instructive than hypothetical discussions about what you could or should do. 

Join us January 27 at 11:30 AM EST for part two of this four-part series examining some the top issues that can lead to “Epic CRM Fails.” You will hear from experienced marketing and business development professionals who will share real-life stories of how they overcame these obstacles. You’ll also see never-before-released videos that capture the frustration of failure – and get actionable ideas and best practices to succeed.

Here are just a few of the #EpicCRMFails “potholes” you will learn to avoid on the road to CRM Success:

  • Problems First, Products Second – Identify your needs and requirements first before attempting to evaluate software.
  • Let Lawyers Be Lawyers – Perhaps professionals who bill hundreds (or more) of dollars an hour shouldn’t be tasked with data entry. Minimizing their efforts by automating processes can maximize value – and adoption.
  • No Dog and Pony Shows – Don’t get distracted by shiny bells and whistles. Instead choose the features and functionality that match your needs and requirements.
  • Defeat the Deluge of Data – Don’t drown in dated data. Instead focus on getting information you need to succeed, keep it clean and turn it into actionable insights.

We hope you’ll join us for this fun and interactive discussion. We will also be accepting “fails” from the audience and awarding prizes for submissions.

Register here!

About the speakers

Chris Fritsch, J.D., CLIENTSFirst Consulting

Chris Fritsch, CRM Success Consultant and founder of CLIENTSFirst Consulting, has helped hundreds of law firms select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment. Her team of almost 100 data quality professionals helps firms clean and enhance data and maintain ongoing quality. A recognized authority on marketing and business development technologies, Chris writes and speaks nationally on topics including CRM, eMarketing and data quality. She was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards. She was also inducted as Fellow of the College of Law Practice Management for her consulting contributions to the profession. Chris received her law degree from Emory University School of Law in Atlanta, GA.

Christopher Raymond, Intapp

Chris Raymond, Practice Group Leader, Marketing and Business Development at Intapp, has spent nearly 15 years in the legal industry, working with Knowledge Management, Marketing and Business Development teams of AmLaw200 firms across the country. He is  Chair of the Legal Marketing Association (LMA) Northeast MarTech SIG. 

Chris joined the Intapp team as part of the OnePlace acquisition and previously worked at LexisNexis.

Roy Sexton, Clark Hill

As Director of Marketing, Roy Sexton helps lead Clark Hill’s marketing, branding and communications efforts. Sexton has nearly 20 years of experience in marketing, communications, business development and strategic planning. He has been heavily involved in the LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College, and holds Master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name www.reelroyreviews.com.

Special thanks to Rob Kates, Kates Media

KM TV 2020

How our (acquisitive) brains work and the impact on marketing: Legal Marketing Coffee Talk with guest Dr. Stephanie Preston

Scenes from a kaffeeklatsch … Damn! That was fun! ICYMI, here is our chat with the fab Stephanie Preston, PhD and professor of psychology at The University of Michigan.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

We discuss how our brains have taken their “survival wiring” to, at times, “acquisitive” extremes and what that might mean (pro and con) for marketers. We touch on what may underpin mental health challenges facing those in the legal industry, how influence and persuasion and empathy can benefit our communications and marketing work, and what life in pandemic might mean for all of this.

Yes, there are showtunes, supplied this time by my incredibly talented ma Susie Sexton, and shout outs during the show include Brent Stansfield, Wayne State University, The Penny Seats, Lauren M. London, Four Seasons Total Landscaping, Inc (see sweatshirt), Ball State University, David Letterman, Arena Dinner Theatre, Anthony Newley, Russell Crowe, Mary Trump, and Unhinged Movie.

Stick around to the end for Rob Kates’ touching tribute to his thespian parents and Stephanie’s wonderful acknowledgment of the transportive super powers of prized knickknacks.

Official episode description: Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.

How does this apply to legal marketing!?

Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

Legal Marketing Coffee Talk is brought to you by Jessica Aries’ By Aries and Rob Kates’ Kates Media.

Faces one might make at a Four Seasons Landscaping-hosted press conference
Lucy remains unimpressed

Open Book Theatre’s incisive, ingenious iPoppy + #LMA20 … it’s a wrap (yet so energizing!)

Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.

“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”

Preview clip: https://www.facebook.com/699433083431924/posts/4543148755726985/?vh=e&extid=0&d=n

Tickets: http://openbooktheatrecompany.net/one-to-one-virtual-theatre/

This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …

Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!

VIEW VIDEO HERE: https://www.facebook.com/KatesMedia/videos/929010134294388/?vh=e&extid=0&d=n

Yes, there is singing. Dave Matthews, in fact. And a shiny gold jacket. ⭐️ Rob Kates, Meghan Frank from Lexis Nexis, and yours truly with fab host Michelle Friends talk #lma20 🥰

VIEW VIDEO HERE: https://www.facebook.com/KatesMedia/videos/345659206511172/?vh=e&extid=0

Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.

Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.

Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.

Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!

Lord, this was a neat week!

VIEW VIDEO HERE: https://www.facebook.com/LegalMarketingAssociation/videos/347783449831325/?vh=e&extid=0&d=n

LOVING these stats from now-legendary #lma20!

5 days of crucial content
1 excellent keynote speaker named Baratunde Thurston
1 new hashtag #LMACitizen inspired by #HowToCitizen
140+ speakers
40+ interactive live sessions
3+ hours of 1:1 attendee networking sessions
5 engaging virtual social events
17 countries and 43 states represented
45+ sponsoring organizations
1200+ legal marketing professionals
10 costume changes (MY contribution 🤣)
Too many “skills” to count

Read more: http://view.exacttarget.com/?qs=9be0d726adac2acc771141161d225ef964e0067928f9a4660847b8f66ff4b7921605091cc412d0fd7821fa4d731e442c2583b46ff6dd4b65a54d7607a01428d2eac6e4ae282ba9dc5ba1b9a0c148ac560c3592cae46130d6

LMA20 tribute to the ever-delightful Patrick Fuller … this will only mean something to the people who watched the comedy night event with Last Comic Standing winner and celebrity comedian John Heffron. To the rest of you, I’m sorry … not sorry. 🤣 I generally hate inside jokes. But I can’t resist this one. #skills!
Some final thoughts on #lma20
A closing song – “Some Other Time” from the musical “On The Town”
Smart sartorial choices of #lma20 … “The first but not the last.” Kamala Harris

Thank you, Jaffe and Melanie Trudeau, for this ego boost!

Thanks, Melanie Kirkland Trudeau and Jaffe, for the opportunity! And I’m beyond flattered by their description of me. Not remotely true! But I’ll take it! 🤣

“Find out more about the launch of #LinkedIn Stories. Melanie Trudeau explains how professional services firms can use this new feature to showcase their creativity and build brand awareness. As an added bonus, social media genius [wait?! what?!] Roy Sexton shares his thoughts on how Stories will be a positive disruption in the legal industry and advises everyone to ‘lean into the visual.’”

Read more: https://www.jaffepr.com/blog/linkedin-rolls-out-stories-now-what

Excerpt:

Stories provide a way for professionals to shape their social media images in a clever and authentic way, positioning themselves as approachable and relatable to people who might otherwise think of them as distant and inaccessible.

Scanning my LinkedIn feed for marketing professionals using Stories, I quickly realized that the adoption level is still somewhat limited. In true form, though, legal marketing guru Roy Sexton has already started sharing Stories. I asked for his thoughts about where Stories will take us.

It is interesting how these different platforms borrow concepts from one another. I do think we will be in a bit of a trial-and-error phase with how Stories are used on LinkedIn. That said, I predict they will be as positively disruptive here as they have been on other platforms. Currently, I am using it to drive people to content I have pinned to my profile. I think the ability to include images, and particularly video, will be powerful. The cut and paste doesn’t work at all, which is frustrating. And there’s no way to include links in the Story. That said, I would encourage people — as I do in all things social media ­— not to be afraid to experiment and benchmark what other people are doing that you like. I would lean into the visual, and if you can pull an image or a screen grab from an article and direct people to the content, use it as a form of advertisement for material you want people to see.

A key point here is the visual component of Stories. Images and videos are the foundation of a good Story, so get ready to use your phone camera in unique ways.

Read more: https://www.jaffepr.com/blog/linkedin-rolls-out-stories-now-what

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵

Your quarantine streaming talk show raconteur.

Live from … YouTube? Rob Kates of Kates Media writes: “Today on Legal Marketing Coffee Talk, we enjoyed a heartwarming chat with Roy Sexton, Director of Marketing at Clark Hill, who talks about #StayHome and offers some words of wisdom for marketing a law firm in these challenging times. Join us daily for Legal Marketing Coffee Talk with Stefanie Marrone, 2pm EST daily on Facebook.” ❤️ Thank you, both.

VIEW HERE: https://youtu.be/9ascOkR1Rm8

Our producer Rob apparently is moonlighting politically … and forgot who he was dealing with today 😂

POSTSCRIPT… In less than 24 hours, I’ve become quite the quarantine streaming talk show raconteur. 😂 I feel like Richard Dawson or Bert Convey. #genxjoke – thank you, wonderful Brenda Zawacki Meller of Meller Marketing, for this (just received) invite! 🥧

SAVE THE DATE 4/30 – register: https://facebook.com/events/s/facebook-live-discussion-w-two/213792010050094/?ti=icl

Thank you to my dear friend Nancy Myrland for this – she is FAR too good to me. ❤️ Ain’t nobody wantin’ any MORE of ME runnin’ ‘round. 😂😂😂 #beNOTaRoySexton

Notes from the war front

Back when life was (sort of) normal …

VIDEO: Do you love Sinatra, Bennett, Darin, King Cole? Journey into a night club where every musical era is represented – swing, jazz, big band, lounge, Rat Pack and more. Enjoy this video of “Live from the Starlight Lounge,” our event this February that raised $23,000 for American Cancer Society.

View here: https://m.youtube.com/watch?v=Ke1Pv65DwTY&feature=youtu.be

ABOVE: Me with dear Legal Marketing Association friends and fellow international board members Brenda Plowman and Cynthia Voth

I wrote the below for wonderful friend Jennifer Simpson Carr of Furia Rubel Communications (and a fellow Legal Marketing Association leader) who was drafting this piece on coping during this present crisis: https://www.furiarubel.com/what-were-up-to/25-ways-to-maintain-positivity-and-mental-health-in-uncertain-times/. I wrote too much – per usual – but she was kind enough to include an excerpt. Here’s the entirety of what I sent to her…

I am offering this list of tips that I myself may be failing to follow. I’m putting them in writing in the hopes that they will become a script for me to hang onto my sanity in these troubling times … as we all suddenly find ourselves in the strange predicament of feeling trapped in our own homes, working remotely, uncertain of how long this will last and what effect it will have on the future:

– switch off social media – connection is important. A steady diet of anxiety, judgment, and fear? Not so much.

– tune out that competitive spirit and any voices (real or imagined) saying you aren’t doing enough. Right now staying healthy and taking care of one another? That is PLENTY.

– avoid people who are using this crisis as a platform to further their own ambitions. ‘Nuff said.

– turn off and disconnect. Keep reasonable hours. Yes, you may be saving on commuting time by working in your basement, but that doesn’t mean putting in 12 hour days. Turn work off, read a book, watch a movie, walk the dog, recharge. 

– don’t get in arguments with know-it-alls. None of us know how this story ends. Be calm, be gracious, walk away from trolls.

– from a work perspective, be sensitive to the burdens everyone is carrying. We need to stay the course on projects that will need our attention when this crisis has passed, while communicating information that our colleagues and clients actually need in this moment. We don’t need to be the source of ALL information on this crisis. There are a lot of other people who are doing that better than we are. Share information that is relevant and appropriate.

– most of all. Be kind. To yourself. To others. To this world.

ABOVE: Danny Wallace, me, Susan Ahern & Megan McKeon (Clark Hill) and Cameron Ireland (BoardEx)

Very proud of the below recognition… happened before all hell broke loose …

Managing Partners’ Forum Awards

– best marketing initiative

2020 winner: Clark Hill

More here: https://www.mpfglobal.com/awards/awards-2020/best-marketing-initiative.aspx

Clark Hill has grown from a regional US firm, to an international firm with 25 offices. Marketing and Business Development was no longer fit for purpose.

They embarked on an ambitious initiative to completely re-imagine their marketing function and make the most of their global potential, through a very clear and comprehensive design of the department and how it has impact as a cohesive central function for the firm.

The judges were particularly impressed by the scale of their research and project commitment, how they achieved buy-in at every level and how they have creatively used data and technology in the delivery and measurement of marketing success, and achieved remarkable results.

Winner’s quote: “We are thrilled and honoured to be recognized by Managing Partners Forum for the strategic and operational transformation of the Marketing and Business Development Department. This initiative was achieved by incredible multi-stakeholder collaboration, the design of an innovative technical infrastructure; and the implementation of a flexible, defined process. A key focus was the capture, organisation and analysis of data which brings a new layer to our firm’s competitive edge.” – Susan Ahern, Chief Marketing and Business Development Officer, Clark Hill