Tag Archives: legal marketing

An authentic soul with a keen eye toward story-telling and culture building: DeFur Voran LLP’s Elizabeth Bell joins us on Legal Marketing Coffee Talk … #lmamkt

8 February 2023

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FACEBOOK: https://fb.watch/f_-KbsfOiR/

LINKEDIN: https://www.linkedin.com/video/event/urn:li:ugcPost:6982723896588259328/

YOUTUBE: https://youtu.be/MtyT8DOgniM

Thank you, Beth Little Bell, for joining Rob and me today! You are such an authentic soul with a keen eye toward story-telling and culture building. #LMAmkt is truly fortunate to have you in our community. Appreciated how you painted a clear picture of the life of the solo marketer as brand and culture builder and how you use social media, community engagement, and thought leadership to support the DeFur Voran team.

And that team LOVES you – I don’t think in the history of the show we have EVER had so many of a marketer’s attorneys watch and express their heartfelt appreciation. You are clearly doing something right! Congrats on that new grandbaby, and thanks for all you do for Wabash College as well. Thanks one more time to Greg Castanias for connecting us.

Show description: Roy’s guest on our October 6 show was Elizabeth Bell, who leads marketing efforts for DeFur Voran LLP. She has also worked in the legal space as a law firm administrator and paralegal. Spoiler alert: she, like Roy, is a Hoosier AND has a storied background with his alma mater Wabash College. (And she just may have attended Wabash’s fierce rival school DePauw University … so sparks may fly!)

Beth is currently building a marketing program at her firm, and can speak to the opportunities and challenges facing the solo marketer. Roy and Beth unpack how one can leverage servant leadership to help support a small firm on its growth journey and how to build out the resources needed to “do all the things” required for effective law firm marketing and business development when you are a mighty team of ONE!

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production.

Thrilled to be moderating the opening session of this essential #legalmarketing boot camp. Thank you, LMA Northeast Region, Michelle Upchurch Murray, Jennifer Manton, Deborah Scaringi for your leadership here in bringing this to our Legal Marketing Association – LMA International members.

REGISTER: https://legalmarketing.org/Event-Details/northeast-2022-bootcamp 🥾

SESSION DESCRIPTION: We are privileged to work in a dynamic, rapidly evolving industry. The legal marketing and business development profession has a multiplicity of career paths and opportunities. Since hustle is our middle name as legal marketers, our own needs sometimes get lost in the shuffle of being in service to others. Being intentional about aligning your talents, desires, interests, and aspirations is more crucial than ever to continued success.

Please join us for a candid, lively conversation with leading lights in our industry on how they themselves shaped their careers amidst an ever changing landscape. We will highlight the career tracks available to you – business development, technologist, marketing and digital strategy, events, branding, coaching, consulting, and so much more – as well as projects you should pursue to maximize your visibility and impact. We will cover the importance of your own personal branding, how to stay relevant and known in this industry, and the importance of leaning on this LMA community to enrich your career.

Panelists:

Moderator – Roy Sexton, Director of Marketing, Clark Hill Law

Robyn Addis, Chief Marketing and Business Development Officer, Legal Internet Solutions Incorporated

Michael Coston, CEO, Coston Consulting

Melissa Ertek, Chief Development Officer, Winston & Strawn LLP

Audra Triplett, Senior Manager, Business Development & Marketing, Foley & Lardner LLP

Finding Your Voice: Leveraging Your Professional (and Personal) Brand on Social Media #lmamkt

15 January 2023

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Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!

https://youtu.be/fZDakFLD5-Q

“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”

“Come over here. Who are you?” Feeling grateful for kindness and friendship … Passle CMO Series Podcast #Thanksgiving Special … #lmamkt

22 November 2022

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Thank you, Will Eke and Passle, for including my thoughts alongside those of so many fab legal marketing leaders in this lovely Thanksgiving special. LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special

We are all grateful for YOU and for all you are doing for our profession and industry. EXCERPT:

“I’m Roy Sexton, Director of Marketing for Clark Hill Law and I am also the 2023 international President of the Legal Marketing Association – LMA International. I am thankful for a group of humans I met early on when I joined the Legal Marketing Association. Gina Furia Rubel, Nancy Leyes Myrland, Heather Morse-Geller, Gail Porter Lamarche, Lindsay Griffiths, and Laura Toledo

“We’ve all kind of now moved on and gone our separate ways in some respects, but that was the core group. I tell this story quite a bit. I was at the Orlando LMA annual conference and shy and nervous, which nobody believes, and feeling very insecure and I was lurking around the pool. Nothing good usually comes from that. And they were all there as a social media special interest group, having a meetup.

“And Gina saw me and she said, ‘Come over here. Who are you?’ And sometimes I cry when I say this because she just wrapped me in love and got to know me during the course of that afternoon. And they became my mentors and my friends, and they have been with me ever since, supporting me, giving me hard truth, and helping show me the way through this profession.

“And I had always had a fairly serendipitous career until I met them. And it really locked in that I like what I do, I like who I support, and I will always credit them for the mentoring they provided me early on, the way they adopted me and the way they’ve looked out for me ever since.”

LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special 🍁

#keepingfamiliesclose – my 2022 birthday fundraiser for Ronald McDonald House Charities Ann Arbor – #niftyfifty

15 November 2022

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Want to join me in supporting a good cause? In honor of my 50th (!!) birthday (December 28!), I’m raising money for Ronald McDonald House Charities Ann Arbor, and your contribution will make an impact, whether you donate $5 or $500. Every little bit helps. This will be my sixth year of doing this birthday fundraiser for RMHCAA: I’m honored to be an RHMCAA board member but I’m even more honored to help support this incredible mission.

Donate here: https://givebutter.com/RMHCAApayforwardthekindness/roysexton

The mission of the Ann Arbor Ronald McDonald Houses is to provide families of children experiencing a serious illness or injury requiring hospitalization or treatment on an outpatient basis, a “home away from home” that assists in alleviating the families’ emotional and financial stress.

“Standing head and shoulders above the rest …” Managing Partners’ Forum judges’ comments on Clark Hill’s winning #SimplySmarter brand campaign … #lmamkt

6 November 2022

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I may have posted about this recognition a few times. But we are rightly proud! (Sorry. Not sorry.) As you might remember that, in June at The International Management Excellence Awards, the Managing Partners’ Forum named Clark Hill as the winner of the Best Marketing Campaign award for our new #SimplySmarter brand. Read more: https://www.clarkhill.com/news-events/news/managing-partners-forum-selects-clark-hill-for-best-marketing-campaign-award/

Here are screen grabs of the published summary of the various awards together with comments from the judging panel.

The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.

2022 Awards – Winners Book PDFDownload

DeFur Voran LLP’s Elizabeth Bell joins us on this week’s Legal Marketing Coffee Talk … #lmamkt

3 October 2022

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Beth Little Bell, rock star!! Can’t wait! Thanks to fellow Wabash College alum and Lambda Chi Alpha Fraternity brother Greg Castanias for introducing us!

FACEBOOK: https://fb.watch/f_-KbsfOiR/

LINKEDIN: https://www.linkedin.com/video/event/urn:li:ugcPost:6982723896588259328/

YOUTUBE: https://youtu.be/MtyT8DOgniM

Roy’s guest on our October 6 show will be Elizabeth Bell, who leads marketing efforts for DeFur Voran LLP. She has also worked in the legal space as a law firm administrator and paralegal. Spoiler alert: she, like Roy, is a Hoosier AND has a storied background with his alma mater Wabash College. (And she just may have attended Wabash’s fierce rival school DePauw … so sparks may fly!)

Beth is currently building a marketing program at her firm, and can speak to the opportunities and challenges facing the solo marketer. Roy and Beth will unpack how one can leverage servant leadership to help support a small firm on its growth journey and how to build out the resources needed to “do all the things” required for effective law firm marketing and business development when you are a mighty team of ONE!

An episode you won’t want to miss. Join us live this Thursday, October 6th at 3 PM right here on Facebook.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Make your own pasta. Or don’t. Owning your space as a legal marketer. Yours truly joins host Taryn Elliott for LISI’s #AllTheThings podcast … #lmamkt

30 September 2022

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Thank you, Taryn Dreyer Elliott and Legal Internet Solutions Incorporated, for having me on as a guest for #AllTheThings podcast: https://www.legalisi.com/news/one-more-thing-charting-your-course-with-2023-lma-president-roy-sexton/ … We had such a fabulous chat, and I’m simply cutting and pasting Taryn’s description as she nailed it:

“Hey podcast listeners. I’m Taryn Elliott, Director of Client Success + Marketing at LISI and I will be your host for this episode of LISI’s All the Things podcast. I’m joined on this month’s episode of One More Thing by Roy Sexton, Director of Marketing at Clark Hill Law, and an old friend from my early days with the Legal Marketing Association – LMA International. Roy and I got together to talk about what he hopes to accomplish next year and his term as the 2023 Legal Marketing Association International President. Knowing Roy for as long as I have, I knew this conversation was going to be fun and I was not disappointed, but we touch on some important topics as well, including volunteering, self-care, acknowledging our differences, and how to amplify yourself along with the work you do. Here is One More Thing, this week’s episode of LISI’s ‘All the Things’ podcast. I hope you enjoy listening to it as much as I enjoyed recording it.”

Indeed, we did, Taryn! So grateful for our longstanding friendship and for your positive influence in my life. As is my wont, I shout out to a LOT of people and how grateful I am for them: Maureen Fechter Farr, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Nancy Leyes Myrland, Lindsay Griffiths, Laura Toledo, Terry Isner, Jennifer Manton, Deborah Scaringi, Michelle Upchurch Murray, LMA Northeast Region Boot Camp, Robyn Addis, Audra Triplett, Michael Coston, Melissa Ertek, Brenda Plowman, EJ Stern Bearman, Bobbie Conklin, #LMA23, Wabash College, Association of Legal Administrators (ALA), Corporate Legal Operations Consortium – CLOC, Michigan Society for Healthcare Planning and Marketing, Susie Sexton, #TheLordOfTheRings, and #pasta. Happy listening!

Listen here: https://www.legalisi.com/news/one-more-thing-charting-your-course-with-2023-lma-president-roy-sexton/ – #LMAmkt

Oops, I did it again … an upcoming presidency, an upcoming webinar, and a real-time #Britney flame war

14 September 2022

5 Comments

LMA is pleased to announce its 2023 International Board of Directors. The slate of candidates was ratified on September 2, 2022, and the newly elected and continuing officers and directors will begin their terms on January 1, 2023. More: https://legalmarketing.org/2023-International-Board

Legal Marketing Association – LMA International welcomes:

President
Roy E. Sexton
Director of Marketing
Clark Hill Law
Detroit, MI (Midwest Region)

Immediate Past President
Brenda Plowman
Chief Marketing Officer
Fasken
Vancouver, B.C. (Canada Region)

President-Elect
Kevin Iredell
Chief Marketing Officer
Lowenstein Sandler LLP
New York, NY (Northeast Region)

Secretary
Amy Payton Verhulst
Senior Business Development Manager
Jackson Lewis PC
Houston, TX (Southwest Region)

Treasurer
Andrew Laver
Business Development Manager
Buchanan Ingersoll & Rooney PC
Philadelphia, PA (Northeast Region)

Treasurer-Elect
Rachel Shields Williams
Director of Knowledge Management
Sidley Austin LLP
Washington, D.C. (Mid-Atlantic Region)

Member-At-Large
John Byrne
Chief Marketing Officer
Gould & Ratner LLP
Chicago, IL (Midwest Region)

Member-At-Large
Jessica Haarsgaard
Business Development Manager
Burr & Forman LLP
Greenville, SC (Southeast Region)

Member-At-Large
Diana Lauritson
Senior Marketing and Business Development Officer
Hogan Lovells
Washington, DC (Mid-Atlantic Region)

Member-At-Large
Trish Desilets Lilley
Chief Marketing and Business Development Officer
Stroock
New York, NY (Northeast Region)

Member-At-Large
Jaime Lira
Marketing Director
Cohen & Malad, LLP
Indianapolis, IN (Midwest Region)

Regional Leaders’ Committee Chair
Robin Devereux Gerard
Chief Marketing Officer
Stradling Yocca Carlson & Rauth PC
Newport Beach, CA (West Region)

Chief Executive Officer
Danielle Gorash Holland
Legal Marketing Association
Chicago, IL

So darn excited to work with these amazing souls, all of our fab volunteer leaders, our incredible membership, and marvelous HQ support team next year. ✨

REGISTER: https://bit.ly/3wwtImc … “Law firms and legal service providers: Know who’s gonna join us for Stack Ranking, Part 2 on 9/30?

“Meet our special guests: Roy Sexton of Clark Hill Law; Drew Hawkins of Womble Bond Dickinson US LLP; and Gordon Braun-Woodbury of Calibrate.

“Our esteemed colleagues will weigh in on the 2022 RubyLaw Legal Marketing Tech Study and opine on our insights. Come hear what they have to say!”

I seem to have started a flame war with Britney Spears 😂 – Britney, we do love you, but please stay kind.

Tara Alexandra Kachaturoff and I chat about all things legal marketing on the Michigan Entrepreneur tv show … #lmamkt

7 September 2022

4 Comments

Thank you, Tara Alexandra Kachaturoff for having me on Michigan Entrepreneur as your guest. You can watch the recording here: https://www.youtube.com/watch?v=q5RuJFyMXkE

We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.

Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.

Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.

Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!

Ask for more in life. You deserve it. And one day you’ll have a Susan in your life too. #simplytogether22

24 July 2022

2 Comments

I hope at least once in everyone’s career they get to have a boss like this. It looks like we are about to launch into a duet of “Islands in the Stream.” But actually this was at the end of our #simplytogether22 Clark Hill firm retreat. My boss Susan Ahern (pictured here) told me how much she appreciated my contributions, how meaningful they were, and how important I was to her and to our work family. I said I felt the same about her. There may have been tears (mine … natch).

It’s a rare privilege to work with someone, let alone an organization, that celebrates you for your authentic self, letting you shine in ways meaningful to you. I have that at Clark Hill. Susan has encouraged and inspired me to be myself fully at all times, to center my talents around empathy and grace and compassion, to leverage the strategic “pause,” and to work harder and smarter than I ever have in my life. She’s elevated me and my work in ways I’d never thought possible. She’s been my ally and my advocate, and she’s helped me discover a higher standard for what I do.

Ask for more in life. You deserve it. And one day you’ll find you have the good fortune to have a Susan in your life too.

Thank you to my beloved colleague Maram Salaheldin, an epitome of intelligence and wit and kindness, for snapping this moment for posterity.

P.S. I think that “encore” behind us is prescient and apropos after this amazing event.

#simplysmarter

As shared by our colleague Alex France 💕