I joined Deb Knupp on the HX Collective podcast, and my episode is now live. If you’re thinking about what it means to lead, live and show up more fully – this one’s for you. Thank you, Deb, for the opportunity to tell my story and, Jennifer Tompkins, for your glorious production support.
In this episode, Deb Knupp sits down with Roy Sexton, Chief Marketing Officer Vedder and one of legal marketing’s most visible advocates for showing up authentically, for a conversation that, as Deb puts it, feels like it started before they even hit record.
“Tell people what they will mean to you in the moment it will mean something to them.”
Roy has spent more than 25 years in marketing leadership, including nearly 15 years in legal marketing at some of the industry’s most prominent firms, and served as International President of the Legal Marketing Association. But this conversation isn’t really about marketing. It’s about the strategy, and the sincerity, behind telling people what they mean to you, and why Roy has built a career, a community, and a life around doing exactly that, out loud, in Technicolor, often in a Sesame Street shirt. The throughline is a piece of advice from Roy’s late mother: tell people what they will mean to you in the moment it will mean something to them, not at the funeral, not at the retirement party, and not with a Bundt cake that shows up right when everyone else’s does. Roy traces that instinct through a childhood spent making bullies laugh so they wouldn’t hurt him, a defining moment on stage at a Legal Marketing Association conference where he sang alongside a drag performer to make space for people who needed it, and a hard-won distinction between being nice and being kind. What emerges is a case for treating small, unscheduled moments, a comment on LinkedIn, a walk to someone’s desk, a text after a hard week, as the real work of building trust, long before anyone needs to cash it in.
Highlights:
The Bundt cake rule Roy learned from his mother: show up with support a month later, when people are alone with their feelings, not just in the first flood of casseroles.
Legal Marketing Association keynote where Roy sang “Born This Way” alongside drag performer Athena Dion, and what it told a room full of allies, and skeptics, about who the conference was really for.
The difference between nice and kind, and why the kindest thing is sometimes the direct thing, delivered with care.
Why business development can happen in the coffee line: Roy’s case for quick, genuine touchpoints, a comment, a reshare, a “saw your kid’s off to college,” over five-hour golf outings.
About Our Guest:
Roy Sexton is Chief Marketing Officer at Vedder, where he leads the firm’s marketing strategy, business development, and brand positioning. He brings more than 25 years of marketing leadership to the role, with nearly 15 of those years focused specifically on legal marketing at some of the country’s most prominent firms. A longtime volunteer leader in the field, Roy served on the international board of the Legal Marketing Association beginning in 2020 and was elected its International President for 2023 to 2024. His advocacy work extends well beyond the office: Roy has been recognized by Crain’s, INvolve, and Corp! Magazine for his leadership within the LGBTQ+ community, and he serves on the boards of Mosaic Youth Theatre of Detroit and the Ronald McDonald House Charities of Michigan. He is also, unmistakably, one of the most enthusiastic and generous connectors in legal marketing, a trait he traces straight back to his mother and grandfather.
The HX Collective explores the human experience through three lenses: work, relationships, and self, through raw, authentic conversations rooted in human-centered design. Each episode offers gripping stories, thought-provoking discussion, and concrete tools that help you rethink your relationship with distress and strengthen your whole human experience.
Thank you, Aleksander Tomalski and Counsel Collective, for this absolutely lovely feature. Hands down, this is one of the damned nicest articles anyone has ever written about me. I truly feel seen. Someone please take note … read this this whole thing at my eulogy one day! 😅
Hopefully, other legal leaders, marketers, business development professionals, humans will find some inspiration in the thoughts, concepts, and experiences detailed here. And even more importantly, my dream is that more and more young people still deciding what to do in life will see in this piece what a desirable and rewarding career path legal marketing can be.
To my dear friends Iris Jones, Diana Lauritson, Jenna Schiappacasse, and Ashley Stenger, what you said about me here has touched my soul in ways words can’t properly express. In my deep down, only child heart, I’ve always (erroneously) felt myself to be a perpetual outsider in life, practically phobic about overstaying my welcome anywhere. I know that’s anything but true. However, reading what you said about me was truly a tonic for my neurotic inner saboteur. 🥹
As Alex writes in the article, “Trust, in his telling, is built by honoring what came before, learning what actually drives the people already there, bringing forward opportunities that fit them, and then following through on what you said you would do.”
Spider-Man: Brand New Day is as close as Hollywood has ever come to replicating the true mainstream comic book reading experience, while still remaining artfully cinematic. And I’ve seen a LOT of superhero movies.
Like a thoughtfully developed six issue comic book story arc, the film is episodic but never stilted. Events and moments and guest heroes flow thoughtfully, naturally, intentionally, logically from one to the next.
This also feels like the first time the Marvel Cinematic Universe has fully realized the promise of its integrated concept, moving away from EVENT FILM-thinking where cameos of heroes and villains from prior films pop up willy nilly (perhaps chiefly to sell action figures and t-shirts) toward a deeply immersive world where common sense and natural order dictate superhero interactions.
This tracks given that Brand New Day’s director Destin Daniel Cretton also helmed the equally winning, warm, funny, poignant Disney+ Marvel series Wonder Man. Cretton just really gets it, leveraging all the toys in service to narrative and heart, first and foremost.
The plot picks up deftly from Jon Watts’ excellent Spider-Man: No Way Home (a film that was EPIC!, not necessarily to its detriment but definitely with commercial designs sharing the driver’s seat with more artistic notions). After a veritable multi-verse of Spider-Men (and villains) in that film converge to make Tom Holland’s MCU Peter Parker’s life a living hell, Parker convinces Dr. Strange (an arch and world-weary Benedict Cumberbatch) to erase all knowledge of Parker’s existence and secret identity from the world, including those who know and love Parker most.
Brand New Day could have ended up a mopey slog as Parker tries to navigate life without the safety net of friends and family, notably his girlfriend MJ (the soulful and sparkling Zendaya) and his best friend Ned (Jacob Batalon, still reveling in his second banana status but bringing more nuanced and layered reactions this go ‘round). The film does a fine job balancing the tragedy of Parker’s isolation with the whiz bang pyrotechnics of a superhero using high-flying crimebusting as the ultimate coping mechanism. Yes, the first quarter of the film is filled with a literal rogues’ gallery of lesser-known Spider-Man villains but it never feels indulgent. We get our popcorn and eat it too.
Into this vigilante mayhem, a shadowy new antagonist enters the scene, nameless and faceless (at first), jumping telepathically from body to body of one innocent bystander after another, eluding our wall-crawler as the unknown villain executes a masterful scheme to infiltrate government agency Damage Control, a group ostensibly helping superheroes by mitigating the “damage” potential of other supes less heroically inclined. You can likely predict where this is going … but the film gets there in a way that is refreshingly unpredictable.
On top of Parker’s pre-existing woes, his arachnid-infused DNA starts to mutate (that will be important later methinks), confounding him with sensory overload and organic web-shooters that have a life of their own. As Parker attempts to unravel both the mystery of his failing powers and his insidious new opponent, he enlists the aid of Bruce Banner/The Hulk (the ever-dependable Mark Ruffalo, a cozy woolen sweater of an actor in all the best ways), Frank Castle/The Punisher (a delightfully low-key unhinged Jon Bernthal, who brings some of the film’s funniest moments in quintessential off-kilter buddy cop comedy schtick with Holland), and Yelena Belova/Black Widow (the dynamite Florence Pugh who takes her deadpan “Boris and Natasha/spy who came in from the cold” characterization to slyly hysterical new heights here).
At this point, you could be thinking (if you are one of the three people who HASN’T seen this film yet), “WOW, that sounds needlessly complicated and overstuffed.” And yet refreshingly, the movie is anything but. Each of the guest heroes has a distinct purpose to play, in commitment to the plot, moving it along logically, and with very neatly and distinctly drawn relationship ties to Parker. These characters aren’t just showing up to show up, kill time, or distract the audience. They enrich the film’s perspective and meaning, illustrating in part that Parker isn’t as alone as he fears himself to be and more importantly that none of us can save our world on our own. At one point, Belova observes in a video call with Parker, now reunited with Ned and MJ, “I’m just so happy the sad man has friends.” Trust me, you will laugh heartily when you hear how Pugh delivers that line.
The film is shot in gorgeous, golden light, never garish, evoking the look of a comic book in a dreamlike way, mirroring Parker’s lost state. The many, many, MANY fight scenes are never tedious as, again, they serve to propel Parker along his tortured path of reclamation and rediscovery and healing. The battles are choreographed and stylized to maximize Holland’s dance background. This is comic book mayhem staged as ballet.
Michael Giacchino turns in a score that is less burbling and percolating than he usually delivers. Awash in 80s synths, the soundtrack (also peppered with some fabulous pop rock deep cut needle drops) echoes, like a sweepingly symphonic, swirling stomach ache, the inescapable nightmare-scape in which Parker finds himself.
And I really, really, really don’t want to squelch the surprise around the film’s unseen telepathic assailant. Spoilers already abound on the internet – from the production team itself. The film has been released for nearly a month and half now. Nonetheless, I’m not going to reveal more than that a spiky and mournful Sadie Sink introduces a Marvel legend back into the MCU fold in a way that creates both heartbreak and feverish anticipation for the next 83.5 cinematic installments that are likely to come.
This is a film about finding oneself, and it could have devolved into a mess of maudlin cliches. It never does. That is in great part due to director Cretton’s empathic craftsmanship and especially to Holland’s heart-wrenching turn. Yet, Holland never loses the boyish adventuring joy he has always brought to the part. In some parallel universe, there would be serious Oscar conversations about the film and notably Holland’s performance. There were moments in the film where I found myself sobbing and giggling, practically simultaneously and utterly unexpectedly. THAT is rare and why I dearly love movies.
Dying is easy, comedy is hard. Comparably, keeping summer blockbuster butts in seats while also giving us a true hero’s journey from his shattered ground zero to his world-weary but hopeful affirmation, while still making us laugh and gasp, and, yes, marvel is a true high-wire act that deserves recognition. Doing so, while leaping and bounding through two-and-a-half hours in a red and blue leotard is nothing short of remarkable.
“I am strongly drawn to Camp, and almost as strongly offended by it. That is why I want to talk about it, and why I can. For no one who wholeheartedly shares in a given sensibility can analyze it; he can only, whatever his intention, exhibit it. … To talk about camp is therefore to betray it. If the betrayal can be defended, it will be for the edification it provides, or the dignity of the conflict it resolves.” – Susan Sontag, Notes on Camp
Too many people think they can do camp. They can’t. They really can’t. Sontag in her seminal work Notes on Camp defines camp as “a vision of the world in terms of style – but a particular kind of style. It is the love of the exaggerated, the ‘off’, of things-being-what-they-are-not” but does so with affection rather than mockery.
It’s that last part that people miss. Those who fail at camp arrogantly co-opt flippancy and disdain as a way of attempting to connect with an audience – as if we are all in on one contemptuous joke. That doesn’t work. At best it falls flat and rings hollow, and at worst it feels cruel and alienating.
Good camp is love, first and foremost – affection for the absurd as a lens for embracing and, yes, critiquing our common human condition.
At least that’s my pretentious opinion.
Jane Don’t does camp exquisitely. And when it’s done this well, the work is in an intoxicating league all its own.
Don’t just launched their Don’t Does America tour, and we took in one of the early stops in Chicago … well … Schaumburg at Chicago Improv, located in Woodfield Mall. Don’t made GREAT hay out of performing in a shopping mall in suburban America. And their exaggerated pronunciation of Schaaaaaummmberrrrhg was offered frequently as a wry punctuation mark on their self-effacing observations of life in America 2026.
The show is in essence a cabaret in the guise of a travelogue. Don’t learns some devastating news about fellow Drag Race Season 18 contestant and frenemy Athena Dion (who has a delightful, very Athena Dion cameo). Don’t is then sent on a cross-country scramble to fulfill their friend’s “final” wishes.
(FULL DISCLOSURE: for those who have been anywhere in my orbit the past few years, Athena is a dear pal … after being forced to sing “Born This Way” with me at 8:30 in the morning in Hollywood, Florida, before 1500+ gobsmacked legal marketers in 2023. But I digress…).
This narrative conceit deftly ties up any loose ends for those Drag Race superfans presuming the show will be a six-months-past nostalgia trip/confessional. It ain’t. The “plot” (which is being charitable – and that is clearly by smart design) sends Don’t to a handful of landmark American cities, as conveyed by John Waters-meets-Sesame Street video projections.
In each locale Don’t features one of their many talents: e.g. stand-up comedy (Don’t really slays with comic timing that is impeccable – both zingers and dad jokes), lip syncing (Celine Dion wept), and Broadway belting, among others. I REALLY hope Don’t releases a digital EP of the catchy AF songs delivered during the show. All are textbook definitions of earworms, particularly the deliciously torturous title theme song which repeats about 83 times during the 90 minute run time.
Don’t does playfully land a well-deserved jab at the corporate entity that drag has become in the Mama Ru era, an epoch that has elevated and mainstreamed the art form while also turning it into a revenue machine for everyone but the queens. At a “slam poetry” night, Don’t savagely reads some verse that only a scatalogically inclined Mad Libs could love. “I always travel with an emergency poem,” Don’t intones. The punchline? The poesy in question is RuPaul’s less-than-stellar, sophomoric rap on pop icon Miley Cyrus’ forgotten ditty “Catitude,” with a side-eyed aside that the lyrics were written at the height of Ru’s popularity. Well played, Jane Don’t.
BUT the centerpiece of the production occurs when Don’t’s car “breaks down” in Amish country and, to gather cash to pay for the repairs, Don’t delivers an Amish … burlesque. Basically a riotously zany strip tease … in reverse. I dare not spoil too many of the visual jokes here because I haven’t laughed that hard in ages – but there IS a butter churn.
What Don’t does SO effectively is walk that razor’s edge of incisive satire and good-hearted sheer goofiness. At the meet and greet, I told Don’t that the show felt like Pee Wee’s Playhouse if hosted by Bette Midler. Don’t responded that they felt seen. 😊 But the deep cut cultural influences don’t stop there – Sophie Tucker (of course), Mae West, Kathy Griffin, Carol Burnett, Elaine Stritch, Rosalind Russell, Kay Thompson, Jonathan Winters, Angela Lansbury, Joan Rivers, Bea Arthur, Don Rickles, maybe even a smidge of Mary Tyler Moore and Marlo Thomas all seem to haunt the stage around Don’t. Plus, the show comes with a heaping slice of agitprop, Brechtian technique. (Lord, I REALLY do sound affected.)
Kindness and compassion, inclusion and equity are clearly critically important to Don’t. (Footnote: all merch is sourced to small businesses.) Don’t celebrates their Seattle-bred values, and all of those progressive queens who preceded Don’t. Don’t never shies away from clear-eyed analysis of the fraught times in which we are living, but, through the absurdity of the narrative’s circumstances and the brassily confident yet tenderly winsome way Don’t frames herself, you still walk away feeling hope. And THAT is the power of camp done properly, with a messy precision that welcomes us all in.
Don’t flashes a QR code at one point, encouraging attendees to donate to local causes near and dear that could use a helping hand. (Full list here.) Don’t features local queens at each whistle top – offering them extended featured moments. Yet it all still clearly remains Don’t’s world. And what a gift it is for us to be living in it.
Check the schedule and buy tickets here – and spring for the meet-and-greet if available. Don’t is as accessible and real offstage as on.
If you know me, you know I LOVE the Legal Marketing Association … I’ve never thought of myself as a “joiner of clubs” (although looking at my life, I am dead wrong about that!), but LMA is something special, a community that has literally lifted me up and transformed my career in ways I could have never anticipated.
So it’s a gift when wonderful souls like Strawberry Nevill of Strawberry Nevill Communication Consulting, and Alissa Pinck of Greenbaum, Rowe, Smith & Davis LLP and LMA’s own Anna Horner and Kristin Frankiewicz are kind enough to include me in a conversation near and dear to my heart – the power of brand to transform and galvanize culture – as an educational offering to our members and beyond.
You can listen to our chat “Back to Basics: Why Branding Is More Than a Visual Identity” here.
Strawberry did a fabulous job framing and leading the conversation on a topic recommended by Alissa. Hope you enjoy!
EPISODE DESCRIPTION: A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill (Strawberry Nevill Communication Consulting) sits down with Roy Sexton (Vedder) and Alissa Pinck (Greenbaum, Rowe, Smith & Davis) to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.
Drawing on decades of experience leading branding and rebranding initiatives, they discuss the critical role of internal alignment, stakeholder engagement, change management, and client feedback in creating a brand that people embrace and use.
Covering everything from rebranding to demonstrating value to firm leadership to measuring impact, this conversation offers valuable takeaways for legal marketing and business development professionals at any stage of their branding journey.
Tune in to learn:
Why branding is about the client experience, not just logos, websites, and visual identity.
How internal alignment can make or break a rebranding effort.
Common branding challenges legal marketers face and strategies for overcoming them.
How to build buy-in across large, complex organizations.
Why successful rebranding often requires significant change management and education.
The importance of tying brand initiatives to business goals and strategic priorities.
Why the real work begins after the brand launches and how to keep your brand alive and evolving.
My dear friend Jessica Aries – an absolute rock star of a human being and one of our best AI and legal marketing/business development strategists – shared this prompt yesterday, encouraging us all to give it a whirl: “Describe me like you’re trying to warn someone about me before they meet me.”
Whirl I did. 😅
WARNING: Before You Meet Roy Sexton
Do not be fooled by the law-firm CMO title and the MBA. Yes, Roy can talk brand strategy, budget lines, and business development with the best of them — but underneath the blazer is a full-blown theatre kid who will, without warning, pivot a conversation about quarterly marketing metrics into a passionate monologue about a movie you’ve never heard of and definitely won’t see coming.
He has an MA in theatre. He uses it. Often.
He has opinions about “whatever film has been most obnoxiously hyped, marketed, and oversold in any given week” — and he will share them, whether or not you asked. There’s a blog. There are two books. Approach with caution if you don’t have twenty minutes.
He is disarmingly good at making you feel like the most interesting person in the room — this is either genuine connector energy or expert-level networking technique, possibly both, and you may not be able to tell the difference.
Do not underestimate him in a room. Colleagues warn he’s “not suffering fools” under all that warmth — the charm is real, but so is the sharp assessment happening behind it.
Comic books may come up. Musical theatre may come up. Do not express doubt about either.
Edition One recognised twenty chiefs. Edition Two builds on that recognizing more than those on top.
Forty five people across thirty five organisations who built the reputation of a law firm or a legal company. Chief marketing officers, yes. Also the directors, the senior directors, the vice presidents, and one chief operating officer who came up through brand.
Thirty eight years at one firm, library technical services to chief marketing officer. Twenty one years at another, event manager to chief communications officer. A federal courts reporter now running a fifty person team. These careers were never linear, and the recognition systems built around them still assume they were.
So this edition is grouped by organisation instead of ranked. Where a firm has depth, the chief and the leader beneath them appear under one header, the same size, on the same page. A growth function is a bench, not a person.
Every seat was confirmed against the person’s own record in August. Where a firm page disagreed with that record, the person’s own record won. That check moved nine titles and caught one person who had changed employers entirely.
Kudos to my talented friends and fellow in-house legal marketers and business developers: Susan Collier (Ahern) , Rachel Shields Williams , Kerry Price , John Byrne , Keith Ecker , Angela Petros , Diana Lauritson, MBA, M.S. , Maria A. Black , Joey Kaiser , Jill Perry , Trish Lilley , Iris J. Jones, JD , Jeanne Hammerstrom , Iwona Kesting , Justin Portaz , Erin Banks , Katy Admirand , Kathryn Whitaker , Jessica E. Haarsgaard , Adam Severson , Danielle Smith , Julia Bennett , Meredith Coppola Rosenthal , Jasmine Trillos-Decarie , Paul Bonner , Amber Bollman , Koree Khongphand-Buckman , RJ Williams , Kevin Cavanaugh , Ian Ribald JD, MBA , Christopher Newman , Shanon Webster, Esq. , Ryan Daniels , Arthur Uratani , and Julie Chodos!
And shout out to the fabulous service providers also recognized here: Alecha Stackle , Melissa Mickelson , Joshua Schnoll , Casey Sullivan , Olivia Mockel von dem Bussche , Andy Burtis , Cynthia Gumbert , John Vincenzo , and David Helfenbein
My session description follows … thank you, Tim Hart, Daniel Smallwood, Shana English, Charde’ Carbonell, for helping me look and sound smart:
Building High-Performing Teams: Talent Development and Retention in a Resource-Conscious Environment …
In today’s competitive legal market, attracting, developing, and retaining top talent requires more than simply offering higher salaries. This session explores how law firms can build high-performing teams with limited budgets by adopting a people-first approach to talent development, career progression, and employee engagement.
Attendees will learn strategies for identifying critical talent gaps, creating meaningful career trajectories, and transforming teams from reactive service providers into proactive business partners. Hear innovative recruitment and retention practices, alternative incentives that drive employee satisfaction, and the importance of aligning leadership, HR, and departmental stakeholders around shared organizational goals.
Join this discussion to discover practical approaches for building resilient teams, securing leadership buy-in, and cultivating a workplace culture that attracts and retains exceptional legal professionals.
Honored to be part of a speakers’ cohort that includes many of the best and brightest in our industry and profession – people I admire and consider dear friends: Dave Hambourger, Alex Schnepf, Michael Nogroski, Morgan Llewellyn, Linda Moss, Sivan Koenig Galinsky, Melissa Melinauskas Marshall, James Wang, Mark Levin, Brooke Loucks, Rachel Shields Williams, Sally Rouse, Paula Hincapie Smith, and Jeanne Burger Hammerstrom.
(Now I gotta figure out what in the h*ll I’m gonna say …)
If you missed yesterday’s chat “How to succeed in a new law firm marketing or BD leadership role” with Reed Smith LLP’s Gillian Ward, Ambition’s Ivan Ivanovitch, MBA, and yours truly, hosted by Nexl’s Steven R. Ongenaet, catch the replay and a stellar written summary here.
Thank you, also, to Nexl’s Sarah Beder for the fabulous support, including this excellent write-up, and to Nexl’s Philipp Thurner for the opportunity and support of our community and profession.
EXCERPT: On hiring, he borrows from theater, where a director once told him he cast for culture over talent. “The job description to me is a fishing pole. Yes, this is what we’d like to have, but we might not find this person, and law firms really struggle with that. They think if they don’t hit every bullet in your job description, you must not hire them,” says Roy. “Often the person who fits every bullet point on the job description fails miserably.”
For Gillian, an organizational structure only works when your team can understand where they sit in it, which is why she spends so much time walking her team through the funnel. “You need marketing at the top of the funnel, generating demand, getting your name out into the market, building strong campaigns. Then your business development team is in the middle to convert what’s happening up there into real opportunities, and then sales support at the bottom covers helping the lawyers with sales training, closing, getting your pitch and proposal team together, and all those pieces have to align. That’s when the magic happens.” …
“Is this somebody that has executive presence? Is this somebody who has gravitas? Somebody that people are going to look up to for ideas or mentorship?” says Ivan. “The person has to be authentic. They have to have vision that people are going to follow.” …
Roy’s advice for new chiefs is about where the authority in these roles comes from. He sees people arrive at chief level expecting the title to do the work for them. “You’re basically still the same person you were in those other roles. You still are in service to the organization. Let that be your lift.”
Fourth of July weekend … our way. We kicked off the holiday with another adventure in our summer of Windy City discovery. A lovely dinner at Trattoria Gianni, followed by an utterly remarkable evening of theatre at Steppenwolf Theatre. Mia Chung’s Catch as Catch Can – featuring Gary Cole, Audrey Francis, and Tim Hopper with direction by Amy Morton – is revelatory, devastating, provocative, and blisteringly funny. This is a theatrical experience you will need to sit with for a minute to understand how impactful, triggering, and ultimately healing it was.
Originally produced by Playwrights Horizons in New York City in 2022, the play focuses on two Rhode Island families, with histories long intertwined and a common love language of fussing, teasing, guilting, worrying, avoiding, and eating. A LOT of eating. The theatrical conceit of the play is that six characters across two distinct generations (parent/Boomer and child/Gen X) are played by three actors: Cole as Anglophile helicopter matriarch Roberta Lavecchia and her curmudgeon-beyond-his-years and hard drinking son Robert; Francis as Roberta’s warmly and comically cantankerous husband Lon and their accomplished and insightful and altogether stuck daughter Daniela; and Hopper as Roberta’s lovably twitchy and anxiously overbearing bestie Theresa Phelan and her sweet and ingratiating but increasingly lost son Tim.
Cole, Hopper, Francis – Photo: Michael Brosilow
The play opens with the kind of superficial celebrity obsessing only mothers of a certain generation can do. I’m not being ageist or misogynist. Just accurate. The audience is dropped in medias res, as Roberta and Theresa chatter at length about the British Royal Family in that fawning, judgmental, yet ill-informed, very American way. It’s a bit of foreshadowing for the play’s overall positioning, not in a way that demeans or minimizes these women, but highlights how some parents escape their own familial realities by focusing on the charms and foibles of more famous clans. As the conversation proceeds, charmingly and deftly delivered by Cole and Hopper over a cuppa, IRL truths and worries slowly emerge. Their fears for their own children’s futures, debates over their progeny’s life choices, cultural assumptions and prejudices, outright gossip are all delivered with the lightest touch. Yet strangely ominous.
(My beloved late mother, for one, could sit at the kitchen table for HOURS, monologuing at me, her only child, about the relative charms of Javier Bardem or Russell Crowe or Hugh Jackman, chain smoking one menthol light cigarette after another, playing cutthroat canasta, as the clock ticked inexorably through the wee small hours of the morning, her mood darkening progressively, until she was reliving every perceived dark and tragic wrong she’d endured at the hands of various family members. Think Long Day’s Journey Into Night by way of Coffee Tawk … and Joker. But I digress. Needless to say, this play had me from the jump …)
Cole, Francis – Photo: Michael Brosilow
As the story continues to unfold, we are introduced to each family member carefully and thoughtfully, allowing every character to be established in singular context with their spouse or sibling. It’s a smart structure, helping a modern attention-deficit audience member (like me) track easily who is who and what is what. And key to what is yet to come.
Let me take a moment to commend not only the sharp, clean direction by Steppenwolf ensemble member Amy Morton (who shared stages with Cole in their early days with the company) but the entire production team: scenic design by Andrew Boyce, costume design by Izumi Inaba, lighting design by Yuki Nakase Link, sound design by Mikhail Fiksel, dialect and voice coaching by Kate DeVore, and dramaturgy by Jonathan L. Green. For this doubling of performers to work, a) the actors have to be pitch perfect in their character differentiation (which they are … tens across the board), b) the director has to block this beast with military precision yet make it all seem effortless and fluid (boy, does she), and c) the production team has to aid and abet the enterprise in sundry unsung ways (hell, yeah they do!).
Cole, Hopper, Francis – Photo: Michael Brosilow
What is truly ingenious about the play (and I really need to tread carefully here so I don’t spoil the full impact) is the existential, disorienting pivot that occurs at the mid-way mark, unexpectedly sliding us from relatively broad comedy to deeply felt tragedy. And, damn, does it work. The play runs without intermission, but *if* it were divided into acts (and for the sake of this argument, let’s say it is, but quite frankly an intrusive intermission would ruin the roller coaster-esque plunge), the first “act” is a realistic farce, heightened to a dizzying level as the three actors switch characters, sometimes at breakneck speed, culminating in the charming yet nettlesome chaos of an Italian-American family Christmas gathering. The second “act” is a fever dream of heartache, misunderstanding and hopes deferred, a fragmented surreality, made all the more poignant as the voices of parent and child elide through each actor, signaling the ever-present conflict between desired autonomy and needed connection.
Imagine if someone ran All In The Family, Angels In America, Wit, and Our Town through the Dario Fo machine, turning the concept of a familial memory play on its proverbial head. Yes, I’m finally putting my masters of theatre history and criticism to use with this dubiously sourced, arguably shallow/pretentious comment. Francis and Hopper particularly have a high wire act to execute, switching instantaneously from riotous whimsy to feral pain. Their performances are grounded, compelling, haunting with a precision of technique that should be studied in MFA programs across the land.
Francis, Cole – Photo: Michael Brosilow
One additional specific note on the scenic and lighting design. What is notable and adds to key elements of surprise is how the set and lighting begin as sitcom “realistic”: a static home – kitchen, living room, breezeway – in which the mundane joys of daily life play out. However, as the narrative folds in on itself, like a puzzle box, so do the set and lighting, with key furniture pieces disappearing and emerging via a central lift, and lighting that grows increasingly stark and isolating. Akin to those dreams you may have in the still of the night – the ones that start out conventionally but morph nightmarishly – otherwise comforting spaces grow and contort and become increasingly oppressive. As in all expertly executed stagecraft, the audience doesn’t really notice the atmospheric shift occurring until it’s, well, too late; yet, in post-show analysis and reflection, the magic trick reveals itself.
Fun fact … in full transparency: last year, Audrey, Steppenwolf’s Artistic Director, led a sharp and insightful exercise around genuine connection, engagement, and listening at my firm’s associate attorney retreat. My colleagues Laurel Dearborn and Sarah Ayers, knowing what a theater geek I am, and more than likely seeing the unbridled fandom in my eyes, were kind enough to introduce me to Audrey afterward. In my “Lucy Ricardo” fashion, I insisted we set up a lunch date, and no doubt from morbid curiosity or amused pity or BOTH, Audrey accepted. We have since become friends (lucky her! 😅), but I’d yet had the opportunity to see her do her thing on Steppenwolf’s stage. But I’m so grateful it was with this show. Quite frankly she is transcendent; I’m so damn proud of her. And the fact that I know her had no impact on my objective assessment of this remarkable show. She’s just that dang good.
Francis, Hopper, Cole – Photo: Me
In short, don’t miss this one. I don’t know that I’ve ever had an experience in the theater where the audience goes so very quickly from laughing riotously at the absurdities of life to SUCH a gut punch about how fragile it all can be. Exquisite emotional whiplash.
As a treatise on mental health and self-care (or the lack thereof), the generational divide between performative and authentic connection, the tight rope that Gen X children are now walking between aging parents and their own dissolving sanity, and the unfair expectations we all thrust upon one another in the guise of love, this play – so expertly performed and staged – is a marvel.
Catch as Catch Can runs through July 12. Do. NOT. Miss. This.