Loved EVERYTHING EVERYWHERE ALL AT ONCE about the 2023 Oscars. My posts through the night …
What Law Firm Marketers Need to Do Now To Succeed in 2023 – ALM/LMA webinar March 1, 2 pm ET … #lmamkt #lma23
Looking forward to joining Heather Nevitt, Editor-in-Chief of Corporate Counsel and Global Leaders in Law, ALM; Mark A. Smolik, Chief Legal Officer, DHL Supply Chain; and Mike Gaw, Deputy General Counsel, Mana Common for this crucial conversation. Register here.
In-house leaders are facing a number of issues in 2023 including navigating risk in an uncertain economic climate. Specifically GCs are being careful about expending resources while optimizing technology and headcount to drive better outcomes while keeping costs under control.
This webcast, produced as part of Legal Marketing Association – LMA International’s partnership with ALM’s Law.com and its Corporate Counsel media brand, will explore top-of-mind issues for in-house leadership in 2023 and present advice for law firm marketers to better engage this critical audience for success.
Identify the top three challenges facing GCs this year.
Describe what has changed in the way that in-house departments are considering and evaluating legal services.
List some dos and don’ts for legal marketers looking to successfully engage corporate counsel.
Recognize tips for reaching and influencing in-house leadership through the legal media.
Title: What Law Firm Marketers Need to Do Now To Succeed in 2023.
Date: Wednesday, March 1, 2023
Time: 2:00 PM (GMT-05:00) Eastern Time – New York
Duration: 60 minutes
“Teaser days.” LMA President’s message for February … #lmamkt #lma23
Original post here … For those of us who live in climates where there are more fir trees than palm trees, there’s a saying my husband and I have for those unseasonably warm days that remind us spring is just around the corner: “Teaser days.”
We had a few gloriously sunny, vibrant teaser days last week ― the kind where it seems our tulips and daffodils might burst spontaneously from the ground in full color. Of course, now we’re back to the arctic blast we typically have this time of year in Michigan. But as we rapidly move through the year, days like this do remind us that good times are ahead.
The news cycle is full of portentous warnings and frightening updates about the economy and job loss, environmental tragedies, violence, political wrangling and what feels like one existential threat after another. It’s easy to lose faith, but these teaser days are a reminder of what‘s redeeming about this world. The promise of change, reconnection to the earth and reconnection to each other make it easier to get excited once again for what the future may hold.
I’m similarly grateful for our community. Whether we gather in person or online, your creativity, your caring hearts and your thoughtfulness feed the soul. I’m watching our regions and our Shared Interest Groups (SIGs) generate incredible content, educational offerings and events. I see you celebrate each other, your accomplishments and your thought leadership. I smile when you post an inspiring mix of the personal and the professional on social media. The warm glow of our collective experience heals.
This is a remarkable community.
In March, I invite you to join me for a Town Hall conversation. We’ll offer updates on what the LMA International Board is working on in advance of our April Annual Conference (see more on that below). A few things you can look forward to during this conversation:
- A spotlight on the excellent marketing support (game sees game!) from our HQ team.
- An open mic to any of our regional presidents who want to share what they’re excited about this year.
- Open dialogue for any concerns, opportunities or celebrations you’d like to share.
In the same spirit of openness, if you’re interested in the work our committees, SIGs and regions are pursuing, click here for a summary of the goals. It’s such a fantastic group of leaders and I think you’ll be struck by the intentionality of their work.
Finally, speaking of palm trees, I’d be remiss if I didn’t offer this reminder of our incredible LMA Annual Conference happening this April in Florida. We recently announced our impressive General Counsel Panel and our exciting Keynote Speaker.
We look forward to welcoming more than 1,000 of our community to the conference, and it promises to be a fun, informative, energized gathering. Register now and meet me there! Bonus: We have some surprises planned! More on those later, but spoiler alert ― you’ll want to dig out your best fab ‘80s fashion flare for our Tuesday night party. Rad!
Keep dreaming of spring!💐
President, 2023 LMA International Board of Directors
Roy E. Sexton
Director of Marketing
From the theatre world to legal marketing … yours truly guests on “The Marketing Moguls” podcast #lmamkt
Thank you, Tier 11, for inviting me on as a guest for your #MarketingMoguls podcast! I enjoyed our conversation very much – always fun to share our stories and experiences in this space.
Episode description (I read this and think, “Wait, are they writing about ME?!?”): Are you ready to skyrocket your marketing strategies and dominate your competition? Look no further! On this episode of Marketing Moguls, we’re sitting down with a marketing heavyweight who has made a big impact in the industry. With decades of experience under their belt, they’ll be sharing insider tips and tricks on how to increase conversions, create winning ad campaigns, and make sure your brand stays top-of-mind with your target audience.
“You’ll hear about the executive’s unique journey from the theater world to marketing and how they’ve leveraged digital channels and creative techniques to reach a massive 12 million people on social media in just one year. Plus, learn how their forward-thinking CEO has used company culture as a marketing tool, helping to set their brand apart from the rest.
“Don’t miss this exciting episode of Marketing Moguls where you’ll get the chance to pick the brain of one of the most innovative minds in the industry. Tune in now and elevate your marketing game to the next level!”
In This Episode, You’ll Learn:
00:00:00 Meet The Marketing Mavericks: Top Executives And Entrepreneurs Share Their Secrets
00:02:27 Charting Your Course In Marketing: Insights From The Legal Marketing Association – LMA International
00:04:17 Behind The Scenes: Marketing For Theater Productions And Supporting Actors
00:08:24 Striking The Perfect Balance: Expert Marketing Strategies Melded With Following Orders
00:09:35 Navigating The New Normal: Restructuring And Reorganizing Marketing In A Pandemic
00:13:09 From Concept To Conversion: Innovative Marketing Ideas For Optimal Results
00:15:50 Maximizing Your Reach: The Power of The Funnel In Guiding Purchasing Decisions
00:17:36 Building A Strong Brand: Using Voice And Culture To Drive Marketing Success
00:18:34 The Advantages of Scale: Accelerating Growth Through Lateral Acquisitions and Joining A Larger Team
Listen here: https://player.captivate.fm/…/b27baaee-cf74-4d0c-bdd4…
Hybrid work … without the #theatre … #lmamkt
Thank you, Robert Clarke and Elevate, for the lovely chat and this interview write-up. I enjoyed our conversation immensely ✨
“Roy Sexton on Teams, Leadership and Learning: ‘You’re only as good as the rest of the cast. Bad actors are the ones who only worry about themselves, whereas good performers think: How can I help the entire cast be good? The audience experiences the entire show, not just one performer – not just the lead. It’s the same in business…’ #elevateelite #leadership #learning Click image for more.”
An authentic soul with a keen eye toward story-telling and culture building: DeFur Voran LLP’s Elizabeth Bell joins us on Legal Marketing Coffee Talk … #lmamkt
Thank you, Beth Little Bell, for joining Rob and me today! You are such an authentic soul with a keen eye toward story-telling and culture building. #LMAmkt is truly fortunate to have you in our community. Appreciated how you painted a clear picture of the life of the solo marketer as brand and culture builder and how you use social media, community engagement, and thought leadership to support the DeFur Voran team.
And that team LOVES you – I don’t think in the history of the show we have EVER had so many of a marketer’s attorneys watch and express their heartfelt appreciation. You are clearly doing something right! Congrats on that new grandbaby, and thanks for all you do for Wabash College as well. Thanks one more time to Greg Castanias for connecting us.
Show description: Roy’s guest on our October 6 show was Elizabeth Bell, who leads marketing efforts for DeFur Voran LLP. She has also worked in the legal space as a law firm administrator and paralegal. Spoiler alert: she, like Roy, is a Hoosier AND has a storied background with his alma mater Wabash College. (And she just may have attended Wabash’s fierce rival school DePauw University … so sparks may fly!)
Beth is currently building a marketing program at her firm, and can speak to the opportunities and challenges facing the solo marketer. Roy and Beth unpack how one can leverage servant leadership to help support a small firm on its growth journey and how to build out the resources needed to “do all the things” required for effective law firm marketing and business development when you are a mighty team of ONE!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production.
Thrilled to be moderating the opening session of this essential #legalmarketing boot camp. Thank you, LMA Northeast Region, Michelle Upchurch Murray, Jennifer Manton, Deborah Scaringi for your leadership here in bringing this to our Legal Marketing Association – LMA International members.
REGISTER: https://legalmarketing.org/Event-Details/northeast-2022-bootcamp 🥾
SESSION DESCRIPTION: We are privileged to work in a dynamic, rapidly evolving industry. The legal marketing and business development profession has a multiplicity of career paths and opportunities. Since hustle is our middle name as legal marketers, our own needs sometimes get lost in the shuffle of being in service to others. Being intentional about aligning your talents, desires, interests, and aspirations is more crucial than ever to continued success.
Please join us for a candid, lively conversation with leading lights in our industry on how they themselves shaped their careers amidst an ever changing landscape. We will highlight the career tracks available to you – business development, technologist, marketing and digital strategy, events, branding, coaching, consulting, and so much more – as well as projects you should pursue to maximize your visibility and impact. We will cover the importance of your own personal branding, how to stay relevant and known in this industry, and the importance of leaning on this LMA community to enrich your career.
Moderator – Roy Sexton, Director of Marketing, Clark Hill Law
Robyn Addis, Chief Marketing and Business Development Officer, Legal Internet Solutions Incorporated
Michael Coston, CEO, Coston Consulting
Melissa Ertek, Chief Development Officer, Winston & Strawn LLP
Audra Triplett, Senior Manager, Business Development & Marketing, Foley & Lardner LLP
“Staying true to myself. I’m odd. Some have called me quirky.” Q&A with Detroit Legal News #lmamkt
Thank you, Sheila Pursglove, Joel K. Epstein, Brian Cox, Brad Thompson, and crew! Front page above the fold TWO WEEKS in a row? It’s the hair, isn’t it? Tell me it’s the hair. In all seriousness, thank you for the kindness, friendship, and support – it means the world.
Link to full Q&A: https://legalnews.com/detroit/1519502/
Roy Sexton leads Clark Hill Law’s marketing, branding, and communications efforts in collaboration with the firm’s team of marketing and business development professionals. He has nearly 20 years of experience in marketing, communications, business development, and strategic planning.
Sexton is passionate about problem solving, facilitating business growth, crafting communications strategy, and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects. He also advises attorneys on marketing and business development strategy by curating relationships among external publications and media outlets and creating the appropriate platforms and opportunities for attorneys to promote their knowledge and practice.
A resident of Saline, Sexton has been heavily involved regionally and nationally in the Legal Marketing Association – LMA International (LMA) as a board member, content expert, and presenter. He will serve as the LMA’s president in 2023. In addition, Sexton is a published author of two books: “ReelRoyReviews,” Volumes 1 and 2.
What would surprise people about your job?
People still seem pleasantly surprised that I have a global focus. Clark Hill is a huge firm with an international footprint, and, while Michigan will always be home, my responsibilities span the U.S., Mexico, and Ireland. And my fab boss Susan Ahern, our CMBDO, is based in Dublin. I’ve learned to become quite savvy about time zones!
What’s your favorite law-related TV show?
I always say “The Good Wife.” The trials and tribulations of Alan Cumming’s character in particular. In a law firm, no two days are the same when you hold a marketing role. It’s thrilling and sometimes comical how your work runs the gamut from the sublime to, well, I won’t finish that sentence.
If you could trade places with someone for a day, who would that be?
Weird as this is to type, I’d trade places with my mom Susie Sexton (who recently passed) so she could have a good chance to say goodbye. She left this world rather abruptly (heart attack), and, having sheltered away for months and months because of COVID, I don’t know that she got a chance to reconnect with people she loved before she vanished. I don’t mean all that to seem as dour as it reads, but I wish she’d had one truly happy day before she was gone.
What do you do to relax?
My inner introvert shines on days off. Admittedly, I have to get through any and all chores first. I also eat the things I don’t much like on my plate first too. But once I’m free and clear, it’s pajamas, comic books, bad pop music, playing with our fur baby Hudson, having a quiet dinner with my husband, and watching some escapist TV.
What other career path might you have chosen?
I have a master’s degree in theatre and thought for a while that I would get a Ph.D. and go into academia. But I wanted to eat. I still wonder what would have happened if I’d tried the “chuck it all and audition for Broadway/Hollywood” route also. But I have such a happy and fulfilling life that I have zero regrets.
What would you say to your 16-year-old self?
Enjoy the moments with people you might not know you will see again. We are always all so enmeshed in petty dramas or accomplishing some task or rushing off to the next event that we miss the moments that matter. I wish I’d curbed my rampant collecting habits (books, movies, music, toys) early on and put more energy into collecting experiences. And I wish I’d enjoyed being skinny! I was so self-conscious back then about not looking like a Men’s Health model, and I should have just appreciated being me!
Favorite local hangouts?
Seva Ann Arbor has become our “Cheers.” We are vegetarians and still a bit cautious about getting out and about too many places. The food is glorious but it’s the staff who have made us feel so welcome and loved. Every Saturday night – and sometimes Fridays too. I also am a bit obsessed with Target, and I love Vault of Midnight (comic book shop). I really need to get a life!
http://www.cbr.com (Comic Book Resources), http://www.ew.com (Entertainment Weekly), http://www.micechat.com (Disney news), http://www.actionfigureinsider.com (what it sounds like!), and http://www.cnn.com
Oh, I’m such a menace on all social media apps. And I still love iTunes/Apple Music (lord, I’m a dinosaur). And Layout is a great little app for simple photo collages.
I’m a gay man raised in the ’80s: Madonna, Janet Jackson, Tori Amos, Cher, Whitney Houston, George Michael, New Order, Kylie Minogue, Annie Lennox, k.d. lang … basically any and all dance pop with a slight edge to it. And that sensibility continues: Taylor Swift, Britney Spears, Dua Lipa, Lizzo, Miley Cyrus, Katy Perry … well, you get the gist.
What is your happiest childhood memory?
I didn’t have many birthday parties. I am an only child, but it just wasn’t something we did. My birthday is December 28, which coincided with my parents’ wedding anniversary. Smack dab in the middle of the holidays, not super conducive to adding another gathering to the mix. But I remember one (of two) childhood parties where my parents, grandparents, and a couple of friends all gathered in our dining room for cake and ice cream. And it was all just quiet and loving and warm. I had a wonderful childhood, and have so many memories but that one sticks out right now as I just turned 50!
What is your most treasured material possession?
When he died, my grandfather Roy Duncan left me his mother’s college ring with “1900” (her graduation year) emblazoned across it. He wore it every day of his life, and I’ve worn it every day of my life since he passed in 1983. In fact, my fingers are so fat now I can’t remove it even if I wanted to. And I don’t! I just think it’s a beautiful reminder of legacy.
What do you wish someone would invent?
Something that makes everyone less reactionary and adversarial over the smallest things. As I age, I just find it harder and harder to understand why people point out flaws, undercut others, argue to prove a point … it’s just so much time wasted. And when I’m being ugly or receiving ugliness, I just feel it as tension in my chest, and I don’t know why people want to walk around like that.
What has been your favorite year so far and why?
2000 – the year I met my husband. It was also a very tough year – I came out to my parents (didn’t go well … like spectacularly so) and John ended up getting a foreign assignment in Japan just months after we met. But it was a year that brought him into my life, it was a year that taught me resilience, and it was a year that set me on a path to genuine happiness.
What’s the most awe-inspiring place you’ve ever been?
Tokyo, Japan when I was in high school. The U.S. Senate had a program in the ‘80s with Youth for Understanding where they sent two “youth ambassadors” from each state to Japan for the summer. I’d never been anywhere. To be immersed in such a vibrant, dynamic, bustling environment with so much to see and try and do, it was overwhelming in all the best ways. A transformative summer. I still feel electricity in my bones when I’m in big city like that.
If you could have one super power, what would it be?
Help everyone be a bit kinder. It’s easy and lazy to be mean. It takes a little effort to show appreciation. But is so much more rewarding.
What’s one thing you would like to learn to do?
Play the piano. Not ever gonna happen. I’ve tried a few times. I don’t have the discipline. But I wish I could accompany myself as a singer. Would save money!
What is something most people don’t know about you?
I wrote a column for our hometown paper in high school. It was called “AdoleSENSE” and was about my experience in small town America. I also wrote the occasional feature story, and the longer they were, the more money I got. I could write a LOT … which bought me more comic books. I also won the national PTA Reflections writing contest three (or four?) years in a row in elementary school.
If you could have dinner with three people, past or present, who would they be?
Jennifer Garner, Wanda Sykes, Melissa McCarthy, Kate McKinnon, Mindy Kaling, Kelly Ripa, Parker Posey, Aidy Bryant, and Jane Fonda. Yes, I know that is triple the requested number. This answer has evolved for me over the years. Now I just want to have dinner with nice people who will make me laugh or inspire me.
What’s the best advice you ever received?
From my boss Susan Ahern: “Take the pause. Not everything has to be rushed. Pick up the phone before the e-mails escalate. You don’t need to feel pressured to entertain or make everyone laugh. Just be.” It’s a paraphrased compilation of thoughts, but her advice has been transformative.
Favorite place to spend money?
Seva Ann Arbor, Target, Vault of Midnight … and Amazon.com! Heaven help me.
What is your motto?
“It’s okay to not be okay.” Something more recent, but I have a lapel pin with that thought and I wear it frequently. As much to remind myself as anyone else!
Which living person do you most admire?
My dad Don Sexton has been through a lot the past couple of years. He retired, lost my mom, began a new relationship with a wonderful soul, transformed his home (still working on that), travels, and has remained buoyant and resilient throughout. I admire how he has embraced life when others might have crumbled. It’s kept me from crumbling myself just to observe!
What do you consider to be your greatest achievement?
Staying true to myself. I’m odd. Some have called me quirky. But (mostly) I’ve not twisted myself into some unrecognizable version of Roy to get ahead or to be liked. At least I hope that’s the case!
What is the most unusual thing you have done?
I don’t know if this qualifies, but my husband John Mola is a fan of the singing group 98 Degrees. Over the years, we’ve seen them multiple times as they’ve devolved into a career of casino performing. Consequently, their meet and greets are pretty affordable, and we’ve gotten to the point of affirmative facial recognition from them when we show up! Jeff Timmons even follows me on Twitter. Ah, we’ve arrived!
From Passle … “CMO Series Special: Your Guide to taking on 2023” #lmamkt
Thank you, Passle, for all you do for our community and for including my thoughts here: https://blog.passle.net/post/102i517/cmo-series-special-your-guide-to-taking-on-2023🐙
Roy Sexton: “I’m Roy Sexton, Director of Marketing for Clark Hill and I am also the 2023 International President of the Legal Marketing Association. The one piece of advice I have has been hard learned and it has really been galvanised in the last four years of working at Clark Hill and it’s going to seem both counterintuitive and a bit twee at the same time. Slow down, pause. Listen to the people around you.
“We often are there in support of people who have their hair on fire for good reasons and we sometimes want to be doers and we want to respond and we want to react. And we take that chaos energy into ourselves and we just start doing stuff. Lean into your team, lean into the people around you and even if someone’s coming at you with heightened energy you don’t have to be dismissive of that, be empathetic, say, I hear what your needs are.
“State a timeline back to them and say, could I do some digging on this? Work with the team. Can I get back to you in a week with a recommendation? Nine out of ten times, unless it’s a media crisis or something, people will always understand, but then follow up. Meet the timeline that you suggested.
“And I also tell the folks that work for me, don’t screw up the easy stuff. If someone needs an update on the website, just do that quickly and get back to them and show them that you did it. Because that makes the harder conversations that much easier later because you’ve earned the credibility.
“But in short, I would say take a pause, take a breath, assess the situation, and then figure out a solution in collaboration with the smart people that you get to be around every day.”
Sexton begins term as president of the 2023 Legal Marketing Association International board of directors > Detroit Legal News #lmamkt
Thank you, Lisa and Danielle at Legal Marketing Association – LMA International, Joel and Matt from Tanner Friedman, and Brian and Brad from The Legal News. You’re always so good to me! Honored to be your front page, above-the-fold cover model. If only I could walk back that hair! Love you!
Link to article: https://legalnews.com/detroit/1519329/
The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has begun his term as President of the 2023 LMA International Board of Directors. His appointment became effective on January 1, 2023.
Sexton is the director of marketing at Clark Hill Law, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning. He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and EncoreMichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from an MA in theatre from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “ReelRoyReviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.
“I am honored to continue to serve on the LMA International Board of Directors, now as its president. I look forward to the furthering the association’s important work,” said Sexton. “LMA will continue to provide new and outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”
“Being on the LMA International Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Gorash Holland.
“LMA would not be the strong organization it is today without the stewardship, dedication and expertise of its volunteer leaders like Roy. As our President, Roy is expertly poised to advance our organization across all key channels, relying on his accomplished professional background, unique ability to lead with grace and humor, and his unwavering commitment to LMA and our members. It is my honor to be able to work alongside Roy, and the entire 2023 LMA International Board of Directors in shaping the future of LMA.”
Finding Your Voice: Leveraging Your Professional (and Personal) Brand on Social Media #lmamkt
Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!
“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”