If you know me, you know I LOVE the Legal Marketing Association … I’ve never thought of myself as a “joiner of clubs” (although looking at my life, I am dead wrong about that!), but LMA is something special, a community that has literally lifted me up and transformed my career in ways I could have never anticipated.
So it’s a gift when wonderful souls like Strawberry Nevill of Strawberry Nevill Communication Consulting, and Alissa Pinck of Greenbaum, Rowe, Smith & Davis LLP and LMA’s own Anna Horner and Kristin Frankiewicz are kind enough to include me in a conversation near and dear to my heart – the power of brand to transform and galvanize culture – as an educational offering to our members and beyond.
You can listen to our chat “Back to Basics: Why Branding Is More Than a Visual Identity” here.
Strawberry did a fabulous job framing and leading the conversation on a topic recommended by Alissa. Hope you enjoy!
EPISODE DESCRIPTION: A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill (Strawberry Nevill Communication Consulting) sits down with Roy Sexton (Vedder) and Alissa Pinck (Greenbaum, Rowe, Smith & Davis) to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.
Drawing on decades of experience leading branding and rebranding initiatives, they discuss the critical role of internal alignment, stakeholder engagement, change management, and client feedback in creating a brand that people embrace and use.
Covering everything from rebranding to demonstrating value to firm leadership to measuring impact, this conversation offers valuable takeaways for legal marketing and business development professionals at any stage of their branding journey.
Tune in to learn:
Why branding is about the client experience, not just logos, websites, and visual identity.
How internal alignment can make or break a rebranding effort.
Common branding challenges legal marketers face and strategies for overcoming them.
How to build buy-in across large, complex organizations.
Why successful rebranding often requires significant change management and education.
The importance of tying brand initiatives to business goals and strategic priorities.
Why the real work begins after the brand launches and how to keep your brand alive and evolving.
POP CULTURE CONFESSIONAL …For some, this has been the summer of The Odyssey or of Spider-Man: Brand New Day, but for others of us, we can’t get enough of Madonna’s Confessions II. Madonna is my favorite … IYKYN … her music has literally soundtracked my life. What you might not know is that it wasn’t always this way.
I spent a summer in Japan in 1990. Back then, my love of comic books overtook all things. I bought a cassette copy of Madonna’s Dick Tracy-inspired I’m Breathless album from a street vendor in Tokyo, so I could have some music of home. It was only THEN that she became my totem and safe harbor.
With that album, all present and future loves converged: super heroes, Sondheim, and Madonna. And I never looked back. With this in mind, and alongside my present obsession with Madonna’s latest offering, I have been thinking about her studio albums all summer … 36 (!) summers after I bought that cassette of I’mBreathless which I still own and treasure. I have been reflecting on how her voice of independence and joy, of inclusion and, well, feistiness continues to impact and inform my worldview.
Soooo, here is my ranking of her studio albums … a list for which no one asked.
I’m Breathless … see above … most people feel this isn’t a proper studio album, rather a soundtrack. I disagree. First, “Vogue.” Second, it may be her most fully realized, thematic offering. Utter fun. And a total left turn as only she could offer.
Erotica … my sophomore year of college … still finding myself. Here comes this icy yet heartfelt, percolating indictment of American puritanical hypocrisy. I’m Breathless comforted my homesick soul. Erotica radicalized me.
Confessions II … the summer of our discontent. Here she comes again, bringing her trademark (and healing) brew of intoxicating rhythms, honesty, critique, silliness, and provocation. Just when we all needed it most.
American Life … many artists were low key canceled in the awkward oughts, daring to criticize the fraught post-9/11 moment for what we all so clearly now see that it was. Remember this assessment 25 years from the fraught moment in which we now find ourselves …
Madame X … I love it when pop stars get deliriously weird. ‘Nuff said.
Ray of Light … earth goddess meets Studio 54, post-Cobain. Per usual, no one saw this coming.
Bedtime Stories … her Sex book apology tour was actually a hidden middle finger to the critics who tried to silence her, wrapped in the gauzy bubble wrap of mid-90s R&B. And Bjork.
Like a Prayer … seminal work. Should be my #1. Isn’t. But … “Express Yourself,” “Oh Father,” “Dear Jessie,” “Till Death Do Us Part,” “Cherish,” “Keep It Together.” Like a Prayer walked so Confessions II could run. One of two albums on this list scored from my dad’s Columbia House/BMG Record Club memberships.
Rebel Heart … so many good tracks. SO many tracks. SO many versions. The first time in Madonna history I lost the narrative of what was what. Here at #9 for the brilliant title cut. Inexplicably a song only released on deluxe special wazoo edition 912.
Madonna … how it all began. “Holiday.” All you need. But if you need more … “Lucky Star” and “Borderline.”
MDNA … she was divorced, and she was pissed … but she had a Super Bowl halftime to plan. Decisions, decisions.
Music … this ranking and the next are likely controversial. Perhaps indicative of my chaotic life at the time. As much as I love the title track, “Impresssive Instant,” “Don’t Tell Me” (one of my absolute faves), and “What It Feels Like For a Girl,” I rarely revisit this one.
Confessions on a Dance Floor … blasphemy, I know. “Hung Up” (which is my ringtone), “Sorry,” “Issac” … all perfection. But perhaps I was alone in feeling this was a safe and uninspired turn after several albums where Madonna signaled she didn’t really care if you liked her anymore. Can’t blame her. Smart move. But not my fave.
True Blue … lovely, pleasant, boring album. Many hits. I love “Open Your Heart” and “Live to Tell.” I never, ever listen to this. Respect it, but don’t care to hear it. Two of two albums on this list scored from my dad’s Columbia House/BMG Record Club memberships.
Like a Virgin … second bit of blasphemy. Her Thriller. The moment the world fixed its collective gaze on her. I was being tortured in junior high by girls dressing like her. Picked on by boys twice my size on the bus home as these songs droned on in the background. Perhaps too much pre-pubescent PTSD wrapped up in this album for me. Own it. Will never play it. “Material Girl” and “Dress You Up” notwithstanding.
Hard Candy.* Ew. Just ew. (*Except “Miles Away” … that song belonged on another, better album. ANY other album.)
Well, that was therapeutic. Even those albums at the bottom of my list I have pretty much committed to memory. I adore Madonna, and I always shall. She has given voice and perspective to so many facets of life for me. She has been both a healing and a motivating force … and for that I am forever grateful.
My dear friend Jessica Aries – an absolute rock star of a human being and one of our best AI and legal marketing/business development strategists – shared this prompt yesterday, encouraging us all to give it a whirl: “Describe me like you’re trying to warn someone about me before they meet me.”
Whirl I did. 😅
WARNING: Before You Meet Roy Sexton
Do not be fooled by the law-firm CMO title and the MBA. Yes, Roy can talk brand strategy, budget lines, and business development with the best of them — but underneath the blazer is a full-blown theatre kid who will, without warning, pivot a conversation about quarterly marketing metrics into a passionate monologue about a movie you’ve never heard of and definitely won’t see coming.
He has an MA in theatre. He uses it. Often.
He has opinions about “whatever film has been most obnoxiously hyped, marketed, and oversold in any given week” — and he will share them, whether or not you asked. There’s a blog. There are two books. Approach with caution if you don’t have twenty minutes.
He is disarmingly good at making you feel like the most interesting person in the room — this is either genuine connector energy or expert-level networking technique, possibly both, and you may not be able to tell the difference.
Do not underestimate him in a room. Colleagues warn he’s “not suffering fools” under all that warmth — the charm is real, but so is the sharp assessment happening behind it.
Comic books may come up. Musical theatre may come up. Do not express doubt about either.
Edition One recognised twenty chiefs. Edition Two builds on that recognizing more than those on top.
Forty five people across thirty five organisations who built the reputation of a law firm or a legal company. Chief marketing officers, yes. Also the directors, the senior directors, the vice presidents, and one chief operating officer who came up through brand.
Thirty eight years at one firm, library technical services to chief marketing officer. Twenty one years at another, event manager to chief communications officer. A federal courts reporter now running a fifty person team. These careers were never linear, and the recognition systems built around them still assume they were.
So this edition is grouped by organisation instead of ranked. Where a firm has depth, the chief and the leader beneath them appear under one header, the same size, on the same page. A growth function is a bench, not a person.
Every seat was confirmed against the person’s own record in August. Where a firm page disagreed with that record, the person’s own record won. That check moved nine titles and caught one person who had changed employers entirely.
Kudos to my talented friends and fellow in-house legal marketers and business developers: Susan Collier (Ahern) , Rachel Shields Williams , Kerry Price , John Byrne , Keith Ecker , Angela Petros , Diana Lauritson, MBA, M.S. , Maria A. Black , Joey Kaiser , Jill Perry , Trish Lilley , Iris J. Jones, JD , Jeanne Hammerstrom , Iwona Kesting , Justin Portaz , Erin Banks , Katy Admirand , Kathryn Whitaker , Jessica E. Haarsgaard , Adam Severson , Danielle Smith , Julia Bennett , Meredith Coppola Rosenthal , Jasmine Trillos-Decarie , Paul Bonner , Amber Bollman , Koree Khongphand-Buckman , RJ Williams , Kevin Cavanaugh , Ian Ribald JD, MBA , Christopher Newman , Shanon Webster, Esq. , Ryan Daniels , Arthur Uratani , and Julie Chodos!
And shout out to the fabulous service providers also recognized here: Alecha Stackle , Melissa Mickelson , Joshua Schnoll , Casey Sullivan , Olivia Mockel von dem Bussche , Andy Burtis , Cynthia Gumbert , John Vincenzo , and David Helfenbein
My session description follows … thank you, Tim Hart, Daniel Smallwood, Shana English, Charde’ Carbonell, for helping me look and sound smart:
Building High-Performing Teams: Talent Development and Retention in a Resource-Conscious Environment …
In today’s competitive legal market, attracting, developing, and retaining top talent requires more than simply offering higher salaries. This session explores how law firms can build high-performing teams with limited budgets by adopting a people-first approach to talent development, career progression, and employee engagement.
Attendees will learn strategies for identifying critical talent gaps, creating meaningful career trajectories, and transforming teams from reactive service providers into proactive business partners. Hear innovative recruitment and retention practices, alternative incentives that drive employee satisfaction, and the importance of aligning leadership, HR, and departmental stakeholders around shared organizational goals.
Join this discussion to discover practical approaches for building resilient teams, securing leadership buy-in, and cultivating a workplace culture that attracts and retains exceptional legal professionals.
Honored to be part of a speakers’ cohort that includes many of the best and brightest in our industry and profession – people I admire and consider dear friends: Dave Hambourger, Alex Schnepf, Michael Nogroski, Morgan Llewellyn, Linda Moss, Sivan Koenig Galinsky, Melissa Melinauskas Marshall, James Wang, Mark Levin, Brooke Loucks, Rachel Shields Williams, Sally Rouse, Paula Hincapie Smith, and Jeanne Burger Hammerstrom.
(Now I gotta figure out what in the h*ll I’m gonna say …)
Laura Benanti is a national treasure for those of us in the know. Although she would likely be the first to admit she wouldn’t mind a *few* more folks actually being “in the know.”
From the show’s website: “Direct from an acclaimed run at Edinburgh Fringe and two sold-out Off-Broadway engagements comes Laura Benanti: Nobody Cares, a one-woman comedy show from the mind of Tony Award® winner Laura Benanti, with songs co-written with Todd Almond. Known for her dazzling Broadway performances and razor-sharp wit, Benanti takes the stage to share her hilarious, heartfelt, and sometimes brutally honest takes on motherhood, people-pleasing, and the joys of aging. Blending side-splitting storytelling with original songs, New York Times Critic’s Pick Nobody Cares is a love letter to recovering people pleasers, mothers, and anybody working on themselves.”
Spot. On.
We caught the Saturday matinee of Benanti’s first tour stop at Chicago’s storied Steppenwolf Theater, and I can honestly say that I never stopped smiling and laughing during the show’s entire brisk and fizzy 65 minute runtime.
About 12 years ago, my parents and I were privileged to see Benanti perform at Indianapolis’ The Cabaret at the Columbia Club. (Read more about that performance here.) She was touring behind the release of her brilliant live album In Constant Search of the Right Kind of Attention, weaving familiar and forgotten show tunes and pop songs into a clever and comic tapestry of her experiences as a performer and human.
In many respects, Nobody Cares is both thoughtful expansion and complete reinvention of that concept, in part a spiritual sequel yet also something new, altogether different and rather breathtaking.
Benanti opens the show with a playfully bawdy, slinky funk number “Give It To Me (Your Attention Please),” a clear and present declaration that we’ve gleefully left Eliza Doolittle territory. And when Benanti declares “most of this show is bad words,” well, fasten your seatbelts, it’s going to be a humpy night.
Benanti is about six years younger than I, and, like most of us who survived and thrived in the 80s and 90s, we all learned from the icons of our era – namely Madonna – that the weaponization of sex can be a powerful framework for art. The comedic vivisection and upending of sexual mores and conventions is one of the best ways to fight the patriarchy, sexism, misogyny, homophobia, racism, and ageism.
In her incisive, whip smart script for this show, Benanti defines her life as a series of run-ins with human beings (mostly, though not exclusively, men) hell bent on painting her talent into a corner: remaining the apologetic ingenue, honoring the contract around being an object of desire, playing the dutiful wife, feeling the shame from all others’ expectations of ideal motherhood.
While Benanti has one of the most glorious vocal instruments on the modern stage, this isn’t a show centered on the music. The five original songs are sharp and riotous with a deep undercurrent of arch poignancy. They serve as punctuation marks or perhaps chapter breaks, cleverly marking the various phases of Benanti’s life. “Good Men,” for example is a catchy AF earworm about men who are anything but …
But, no, this is a show about storytelling, a whirlwind confessional and indictment of the perils of being a smart, ambitious, observant woman in contemporary America. The show is unapologetically feminist, but never a polemic. In fact, you will find yourself so caught up in the hilarity, that the tragic heartbreak bubbling under it all won’t hit you square in the face until 24 hours later.
Keep your eye (ear) on the song “Mommy Lies.” Benanti’s delivery and lyrics twist the knife even as the number tickles your funny bone, spotlighting the peril of raising daughters in a world that has already caused their mother such pain, shielding her daughters from harsh realities while also hoping they will transcend them.
Shout out to director Annie Tippe who has staged the piece for maximum efficiency and impact, focusing all eyes on the nuclear reactor of Benanti’s percolating mind and fiercely vibrant presence. I think I only counted two props deployed during the entire show, both perfectly placed and timed for visual punch. It is theatrical magic when a performer can keep you transfixed on their narrative without the need for any additional stagecraft – that is credit both to Benanti’s exceptional talent and Tippe’s economical direction.
That said, Benanti is aided and abetted by a cracking trio of musicians: Sean Peter Forte on piano, Chuck Webb on bass, and Tom Hipskind on percussion. The accompaniment is tight and rollicking, and it is clear from the onstage dynamic that this quartet (Benanti, Forte, Webb, Hipskind) have good history, deep love, and mad respect for and with each other.
The musicians almost become a kind of de facto Greek chorus, occasionally offering spoken interjections at just the right moments of comic camaraderie, reminding Benanti (and all of us) that no one is alone. And perhaps that’s the most salient message of all, very much needed in these challenging days.
(NOTE: a live recording of the show is available on Audible, though it won’t take the place of seeing the inimitable Benanti live IMHO. Full tour schedule with ticket links here.)
If you missed yesterday’s chat “How to succeed in a new law firm marketing or BD leadership role” with Reed Smith LLP’s Gillian Ward, Ambition’s Ivan Ivanovitch, MBA, and yours truly, hosted by Nexl’s Steven R. Ongenaet, catch the replay and a stellar written summary here.
Thank you, also, to Nexl’s Sarah Beder for the fabulous support, including this excellent write-up, and to Nexl’s Philipp Thurner for the opportunity and support of our community and profession.
EXCERPT: On hiring, he borrows from theater, where a director once told him he cast for culture over talent. “The job description to me is a fishing pole. Yes, this is what we’d like to have, but we might not find this person, and law firms really struggle with that. They think if they don’t hit every bullet in your job description, you must not hire them,” says Roy. “Often the person who fits every bullet point on the job description fails miserably.”
For Gillian, an organizational structure only works when your team can understand where they sit in it, which is why she spends so much time walking her team through the funnel. “You need marketing at the top of the funnel, generating demand, getting your name out into the market, building strong campaigns. Then your business development team is in the middle to convert what’s happening up there into real opportunities, and then sales support at the bottom covers helping the lawyers with sales training, closing, getting your pitch and proposal team together, and all those pieces have to align. That’s when the magic happens.” …
“Is this somebody that has executive presence? Is this somebody who has gravitas? Somebody that people are going to look up to for ideas or mentorship?” says Ivan. “The person has to be authentic. They have to have vision that people are going to follow.” …
Roy’s advice for new chiefs is about where the authority in these roles comes from. He sees people arrive at chief level expecting the title to do the work for them. “You’re basically still the same person you were in those other roles. You still are in service to the organization. Let that be your lift.”
Some law firms treat branding as a visual exercise, a polished logo, a sleek website, the right color palette. Those are all just signifiers. Your real brand is how clients experience your attorneys, how they’re treated, and how well they’re served.
In episode three of Marketing on the Record, hosted by Good2bSocial’s Keith Edwards, Roy Sexton, CMO at Vedder in Chicago, unpacks the gap that keeps firms from building brands that actually resonate.
Key takeaways:
🚩 Look past the visuals: A logo is a flag, not a brand, clients remember how you treat them not your color palette.
🤝 Stop compartmentalizing marketing: Branding isn’t the team that “makes things pretty.” It exists in every client interaction.
📖 Lead with story: The narrative you tell around your firm shapes how clients connect with it.
The firms that stand out understand that their brand is built through experience, not decoration.
Listen to the full episode to rethink what your firm’s brand really means – here.
Had a rollicking prep call with moderator Steven R. Ongenaet of Nexl and fellow panelists Gillian Ward of Reed Smith LLP and Ivan Ivanovitch, MBA of Ambition today. This promises to be a fun and informative discussion.
Join us for “How to succeed in a new marketing or BD leadership role” on August 3 at 11 am central – register here.
Webinar Description
Stepping into a senior marketing or business development role at a law firm is an opportunity that comes with pressure to earn the trust of partners and deliver results quickly.
Join Gillian Ward, Chief Marketing & Business Development Officer at Reed Smith, Roy Sexton, Chief Marketing Officer at Vedder, and Ivan Ivanovitch, Client & Markets Advisor at Ambition, for a discussion on what it takes to thrive in a new marketing or BD leadership role, moderated by Steven Ongenaet, VP of Client Services & EMEA Managing Director at Nexl.
In the session, our speakers will discuss:
What to expect from your first 90 days of a new role and what tends to differ from expectations
How to earn credibility with partners and firm leadership early
Tips for bringing marketing and business development together across offices and teams
How to build and lead a team through the uncertainty of leadership change
Whether you are starting a new leadership role or preparing for your next move, this session will provide practical guidance you can put to work from your first day.
Speakers
Gillian Ward
Chief Marketing & Business Development Officer at Reed Smith
Gillian Ward has over 20 years of experience in professional services and has successfully led global teams of marketing, business development, and communications professionals through large-scale transformations to drive revenue and strengthen the brand of leading international law firms.
As the Global Chief Marketing Officer at AmLaw 50 firms, Gillian has served on the Leadership Team and the Executive Board, where she developed strategic plans and guided their implementation across multiple regions and practice sectors. She has managed teams of more than 100 professionals worldwide, delivering impactful initiatives that accelerate growth in both domestic and international markets.
Gillian’s executive education from Stanford University and Harvard Law School, together with her triple citizenship, provide her with a distinctive global perspective and a strong foundation for innovative leadership. She is passionate about delivering excellence, innovation, and measurable value to clients and stakeholders, while inspiring her teams to embrace creativity and continuous improvement.Less
Roy Sexton
Chief Marketing Officer at Vedder
Roy Sexton is the Chief Marketing Officer at Vedder. He is responsible for developing and implementing the firm’s overall marketing strategy and overseeing all projects and personnel in the marketing department.
Roy brings over 25 years of experience in various industries with nearly 15 years of experience in the legal marketing field at prominent global firms. His career knowledge includes public relations and marketing planning, business development strategy, digital and social media outreach, attorney onboarding and practice development.
Beginning in 2020, he served as an active international board member of the Legal Marketing Association (LMA) and was elected as the organization’s International President from 2023 to 2024.
Roy has also been recognized by a number of legal publications and organizations including Crain’s, INvolve People and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community. Throughout his career, he has served as a board member for a number of Michigan-based charitable organizations, such as the Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities.Less
Ivan Ivanovitch
Client & Markets Advisor at Ambition
Ian is the Clients & Markets Advisor at Ambition, focusing on executive search engagements, specializing in law firm leadership roles, including C-Suite positions such as Chief Marketing & Business Development Officer, Chief Operating Officer, Chief Financial Officer, Director of Accounting and Finance, and Director of Professional Development.
His understanding of law firms helps him serve as a strategic advisor in the areas of team structure, core competencies and talent search strategy, enabling clients to secure candidates that align with their firm’s unique needs.Less
Steven Ongenaet
VP of Client Services & EMEA Managing Director at Nexl
With a wealth of experience spanning numerous years in business development within the legal sector, Steven leads our Client Services team. He orchestrates the strategic implementation of personalized solutions, ensuring each client receives unparalleled satisfaction. Steven is committed to fostering meaningful and enduring client relationships, consistently exceeding expectations, and meticulously overseeing the seamless and exceptional delivery of our services. His extensive background contributes to a results-driven approach, aiming not only to meet but to surpass client needs, solidifying our commitment to excellence and client success.
P.S. from the other side of my life …
Thank you, Jerry Davich and The Times of Northwest Indiana, for this thoughtful, nuanced, balanced, and, yes, loving piece about fireworks in our neck of the woods. When one person’s joy causes another’s pain, well, fireworks of a different kind inevitably ensue. But I appreciate how you gave voice to concerns, hopefully opening up some empathetic dialogue.
And gratified that some of my musings were incorporated into the column!
“What is really missing here is the nuanced conversation about guidance and guard rails, neighborly consideration, timing, and decibel levels,” Sexton commented.
Fourth of July weekend … our way. We kicked off the holiday with another adventure in our summer of Windy City discovery. A lovely dinner at Trattoria Gianni, followed by an utterly remarkable evening of theatre at Steppenwolf Theatre. Mia Chung’s Catch as Catch Can – featuring Gary Cole, Audrey Francis, and Tim Hopper with direction by Amy Morton – is revelatory, devastating, provocative, and blisteringly funny. This is a theatrical experience you will need to sit with for a minute to understand how impactful, triggering, and ultimately healing it was.
Originally produced by Playwrights Horizons in New York City in 2022, the play focuses on two Rhode Island families, with histories long intertwined and a common love language of fussing, teasing, guilting, worrying, avoiding, and eating. A LOT of eating. The theatrical conceit of the play is that six characters across two distinct generations (parent/Boomer and child/Gen X) are played by three actors: Cole as Anglophile helicopter matriarch Roberta Lavecchia and her curmudgeon-beyond-his-years and hard drinking son Robert; Francis as Roberta’s warmly and comically cantankerous husband Lon and their accomplished and insightful and altogether stuck daughter Daniela; and Hopper as Roberta’s lovably twitchy and anxiously overbearing bestie Theresa Phelan and her sweet and ingratiating but increasingly lost son Tim.
Cole, Hopper, Francis – Photo: Michael Brosilow
The play opens with the kind of superficial celebrity obsessing only mothers of a certain generation can do. I’m not being ageist or misogynist. Just accurate. The audience is dropped in medias res, as Roberta and Theresa chatter at length about the British Royal Family in that fawning, judgmental, yet ill-informed, very American way. It’s a bit of foreshadowing for the play’s overall positioning, not in a way that demeans or minimizes these women, but highlights how some parents escape their own familial realities by focusing on the charms and foibles of more famous clans. As the conversation proceeds, charmingly and deftly delivered by Cole and Hopper over a cuppa, IRL truths and worries slowly emerge. Their fears for their own children’s futures, debates over their progeny’s life choices, cultural assumptions and prejudices, outright gossip are all delivered with the lightest touch. Yet strangely ominous.
(My beloved late mother, for one, could sit at the kitchen table for HOURS, monologuing at me, her only child, about the relative charms of Javier Bardem or Russell Crowe or Hugh Jackman, chain smoking one menthol light cigarette after another, playing cutthroat canasta, as the clock ticked inexorably through the wee small hours of the morning, her mood darkening progressively, until she was reliving every perceived dark and tragic wrong she’d endured at the hands of various family members. Think Long Day’s Journey Into Night by way of Coffee Tawk … and Joker. But I digress. Needless to say, this play had me from the jump …)
Cole, Francis – Photo: Michael Brosilow
As the story continues to unfold, we are introduced to each family member carefully and thoughtfully, allowing every character to be established in singular context with their spouse or sibling. It’s a smart structure, helping a modern attention-deficit audience member (like me) track easily who is who and what is what. And key to what is yet to come.
Let me take a moment to commend not only the sharp, clean direction by Steppenwolf ensemble member Amy Morton (who shared stages with Cole in their early days with the company) but the entire production team: scenic design by Andrew Boyce, costume design by Izumi Inaba, lighting design by Yuki Nakase Link, sound design by Mikhail Fiksel, dialect and voice coaching by Kate DeVore, and dramaturgy by Jonathan L. Green. For this doubling of performers to work, a) the actors have to be pitch perfect in their character differentiation (which they are … tens across the board), b) the director has to block this beast with military precision yet make it all seem effortless and fluid (boy, does she), and c) the production team has to aid and abet the enterprise in sundry unsung ways (hell, yeah they do!).
Cole, Hopper, Francis – Photo: Michael Brosilow
What is truly ingenious about the play (and I really need to tread carefully here so I don’t spoil the full impact) is the existential, disorienting pivot that occurs at the mid-way mark, unexpectedly sliding us from relatively broad comedy to deeply felt tragedy. And, damn, does it work. The play runs without intermission, but *if* it were divided into acts (and for the sake of this argument, let’s say it is, but quite frankly an intrusive intermission would ruin the roller coaster-esque plunge), the first “act” is a realistic farce, heightened to a dizzying level as the three actors switch characters, sometimes at breakneck speed, culminating in the charming yet nettlesome chaos of an Italian-American family Christmas gathering. The second “act” is a fever dream of heartache, misunderstanding and hopes deferred, a fragmented surreality, made all the more poignant as the voices of parent and child elide through each actor, signaling the ever-present conflict between desired autonomy and needed connection.
Imagine if someone ran All In The Family, Angels In America, Wit, and Our Town through the Dario Fo machine, turning the concept of a familial memory play on its proverbial head. Yes, I’m finally putting my masters of theatre history and criticism to use with this dubiously sourced, arguably shallow/pretentious comment. Francis and Hopper particularly have a high wire act to execute, switching instantaneously from riotous whimsy to feral pain. Their performances are grounded, compelling, haunting with a precision of technique that should be studied in MFA programs across the land.
Francis, Cole – Photo: Michael Brosilow
One additional specific note on the scenic and lighting design. What is notable and adds to key elements of surprise is how the set and lighting begin as sitcom “realistic”: a static home – kitchen, living room, breezeway – in which the mundane joys of daily life play out. However, as the narrative folds in on itself, like a puzzle box, so do the set and lighting, with key furniture pieces disappearing and emerging via a central lift, and lighting that grows increasingly stark and isolating. Akin to those dreams you may have in the still of the night – the ones that start out conventionally but morph nightmarishly – otherwise comforting spaces grow and contort and become increasingly oppressive. As in all expertly executed stagecraft, the audience doesn’t really notice the atmospheric shift occurring until it’s, well, too late; yet, in post-show analysis and reflection, the magic trick reveals itself.
Fun fact … in full transparency: last year, Audrey, Steppenwolf’s Artistic Director, led a sharp and insightful exercise around genuine connection, engagement, and listening at my firm’s associate attorney retreat. My colleagues Laurel Dearborn and Sarah Ayers, knowing what a theater geek I am, and more than likely seeing the unbridled fandom in my eyes, were kind enough to introduce me to Audrey afterward. In my “Lucy Ricardo” fashion, I insisted we set up a lunch date, and no doubt from morbid curiosity or amused pity or BOTH, Audrey accepted. We have since become friends (lucky her! 😅), but I’d yet had the opportunity to see her do her thing on Steppenwolf’s stage. But I’m so grateful it was with this show. Quite frankly she is transcendent; I’m so damn proud of her. And the fact that I know her had no impact on my objective assessment of this remarkable show. She’s just that dang good.
Francis, Hopper, Cole – Photo: Me
In short, don’t miss this one. I don’t know that I’ve ever had an experience in the theater where the audience goes so very quickly from laughing riotously at the absurdities of life to SUCH a gut punch about how fragile it all can be. Exquisite emotional whiplash.
As a treatise on mental health and self-care (or the lack thereof), the generational divide between performative and authentic connection, the tight rope that Gen X children are now walking between aging parents and their own dissolving sanity, and the unfair expectations we all thrust upon one another in the guise of love, this play – so expertly performed and staged – is a marvel.
Catch as Catch Can runs through July 12. Do. NOT. Miss. This.