Legal Marketing Coffee Talk, Thursday, July 7, with fab guest Mark Beese, president of Leadership for Lawyers … #lmamkt

Legal Marketing Coffee Talk is back this Thursday with host, Roy Sexton, and his guest, Mark Beese, president of Leadership for Lawyers.

Facebook: https://www.facebook.com/155057871244919/posts/5332379750179346/

LinkedIn: https://www.linkedin.com/posts/kates-media_lmct-legalmarketing-lmamkt-activity-6950571168760299520-sX8i?utm_source=linkedin_share&utm_medium=ios_app

YouTube: https://youtu.be/tKUrJq2o7L4

Mark helps lawyers and other professionals become more effective leaders, innovators and business developers. As a consultant, he provides insight, direction, training, coaching and support to leaders of law firms, legal departments and professional service firms. Mark’s clients range from small, one-office firms to global Amlaw 100 firms. He is a Fellow of the College of Law Practice Management and a recipient of the Legal Marketing Association Hall of Fame.

Roy and Mark promise to have a robust and wide-ranging conversation on the state of the legal industry, where things are headed, and opportunities for legal marketers and business developers within that paradigm. You won’t want to miss this one!

Join us Thursday, July 7th, at 3 PM ET!

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media: Video Production

#teamdifficult: “King Kong came to our town …”

My family often deals with sadness and heartache through wit and humor. I think that’s why many of us take a shine to satirists and absurdists. Mel Brooks. Sid Caesar. Stephen Colbert. Sacha Baron Cohen. Kathy Griffin. Richard Pryor. Noel Coward. Jonathan Winters. Steve Allen. Spike Jones. Carl Reiner. Oscar Wilde.

The arrivals in today’s mail fall right in that vein. My parents loved Dory Previn, the quintessential pop music feminist/satirist, so I had ordered this album for nostalgic healing. And my mom would have gotten such a kick from this letter/sticker combo that I received for my contribution at http://www.stickerformenonly.com.

I think of my mom often right now and about how fired up she would be over the state of the world. And how MSNBC would have been blasting from her TV set 24/7. I can only hope I find ways to honor her legacy and speak up for #teamdifficult.

A tale of two Susans: good will hunting … and abiding

Thank you, Goodwill Industries International, Goodwill Industries of Northeast Indiana, Inc. , Bill Warriner, and Lori McCutcheon! Susan is remarkable!

Original post: https://www.facebook.com/525651807446116/posts/5555854667759113/?d=n

There’s a bit more to all of this and I didn’t want to overdo my comment, but we were really struggling with a lot of this purging, and, as we pulled things off the truck, Susan was so complimentary about my mother’s taste and how well received her collection would be. It was such a relief and an encouragement.

And then we found out that Susan shares the same name … as my mother Susie Sexton. And there’s more: Goodwill Susan‘s mother was a professor at Ball State University in the speech department, and was one of my mother’s professors when she was there. My mother studied speech at Ball State. My mother wrote a couple of books, speaking at length about how much she loved her years there.

It all felt like fate, to be honest. And did our hearts a world of good!

#bekind

Does being oceans apart mean being practices apart? #lmamkt

Wonderful chat earlier this week with Gillian Ward, Matthew Fuller, and Simon P Marshall for Pinnacle about firm culture, global presence, and keeping your team engaged and energized during these challenging times. It is a fun and informative watch!

Click here (choose “register new account” and follow prompts): https://portal.pinnacle-oa.com

“People wanted to tell their stories about their experience in the firm.” Yours truly on “Three Insights In About Three Minutes” podcast … #lmamkt

Thank you, Drew Dinkelacker and Marketing Accelerator, for this opportunity. It was a delight working with you. Your prep, production, coaching, and hosting are top drawer!

View here: https://marketingaccelerator.com/2022/06/21/major-rebrand-reflections

Drew writes: “Every once in a while in a marketing leader’s life, a major rebrand occurs. On today’s episode of The Marketing Accelerator Podcast – featuring three insights in about three minutes – Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop. #roysexton #drewdinkelacker #rebrand #rebranding”

Excerpt (from yours truly): “What we [Clark Hill Law] learned from the surveying we did was that people wanted to tell their stories about their experience in the firm. This aligned with what we were hearing people expect around culture change, diversity, equity, inclusion, mental health, and so we put pieces together that allowed our folks across geography, across race, sexuality, gender, to tell their stories of their experience in the firm. This benefitted us because our clients want to know what kind of people they’re working with, and also the talent who will come work at the firm wants to know this is a good and welcoming environment. And that just enriched what was a very strong and clean and sophisticated brand with that humanity that was much needed.”

The rest is drag: Fisher-Price’s “Little People” take on RuPaul’s “Drag Race”

Picture it: 1992. Wabash College Lambda Chi Alpha house. Young Roy was walking through the “tube room” (where our ONE tv was) on the way to do my laundry. My frat brothers were going on in that performative way only young hormonal straight guys can for each other about how “hot” they were finding the “woman” performing on MTV. I giggled to myself when I realized the video they were watching was “Supermodel” by RuPaul.

After I put in my wash, I walked back to find them all a bit crestfallen, as the resident veejay had then interviewed MamaRu and they realized they’d been duped. To their credit, they weren’t spouting off any homophobic foolishness to cover for any embarrassment they may have been feeling. We were a really kind and inclusive house. Always.

All of that said, if you had told me then that I would be holding in my hot little hands today Fisher-Price Little People depicting this fabulous superstar, I would’ve never believed you. But here we are. I’m sure there are some hyperventilating pundits out there sputtering that these charming toys are somehow harming our youth more than guns and devious politicians do. C’est la vie. All I know is that I’m delighted that we live in a forward-moving world where these exist … and that I own them. At age 49. 😅🌈✨

#Pride … meaningful media: Janet Jackson’s Rhythm Nation 1814 and Madonna’s I’m Breathless

Clark Hill assembled a list of “meaningful media” to honor Pride month, with contributions and (most importantly) heartfelt stories from all across our great firm. Thank you to my colleagues Hannah Reisdorff who organized the list’s development and Ray Koenig and Tobias Smith who are leading our overall Pride recognition activities. Here is my contribution to the list …

For me, there were two albums that helped me as a young high school man living in a small town in Indiana still trying to figure out what his sexuality might mean. Might be surprising to hear but in the late 80s there wasn’t a lot of good guidance for people like me. Lol. But I found a voice in two records that weren’t overtly LGBTQ but were recorded by artists who have always been allies to our community.

In 1989, I wandered into our mall’s Musicland and bought a cassette of Janet Jackson’s Rhythm Nation 1814. It was all the money I had in my pocket, and that album with its day-glo, percolating inclusivity gave me a summer soundtrack that made me feel like the world could be a better place.

The following summer, I was chosen by the US Senate as a youth ambassador to Japan. A bit homesick, I bought another cassette, this time of Madonna’s I’m Breathless, a pastiche of songs from Dick Tracy and songs inspired by the film. Problematic as the song “Vogue” has become as we are increasingly sensitized to cultural appropriation, nonetheless its thundering pulse and message of liberation – as well as the fizzy camp with which the queen of pop delivered the album’s other show tunes – spoke to my soul and gave me a sense of self.

I still listen to both of these albums often, now streaming, and they transport me to a time of discovery and give me a sense of great gratitude that these artists were willing to push the envelope of popular entertainment and acceptance.

Panel discussion June 21: “Does Being Oceans Apart Mean Being Practices Apart?”

Thank you, Pinnacle, Charlotte Takács, Simon P Marshall, and team for including me not only in your helpful report but also in this essential conversation. Honored to join Gillian Ward and Matthew Fuller for this discussion. Pinnacle’s 2022 Pitch Management report highlighted significant experiences of top CMOs, who deal with cross border politics, cultural differences, language barriers and overseas understanding in not only the pitching process but internally team to team. To keep firms running smoothly, it’s a balancing act of technology, understanding and communication, which we will explore on this webinar.

Sign up now: https://pinnacle-oa.zoom.us/webinar/register/8016547668718/WN_4OqVuJL5TGeNWZOYXg8IcQ

Event description: “In the global competitive market law firms operate in, we’re bringing together a panel of global marketing and BD leaders from across the AmLaw 200 to discuss how firms around the world function with cross border teams, what practices they share, what’s different and how they cater and adapt their differences if pitching across seas. 

“We will get to the heart of the challenges and the opportunities faced internationally, drawing on the personal experiences of each leader, delving into elements such as how they drive efficiency, what technology they use to communicate across regions, and how they finetune each pitch to the client, plus much more.”

Happy birthday, John Mola!

Happy birthday to my sweet husband John! Proud of you, John, for your kind and generous heart and grateful for all you do for all of us. Love you! ❤️

Part one of John’s birthday haul! He is over the moon – such fun when gifts speak to the heart!

And thank you, Aaron and Rob, for the Tanqueray and Seva Ann Arbor gift certificate and (most of all) the gift of your beautiful friendship. We love you!

Part two of John’s birthday haul. Thank you, Connor Trinneer and Cameo, for making this day so special. We love you!

Part three of John’s birthday haul. Felicia Day, your message was so heartfelt and fun and kind. You brought us both happy tears! We love you so!

Perhaps the best gift of all… This beautiful message from our niece Gabby. Family matters. ❤️

“Information that could be useful in influencing the firm’s direction and strategy” … How Clark Hill Makes Use Of Technology To Market Itself … #lmamkt

Truly thrilled with this coverage from Law360 of our Clark Hill Law marketing and business development transformation. Every member of our incredible team and their efforts are represented in this overview. So proud to work with these talented souls who all lead with data, ingenuity, strategy, grit, inclusion, collaboration, and heart. And we’ve had a lot of fun along the way!

We discuss a lot in legal marketing circles the need to approach this work with intentionality as other industries do (no more “random acts of marketing”!) and the desire to advocate for ourselves as a substantive profession. For me, I couldn’t be prouder of how my colleagues’ efforts as outlined here align with that direction.

Original post: https://www.law360.com/pulse/articles/1494809/how-clark-hill-makes-use-of-technology-to-market-itself

How Clark Hill Makes Use Of Technology To Market Itself

By Aebra Coe

Law360 (May 19, 2022, 3:59 PM EDT) — Asana, SharePoint, Wufoo, Sprout Social, Google Docs, SQL database and PowerBI are all fairly typical technologies for law firms to use in their marketing and business development efforts, but Detroit-based Clark Hill has leveraged those ordinary technologies for some interesting uses, earning it a recent international award.

Susan Ahern, Clark Hill PLC’s chief marketing and business development officer, is the quarterback behind much of the tech-heavy marketing tactics that earned the firm Best Marketing Initiative honors at the Managing Partners’​ Forum Awards for Management Excellence in 2020.

Ahern recently spoke to Law360 Pulse, offering a look behind the scenes at the firm’s marketing and business development technology, and the platform around which the technology spins. The system has been up and running for around four years now.

Using off-the-shelf technologies like Power BI and SharePoint for data analytics and team collaboration, Ahern and her team have been able to build an online platform that allows them to track and make use of data in their decision-making around business development.

The data is input through a combination of sources. Digital collection forms are used to gather data directly from attorneys, and other data flows in from the marketing and business development team. Additionally, some streams of data, like digital reach and engagement, are automated through the firm’s other platforms.

“We have been able to implement online data collection processes for different types of data throughout the firm,” Ahern said. “Our systems then organize and store the information into different datasets, [and] our dashboards pivot on these datasets.”

Examples of the types of reports the dashboards can produce include detailed information on client feedback and check-ins, client pitches, event sponsorships and their success, attendance information on events and webinars, and data on social media marketing campaigns.

The dashboards, which are accessible through an online portal, visually illustrate through charts the activities the team engages in and the results of those activities on a wide range of the firm’s marketing and business development operations, according to Ahern. They run and update in real time.

“We have the flexibility to adjust the dashboards to communicate what is most useful,” she said. “Each dashboard is dynamic and can be filtered in multiple different ways by the user. We have been able to identify trend lines year-on-year through dashboards we’ve had up and running over a number of years.”

When it comes to event sponsorships, for example, individual partners and the business development team can see who has requested sponsorships, whether they were granted, and where that money went in terms of industry, client or geography. There’s also data on how much revenue was generated by the attorney making the request.

Since the firm implemented tracking around sponsorships, the number of requests for them has actually declined, Ahern said.

“Having that information has helped hold everyone accountable for what they requested,” she said.

When it comes to pitching clients, attorneys and business development professionals can search and sort data by the rates pitched, client, industry of the client, rate of success by office or business unit, and reasons the pitch was unsuccessful. The firm gathers somewhere between 35 and 40 pieces of information on any given pitch, Ahern said.

According to Ahern, she is often approached by legal technology providers trying to sell her platforms and services related to business development and marketing, but when she asks how they would capture, collate, organize and leverage the data the firm is currently using, the response tends to be underwhelming.

“The more I see of these technologies, the more I realize that they are limited. They are different versions of the same thing,” she said.

Earlier this year, the firm hired a data coordinator Todd Krigner. 

Ahern says she remains happy with the system the firm has created in-house, which allows her to translate data, and at times non-numerical data, into something measurable that can help direct the firm’s actions and strategy.

“What we did was look at information that could be useful in influencing the firm’s direction and strategy,” she said. “Most technology in law firms is not being used to its full potential. There are so many other creative ways it can be used to really bring the firm forward.”

–Editing by Robert Rudinger.