“Life after legal?” … and back again. Interview with Legal Marketing Association’s “Strategies Magazine” #lmamkt

Yes, this “week of Roy” continues (I wonder how many people have muted me at this point …) An interview for the Legal Marketing Association – LMA International’s StrategiesMagazine (May/June 2018) about transitioning in and out of the legal industry … and back again.

Thank you to Amber Bollman for the opportunity to contribute, and I love sharing the discussion with fellow LMA board member and friend Taryn Dreyer Elliott. “‘Life After Legal,’ a panel discussion featuring four former legal marketing professionals who ultimately moved into other industries.”

As my father sweetly emailed, “Very impressive! Glad you inherited Susie’s intellect! You be brilliant. Love you.” Thanks, indeed, to my mom Susie Sexton for her guidance, compassion, intelligence, fire, and wit. I am ever grateful for all that both my parents have taught me.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“I Get By With A Little Help From My Friends” – Survival Tips From the Front Lines of Legal Marketing (as published by JD Supra) #lmamkt

Originally published by JD Supra – https://lnkd.in/ejKKP85

I never really understood what a mid-life crisis was. It seemed like a made-up thing to rationalize men acting super-self-indulgent, throwing over any prior obligations, and buying a stupid yellow sports car. The kind of thing Neil Simon would write about, starring George Segal or Donald Sutherland, rocking plaid bell bottoms and a silky shirt unbuttoned to their navels. (If you aren’t a child of the 1970s, I’m seriously dating myself.)

I still think it is a false construct, existing not so much in reality as in the minds of perpetually adolescent, commitment phobic men and Hollywood screenwriters.

HOWEVER, as I near the mid-century mark, I do understand that crushing, clammyfeeling of why am I here, what have I accomplished, have I made a difference? Every time I read my Wabash College alumni magazine, featuring tales of people my age (and younger) who have found cures for cancer while traversing the Congo as CEOs of major, multinational conglomerates with their beautiful, sartorially-gifted, well-read, blended families in tow, I think, “Why am I sitting here in my sweatpants eating a bowl of Froot Loops and reading comic books?”

Compound all of that with the immediacy of starting a (relatively) new job, leading marketing at an amazing firm in Detroit – a firm that never has had someone in a lead marketing role, a firm that, while open to learning and to change is also a firm (as they all are to some degree) residually agnostic about the long term impacts of marketing and of the voodoo that I do so well.

Things move slowly in that kind of environment. There are a lot of conversations. Every expenditure is scrutinized. You have to take as many victory laps as your colleagues can stand without falling past the tipping point of shameless showboating. You have to demonstrate results when there aren’t really any results yet to demonstrate. A seasoned marketer (or at least I think I am … some days) knows what their new organization needs, but, when said organization is unfamiliar with those needs and how costly they can be and that there is a good 12-to-18-month lead time to get the business development machinery settled and operational, said marketer finds him/herself in the tricky position of being internal salesperson, educator, executor, and judge. It’s exhilarating and exhausting to wear all of those hats simultaneously.

“We need to spend XXX on YYY. Trust me. We need it. What will be the return? Well. Why can’t I just do this myself with my laptop and some popsicle sticks? Um. Do we need additional outside support? Er. Isn’t that why I was hired? Yes …”

It’s very easy to lose your rudder. If you are a solo marketer (with apologies, I rather hate the term “unicorn,” but I get why people use it), you are a peculiar and intriguing presence. Attorneys need you, especially if you get them some ink or some love; attorneys want to understand what is it you do?; attorneys don’t speak your language and you don’t speak theirs; and, ultimately, you are an island with no one necessarily in your immediate reach who understands the context through which you think and approach the work. Consequently, you may feel perpetually defensive and isolated and alone.

Don’t succumb to the dark side of the Force: self-doubt and loathing.

That’s why, no matter the stage of your career or the self-confidence you possess, it is crucial to remember that, yes, in fact you do know what you are doing and that there are good reasons for the recommendations you are making. Furthermore, be patient. Education takes time, and trust the process. I live in fear (in any job I’ve had) that a few months or a year will go, and I will be summoned with a cold question of “what has actually been accomplished?” followed by “while we really like you, we are going to try something else.”

(As we know, statistically, the first marketer in any organization doesn’t always last, often immediately replaced by someone who tells the firm all the same things and suggests all the same steps, but now the firm is even further behind in their timeline as a result of the transition.)

How do you do stay vibrant? How do you stay true to yourself and not show up one day driving a Lamborghini and sporting an ascot? To quote The Beatles (of whom I’m one of the few who has never been that enamored), “I get by with a little help from my friends.”

• Build your internal constituency. Find your early adopters and turn them into marketing fanatics. Leverage any and all successes they have by celebrating them (not yourself). Encourage your attorneys to feel like these are their ideas, not yours.

• Hold your professional and personal consiglieres as tight as you can. But don’t drain their emotional well or try their patience by only talking about your issues. Find out what they are facing; support their wins; share their work; and learn from what they’ve experienced and accomplished.

• I don’t believe that you should never show weakness. I know that may be anathema in our industry, but your vulnerability connects you with others who are most assuredly feeling the same way. Be honest with yourself and others about what you do and don’t do well.

• Activate yourself in your professional association of choice. Mine is the Legal Marketing Association. Volunteering, mentoring, speaking, writing, attending – all keep my energy up, inform me, keep me smart(-ish), and make me feel like I have significance.

• Maintain a manageable clutch of go-to industry resources to keep you abreast of trends and concerns and issues. My list includes (but not limited to … forgive me if I left you out): Nancy Myrland; The Legal Watercooler/Heather Morse; Legal Marketers Extraordinaire; JD Supra; Jay Harrington; Darryl Cross; Samantha McKenna; Furia RubelCommunications/Gina Rubel; John Reed; Lindsay Griffiths; Jaffe PR; Mark T. Greene; Catherine MacDonagh and Tim Corcoran; Patrick Fuller; and Susan Freeman; among others.

• Find those external markers that help you remain validated. Is there a community or professional board of which you can be a part? Is there a volunteer activity where your intelligence and agency and autonomy are valued and appreciated?

• Remember what is actually important in your life. Our jobs define us and occupy far too much of our time. Our family and our friends are why we are here on this planet. Take care of the people who bring meaning to your life. Take time for the hobbies and shared activities that keep you sane. Otherwise, you are no good to yourself, your network, or your job.

That’s it. That’s what I’m thinking and feeling right now. I’m grateful to have a fabulous life that engages me, pushes me, stretches me too thin, but I need to be realistic about what can and can’t be accomplished in any given moment. I need to learn patience and to be more satisfied with the here and now. I am a work-in-progress. I suspect you are, too.

All the biographical bits you might care to know about me … third-person-style …

[Roy Sexton has led strategic planning and marketing efforts for nearly twenty years in a number of industries, including health care, legal services, and fund raising. He currently serves as Director of Marketing for Kerr Russell in Detroit. He serves as a regional board member for the Legal Marketing Association, sat on the state board of the Michigan Mortgage Lenders Association, and currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Film Festival (Royal Oak, Michigan),and encoremichigan.com. He is a published author with two books of film and arts critique, compiled from his blog of the same name Reel Roy Reviews. He holds an M.A. in theatre history and criticism from the Ohio State University and an M.B.A. from the University of Michigan.]

Thank you to the Detroit Legal News for reprinting the piece.


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language

My mom is amazing. That is all. #BigReadDearborn

My mom Susie Duncan Sexton‘s essay “WAIT! PRIOR TO TOSSING ME INTO A WEATHERED HATBOX…READ ME FIRST” will be published in the latest Henry Ford Centennial Library “Big Read” anthology “What’s in a Name?” Event is this Saturday to celebrate its publication.

Hope you can attend the Wrap-Up on Saturday, April 28, 2 p.m. at Henry Ford Centennial Library, 16301 Michigan Ave., Dearborn. Free and open to the public.

Multimedia musical performance, sweet treats, prizes, and author readings! More info: https://bigreaddearborn.org/2018/04/27/big-read-wrap-up-sat-apr-28-2-p-m-at-hfcl/

Thanks, Introhive, for the shout out here … proud to be in the company of such esteemed peers as Helena Lawrence, Gina Furia Rubel, Susan C. Freeman, Rebecca Condron Wissler, The National Law Review, Kathryn Whitaker, Timothy Corcoran, Cheryl Bame, Stefanie Knapp, Meghan Spradling, Heather Morse-Geller Stefanie Marrone, Alex Woodley, and Jennifer Petrone Dezso.

This year’s Legal Marketing Association – LMA International Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most. If you missed out on LMA this year, or simply want a refresher on what was covered, check it out here: https://www.introhive.com/resources/infographic-7-key-takeaways-from-the-2018-lma-annual-conference/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language

If you are kind and polite, the world will be right. (A prelude to the 2018 Legal Marketing Association annual conference – #LMA18)

[Image Source: Wikipedia]

My legal marketing buddy Nancy Myrland and I both love movies. Notably, we particularly love movies where kindness is prevalent and inclusive behaviors are modeled.

At least that’s how I rationalize the fact that two grown legal marketers both adore the Paddington films. That little bear from deepest, darkest Peru has a mantra: “If we are kind and polite, the world will be right.”

Lovely, isn’t it?

This concept couldn’t be more important in our tumultuous times. “Disruption” is the word of the day, and, man, are we ever disrupted.

Of course, we see this culturally and politically, but we also see it in our legal industry. Technology brings amazing advances, efficiencies, and “super powers” we never knew we could possess. Would I have imagined 20 years ago, I would have a device in my pocket and social networks therein that would allow me to access friends and experts around the globe in an instant? Nope.

[Image Source: Wikipedia]

However, this technology also brings great change. As the music industry, the print media industry, the photography industry, and many others have all witnessed, technology can cause customer migration, profit erosion, infrastructural change, and wholesale business model reinvention.

We in the legal space have known for years that this is coming for us – at what speed and in what fashion is still being determined. We are living in our own history right now, and we won’t see the forest for the trees for quite a while. However, we as marketing and communications and strategy and business development professionals must be on the forefront of these conversations, must embrace the new ideas, must socialize them within our organizations, and must be active participants in the writing of that history.

Fine, Roy. So where does Paddington come in?

Empathy and understanding and listening are crucial business skills that are too often dismissed as “soft.” Yet, having finely calibrated emotional antennae helps us predict the future and navigate the present. Culture eats strategy for lunch. A cliché but an apt one. Without accurately assessing the anxiety ridden waters in which we swim and finding ways to engage and allay our partners’ emotional pain points, we will never achieve the organizational focus required to create lasting, meaningful change.

[Image Source: Wikipedia]

The next time you are in a heated conversation with partners over an issue close to your heart, stay calm, stay empathetic, stay committed, and don’t meet their energy at a heightened level. Underplay it, keep the facts on your side, and use empathy: why are they arguing your idea? why are they pushing back? Trust me, it’s not to torture you. Don’t make it about you.

First, lawyers learn through argumentation. That’s how they burnish ideas. Also, the money you spend, at the end of the day, comes out of their pockets. Understand that business model and appreciate it. Further, change isn’t easy for any of us. Who has bought an exercise book somehow thinking it will magically transfer abs to them without actually following the prescribed routines? This guy for one. Knowing that none of us want to change but that we must change, take the time to understand your partners’ histories, training, experiences and how all of that will impact their willingness to adopt the very ideas they must adopt to survive.

And first and foremost, be kind and polite (even if others aren’t … and especially if others aren’t). The world will be right.

Postscript …

[Image Source: Wikipedia]

This is why I go to LMA’s annual conference: my energy and emotional “work reservoir” are replenished being around like-minded professionals.

I learn new skills and trends and issues facing us all, not just in the sessions but in the hallway chatter and the cocktail parties and the late night coffee runs.

In fact, do not flee the social interaction or run off to take a conference call in your downtime. Talk to people, learn from them, include them.

LMA can feel like the biggest clique in the world. It ain’t.

[Image Source: Wikipedia]

It’s just that we don’t get to see each other that often, and, for new people, it can seem like we don’t want you to play our reindeer games. Nothing could be farther from the truth. I was one of those new people (what feels like yesterday), but I tweeted and I facebook’d and I got out of my own head and I approached people.

And we old guard, in turn, need to be mindful and empathetic about what it was like to be “new.” Be kind. Be polite. Be supportive. Be inclusive. Those skills will serve you well at LMA, at your firms, and in life.

So says Paddington Bear.

Wow! Thank you, Blaine Fowler! He read this piece by Heather Morse at the Sterling Heights Chamber/Chemical Bank Sales & Marketing Conference. Thanks to Joan Giffels for capturing. And Heather for making me a hashtag. I feel pretty damn special this week. #bearoysexton#bearoysextonchallenge#lmamkt

Second version, captured by Brenda Meller of Meller Marketing and Social Media below …

________________________ [My street cred follows … ] _____________________

Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.

He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors.

He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival (Royal Oak, Michigan) and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

I feel like I won an #Oscar today. I have my own hashtag #BeARoySexton ?!?

I can’t even begin to express how much this means to me. Heather Morse-Geller has been an inspiration and a mentor to me, and I’m happy that whatever influence I’ve mustered has helped spread the word about her insight and expertise.

“Roy is as important to me as any content redistributor I could pay. And the best way I can return the favor is to pay it forward. So I challenge us all to #BeARoySexton. Share some content, include a note of WHY it’s important for your network to stop what they are doing and read it. And do it for fun and for free.”

This is such an honor: https://www.legalwatercoolerblog.com/2018/03/20/roy-sexton-effect-win-friends-influence-content/ #lmamkt

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

In Whitley County covers BroadwayWorld recognition – PLUS, video of numbers from “Life is a Cabaret” #cabaret4relay

Thank you, Bridgett Hernandez and In Whitley County, for this lovely coverage of my recent BroadwayWorld Detroit / BroadwayWorld / Cennarium Award for Ann Arbor Civic Theatre’s Mystery of Edwin Drood. And for the connections you make between play and work and how important it is to have both.

Plus, enjoy these videos of numbers from the final dress rehearsal of “Life is a Cabaret” – click to view. Thanks, Lia, for capturing! You can also view as a continuous playlist here – more videos will be added as available.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Canton Chamber of Commerce Business Spotlight on “Life is a Cabaret,” February 7, benefiting American Cancer Society’s Relay for Life (VIDEO)

Enjoy this video coverage of our upcoming cabaret performance: https://youtu.be/B5HoWBkM3wU – the Canton Chamber sure did a lovely job covering our event. Cabaret producer/director Denise Staffeld is exceptional, isn’t she? As is music director Kevin Robert Ryan – and, yes, you get to hear me sing in this clip. (And, to my animal loving friends, I have nothing to do with that coyote commercial in the middle of this, nor am I particularly thrilled with the guidance it offers toward the end.) Tix for Feb 7 are going fast! Click here.

A live musical fundraiser featuring Broadway tunes. Hosted by Relay for Life in partnership with Women’s Life Society Chapter 827, Chicks for Charity. Enjoy delicious desserts & a Cold Stone Creamery Ice Cream Bar; while bidding on the Silent Auction. Cash Bar will also be available. Join us with residents of Canton, Plymouth and surrounding communities to kick-off the annual fund-raising season. All proceeds and donations will benefit the American Cancer Society’s Relay For Life of Canton and Plymouth to attack cancer from every angle. Be entertained at ‘Life is a Cabaret’ while attacking cancer. Relay For Life of Canton and Plymouth is May 19, 2018 in Heritage Park, Canton. Relay for Life is a team fundraising event where team members take turns walking around the pond in Heritage Park. A complementary luncheon for Cancer Survivors is also held during the event. Relay is the signature fundraising event of the American Cancer Society. Reception 6pm-7pm. Performance 7pm-9pm.

www.cantonvillagetheater.org

Ticket Information

Adults  $22.00

Senior  $22.00

Youth  $22.00

Tickets: Online or visit or call the theater 10am-2pm Monday-Friday. 734-394-5300 ext 3. PLEASE LEAVE A MESSAGE. CALLS WILL BE RETURNED WITHIN 24 HOURS OR WEEKEND CALLS BY END OF DAY MONDAY. All ages must have a ticket. No refunds or exchanges.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“She skated better when she was enraged.” I, Tonya (Plus, poetry readings, resolutions, and cabarets, oh my!)

[Image Source: Wikipedia]

I, Tonya is a troubling film … and not for just the obvious reasons. Yes, director Craig Gillespie’s take on the Tonya Harding/Nancy Kerrigan scandal does a good job highlighting America’s obsessive and misogynistic need to pit women against one another, regardless the tragic outcomes that may result. Yes, Steve Rogers’ script addresses the notion that competitive ice skating is a sport that often favors artifice over reality, faux-elegance over athleticism. The film nails the tragic economic disparity in this country that can toxify and curdle unfulfilled and unrecognized raw talent into resentment, rage, and unbridled violence.

Yet, it’s the film’s tone that I found most unsettling. There is probably no other way to go than “dark comedy” for an insane and still-somewhat-unresolved story like this: one skater from the “wrong side of the tracks” and one skater with a perceived “princess complex,” surrounded by a band of male idiots who thought it would be a nifty idea to turn the lead-up to the 1994 Winter Olympics (with an eventful stop at Detroit’s Cobo Hall) into a road-show Goodfellas as performed by the cast of Green Acres.

[Image Source: Wikipedia]

The cast is beyond reproach. Deserving Golden Globe winner Allison Janney (Spy, Tammy, The Help) dazzles and horrifies as Tonya’s “mommie dearest” LaVona whose intentions may be noble but whose approach to child rearing is two shades to the right of the Marquis de Sade. Sebastian Stan (Captain America: Winter Soldier, Logan Lucky) is perhaps a bit too pretty but nonetheless gives us a hauntingly comic portrayal of an abusive milquetoast in Jeff Gillooly. Ethereally engaging Julianne Nicholson (August: Osage County) is suitably and allegorically icy as Tonya’s coach.

Of course, Margot Robbie (Suicide Squad, Wolf of Wall Street) rocks the title role. Robbie is an absolute firecracker of a performer, and, while exceptional as Harding, I’m not sure we’ve yet seen that one landmark career-making turn from her. I’m certain it’s on the horizon, but I, Tonya in its entirety doesn’t quite rise to the commitment of what Robbie is doing here.

I also admit that, while Robbie gets Harding’s swagger and little-girl-lost qualities just so, she doesn’t quite have the look. I, like most of America, have wearied of Amy Adams, but watching a documentary of Harding following the film, it was clear that Adams is more of a doppelganger for the troubled athlete.

[Image Source: Wikipedia]

And that brings me back to the film’s tone: a bit Coen Brothers (Raising Arizona, Fargo), a bit Gus Van Sant (To Die For), and a heaping helping of postmodern cynicism, but not nearly enough heart. The tragic circumstances of  Harding’s upbringing are bandied about as cutesy one-liners, and the choreographed sequences of domestic abuse (Harding’s mother and husband both dish out brutal beatings on the poor soul) are almost treated like musical interludes. Even the heartbreaking yet admittedly hilarious lament from Robbie’s Harding that “I get hit every day, but Nancy Kerrigan gets hit once, and the whole world sh*ts!” comes off more like a punchline than an authentic assessment of America’s trivialization of violence toward women.

[Image Source: Wikipedia]

Perhaps I am overly sensitive in this moment of “#MeToo/#TimesUp. Perhaps I have seen too often how insidious and destructive the evil-that-men-do can be to the self-esteem and self-worth of women. Perhaps I just thought I, Tonya was trying to have its cake and eat it too -painting Harding as this heartbreaking misunderstood ice queen Icarus while lobbing spitballs at the back of her head, just in case America wasn’t quite ready to forgive her yet.

As Janney’s LaVona intones in one of the many “mockumentary” style interviews sprinkled throughout the film, “She [Tonya] skated better when she was enraged.” The film gives us an ugly, bruising, arguably self-indulgent depiction of why Harding should be and was enraged, but  it is never quite brave enough to offer her much sympathy or redemption. That may be the saddest crime of all.

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Miscellany …

  • [Biber with – clockwise – Sexton, Rachel Biber, & Rebecca Winder]

    Had a great time Saturday, January 14 with these crazy kids celebrating the launch of pal Rebecca Biber’s first book of poetry Technical Solace from Fifth Avenue Press. [Photos by Rebecca Winder here.] Enjoyed playing Johnny Carson to Rebecca for the reading/Q&A at lovely Megan and Peter Blackshear’s exceptional store Bookbound in Ann Arbor. Thanks to a great crowd including Rebecca Winder, Rachel Biber, Barry Cutler, Beth Kennedy, Toby Tieger, Russ Schwartz, Peggy Lee, Steven Wilson, John Mola, and more. You can purchase the book at Bookbound or via Amazon. Click here. Ann Arbor District Library’s Pulp reviews the event here.

[Musical director Kevin Robert Ryan and Sexton – photo by Denise Staffeld]

  • Thanks, Jennifer Zartman Romano and Talk of the Town Whitley County, for running this announcement! Whitley County native Roy Sexton is among the cast of “Life is A Cabaret,” a live musical theatre fundraiser for the American Cancer Society. The performance is planned for February 7, 2018, at 7 p.m. in Canton, Michigan at Canton Village Theater. The live musical fundraiser will feature Broadway tunes. The event is hosted by Relay for Life in partnership with Women’s Life Society Chapter 827, Chicks for Charity. Attendees will enjoy delicious desserts from a Cold Stone Creamery ice cream bar while bidding on the silent auction. A cash bar will also be available. All proceeds and donations will benefit the American Cancer Society’s Relay For Life of Canton and Plymouth, MI to attack cancer from every angle. Tickets are $22. For ticketing information, click here or call 734-394-5300 ext 3. If there is no answer, leave a message and your call will be returned within 24 hours.
  • Thanks, Legal Marketing Association, for this shout out in the latest Strategies magazine.

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[Image Source: Wikipedia]

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

[Biber & Sexton, photo by Rebecca Winder]

From JDSupra: “We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

A little change of pace. Thanks to Adrian Lurssen for publishing my essay “’We need a sidewalk’ – strategy is the ultimate reminder of why we do what we do” as part of JDSupra’s Marketing Perspectives: The Inside Story series.

Here’s an excerpt:

Shortly after Disneyland opened its magical gates to the public for the first time, panicked groundskeepers reportedly approached Walt Disney all in a dither. Their concern? Patrons without fail tromped through one particular flower bed on their giddy sojourn from Main Street to Tomorrowland. The gardeners’ solution? Erect a decorative-but-impenetrable fence to protect the landscaping and redirect the crowds.

Uncle Walt’s response? “We don’t need a fence there. We need a sidewalk.”

I suspect we’ve all worked alongside colleagues like these well-meaning but misguided caretakers. Heck, you may find yourself being one of these obstructionist types, thinking the silo you inhabit needs defending at all costs. And that is the genius in Walt Disney’s response. In one deftly pragmatic, folksy, customer-centric quip, he reminded his staff that the turf isn’t theirs to defend; it belongs squarely to the market forces they are there to serve.

You can read the rest herehttp://www.jdsupra.com/legalnews/we-need-a-sidewalk-strategy-is-the-98731/

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And thanks to Nancy Myrland of Myrland Marketing for including my musings regarding conference prep here: http://www.myrlandmarketing.com/2017/03/lma17-conference-networking-tips-from-our-friends/

“Use social media actively leading up to (and following) to get to know the attendees and any issues that are pressing/trending. Engage with them virtually – comment and reciprocate. When you arrive, make a point to connect with those whose experiences and views you have found interesting. Spend time between sessions in conversation with those folks, genuinely learning about their interests and their careers. And be sincere and humane. The worst feeling is when you’re talking to someone, and you get the vibe they are waiting for someone seemingly ‘more important’ to enter the frame. Your best (lifelong) business contacts will start from kinship, not opportunism.”

Thanks, Nancy! Appreciate you helping me represent … virtually. Have a marvelous time at #LMA17. I’m there in spirit! Love you and the whole #LMAMkt family .

Nancy writes: “#LMA17 Networking Tip #12 is from @roysexton – More: http://bit.ly/2nXm0A6 Thanks Roy! We miss you & wish you were here.” pic.twitter.com/TfXFrrAOBe

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Once more with feeling (#LMA16): Perspectives from In-House Legal Marketers on Social/Digital Media

img_0348If you missed this week’s Social and Digital Media SIG webinar recapping our takeaways from #LMA16, the recording is now posted here: http://event.on24.com/wcc/r/1174915/B5ECC687155CBA1462A3D24E464C0D94. (You have to “register” to watch.)

Thanks to the incomparable Megan McKeon for joining me on this presentation! And listen for shout outs to Nancy Leyes Myrland, Lindsay Griffiths, Tasneem K. Goodman, Jabez LeBret, Jonathan Fitzgarrald, Heather Morse-Geller, Melissa Thomas, Amber Bollman, Bree Harms, Jim Jarrell, Gina Rubel, and more …

“As the influence of social and digital media continues to evolve and cross-over into all aspects of marketing the legal profession, legal marketers continue to become less generalized, and more focused on specific areas of expertise. These varying focuses and roles, result in differing approaches to the social and digital media in our profession. In other words, what a business development professional finds valuable about a digital media presentation, may differ from that of a marketing technologist. As such, the Legal Marketing Association Social Media SIG invites you to attend our LMA Annual Conference Recap Webinar involving in-house legal marketers from various areas of our profession to discuss their favorite digital and social media programs from this year’s conference. Discussion topics include key takeaways from our favorite sessions, general discussion of the hot topics you may have missed, and the impact of the 2016 LMA Annual Conference programming on our behavior as legal marketers.”

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LMA 16Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). 

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.  

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.