In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffmann and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?
Quote: “We are different! We want to stand out! Wait, what are other firms doing? Maybe we should just do that.”
Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where it’s long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?
Roy’s engaging – yet self-described introverted – nature takes center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!
Shout outs to Jay Harrington, JD Supra, Legal Marketing Association – LMA International, and more …
These two are authentic, accessible, iconic marketers AND human beings. We discussed the need for a consistent (and empathetic) drumbeat of thought leadership, how good and responsive design is key to powerful communications, the energizing nexus of art and commerce, the therapeutic benefits of writing, and how taking a helpful and conversational approach to social media is key to growth.
Mentions during the show include Tom Nixon, Susan Ahern, Susie Sexton, Don Lee, Nikki Bagdady Horn, Stephanie Preston, Clark Hill Law, Kerr Russell, Trott Law, Jem and the Holograms, Thanos, Tom Hanks, “Gretchen Warner,” Infinity Gauntlet, Legal Marketing Association, Traverse City, baseball, Governor Gretchen Whitmer, art, dogs, unsupervised second graders, Mad Men, and more. Enjoy!
Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.
Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.
Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.
“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.
Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.
He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.
“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”
While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.
Sexton’s LMA appointment became effective January 1, 2021.
Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!
Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.
From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”
SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.
“Who’s zoomin’ who?” Detroit great Aretha Franklin once queried in song. Little did we know how prescient that sassy lyric would be some 30 years later. Here we all remain in our homes waiting for the cloud of pandemic to hopefully/eventually pass, anxious not only for our health and safety but for the chaotically mercurial state of a society that spins off its axis on a daily basis. How do we remain connected? Will human contact be forever limited to misleading social media messages and Zoom-enabled video jail cells? Only time will tell.
This existential dread hovers atop playwright Jacquelyn Priskorn’s incisive two-hander Whatcha Doin? The play is delivered via, yes, the ubiquitous Zoom, but makes effective use of the surreally detached intimacy that the platform provides.
From Theatre NOVA’s press release: “In Whatcha Doin?, a film student interviews a former child star turned voice over actor for a documentary project. Thrilled to witness Marnie’s work-from-home recording studio in action, Raven is surprised to learn about the difficulties Marnie had while portraying the goofy, unattractive kid on a TV series, but even more so, Raven is curious about why Marnie is now unable to leave her home. Whatcha Doin? is directed by Theatre NOVA Producing Artistic Director, Diane Hill and features Kate Stark and Megan Wesner.”
Stark and Wesner are compelling presences, defying the inherent limitations of webinar acting, with bright and engaging but wholly natural styles. Given Zoom’s challenges, the performer has to “pop” beyond a gauzy digital haze … but not *too* much. Not quite film, not quite stage, effective characterization has to break through the uncanny valley, remaining humanistic, yet not becoming flat. Stark and Wesner both excel, building a dynamic relationship in a brisk 20 minutes that is compelling, believable, poignant, and deeply affecting. To capture the ephemeral spark of unfolding friendship is tricky business on stage or screen, so it is a rare, almost voyeuristic thrill to watch Stark and Wesner’s nuanced work here.
With Hill’s expert direction, there is a beautiful embrace of the awkwardness inherent in online conversations. I haven’t really seen anybody capture as well the strange dance of smiles and pauses and sidelong glances that Zoom inspires. They nail it here. The script which is deceptively clever addresses the fluidity of identity in this modern age, supercharged as that can be across the bits and bytes of a computer screen.
Whether we realize it or not, we all are engaged in a minute-by-minute act of reclaiming, shaping, and reimagining who we are across digital platforms and IRL. This pas de deux of identity and belonging is deftly depicted in both script and production without hitting the viewer over the head. Highly recommend.
Tickets are $10 each month, or $30 for a Series Pass which admits ticket holders to a new play each month, January through April, 2021. Purchase tickets online at www.TheatreNova.org. For more information, please email email@example.com. All proceeds benefit Theatre NOVA’s ongoing efforts to stay alive through the pandemic.
Theatre NOVA, Ann Arbor’s professional theatre with an exclusive focus on new plays and playwrights, presents its new PLAY OF THE MONTH Zoom Play Series, featuring new plays written specifically for the Zoom format each month.
Due to the success of their Zoom Play Series Festival that ran in October, 2020, and in keeping with their mission to raise awareness of the value and excitement of new plays and playwrights, Theatre NOVA will present a new short play (20-40 minutes long) each month, January through April, 2021. The series opens with Whatcha Doin? by Jacquelyn Priskorn, performed live on Wednesday, January 27th at 8:00pm and available on video for the month of February.
Jacquelyn Priskorn(Playwright) has been writing plays since she took her first class with playwright Kitty Dubin in 1997. She has had several plays and screenplays produced since that first class, including the award-winning short film, “The Guest Room” (shown at the Strasbourg Film Festival in France), as well as a screenplay, “Love & Plutonium,” which is currently available on DVD. Her play “Love Shackles” was published in “Quick & Painless: Saturday Night Lites 2004-2005 Season” distributed by Original Works. “Glass Slipper, Size 8 ½,” “The Rot,” “The Reckless Romantic” and “Off Center” (Best Play at the Oakland University Actor Showcase) are currently available through Brooklyn Publishing. “Good Morning, Miriam” received the Jury’s Choice Award at the Detroit Fringe Forward Festival, along with Best New Play from New Plays from the Heartland, and The Chameleon Theatre Circle’s 17th annual one act play contest.
Diane Hill (Director) is a Producing Artistic Director at Theatre NOVA and was founder and Artistic/Executive Director of Two Muses Theatre, a nonprofit, professional theatre in West Bloomfield. Diane was a professor at University of Detroit Mercy and Oakland Community College, where she originated and designed the Theatre degree program. She has a Ph.D. in Theatre from Wayne State University and a Bachelor of Music and Master of Arts in Theatre from the University of Michigan. At Theatre NOVA, she directed “Clutter,” “Follies in Concert” and “Kill Move Paradise” (Council Cargle Award for Excellence in Diverse Storytelling).” Theatre NOVA audiences saw her play Olympe de Gouges in “The Revolutionists” (Wilde Award Best Production), Penelope Easter in “The Totalitarians,” Zelda in “The How and the Why” (Wilde Award Best Actress), and Sherri in “Admissions.”
Kate Stark (Marnie) is a dancer, actor, singer, choreographer, and voice over artist based out of Cincinnati, Ohio. She holds BAs in Biological Anthropology and Broadcast Journalism from Miami University and in a previous life was a TV news producer. Kate performs and teaches with companies like Cincinnati Ballet, Carnegie Center for the Performing Arts, Cincinnati Landmark Productions, Cincinnati Shakespeare Company, The Know Theatre, Dancing with Parkinson’s, InBocca Performance, and Pones Inc. Favorite roles: Judy Turner (“A Chorus Line”), Jean MacLaren (“Brigadoon”), Phyllis Dale (“42nd Street”), Nellie (“Nellie Bly: A Menace to Propriety”), and Texas (“Cabaret”).
Megan Wesner (Raven) is excited to be working with Theatre NOVA for the first time. They have previously worked as an actor, director, scenic painter, and stagehand for various Michigan theaters including the Wharton Center, Wild Swan Theatre Company, All-of-Us Express, the Purple Rose Theatre Company, and Hope Summer Repertory Theatre. Megan graduated from Michigan State University with a degree in Arts & Humanities and Theatre. They currently reside in Chelsea, Michigan.
“How are law firms using CRM and other marketing and business development software increasing the ROI on these technology investments? Christopher Raymond of Intapp, Chris Fritsch, JD of CLIENTSFirst Consulting, and Roy Sexton (ME!) of Clark Hill Law share real-life stories of how they overcame these obstacles.”
Thank you to Rob Kates of Kates Media: Video Production for the video support and to Martha Lord and Sarah Goldfuss for their assistance throughout.
Yes, Nikki Bagdady Horn and I talk about The Backstreet Boys … and design for marketing communications! To be honest I’m not sure why she puts up with me, nor why Rob Kates hasn’t murdered me yet over my dodgy Internet connection. My mother Susie Sexton is hibernating after the exciting Inauguration events this week AND a marathon viewing of ALL six seasons of Grace & Frankie.
We discuss at length the need for thoughtful consulting when designing materials that have substantive and difficult messaging AND the importance of considering audience needs … always. Nikki is a master of her craft.
Jenn Kennedy commented, “Highly recommend Nikki! Her graphic design skillset is worth the investment, for those in the market for a designer. 👍”
Shout outs to dogs everywhere, creative lighting, Morris Day & The Time, community theatre, Dianne Rychlewski, lawyers, Blaine D. Fowler, Colleen McConnell Fowler, Jennifer Saulten Arapoff, Jenn Kennedy, Todd Forfinski, Joanie Davidson Forfinski, Kerr Russell, Saint Joseph Mercy Health System, Bryan Bagdady, Lauren Crocker, Clark Hill, Trott Law, Ann Arbor Civic Theatre, runners, and more.
It promises to be a fun and free-wheeling conversation focused on the principles of good design, challenges of visual communication in industries that need dense messaging, best practices she would recommend, and maybe even some markers of the good friendship (i.e. shenanigans) shared by Nikki and Roy sprinkled in—fingers crossed we get to hear about the night they saw the Backstreet Boys in concert!
Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.
I am so incredibly proud of my friend Brenda Zawacki Meller, published author! My copy of her book Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn arrived today, beautifully inscribed and in a trademark Meller Marketing pink envelope. Now that is good branding! The book is fantastic, and even if you feel like you know a lot about LinkedIn, there is far more that she can teach you.
As I texted her today, “Brenda, you have surpassed us all in your accomplishments, in your bright light, and in your singular execution of strategy. What you have done in quick fashion in terms of positioning yourself is nothing short of impressive and remarkable. So damn proud of you!” Here are some photos from the many adventures I’ve been privileged to have with Brenda, and her support and encouragement of me and of so many others has meant the world. That is just who she is, and if you don’t know her yet (which would be shocking since she has 52,000 followers and counting on LinkedIn!), you really should!
ABOUT THE BOOK: You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, Social Media Pie. That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both. In Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn, Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you to reach your business and career goals. In this book, you’ll learn how to:
Adjust your settings to maximize your visibility and reach
Optimize your LinkedIn profile
Create a powerful invitation that’s more likely to be accepted and screen in invitations while creating dialog
Generate greater levels of network engagement
Post (and how often to post) — and what to do NEXT
Build a company page and grow followers (LEADS!)
Rock on LinkedIn in just 15 minutes a day
Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. With over 50,000 LinkedIn followers, a LinkedIn Social Selling Index (SSI) of 88, nearly 8,000 profile views in the past 90 days and an awesome LinkedIn network, she shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.
ICYMI – LMA Midwest Your Honor Awards were hosted today by yours truly. And only about eight technical snafus this time. 🤣 Thank you, LMA Midwest Region, Maureen Fechter Farr, Liz Highley Boehm, Megan McKeon, Laura Toledo, Rob Kates for the opportunity and for putting up with me.
Original event description: “Let’s celebrate! Please join us on Wednesday, January 13 at 11:30am CST/12:30pm EST to recognize the winners of our 2020 LMA Midwest Your Honor Awards. The virtual program will be live streamed courtesy of Kates Media: Video Production. Hosted by Roy Sexton, LMA International Treasurer and Director of Marketing at Clark Hill PLC, the program will feature video clips and visuals from award winners. What better way to start off 2021 than by showcasing the great work of legal marketers in the Midwest!
“THANK YOU TO OUR SPONSORS: A special thanks to Rothschild Marketing for sponsoring the 2020 Your Honor Awards. Rothschild Marketing solves firms’ promo problems – and puts the fun back in swag! The company produces super cool client gifts and unforgettable events for professional services companies. We also thank Rob Kates of Kates Media, producer of high quality, high value, high ROI video content and live steaming programming for the legal industry, for his role in making the live program possible.”
Meet Roy Sexton — Roy and his husband, John Mola are two of the most multi-talented, community-minded, and kindest professionals I have ever met!
Roy is the Director of Marketing at Clark Hill Law, a 650-attorney #lawfirm with 25 offices across the US, Mexico, and Europe. He also serves as a board member for the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International.
Roy is a non-stop giver who regularly uses his social media platforms and reach to raise awareness and money for the various charities and causes he supports.
He holds a degree in Theatre from Wabash College, a Master’s Degree in Theatre from The Ohio State University, and an MBA from University of Michigan-Flint. Roy continues to entertain audiences with his acting and singing, and applies those skills as an emcee for various charity events across the Midwest.
Thank you to Krista Schafer Ewbank and Open Book Theatre Company for continuing to find innovative, fun, and provocative ways to deliver theatre to our community in these dark days. iPoppy is by turns riotous, satirical, poignant, incisive, but always engaging. A one-woman ten minute show delivered 1:1 to each audience member via the quarantine-ubiquitous #Zoom, iPoppy is a frothy yet searing indictment of our present “culture,” one that wallpapers over socioeconomic inequities, familial trauma, rampant materialism, and the corrosive intersection of racism and sexism with a relentless and soul-crushing press of social media self-promotion and digital deception. iPoppy packs a wallop in its brisk and breezy ten minute run-time. Give it a go, and support local theatre.
“Check out some clips from iPoppy, along with some quotes from audience members. Sign up for your own 10 minute, live performance of this original piece! Written by M.X. Sotero. Directed by Topher Payne. Featuring Marcela Gazaro.”
This year’s Legal Marketing Association annual conference was a virtual affair, and it was just as vibrant and engaging (if not more so) than our in-person meetings. I’m happily energized AND utterly exhausted. I’m one proud international board member tonight! Below are some highlights …
Enjoy this #lma20 chat with the ever-charming Ashraf Lakhani, Matt Parfitt, and Rob Kates! We discuss their conference sessions (general counsel interviews and email marketing trends respectively), the finer points of long-distance chess, the importance of family, quarantine basketball, and outback policemen!
Enjoy this final “coffee talk” of #lma20 with yours truly, Rob Kates, Joe Przybyla, Amy Payton Verhulst! We talk about the amazing discoveries of this year’s conference, the wonders of Introhive, what makes a great Legal Marketing Association leader, children’s art, online car shopping, and frosty treat rewards.
Yes, one more song – that I barely make it through without crying. One of my mom Susie Sexton’s favorites from “On the Town” and a fitting tribute to this incredible week. Kudos to conference chairs Kristen Bateman and Jon Mattson and the conference committee and support team (including Kristy Perkins, Malaika Palmer, Christina Abes) as well as rock star president Jill Mason Huse for their truly remarkable work.
Thanks to the SmithBucklin team, including Danielle Holland , Holly Amatangelo , JenaShay Russell , Ashley Stenger , Kimberly McBride , Kat Seiffert , Kristin Frankiewicz, Alexia Malamis for all of the ongoing support.
Thanks to all of the guest hosts and guests this week who made this show such a special addition! Shout outs during the show to Carman Janenne Akins, Jim Jarrell, Megan McKeon, Vanessa Vines Petrea, Jessica Jaramillo, Tahisha Fugate, Andrew Laver, Jessica Aries, Brenda Plowman, Stefanie Marrone, Jennifer Petrone Dezso, Tanya Riggan, Nikki Girard Sherrill, Michelle Friends, Kelly MacKinnon, Christine Mitchell Harris, Patrick Fuller, Gina Rubel, and more!
5 days of crucial content 1 excellent keynote speaker named Baratunde Thurston 1 new hashtag #LMACitizen inspired by #HowToCitizen 140+ speakers 40+ interactive live sessions 3+ hours of 1:1 attendee networking sessions 5 engaging virtual social events 17 countries and 43 states represented 45+ sponsoring organizations 1200+ legal marketing professionals 10 costume changes (MY contribution 🤣) Too many “skills” to count
LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!
Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).
This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.
Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!
The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.