Tag Archives: legal marketing association

“So many people felt like there was really a place for them this year to go.” LISI’s All The Things podcast recaps #LMA23

27 May 2023

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My goodness! Thank you, Jessica Horowitz and Robyn Addis! You’ve brought me to happy tears. Love you both!

LISTEN HERE: https://www.legalisi.com/news/one-more-thing-takeaways-from-lma23-conference-with-jessica-horowitz-torkin-manes-llp/

EXCERPT …

Jessica: It’s just amazing. I also think the energy and just the people and the inclusion, the variety of content that was shared, and the best practices, there was so much. And I know a lot of people say that the best part of a conference is the networking, but it really, really was. The conference just felt so energizing and vibrant and electric. For me, the highlight of the conference was Roy opening up the show to Miss Athena Dion singing Born This Way. I will just… I’ll never forget how powerful and impactful and beautiful that moment was.

Robyn: So I think that Roy deserves such an amazing shout-out because both just because of his presence and because of starting the conference that way and so many just little things that he and the conference planning committee put together, it felt… You said the word, it felt incredibly inclusive. And the proof is in the pudding, reportedly 40% of the attendees were first-time attendees. So that means that to me, the data nerd in me, the takeaway is that so many people felt like there was really a place for them this year to go. And there’s a lot coming out of COVID and the numbers changing and industry trends, a lot of that stuff. But still that really percolates to the top, in my opinion, 40% of the people brand new, reportedly across the board, the energy was just top level the entire time. Everybody was super excited to be there. So I got to tell Roy, you did an amazing, amazing thing.

Thank you, Crain’s Detroit! You are well-represented in our dining room!

20 May 2023

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A dear friend gave me great advice yesterday. We don’t have to give our trophies back. What she meant by that was that we don’t have to feel some need to repay recognition by pursuing the next great thing. She also suggested we don’t have to carry our trophies around with us everywhere we go (literally or figuratively) as that can burden us and prevent us from seeing/grabbing the next opportunity right in our midst.

That’s why these babies are going in the dining room. Lol. Because why not? Thank you, Crain’s Detroit Business, for both of these wonderful recognitions over the past couple of years. Really means the world to me. Back in my 20s, reading the print edition religiously, and studying lists like this, I wondered if one day I might be on one, let alone two! So thank you.

Thanks again to the organizations that allow me to be my best authentic self and contribute in ways that Crain’s deemed worthy of recognition: Clark Hill Law, Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International. Grateful for the opportunity to serve and create. Thank you, Tanner Friedman’s Joel K. Epstein and Matt Friedman and colleague Leslie Smithson for deftly helping navigate the submissions processes.

Finally, lest you think I am not humble enough, Hudson is duly unimpressed. He is far more interested in the sprinkler guy tromping around in his beloved yard this afternoon. It has NOT been a quiet Saturday! I think he believes he’s a ferocious lion – but his “roar” is more like the incessant rat-a-tat of a cap gun. Woof!

Laura Gassner Otting and Athena Dion joined Rob and me on Legal Marketing Coffee Talk to discuss #LMA23, authenticity, advocacy, and framily … and how #dragisnotdangerous

19 May 2023

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ICYMI – catch the replay here: https://fb.watch/kDGjJaum8Y/?mibextid=v7YzmG

Fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. …

Learning that wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a place of “how can I top that?” is doing yourself a disservice; that achievement is about what you learn about yourself and others in the process; that taking the pause after is ok and good because your next adventure will come naturally and organically through; and more.

Yes, we talked about Florida and how #dragisnotdangerous but also how this moment has revealed the good (and sometimes the disappointing) in those around us. We learned that “you don’t have to give your trophies back” after achievement. They’re yours. You earned them. Don’t feel an apologetic need to put them back in the universe. And that sometimes after achievement, a fulfilling path can be helping others then find theirs. And, oh, sometimes “rage and greed” (and borrowed couture) are the only spark one needs to go to that next level!

Shout outs during the show to Megan McKeon, Jennifer Petrone Dezso, Lee Ashby Watts, Danna Tauber, Rich Bracken, Jessica Aries, Holly Amatangelo, Lisa McDonald Kamen, Kevin Iredell, Jessica Haarsgaard, Susie Sexton, and more!

Video also available here on LinkedIn: https://www.linkedin.com/posts/kates-media_lma23-legalmarketingcoffeetalk-legalmarketing-activity-7062550244747534336-Nare?utm_source=share&utm_medium=member_ios

Keep on amplifying! Thank you, Edward Lovatt and Passle, for this lovely recap of #LMA23

17 May 2023

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Thank you, Edward Lovatt and Passle! This is lovely and so kind.

Read more here … https://blog.passle.net/post/102if0y/keep-on-amplifying-recap-of-lma-annual-conference-2023

EXCERPT: The Legal Marketing Association – LMA Mid-Atlantic Region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch of CLIENTSFirst led the panel of Tahisha Fugate of Axinn, Veltrop & Harkrider LLP, Bobbie Conklin of Steptoe & Johnson PLLC, and Jason Levin of Ready, Set, Launch, LLC. There was also a brief cameo from Roy Sexton, current President of the Legal Marketing Association – LMA International.

The panel and Roy kicked off by all agreeing that the Legal Marketing Association’s Annual Conference in Hollywood, Florida was a HUGE success. Attendees included many first-time conference goers, and the panel all concurred with Tahisha when she described the conference as an inclusive experience with something for everyone.

The conference focused on so many topics under the umbrella of Legal Marketing. Sessions were interactive, engaging, and provided practical advice on how to implement marketing and business development strategies.

The highlight of the conference might have been Roy on stage during the opening remarks. His energy and the atmosphere he created was something that continued throughout the entire conference. Jason was keen to point out that there is something special about LMA, the amount of support everyone has for each other and the encouragement for the new attendees to get stuck in.

Read more here … https://blog.passle.net/post/102if0y/keep-on-amplifying-recap-of-lma-annual-conference-2023

#KeepingFamiliesClose … Thank you, Ronald McDonald House Charities Ann Arbor for allowing me six wonderful years of board service!

16 May 2023

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#KeepingFamiliesClose … Thank you, Ronald McDonald House Charities Ann Arbor CEO (and dear friend!) Kim Kelly for tapping me on the shoulder six years ago (tempus fugit!) to serve on this incredible board and to support this beautiful mission. I was deeply honored then … as I am now on my last day of board service. 🥹 Term limits, people!

I’ve learned and grown so much from this experience, one I will treasure all my days. It was a privilege to serve alongside such brilliant, caring, vibrant community members. And to work with such a marvelous and creative operational team. Too many to list here – plus, I’m sure they’ll be glad to never be tagged again in a million posts from me! But the growth and evolution has been remarkable and heartening to witness.

And special shout outs to the two incredible board presidents under whom I was honored to serve: Loree Collett (now emeritus – boo yah!) and John Zdanowski. I studied and observed everything you did and learned so much from you. Thank you for “seeing” me and for your grace, enthusiasm, kindness over all my ideas – be they big, small, terrible, indulgent, or just plain silly. And to incoming prez Mayuri Guntupalli, you are such a bright light with such deep insight and thoughtfulness. Can’t wait to cheer you and Kim and the board and the team on from the cheap seats! Go get ‘em!

The Future of Work: Human Connections #lma23 #lmamkt … interview with yours truly

15 May 2023

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READ INTERVIEW HERE: https://lnkd.in/gwrJfjAx

Thank you, Gina Longo! I so enjoyed our conversation a few weeks back, and WOW! I love how you captured and framed it here. I come off like quite the good-hearted provocateur! I’ll take it! Love you

EXCERPT: “And I’ll add one more: live in abundance, not scarcity. Stop competing with your own colleagues over nothing. Don’t do that to people. Just be open and transparent and assume there’s enough to go around. Even in a recession, even when people are losing their jobs, still be open and honest and direct with people and you’ll find that you’ll be served well your whole life. …

“What I have seen in 25, 30 years of working is that people don’t know how to manage for outcomes, so they manage for style. What time did you show up? Did you do enough FaceTime? How long did you stay? When did you leave? …

“You hired smart people, so let them be smart. Let them do what they do best. Don’t tie their hands. I work the way I work; you work the way you work. And if I’m not delivering, then the door is open for you to tell me what kind of shoes to wear. But other than that, get out of my way.”

READ MORE HERE: https://lnkd.in/gwrJfjAx

#LMA23 … the Aftermath LIVE – with Laura Gassner Otting and Athena Dion – Legal Marketing Coffee Talk 5/19 at 4 pm Eastern

11 May 2023

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Mark your calendars for a VERY special Legal Marketing Coffee Talk on Friday, May 19th at 4 PM Eastern!

On Facebook: https://facebook.com/events/s/legal-marketing-coffee-talk-wi/1580884809069244/

LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:7062550243493474304/

Nearly a month ago, nearly 1,200 legal marketing professionals gathered in Hollywood, Florida, for #LMA23, and now we’re hitting the highlights (and high notes) with “#LMA23 … the Aftermath LIVE”—Andy Cohen and the Bravo team only wish they could produce a reunion show this juicy and grand!

LMA ‘23 fab keynote speaker – acclaimed best-selling author, catalyst, and executive coach, Laura Gassner Otting – will join us to share her reflections on the event, as well as chat about her background, love of dogs, supportive family, her new book, “Wonderhell,” and… well, any other topic that springs to mind. This is sure to be a joy-filled, funny, candid conversation with host Roy Sexton.

But wait! There’s more! That Greek Goddess, the Queen of Miami, Athena Dion, will be putting in an appearance as well, revisiting that moment this trio stormed the stage in Florida for their definitive, sequin-filled musical statement on the importance of inclusion and community. Don’t miss this episode! 

Leadership Lessons Podcast: Authenticity in Leadership and Marketing … A Conversation with Roy Sexton #lma23 #lmamkt

11 May 2023

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Thank you, Nick! I’m grateful for you and for this lovely opportunity. ✨ Nick writes: “Attention all entrepreneurs, leaders, and marketers! 🔊🎙️ In this week’s podcast episode, I sat down with the remarkable Roy Sexton to explore the fascinating intersection of theatre and business.

“What I found most inspiring about this conversation was Roy’s authenticity and vulnerability as he shared his childhood stories and how they have shaped his leadership style.

“If you’re looking for fresh perspectives and innovative strategies to take your business or career to the next level, you don’t want to miss this episode. Tune in now and join us for a captivating conversation that will leave you inspired and empowered.”

Listen on Spotify: https://open.spotify.com/episode/13vsmcsDEcxwiAbg2QWolO?si=oSefbW3mQBWbQ0Eup97H2g

Show description: “Welcome back to another episode of Leadership Lessons podcast, where we explore the intersection of leadership, entrepreneurship, business and life. Today, we have a very special guest with us, Roy Sexton, a leader in legal marketing and a great human being. In this episode, we dive deep into the topic of authenticity in leadership and marketing. Roy shares his insights and experiences on how being authentic can impact the success of your business and leadership style. We discuss the importance of understanding and communicating your values, staying true to yourself and your brand, and how to build trust with your audience. Roy shares his strategies for creating a culture of authenticity within his own organization and how it has positively impacted his team’s performance. And we delve into Roy’s childhood stories and how they have shaped his leadership style and marketing approach.

“This episode is a must-listen for anyone interested in leadership, marketing, or the intersection between theatre and business. John’s insights and experiences are both inspiring and informative, and I’m sure you’ll enjoy our conversation as much as I did.”

Above The Law: Why Curiosity Is Key For Business Development … Observations from the general counsel panel at this year’s #LMA23

11 May 2023

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Thank you, Jeremy Barker and Above the Law, for this wonderful and thoughtful coverage of Legal Marketing Association – LMA International’s #LMA23, notably our dynamite GC panel, moderated by conference co-chair Jennifer Petrone Dezso with panelists Descartes Systems Group’s Peter V. Nguyen, Bates White Economic Consulting’s Jodi Trulove, and Fender’s Aarash Darroodi. Some great nuggets here for law firm leaders, attorneys, legal marketers, business development pros.

READ HERE: https://abovethelaw.com/2023/05/why-curiosity-is-key-for-business-development/?fbclid=IwAR0mSJdUXabZLnlSmFRhxKi8M4zFxHX9TiR2q4AD3O_MYLSPv5gJUXLvKgo

EXCERPT: Nearly 1,200 attendees packed the Diplomat Beach Resort in Hollywood, Florida, late last month for the Legal Marketing Association’s annual gathering.

The agenda was filled with programs exploring niche areas — ESG guidance for firms, the science behind rainmaking, and DEI communications best practices, to name a few.

A keynote by the author Laura Gassner Otting and networking events like an ’80s dance party helped round out the three days of professional offerings (and good vibes).

“The energy and sense of community at this conference was unique, motivating and palpable,” LMA President Roy Sexton wrote on LinkedIn.

One perennial LMA favorite is the general counsel panel, and this year’s drew inspiration from daytime TV.

Presented on a festival-style stage, “How to Win Big at the Legal Marketing Gameshow” saw Jennifer Dezso of Thomson Reuters leading three GCs through a wide-ranging discussion of what law firms are doing right and what they’re getting wrong.

If there was one clear theme throughout the panel, it’s that private practice lawyers who show curiosity about their clients will score big points with general counsel.

Peter Nguyen, GC of the Descartes Systems Group, described curiosity as the key differentiator in evaluating the law firms he works with.

“I want to have that engagement,” he said. “I want you to really understand — want to understand — what it is about my business that you can help us with.”

This curiosity is often central to the value law firms provide.

That’s because general counsel aren’t looking to just get answers to legal questions. They want guidance based on an organization’s unique goals and circumstances.

“Sometimes lawyers are a little hesitant to actually weigh in and give an opinion on what you should do,” said Jodi Trulove, general counsel at Bates White LLC. “We want you to tell us what you think we should do, but you have to understand us first.”

For law firms looking to demonstrate this trait to potential clients, the RFP process provides one big opportunity.

Fender’s general counsel, Aarash Darroodi, described receiving template-based RFP responses from law firms — an approach he called “fundamentally a mistake.”

Instead, he would like to see a law firm respond to an RFP with an offer to come look at the company’s operations in-depth, gaining a better picture of his organization before a proposal is prepared.

More … https://abovethelaw.com/2023/05/why-curiosity-is-key-for-business-development/?fbclid=IwAR0mSJdUXabZLnlSmFRhxKi8M4zFxHX9TiR2q4AD3O_MYLSPv5gJUXLvKgo

“Tell people what they mean to you in a moment that it will mean something to them.” Thank you, GrowthPlay! #lma23

9 May 2023

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Thank you, Tasneem K. Khokha, Alycia Sutor, Debbie Knupp, Holly Barocio, and GrowthPlay 💕 … I am honored by this inclusion, but even more touched that this is my mom‘s mantra carrying on. Thank you for all you give to our community. Your hearts and brains and beautiful intentions inspire us all. Love you very much!

Original post: https://www.linkedin.com/posts/growthplay_growthplay-lma23-recap-activity-7061728398850621440-LLaq?utm_source=share&utm_medium=member_ios