“One thing.” Heard and Inspired: A Legal Marketing Recap from #LMA19 in Atlanta

Originally published by JD Supra

…this year, I perceived a seismic shift in Atlanta.

If there is one thing you can count on following the Legal Marketing Association’s annual conference, it is a sparkling flood of think pieces, inspired by a collective gathering of the best and brightest our industry has to offer.

Sometimes, I fear my own conference reminiscences bear the uncanny resemblance to “what I learned on my summer vacation” essays written in grade school days. So be it, as these annual sojourns are among the most energizing three days legal marketers spend each year. A “listen to me, please” summer camp for sharp, creative souls who may spend the other 362 days a year talking lawyers out of sponsoring church basement banquets and holiday baked good distributions.

But this year, I perceived a seismic shift in Atlanta.

I felt like we’d been heard. Solidly. This year, post-conference, I no longer had the urge to complain about being dubbed a “non-attorney.” Nor did I want to tap dance urgently to justify the need for social media in legal.

Perhaps, it’s been this way all along, but this year it seemed like we finally arrived. This year, our capstone session / general counsel panel – rife as always with old saws of “give me value, not trinkets” and “don’t take me to a football game, make my job easier” – added something new: “I don’t just want to talk to your attorneys. I want to talk to YOU. You, legal marketers, with your data, and your insight. YOU … you get my business. Now, can I go home to my kids, please?”

Others have captured the details of the panel, far better than I (here and here). I walked away with sense memory. And a feeling of professional pride, one which, yes, LMA has always engendered, but which arrived this time with no apology nor rationalization.

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Yes, true culture change remains mired in what sometimes feels like “death by a thousand cuts” miasma. That’s corporate life. Yet, we left LMA this year with as recognizable a mandate as I’ve heard. As one GC intoned, gesturing to the assembled marketing pros, “I predict this room will double in size in five years.”

That said, here is my obligatory “book report” on what I learned – and what inspired me – at #LMA19:

– We are in an industry in need of radical transformation.

The large consulting firms and other alternative legal service providers will avail themselves of any client frustrations over pricing, transparency, access, and responsiveness to shift clients away from traditional legal services to integrated consultancies. We must pitch as a team with predictable pricing models and measurable outcomes.

 GCs are not interested in being entertained. 

They want value add, user-friendly analysis and advice. They get plenty of client alerts. They want insight and anticipation and, chiefly, an understanding of their business priorities. The data is available and apparent. The law firm that will win their business doesn’t invest in tickets or gifts or parties but in actionable intelligence that helps them achieve their business objectives. Do not speak in “if/then” statements.

– The conversation is increasingly occurring online. 

Create a digital footprint that is accessible and speaks in the language of the purchaser, not the purchased. Attorney profiles should show expertise and humanity. Furthermore, those purchasing legal services are looking for diversity and representation. They want to see themselves in their legal providers.

 Law school grads are increasingly going in-house for work-life balance. 

Money is not their sole draw. With that in mind, these individuals will be making more of the hiring decisions. On average, it costs a company $174/hour for in-house legal counsel. They are also continuing to develop AI solutions. GC is tasked as much with controlling costs as ensuring positive outcomes for their organizations. Transparency of pricing and differentiation of value for increased outsourced cost is essential in order to land business.

So, there you are. My annual tithing to the gods of legal marketing in gratitude for three days that fill my intellectual and emotional coffers for the rest of the year. We legal marketers work hard, play hard, care hard. This year’s GC panel felt like a long-overdue external recognition of that.

It’s nice to have someone else write your “book report” for once.

P.S. I’ve got the best mom. Susie Sexton. Don’t be jealous. Hoppy #Easter!

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

‘Lights. Camera. Cure.’ Theatrical Event Raises Over $20,000 For American Cancer Society Relay For Life

Originally published by Encore Michigan and BroadwayWorld

Photo Credit: Lia DeBiasi [More photos here.]

Lights. Camera. Cure. – a special theatrical event held on Wednesday, February 6, that featured classic film hits as sung by local performers at The Village Theater at Cherry Hill – was a sell-out success with a capacity crowd of 400 patrons. The show raised over $20,000 for the American Cancer Society Relay for Life Canton-Plymouth.

Producer/director Denise Staffeld of Lake Michigan Credit Union observed, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. We sold out the house, and raised over $15,000. I had hoped this year would exceed last, both financially and artistically, but I never anticipated this. I am so very grateful.”

[View the show finale “Come Alive” here.]

Music direction was by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Jeff Mongrain, Sonny Teodoro, and Joel Walter rounded out the orchestra. Songs included numbers from movies like The Greatest Showman, The Lion King, Willy Wonka and the Chocolate Factory, Mary Poppins, Dirty Dancing, Oklahoma!, First Wives Club, The Bodyguard, Aladdin, Quest for Camelot, Moana, Pearl Harbor, The Secret Garden, Fiddler on the Roof, The Jungle Book, and many more. 

Roy Sexton, director of marketing for the Clark Hill law firm, emceed the evening as well as performed. A published author of two books of film reviews Reel Roy Reviews, Sexton noted in his opening remarks that “film is a great unifier, helping audiences to escape the troubles of daily life and to aspire to something greater.”

The cast was comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, Anna Nielsen, and David Dilsizian.

[Enjoy the cast’s take on “carpool karaoke” here.]

Kelvin Elvidge served as sound designer/engineer. Lia DeBiasi was the production’s stage manager, and Daniel Pocock assistant stage managed. There were special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity.

Before the performance, there was a red carpet reception, with silent auction and desserts. A Facebook Live pre-show was hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney. [View video here.]

American Cancer Society Community Development Manager Megan Schaper noted “This event truly embodies the motto attacking cancer from every angle. I was in awe of the show and I can’t wait to see and support what this show inspires these communities to do next.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

NOTE: I had an amazing time working on LightsCameraCure – honored to have been part of this exceptional evening where over $20K was raised for American Cancer Society. Thank you, Denise Staffeld and Kevin Ryan, for the opportunity. It was an incredible experience. This cast was divine!

Thank you to my sweet friends who came out and supported: Nikki Bagdady Horn, Lauren Crocker, Colleen McConnell Fowler, William Fitzgerald (longest journey – from CHICAGO!), Ashley Kryscynski, MSW, Michelle McAllister, Melissa Francis, Lori (Rundall) Compagner, Gabby Rundall, Pattie Curtis, Jim Paglino, Leo Babcock, Mary Newton, Nico LaFoudj, Christopher Tremblay, Ed.D., Sheri Hardcastle, and anyone I missed. ❤️

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

 

#CarpoolKaraoke: “Lights, Camera, Cure!” edition

Enjoy our version of #CarpoolKaraoke for #LightsCameraCure. In part one, my carpool buddies Bethany Basanese​, Aimee Chapman​, and I take on #JustinTimberlake, #MoonRiver, #CelineDion, and #Detroit’s own #Eminem. Thanks to Lia De Biasi​, our director, for figuring how the tech on this and to our cabaret queen Denise Isenberg Staffeld​ for the idea! 🎶

Video: https://youtu.be/qGpplBGhJiQ

“Lights. Camera. Cure!” is NEXT WEEK, benefiting The American Cancer Society – Relay For Life of Canton and Plymouth. Tickets are going quickly! Order yours today! Purchase here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. Learn more here.

#CarpoolKaraoke part deux with the divine Cathy Skutch McDonald and Jeff Steinhauer … some #BarbraStreisand / #LadyGaga #StarIsBorn magic, #AmericanGigolo ( #CallMe ), #SpyWhoLovedMe, and #SaturdayNightFever

Video: https://www.youtube.com/watch?v=RYP2YlB_ybg&t=60s

Here we are. The END of our #CarpoolKaraoke TRILOGY. Me and the adorable and talented Caitlin Chodos. Some #Xanadu. Some #WillyWonka / #VerucaSalt. And a whole LOT of #BohemianRhapsody.

Video: https://youtu.be/lQRRvwstYPA

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Lights. Camera. Cure.” theatrical event to raise money for American Cancer Society Relay for Life, February 6 + delightfully serendipitous miscellany

Originally published by BroadwayWorld here.

“Lights. Camera. Cure.” is a special theatrical event to be held Wednesday, February 6, 2019 at 7:00 p.m. (doors open at 6 pm) – a musical fundraiser featuring classic film hits as sung by local performers at The Village Theater at Cherry Hill. View a preview video here

Producer/director Denise Staffeld of Lake Michigan Credit Union observes, “Last year, we had a vision to do a Cancer Society fundraiser that celebrated the healing power of Broadway. I had no idea – though I had faith – that it would be such a runaway success. We sold out the house, and raised over $15,000. We also had an amazing time along the way, so how could we NOT do this again?”

Music direction is by Kevin Robert Ryan, Director of Music and Liturgy at St. Thomas a’Becket Catholic Church. Ryan adds, “I love working with this cast. They are so clever and so talented. Film music speaks to all of us, doesn’t it? Reminds you of a happy time or a special memory. We’ve got Disney hits, classic musical numbers, The Wizard of Oz, on through The Greatest Showman. This is going to be an absolute ball.” Jeff Mongrain, Sonny Teodoro, and Joel Walter round out the orchestra.

Roy Sexton, director of marketing for the Clark Hill law firm, will emcee the evening as well as perform. “I wouldn’t miss this for the world. Denise is a long-time friend and such a pillar of our community. I don’t know how she does all that she does, but I’m honored to be a part of this. And somehow she’s convinced me to sing a Whitney Houston solo from The Bodyguard. This could get really interesting,” notes Sexton.

The cast is comprised of semi-professional and professional talent from throughout Southeast Michigan’s theatre community: Shirley Auty, Denise Staffeld, Aimee Chapman, Christina Bair, Cathy Golden, Cathy McDonald, Caitlin Chodos, Noel Bittinger, Julzie Gravel, Bethany Basanese, Keri Mueller, Janine Creedon, Tracey Bowen, Diane Dimauro, Roy Sexton, Jeff Steinhauer, AJ Kosmalski, Bruce Hardcastle, Tim Chanko, Kurt Bowen, Tracy Neil, Carl Nielsen, David Dilsizian, and Paul Bromnick.

Kelvin Elvidge will serve as sound designer/engineer. Lia DeBiasi is the production’s stage manager, and Daniel Pocock will assistant stage manage. There will be special appearances by Tom Cassidy and Canton Township Supervisor Pat Williams, opening remarks by Kim Scartelli, and event support by Megan Schaper (American Cancer Society) and Tammy Brown and Marion Rozum (Chicks 4 Charity).

Before the performance, there will be a red carpet reception, with silent auction and desserts. Just like the Oscars, there will be a pre-show, hosted by Canton Chamber of Commerce President Thomas Paden and Stephanie Tierney.

Paden laughs, “We get to channel Ryan Seacrest and Joan Rivers. We are going to broadcast via Facebook live, interviewing attendees as they arrive and sharing real time updates on our fundraising. I’m thrilled to be part of this and to see us all take this event to the next level.”

American Cancer Society Community Development Manager Megan Schaper notes, “The Cabaret is a great representation of the flexibility we have in partnerships. We want to attach cancer how our communities want to attack it. So ideas like musicals and other fun things allow us the chance to connect with different groups in the community and spread out our efforts year round.” Schaper supports Canton, Plymouth, Westland, Wayne, Ypsilanti, Livonia and Redford.

All proceeds for this event benefit the American Cancer Society Relay for Life Canton-Plymouth Event.  Tickets are available for $25.00 by visiting www.cantonvillagetheater.org. The event includes the performance, dessert reception, coffee bar, a silent auction and a cash bar.  This event is being offered in partnership with the Women’s Life Society, Chapter 827, Chicks for Charity and The American Cancer Society.

“We have so many surprises in store.” Tammy Brown of Chicks for Charity said. “We’ve already sold nearly a third of our tickets as the people who saw last year’s show don’t want to miss the next installment. Everyone loves movies, and everyone loves helping their neighbors, friends, and family. We are fighting this insidious disease with hope and music, your dollars and love. Please join us.”

Today, I’m sporting a new birthday gift (the shirt) from my folks AND proudly displaying (in my office) the sweet card they made me.

[View the Canton Chamber of Commerce’s recent “Business Spotlight” video feature on “Life is a Cabaret” here.]

Tickets: Online or visit or call the theater 10am-2pm Monday-Friday. 734-394-5300 ext 3. PLEASE LEAVE A MESSAGE. CALLS WILL BE RETURNED WITHIN 24 HOURS OR WEEKEND CALLS BY END OF DAY MONDAY. All ages must have a ticket. No refunds or exchanges.

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Have I mentioned how proud I am to be on the Mosaic Youth Theatre of Detroit board?

From The Detroit News: “Jeffrey Seller [Hamilton producer] recently saw the youth perform at New York’s The Public Theater. ‘He had the reaction that a lot of people have when they see the performances,’ Stefanie Worth said. ‘He was really, really impressed by the young artists. He has an affinity for what Mosaic does.’ … The $1 million grant will be used for two of Mosaic’s most popular programs: its four-week summer camp and the Mosaic Experience Empowerment Program, an eight-week after school program in nine Detroit schools. Both programs teach kids theater and vocal training and culminate with a student showcase, said Worth, who recently took over as Mosaic’s executive director.”

More: https://www.detroitnews.com/story/news/local/detroit-city/2019/01/02/detroit-theatre-gets-1-m-hamilton-producer/2468760002/

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Lol. Well, thank you, Heather Morse-Geller! I think we make a fine team where THAT is concerned:

“Life is too damn short, and, honestly, Roy Sexton can only bring so much FUN to the world. So, yes, #BeARoySexton. Don’t take yourself or your life or your job too seriously. Give back to those around you, and have some FUN while doing it all!”

More: https://www.legalwatercoolerblog.com/2019/01/03/new-year-new-no-way/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Re-Post: Kerr Russell Director of Marketing Roy Sexton to discuss the firm, legal marketing, nonprofits on “Small Talk with Mark S. Lee” (WXYT 1270, CBS Sports Radio, Radio.com)

Shared from my employer Kerr Russell’s website.

Kerr Russell Director of Marketing Roy Sexton [that’s me!] will be a guest on this week’s “Small Talk with Mark S. Lee” broadcast, scheduled to air Sunday, 9/2/18, 8-9am, EDT, on WXYT 1270, and streamed via radio.com (search 1270/Detroit). You can also download the Radio.com app and here’s a link: https://app.radio.com/wvK9HktXjP.

If you missed the “Small Talk with Mark S. Lee” broadcast, you can listen at the link: Aretha, game theory, legal marketing, and the power of women! https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

“On this Labor Day weekend and as you’re sitting back, enjoying the day and preparing for the upcoming week, just sit back, relax and enjoy the conversation with the following guests: Pamela Dover, Senior Director, Comcast Business & Shahida Mausi, Right Productions & Chene Park; Bryanne Leeming, Founder & CEO, Unruly Studios; Roy Sexton, Kerr Russell; Kim Boudreau Smith, Inc., Entrepreneur & Author.”

Listen here: https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

[Sexton is photographed with WWJ NewsRadio’s Lloyd Jackson – upper left – and Mark S. Lee – upper right. Photos by Kim Bourdreau Smith – lower left, another guest on this week’s program.]

Mark S. Lee is President & CEO, The LEE Group, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients.

He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida’s Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities.

Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.

His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business.  It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.

Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.

He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. He was named a Michigan Lawyers WeeklyUnsung Legal Hero” in 2018.

Michigan Lawyers Weekly’s profile of Director of Marketing Roy Sexton – “Unsung Legal Heroes” (page 12)

He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“At the end of this, I will be exhausted. You probably will be too.” My whirlwind 48-hour career as a motivational speaker and Detroit FM radio DJ … #BeARoySexton?! What is that exactly?!

Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.

  • View video – courtesy Brenda Meller of Meller Marketing – here.

What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.

About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”

Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”

And then THIS happened …

My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”

Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️

And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

“No one is alone.” My Michigan Lawyers Weekly “Unsung Legal Heroes” Q&A

“Michigan Lawyers Weekly is proud to announce the 26 members of our second class of ‘Unsung Legal Heroes.’ This program honors law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. This award is reserved for the state’s most talented and dedicated legal support professionals. Judging by the response we received since we launched this program last year, lawyers are embracing this opportunity to show appreciation for key staffers. This class represents several aspects of legal support, including a law librarian, paralegals, legal secretaries, firm administrators, information technology, and legal marketing. The honorees will be profiled in a special supplement in the July 30 issue of MiLW.”

Well, that supplement was released today. I am honored to have been included, and my Q&A follows …

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Life after legal?” … and back again. Interview with Legal Marketing Association’s “Strategies Magazine” #lmamkt

Yes, this “week of Roy” continues (I wonder how many people have muted me at this point …) An interview for the Legal Marketing Association – LMA International’s StrategiesMagazine (May/June 2018) about transitioning in and out of the legal industry … and back again.

Thank you to Amber Bollman for the opportunity to contribute, and I love sharing the discussion with fellow LMA board member and friend Taryn Dreyer Elliott. “‘Life After Legal,’ a panel discussion featuring four former legal marketing professionals who ultimately moved into other industries.”

As my father sweetly emailed, “Very impressive! Glad you inherited Susie’s intellect! You be brilliant. Love you.” Thanks, indeed, to my mom Susie Sexton for her guidance, compassion, intelligence, fire, and wit. I am ever grateful for all that both my parents have taught me.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“I Get By With A Little Help From My Friends” – Survival Tips From the Front Lines of Legal Marketing (as published by JD Supra) #lmamkt

Originally published by JD Supra – https://lnkd.in/ejKKP85

I never really understood what a mid-life crisis was. It seemed like a made-up thing to rationalize men acting super-self-indulgent, throwing over any prior obligations, and buying a stupid yellow sports car. The kind of thing Neil Simon would write about, starring George Segal or Donald Sutherland, rocking plaid bell bottoms and a silky shirt unbuttoned to their navels. (If you aren’t a child of the 1970s, I’m seriously dating myself.)

I still think it is a false construct, existing not so much in reality as in the minds of perpetually adolescent, commitment phobic men and Hollywood screenwriters.

HOWEVER, as I near the mid-century mark, I do understand that crushing, clammyfeeling of why am I here, what have I accomplished, have I made a difference? Every time I read my Wabash College alumni magazine, featuring tales of people my age (and younger) who have found cures for cancer while traversing the Congo as CEOs of major, multinational conglomerates with their beautiful, sartorially-gifted, well-read, blended families in tow, I think, “Why am I sitting here in my sweatpants eating a bowl of Froot Loops and reading comic books?”

Compound all of that with the immediacy of starting a (relatively) new job, leading marketing at an amazing firm in Detroit – a firm that never has had someone in a lead marketing role, a firm that, while open to learning and to change is also a firm (as they all are to some degree) residually agnostic about the long term impacts of marketing and of the voodoo that I do so well.

Things move slowly in that kind of environment. There are a lot of conversations. Every expenditure is scrutinized. You have to take as many victory laps as your colleagues can stand without falling past the tipping point of shameless showboating. You have to demonstrate results when there aren’t really any results yet to demonstrate. A seasoned marketer (or at least I think I am … some days) knows what their new organization needs, but, when said organization is unfamiliar with those needs and how costly they can be and that there is a good 12-to-18-month lead time to get the business development machinery settled and operational, said marketer finds him/herself in the tricky position of being internal salesperson, educator, executor, and judge. It’s exhilarating and exhausting to wear all of those hats simultaneously.

“We need to spend XXX on YYY. Trust me. We need it. What will be the return? Well. Why can’t I just do this myself with my laptop and some popsicle sticks? Um. Do we need additional outside support? Er. Isn’t that why I was hired? Yes …”

It’s very easy to lose your rudder. If you are a solo marketer (with apologies, I rather hate the term “unicorn,” but I get why people use it), you are a peculiar and intriguing presence. Attorneys need you, especially if you get them some ink or some love; attorneys want to understand what is it you do?; attorneys don’t speak your language and you don’t speak theirs; and, ultimately, you are an island with no one necessarily in your immediate reach who understands the context through which you think and approach the work. Consequently, you may feel perpetually defensive and isolated and alone.

Don’t succumb to the dark side of the Force: self-doubt and loathing.

That’s why, no matter the stage of your career or the self-confidence you possess, it is crucial to remember that, yes, in fact you do know what you are doing and that there are good reasons for the recommendations you are making. Furthermore, be patient. Education takes time, and trust the process. I live in fear (in any job I’ve had) that a few months or a year will go, and I will be summoned with a cold question of “what has actually been accomplished?” followed by “while we really like you, we are going to try something else.”

(As we know, statistically, the first marketer in any organization doesn’t always last, often immediately replaced by someone who tells the firm all the same things and suggests all the same steps, but now the firm is even further behind in their timeline as a result of the transition.)

How do you do stay vibrant? How do you stay true to yourself and not show up one day driving a Lamborghini and sporting an ascot? To quote The Beatles (of whom I’m one of the few who has never been that enamored), “I get by with a little help from my friends.”

• Build your internal constituency. Find your early adopters and turn them into marketing fanatics. Leverage any and all successes they have by celebrating them (not yourself). Encourage your attorneys to feel like these are their ideas, not yours.

• Hold your professional and personal consiglieres as tight as you can. But don’t drain their emotional well or try their patience by only talking about your issues. Find out what they are facing; support their wins; share their work; and learn from what they’ve experienced and accomplished.

• I don’t believe that you should never show weakness. I know that may be anathema in our industry, but your vulnerability connects you with others who are most assuredly feeling the same way. Be honest with yourself and others about what you do and don’t do well.

• Activate yourself in your professional association of choice. Mine is the Legal Marketing Association. Volunteering, mentoring, speaking, writing, attending – all keep my energy up, inform me, keep me smart(-ish), and make me feel like I have significance.

• Maintain a manageable clutch of go-to industry resources to keep you abreast of trends and concerns and issues. My list includes (but not limited to … forgive me if I left you out): Nancy Myrland; The Legal Watercooler/Heather Morse; Legal Marketers Extraordinaire; JD Supra; Jay Harrington; Darryl Cross; Samantha McKenna; Furia RubelCommunications/Gina Rubel; John Reed; Lindsay Griffiths; Jaffe PR; Mark T. Greene; Catherine MacDonagh and Tim Corcoran; Patrick Fuller; and Susan Freeman; among others.

• Find those external markers that help you remain validated. Is there a community or professional board of which you can be a part? Is there a volunteer activity where your intelligence and agency and autonomy are valued and appreciated?

• Remember what is actually important in your life. Our jobs define us and occupy far too much of our time. Our family and our friends are why we are here on this planet. Take care of the people who bring meaning to your life. Take time for the hobbies and shared activities that keep you sane. Otherwise, you are no good to yourself, your network, or your job.

That’s it. That’s what I’m thinking and feeling right now. I’m grateful to have a fabulous life that engages me, pushes me, stretches me too thin, but I need to be realistic about what can and can’t be accomplished in any given moment. I need to learn patience and to be more satisfied with the here and now. I am a work-in-progress. I suspect you are, too.

All the biographical bits you might care to know about me … third-person-style …

[Roy Sexton has led strategic planning and marketing efforts for nearly twenty years in a number of industries, including health care, legal services, and fund raising. He currently serves as Director of Marketing for Kerr Russell in Detroit. He serves as a regional board member for the Legal Marketing Association, sat on the state board of the Michigan Mortgage Lenders Association, and currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Film Festival (Royal Oak, Michigan),and encoremichigan.com. He is a published author with two books of film and arts critique, compiled from his blog of the same name Reel Roy Reviews. He holds an M.A. in theatre history and criticism from the Ohio State University and an M.B.A. from the University of Michigan.]

Thank you to the Detroit Legal News for reprinting the piece.


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language

My mom is amazing. That is all. #BigReadDearborn

My mom Susie Duncan Sexton‘s essay “WAIT! PRIOR TO TOSSING ME INTO A WEATHERED HATBOX…READ ME FIRST” will be published in the latest Henry Ford Centennial Library “Big Read” anthology “What’s in a Name?” Event is this Saturday to celebrate its publication.

Hope you can attend the Wrap-Up on Saturday, April 28, 2 p.m. at Henry Ford Centennial Library, 16301 Michigan Ave., Dearborn. Free and open to the public.

Multimedia musical performance, sweet treats, prizes, and author readings! More info: https://bigreaddearborn.org/2018/04/27/big-read-wrap-up-sat-apr-28-2-p-m-at-hfcl/

Thanks, Introhive, for the shout out here … proud to be in the company of such esteemed peers as Helena Lawrence, Gina Furia Rubel, Susan C. Freeman, Rebecca Condron Wissler, The National Law Review, Kathryn Whitaker, Timothy Corcoran, Cheryl Bame, Stefanie Knapp, Meghan Spradling, Heather Morse-Geller Stefanie Marrone, Alex Woodley, and Jennifer Petrone Dezso.

This year’s Legal Marketing Association – LMA International Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most. If you missed out on LMA this year, or simply want a refresher on what was covered, check it out here: https://www.introhive.com/resources/infographic-7-key-takeaways-from-the-2018-lma-annual-conference/

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language