Monthly Archives: July 2021

8/3 – 2 pm ET – ALM Media’s “The Do’s and Don’ts of Legal Industry Content Marketing” with yours truly

21 July 2021

2 Comments

8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.

REGISTER (complimentary): https://www.law.com/2021/07/14/the-dos-and-donts-of-legal-industry-content-marketing/

Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.

Join this webcast to learn:

The differences between marketing to law firms and to corporate counsel offices

How to create webcasts that drive increased registration, engagement and results with law firms

Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration

Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry

SPEAKERS:

Roy E. Sexton | Director of Marketing | Clark Hill

Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.

Sharon A. Pedersen | Director of Continuing Legal Education | NAM

Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.

Daniel Malgran | Director of Marketing | Planet Depos

Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.

Keith Edwards | VP & Legal Markets Leader | ALM

Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

New Clark Hill firm photo – thank you to Metro Detroit photographer Scott Lawrence and the entire Gittings Global team, including Barry Benton and Greg Lorfing. Pandemic “groovy college prof” Roy is now preserved in digital imagery. I guess I’ll never get my hair cut now. 😉 #itsokaynottobeokay #itsokaytonotbeokay

SAVE THE DATE(S) … SING HAPPY! music of John Kander and Fred Ebb – a fundraiser for Theatre Nova, 10/28 – 11/7

14 July 2021

7 Comments

So … THIS is happening. 10/28 – 11/7. I should be ready to leave my basement by then. 😉 🎶 Thank you, Diane Hill, Ryan MacKenzie Lewis, and Theatre Nova, for your kindness, including me in this fabulous upcoming event!

SING HAPPY! music by John Kander and Fred Ebb with musical arrangements by R. MacKenzie Lewis – Theatre NOVA Fundraiser. More on the full season here: https://www.theatrenova.org/2021-22-season

A fundraiser for Theatre NOVA and presented in concert, Sing Happy! is a celebration of the work of Broadway’s famous duo, Kander and Ebb. An ensemble of singers will take the stage with showstoppers from “Cabaret,” “Chicago,” “Kiss of the Spider Woman” and many others while weaving a tale of strength and determination.

Directed by Diane Hill. Music Direction by R. MacKenzie Lewis. Featuring Jason Briggs, John DeMerell, Kalyse Edmondson, Diane Hill, Elizabeth Jaffe Smoot, Sarah Stevens, Connor Thomas Rhoades, Carrie Jay Sayer, and Roy Sexton (that’s me! 🤩).

Spoiler alert: my solos are “Mr. Cellophane” from Chicago and “A Quiet Thing” from Flora the Red Menace.

LIMITED ENGAGEMENT
October 28 – November 7, 2021
Single tickets: $30

Diane saw this post on social media a few weeks back, and subsequently lobbied Ryan to include “Mr. Cellophane.” I hadn’t told her this but – and imagine me at around four of five years old – Mr. Cellophane was (inexplicably) one of the first songs I ever sang spontaneously as a kid. My mom and dad captured it on a portable tape recorder. They must have been listening to the cast album a lot back then. And I took a shine to that song. Lord knows where that cassette ended up at this point!

Celebrating one year of The Ibis’ Beyond the Ghost Light, discussing reboots, remakes and reimaginings (oh my!)

11 July 2021

3 Comments

Had a great time popping in briefly to celebrate one year of this great show Beyond the Ghost Light from The Ibis and hosted by the divine Luna Alexander, Victoria Rose Weatherspoon, and Nick Rowley. I mused about what The Black Hole and American Psycho The Musical reboots could look like in 2021. I appear around the 22 minute mark.

VIEW VIDEO HERE: https://fb.watch/v/2QHD4ky67/

Show description: “This Sunday join the Creative Coven and returning guest, the ever delightful Michelle Kisner, as we discuss reboots, remakes and reimaginings and celebrate a whole year of Beyond The Ghost Light.”

Roy Squared: Guest Roy Schwartz joins us on Legal Marketing Coffee Talk to discuss the power of narrative in legal marketing AND to answer the question “Is Superman Circumcised?”

9 July 2021

2 Comments

FACEBOOK VIDEO: https://fb.watch/6DwRoV3AGZ

YOUTUBE VIDEO: https://youtu.be/92KYuklUXT0

LINKEDIN VIDEO: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

On today’s episode, we chat with the divine Roy Schwartz about his book Is Superman Circumcised? from McFarland & Company, Inc., Publishers and the Jewish context for comic book icon Superman. Schwartz is an accomplished legal marketing professional, and he details how his appreciation of storytelling, graphics, character, and effective narrative have enabled him to help lawyers discover their business development super powers.

We *may* also talk (a lot) about comic books.

Rob Kates and I also chat with my mom Susie Sexton about fleas, the Olympics, and the joys of marriage. Other topics addressed in today’s show, in no particular order: Britney Spears, Bill Cosby, Jack Kirby, Stephen Colbert, cosplay, pool toys, Richard Donner, Christopher Reeve, Superman and Lois, writing, Halloween costumes, Schneider, and heaven knows what else.

Shout outs include Richard Pinto, Scott Neitlich, Merry Neitlich, Andrew Laver, Jessica Aries (happy birthday!), Kimberly Schwartz, and more!

A tale of two comic-book-loving “Roys” – Roy Schwartz joins us this Thursday, July 8 at 3 pm ET on Legal Marketing Coffee Talk

6 July 2021

2 Comments

Looking forward chatting with Roy Schwartz! THIS THURSDAY AT 3 pm ET …

Facebook Live: https://www.facebook.com/155057871244919/posts/4197126857037980/?d=n

LinkedIn Live: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

YouTube: https://youtube.com/user/katesmedia

Legal Marketing Coffee Talk is back this Thursday, and Roy Schwartz, Director of Marketing and Business Development at Vishnick McGovern Milizio LLP, will be our guest, hosted by Roy Sexton (ME!).

Roy Schwartz handles his firm’s marketing and business development strategy and operations, including market positioning and growth, lead generation, and practice building, and he is an accomplished author and culture critic, recently publishing Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero with McFarland & Company.

So, we’ll have two comic-book-loving “Roys” on the show, and they’ll discuss the intersection of a career in legal marketing, a passion for writing and cultural analysis, and an obsession with superheroes.

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production. Thank you, as always, to Katelynn McGuire for the promotional support!

“Honor and amplify the voices that enrich our perspectives and celebrate what makes us unique”

1 July 2021

3 Comments

READ HERE: https://strategiesandvoices.org/Article-Details/ArtMID/388/ArticleID/1403/preview/true

Incredibly proud (pun intended) of this on so many levels. …

My incredible teammates Alexandra France and Gloria Pak and the collaborative and creative support they offered Clark Hill’s #PRIDE leaders Ray Koenig and Toby Smith – as well as our HR colleague Lauren Sager – being featured here.

The reach, depth, and profound impact of this campaign.

The love shown by my other “work family” – the Legal Marketing Association – LMA International and the team there, including Kaitlin Heininger , Kat Seiffert , Danielle Holland.

But most of all that we’ve evolved to a moment where we in the #lgbtqiaplus community are seen, valued, appreciated so authentically. Thank you, allies and friends. Means more than I can say.

“Personally, Pride is really meaningful to me because it gives an opportunity to pause and reflect on the progress our community has made, as well as celebrate with our friends and family,” says Ray Koenig, member, in the firm’s kickoff video. “It’s also exciting to celebrate with a firm that supports us for being our authentic selves and in everything we do.” …

“The activities included a video compilation of perspectives from the firm, educational content and resources, and an interview hosted by one of our attorneys with two trailblazing women in the LGBTQ+ community,” Pak and France share.

But the conversation doesn’t end here for Clark Hill. “While the month of June hosts visibility for Pride, we are committed to continually supporting the LGBTQ+ community and other diverse groups through our sponsorships with partner organizations and early planning of resources for the calendar year,” Pak and France say. “We view the various heritage months and special commemorative days not only as occasions to optimize successes and improve campaign strategies, but also as opportunities to honor and amplify the voices that enrich our perspectives and celebrate what makes us unique.”