Kerr Russell Director of Marketing Roy Sexton [that’s me!] will be a guest on this week’s “Small Talk with Mark S. Lee” broadcast, scheduled to air Sunday, 9/2/18, 8-9am, EDT, on WXYT 1270, and streamed via radio.com (search 1270/Detroit). You can also download the Radio.com app and here’s a link: https://app.radio.com/wvK9HktXjP.
“On this Labor Day weekend and as you’re sitting back, enjoying the day and preparing for the upcoming week, just sit back, relax and enjoy the conversation with the following guests: Pamela Dover, Senior Director, Comcast Business & Shahida Mausi, Right Productions & Chene Park; Bryanne Leeming, Founder & CEO, Unruly Studios; Roy Sexton, Kerr Russell; Kim Boudreau Smith, Inc., Entrepreneur & Author.”
[Sexton is photographed with WWJ NewsRadio’s Lloyd Jackson – upper left – and Mark S. Lee – upper right. Photos by Kim Bourdreau Smith – lower left, another guest on this week’s program.]
Mark S. Lee is President & CEO, The LEE Group, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients.
He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida’s Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities.
Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.
His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business. It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.
Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.
He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. He was named a Michigan Lawyers Weekly “Unsung Legal Hero” in 2018.
He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.
He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.
“Sweet thing, let me tell you ’bout the world and the way things are. You’ve come from a different place, and I know you’ve traveled far. … He’s the Wiz. He’s the Wiz. He’s the Wizard of Oz. He’s got magic up his sleeve. He’s the Wizard. And you know without his help it would be impossible to leave. Fantastic powers at his command, and I’m sure that he will understand.” – Addaperle, “He’s the Wizard” from The Wiz
A stranger in a strange land. Myth and parable and children’s literature have long made great use of this trope to teach us lessons in humanity and inhumanity, courage and acceptance. Alice’s Adventures in Wonderland. The Odyssey. Dante’s Inferno. The Phantom Tollbooth. The NeverEnding Story. Star Wars. E.T. On and on.
And, yes, that most all-American of hero’s quest tales: The Wizard of Oz.
I’ve written at length of my adoration, nay obsession, with The Wiz, Charlie Smalls’ 1970s urbanized musicalization of L. Frank Baum’s classic. As a tyke, I recreated the sets from Sydney Lumet’s bleak and transfixing film adaptation out of construction paper and magic markers and Scotch tape. I ruined countless needles on my little Raggedy Ann & Andy portable record player, cranking that two-disc film soundtrack – fished from an Ayr-Way cutout bin in Fort Wayne, Indiana – to insane decibel levels. I can still recite pages of dialogue, and I’d kill to have a Wiz-themed birthday party one day. And the soundtrack was also my gateway drug to all things Quincy Jones – just listen to the original stage score and then study what Q does with said score for the film, deconstructing and rebuilding to such a shiny pop sheen that it takes your breath away.
So, when, in my first meeting as a new board member of Mosaic Youth Theatre of Detroit, I learned that the storied company would be performing The Wiz this summer in a special alumni production, I suggested, if anyone fell through, that I would be happy to play any (or all) of the parts. I’m still waiting for them to get back to me on that. …
Digression … about Mosaic: “Mosaic Youth Theatre of Detroit is one of Southeast Michigan’s most highly regarded cultural treasures. Our critically acclaimed student-driven performances and national and international tours have brought worldwide attention to Detroit as a center for arts and culture while shining a spotlight on the area’s talented young people and creating new and diverse audiences for the performing arts. Founded by Rick Sperling in 1992 to address gaps in Metro Detroit arts education, Mosaic served 25 young artists in its inaugural year. Today, hundreds of youth from more than 50 Metro Detroit schools participate in Mosaic’s First, Second and Main Stage programs every year. These innovative programs provide expert training, mentoring and opportunity to the area’s young actors, singers, and stage technicians, while fostering a culture of high expectations, active participation and acceptance that serves them beyond the stage.”
Back to The Wiz … how is Mosaic’s production? Especially for someone as fixated as yours truly? I am happy to report (wearing my critic’s hat, and not my board member one) that the production is warm and funny, contemporary and poignant, zippy and engaging. I said to myself that I wouldn’t cry when Dorothy (a luminous and preternaturally poised Crystal Tigney) sings the sweeping ballad “Home” at the conclusion of her journey through Oz. Nope, not me. I’m tough. Well, one single man tear during the first verse turned into a salty river down my cheeks (and one helluva runny nose) by the time Tigney hit that final soaring note. Dammit.
Directed with heart by Yewande Odetoyinbo, the production is expertly paced and turns the economic scale of Mosaic’s black box space into a strategic advantage, relying on clever costuming (with an assist from Nadia Johnson), minimal props, lighting effects (by Yemisi Odetoyinbo with Seth Swift) and projections (by Lumumba Reynolds), and the exceptional talent (and voices) of the principles and ensemble to sell this oft-told tale.
Odetoyinbo’s direction embraces camp without detracting from the essence of the piece. Glinda (exquisite Krystal Hill who also plays Aunt Em), for example, arrives with a retinue of footmen who hold an electric box fan in front of her so her diaphanous gown billows just so (Beyonce-style). Addaperle (a whip-smart Brittany Myree who doubles as Evilene) works the room like a Vegas comic. The Tin Man (a sparkling D’Marreon Alexander) integrates some charming 80s pop-n-lock into his choreography, and The Lion (a crackerjack, at times heart-wrenching, but always funny Carman Cooper) makes her entrance like a cheesy TV-variety show host, complete with her own back up lion-cub dancers. Justin Shephard is a hoot in the showy titular role, pulling out all the stops as part-time revivalist, full-time huckster.
Tigney, Alexander, Cooper, and Day
Keith Anderson Day, Jr. is a standout as The Scarecrow, invoking both Ray Bolger and Michael Jackson, while making the part completely his own. I’m showing my bias toward the version of The Wiz I first experienced, but the stage Scarecrow’s signature tune “I Was Born on the Day Before Yesterday” is no “You Can’t Win” (its sonic replacement in the film). Day’s performance of “Day Before Yesterday,” however, has me significantly reconsidering that assessment. Utterly winning, Day struts and pouts, shimmies and shines, landing the number and establishing that this Wiz is going to be something special. It’s a fantastic performance.
Music director DeLashea Strawder – with accompanists Maurice Draughn and Keir Ward – does wonders in the challenging space, nailing every number, eliciting beautiful harmonies and nuanced dynamics from her stellar cast. Javon Jones’ choreography is spry and contemporary, efficiently employing the ensemble to do all the heavy-lifting to convey settings (e.g. Yellow Brick Road) and effects (e.g. the twister that brings Dorothy to Oz). As for that ensemble (Chloe Davis, Myles Dungey, Nya Johnson, Kristianna Marks, Alexandria Miller, Jamiliah Minter, Kaila Scales, Brionne White, and Coleman Ward), they are all in, sassily interacting with the audience and seizing their moments to shine, while always honoring the narrative whole.
Now, perhaps more than ever, The Wiz offers an essential message of inclusion and of challenging the status quo. Home is where the heart is, but, on her journey to rediscover that “feeling we once had,” Dorothy takes her shots at demagogues and bullies, embraces and champions the marginalized, and offers hope to the hopeless. I can’t think of a more important message for today’s America.
Cooper, Tigney, Shephard
Mosaic Youth Theatre’s The Wiz runs one more weekend (August 16-19 with multiple show times) and tickets may be purchased here.
“Well there may be times when you wish you wasn’t born. And you wake one morning just to find your courage gone. But just know that feeling only lasts a little while. You stick with us, and we’ll show you how to smile.” – Dorothy, Scarecrow, Tin Man, and Lion, “Ease on Down the Road”
Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.
View video – courtesy Brenda Meller of Meller Marketing – here.
What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.
About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”
Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”
My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”
Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️
And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.
Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).
As published by Legal Marketing Association’s Strategies here …
Share, collaborate and give credit where credit is due.
This article aligns with the focus of the July/August issue of Strategies magazine: technology.
The other day I hosted a webinar. It didn’t go well.
We didn’t select one of the platforms typically used by our industry. “Let’s save costs,” we thought. “We can do this ourselves,” we thought. So, we used a subscription for a service we already had. We scheduled it. We did a “dry run” in our media room. Everything seemed to being working OK.
Day of webinar, with 60 people on the line, we launched our new quarterly web series. There was lots of energy. Lawyers were pumped. Rockin’ and rollin’. Twenty minutes later, a colleague popped her head in the conference room, gesticulated wildly toward her ears, and hissed, “We can’t hear you.” White hot panic ensued.
We started over. Still couldn’t be heard. Suddenly, we couldn’t see our slides either. Disconnected. Restarted. Suddenly all was right, but only for the 20 people who inexplicably remained on the line. Blessedly, my attorneys were game to re-record the whole thing offline, which we then posted on our website — and a new podcast was born.
I’m 20-plus years into this career. I think I know what I’m doing, but I often don’t know what I’m doing. It can happen to any of us. We want to please too many people; we’re told to keep costs low, don’t commit to any product long term, pilot something new — you can figure anything out, until you can’t.
When You Can’t Be All Things to Your Firm
This brings me to my most salient piece of advice for the small-firm marketer with finite resources (human, financial, technological): It may seem counterintuitive, but you must budget for consulting advice, and you must push back if your firm is unwilling to let you enlist the virtual aid of experts on areas where you may be deficient. It’s tempting to try to be all things to your firm, but you can’t. You will fail, and when you fail they fail.
It is crucial to my success to stay in contact with fellow legal marketers as well as service providers in our industry. You need to stay on top of the latest and greatest in technology solutions, measurement, outreach, etc., and, for me, maintaining my professional network is a great way to do so. I have some consultants I’ve known personally and professionally for years ― people I met at my very first LMA conference. Consequently, I trust their counsel.
Know what you don’t know, and be transparent about that. Part of your value to your respective organizations may be in giving them access to consultants and resources you have gathered over the years. For me, I lean heavily on CRM, web/digital and measurement experts, and, as appropriate, have them take on engagements with the firm.
First Time’s the Charm
When you are pushing your firm to make that big expenditure (for them), you need to articulate how important it is to do things correctly the first time. What are those old sayings? Don’t be penny-wise and pound-foolish. Measure twice, cut once. Don’t cut your nose off to spite your face. (Shudder. That last one is particularly grim.)
You must quantify your impact. Social media and digital give us a host of great leading metrics to use around awareness and engagement (e.g., reach, readability, downloads). We can also target industry groups now in very sophisticated ways. When working with attorneys, you need to show immediate impact ― whether by helping them connect with media and PR opportunities or through networking events, and then mapping out strategies for follow-up, codifying the business development steps and pipeline.
It’s not always evident that business development is a long game, so you have to help them see the short-term gains on the way to the larger outcome. If you have made a strategic bet on technology (e.g., marketing automation, competitive intelligence) to achieve those gains, celebrate each and every gain — no matter how small — and link it back to that investment.
That is how you will free up capital for your next play. And, if you can integrate with your accounting team via a CRM system (sometimes easier said than done), all the better. In an ideal environment, you should be tracking your marketing activities and then seeing what, if any, revenue impact they may be having and adjust as needed.
The digital revolution is changing the way we connect with the consumer and how we impact their decision-making processes dramatically. Duh. We can be increasingly targeted and can measure our impact in more granular ways. Be aware of how you are budgeting your dollars, and don’t be left behind because decision-makers in your firm may remain smitten with antiquated techniques that once worked for them. Both from a talent retention and a client acquisition perspective, you need to adapt and adapt quickly.
We are seeing an increasing diversification and consolidation of the traditional chief marketing officer role.Duh again. We are seeing chief experience officers, engagement execs, digital leaders, tech experts and operational leads spin out of and take over the marketing space. Keep your skills up-to-date and diversify, and don’t focus on tactics at the expense of strategy. At the end of the day, we are here to drive awareness and business. As a result, we can find ourselves at the table for interesting conversations. Avail yourself of the opportunities. Don’t be linear about your work nor provincial/territorial in your thinking.
Dollars will always be a challenge.Duh… big time. No one wants to spend money on marketing, but they want amazing results. You can’t really blame leaders for that. Marketing can be very expensive and frustratingly nebulous in its impact, so operate lean. Cut programs that aren’t working before others cut them on your behalf. Find ways to leverage digital to shrink your own budget and demonstrate that you can achieve significant outcomes for less. That may seem counterintuitive as marketers can sometimes spiral into empire building as a means to seem more significant or powerful within an organization. Show your value through outcomes, not turf or budget size.
Lean on Collective Intelligence
Digital, digital, digital. Acquiring technology to increase targeting. Boosting signal. Digital dissemination vehicles. Marketing automation.
There are so many great tools out there that your head will spin trying to understand them all. Don’t try. Find people who are doing that work ― sifting the wheat from the chaff. Tell them your needs, seek their counsel and follow their advice. Don’t be afraid to spend some money on people who are doing the research you may not have the bandwidth or expertise to accomplish yourself.
Some days I feel like I’m having a nervous breakdown. Others I feel like I’ve won the lottery. I love being a solo marketer. I love the work I do when I can introduce my attorneys to a new tool that will make their lives easier, help them reach a broader audience and find their voices. But I can’t do it alone. The best “tech” I can acquire is the collective intelligence of consultants and colleagues who have solved these problems before me, who know what works (and what doesn’t) and who can help me make the case for change. Share, collaborate and give credit where credit is due. That’s how you win the game.
Interested in learning more about marketing technology? Be sure to check out the July/August issue of LMA’s Strategies magazine.
Roy Sexton is the director of marketing for Kerr Russell. His background includes significant experience in both the legal and healthcare industries. He recently returned to a law firm environment, assuming the role of director of marketing at Kerr Russell after a stint as regional marketing director of a large health system. He is treasurer-elect for the 2018 LMA Midwest Regional Governing Board.
“All the world will be your enemy, Prince with a Thousand Enemies, and whenever they catch you, they will kill you. But first they must catch you, digger, listener, runner, prince with the swift warning. Be cunning and full of tricks and your people shall never be destroyed.” ― Richard Adams, Watership Down
When even our escapist entertainment reminds us of the dystopia in which we are currently living as Americans, you know things are dire indeed. This weekend we took in a Saturday night production of Disney’s Beauty and the Beast by our talented pals at Augusta, Michigan’s Barn Theatre and a Sunday matinee of the film adaptation of Alexandra Bracken’s young adult novel The Darkest Minds. Both were engaging diversions, and, yet, as I sat through both, I was reminded repeatedly of how disconcertingly life imitates art.
If there were ever a tale as old as time that functions as a parable of toxic masculinity, it is Disney’s take on Beauty and the Beast, adapted from Jeanne-Marie Leprince de Beaumont’s fairy tale first as an Academy Award-winning animated musical in 1991, then as a Broadway stage show in 1994, and finally as a live action film musical in 2017. And it’s made boatloads of cash in each iteration.
Andrea Arvanigian as Belle and Charlie King as Maurice in “Beauty and the Beast” at Barn Theatre.
Let’s see. Belle, a bookish beauty, is caught between two brutes: 1) a misogynistic and vainglorious hunter (Gaston) who sees her as a trophy to be bullied and berated into submission and 2) a literal beast of a man who forces an exchange of her imprisonment for her father’s freedom and locks her in his castle until she succumbs to his “charms.” It may as well be renamed “#MeToo: The Musical.”
As always, the Barn wows with their stagecraft, turning around a technically complex show with barely a week of rehearsal, all the while smiling and parking cars and mowing lawns and serving drinks and selling souvenirs. Be our guest, indeed!
I’d never seen the stage iteration, and I admit to having some difficulty with the first act which pads out the narrative with some forgettable numbers and comic bits and belabors the Beast’s darker impulses to the point that we begin to lose the sense of isolation and loneliness that humanizes him in the films (not Alan Menken’s and Tim Rice’s finest work – Rice took over for the late Howard Ashman for the Broadway adaptation’s additional material). I now understand why Disney went back to the drawing board with last year’s live action flick, rather than adapt the stage version.
Swiped from Jamey’s Facebook page … sorry (not sorry)!
That said, Jamey Grisham as the titular beast does a lovely job working around those limitations and giving us a Beast who is more of a woebegone man-child than an outright Stanley Kowalski caveman. As I said to him following last night’s performance, his Beast was like a misunderstood pit bull who’d been left at the shelter too long. He looked at me quizzically, but, believe me, for an animal lover like me, that’s high praise. Jamey has the voice of an angel and moves beautifully, but arguably his finest moment is his quietest: when Belle reads King Arthur aloud to the admittedly illiterate Beast. The tender poignancy of Andrea Arvanigian’s Belle sharing a beloved tome with a creature who has never received the most basic of kindnesses is palpable. And the subtle canine physicality that Grisham brings to the scene (how does a Beast sit in a chair, anyway?) is heartwarmingly whimsical.
Albert Nelthropp as Gaston in Barn Theatre’s “Beauty and Beast.”
Albert Nelthropp has a true gift for balancing the cartoonish and the menacing as Gaston. He never misses a comic beat, has a voice (and articulation) that fills the cavernous Barn space, and possesses that rare ability to be likable without losing the utter despicability of his character. Penelope Alex is a lovely and warm Mrs. Potts, delivering the title tune in a soft and lullaby-like manner.
And Hans Friedrichs is having the time of his life as Maurice Chevalier-inspired major domo Lumiere. Few performers could be as elegantly hysterical with (basically) a flashlight strapped to the end of each arm. He and Samantha Rickard as his paramour-turned-feather-duster Babette are a hoot.
Be sure to stick around for the Bar Show, a Barn Theatre tradition where the apprentices take over the Rehearsal Shed post-performance to deliver a kooky comic cabaret with polish and panache. Grisham directs and choreographs (is there anything this man can’t do?) with a zippy but inclusive efficiency.
The Disney theme continues with numbers from Coco, The Aristocats, and The Lion King, plus the lost number “Disneyland” from Marvin Hamlisch’s and Howard Ashman’s musicalization of Smile and a pretty epic opener “The Greatest Show” from Benj Pasek and Justin Paul‘s The Greatest Showman (which, for all intents and purposes, should be a Disney musical … but isn’t).
Video clipsat the bottom of this post.
From musicalized misogyny on Saturday to a sci fi fable on Sunday about children locked in cages by the government, forcibly separated from their parents – The Darkest Minds … I told you our entertainment choices this weekend seemed oddly ripped from today’s headlines. Or I just spend way to much time trolling CNN’s and MSNBC’s websites.
[Image Source: Wikipedia]
The Darkest Minds has been unfairly pilloried by critics. It’s not awful. It’s not great either. The cinematic universe is now littered with Ray Bradbury-esque young adult future-shock franchises that aspired to the box office glory of Harry Potter, Twilight, and The Hunger Games but never quite made it past the starting gate: The Golden Compass, The Mortal Instruments,Beautiful Creatures, Percy Jackson, Divergent, I Am Number Four, and so on. Judging by ticket sales this past weekend, Darkest Minds will be in the trash heap of failed young adult film series as well.
That’s a bit of a shame, as I found its depressing and ominous qualities oddly … refreshing (?). It is necessarily discomforting in today’s world to watch a piece of popcorn entertainment depict young children forcibly ripped from their parents’ arms and sent to internment camps for being “different” (albeit in this instance for having super powers). Yes, we’ve covered this territory a lot; hell, it’s basically the same premise Marvel’s X-Men have been milking for nearly sixty years. Yet, it remains timely. Sadly timely.
[Image Source: Wikipedia]
The film probably would have worked better as a bleak TV series – something you watch on NetFlix on a grey Sunday afternoon, while still in your pajamas and eating an entire box of Cap’n Crunch cereal.
[Image Source: Wikipedia]
In her first live action film (after Kung Fu Panda), Jennifer Yuh Nelson has assembled a capable and transfixing cast, even if they are in servitude to a fairly pedestrian and episodic script. A luminous and haunting Amandla Stenberg (Rue from the original Hunger Games) plays telepathically gifted Ruby Daly – as in all of these sorts of films, she is the Christ/Skywalker/Superman-like “one who will save us all.”
Stenberg is a star in the making, so her mere presence makes the film far more interesting to watch than it should be. A la Dorothy in Oz, she has a band of scruffy friends – Harris Dickinson as dreamy love interest Liam, Skylan Brooks as cerebral Chubbs, Miya Cech as mute Zu – who aid and abet her adventures. The foursome are by far the best thing in the film with a chemistry that deserves a far better vehicle to showcase it.
[Image Source: Wikipedia]
They are on the run from a rather confusing collection of government entities and rebel factions that have sprung up in the wake of a nationwide virus that has killed 90% of America’s children and left the remaining 10% with powers and abilities far beyond those of mortal men. Uplifting, eh?
Of course, all the adults – well-meaning and earnest Mandy Moore (that’s pretty much her range right there), glowering Gwendoline Christie (sadly sans her shiny Star Wars Stormtrooper helmet), and West Wing‘s Bradley Whitford being all West Wing-y as, yes, the President – are on a mission to collect the super kids to do … well … something? Take over the world? Kill the remaining kids? Clean boots and grow vegetables? Heck, I have no idea.
[Image Source: Wikipedia]
Arguably, the best outcome for the tens of people who will have walked past Mission: Impossible or Mamma Mia! to go see The Darkest Minds is that some of them might be inspired to pick up the far superior Watership Down by Richard Adams and give it a spin.
Ruby improbably finds a paperback copy in an abandoned shopping mall, reads it to her compatriots, and then repeats ad nauseum Adams’ narrator’s memorable caution to “Prince Rabbit” that “all the world will be your enemy.”
Sadly, these days, those words seem more prescient than ever. So much for escapist entertainment.