Thank you, Diana Lauritson and Bree Metherall, for being so kind as to include my thoughts on innovation in legal in the second installment of JD Supra’s “Law 2.5 Strategic Insight” series.

Read the full article here.

EXCERPT: And as Roy Sexton, Chief Marketing Officer at Vedder, cautions, innovation must be intentional: “Innovation for innovation’s sake is just chasing the shiny object. Solve for the immediate problem you are facing in a creative way that delivers results—then rinse and repeat.” …

“Any innovation has to solve for presence, awareness, and revenue. Solve for the immediate problem you are facing in a creative way that delivers results. And never be afraid to call it a pilot program. That will get you a lot of grace.”