“When we developed our rebrand at Clark Hill, internal and external input was key. We engaged in a robust process of surveys and focus groups of both clients and internal stakeholders. But even so, as we neared launch, it felt like something was still missing. We had heard from our clients that our culture was a key differentiator for them, so we leaned into our internal stakeholders within our incredible HR team.
“We realized that we needed to put our firm’s values and mission front and center. Some organizations view those as more internally facing, but we found that once we incorporated those elements into our brand narrative via video features, Q&As, media profiles, and other communications mechanisms, our brand became incredibly engaging (and award-winning!). Our brand videos had hundreds of thousands of views, and we saw the brand beautifully enhance the collaboration and connection across all of our offices and our professionals.”
Legal marketing can be tough, but does it have to be? Want to uncover the secrets to thriving in this challenging field? Curious about successful legal marketing strategies?
Thrilled to have been interviewed recently by Ashley Robinson, Owner of Green Cardigan Marketing. In this interview we discuss tips on how to shine in the legal marketing field.
Watch the full interview where Ashley and I dive into the dos and don’ts of legal marketing!
And thank you, Ashley Mejido, for all your lovely support here!
Every year, Corp! Magazine’s Most Valuable Professionals, Entrepreneurs and Young Professionals Awards honor business leaders who have made Michigan a better place to live and work through their careers, their community involvement and their passion:
MVP honorees are deserving members of the community who are creating job opportunities, driving economic growth, nurturing community advancements or leading successful companies.
MichBusiness President and CEO Jennifer Deeb Kluge said the organization believes “it’s important to celebrate” the people who are moving Michigan forward.
“It’s important to recognize their new ideas, products and services, all of which make our state’s communities stronger,” Kluge said. “That is the focus of these awards … to truly recognize achievements among a diverse group of professionals in a variety of areas.” …
Roy Sexton is director of marketing at Clark Hill, a full-service commercial law firm with targeted legal service across industries and practices, including corporate law, healthcare law, and more.
With more than 25 years of experience in marketing, communications, business development and strategic planning, Sexton leads Clark Hill’s marketing, branding, and communications efforts.
Sexton said he’s “proud of how DEI has become so fully integrated” into his professional efforts. Clark Hill received Mansfield Certification for its efforts in the DEI space as well as conducting firmwide allyship training, all led by its HR team, supported by the marketing team on external messaging, including a series of DEI-focused videos.
“This year I was tapped to host a digital series through Expert Webcast entitled ‘All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,’ featuring thought leaders, authors, academics, and other professionals discussing the benefits of personal branding and bringing our full selves to the workplace,” Sexton said. “Each episode has had a digital reach of around 20,000, which is very gratifying.”
His most important lesson came from his boss: Take the pause.
“We live in such a wired world and, while responsiveness will always have its place, being measured and thoughtful, listening and learning first, and then collaboratively coming to solutions always wins the day,” he said. “This has been transformational advice for me.”
The piece of advice he’d give others? Be open and inquisitive to all adventures before you.
“Every task represents an opportunity to learn, and nothing should be ‘beneath us,’” he said. “Obviously, know and hold your worth, but sometimes working on that presentation with a colleague is an opportunity to see how others think, to help shape narrative, and to expand your skill set.”
I had a remarkable couple of days in our nation’s capital, visiting our Clark Hill Washington D.C. office and presenting at the National LGBTQ+ Bar Association’s LavenderLaw conference on client value and personal/professional branding. Caught up with some old friends and made some new ones. Grateful for this profession and industry and firm, celebrating our diversity, encouraging our voices, and honoring us all.
Thank you to my Clark Hill colleagues Maram Salaheldin, Mark Ludwikowski, Sally Alghazali, Kelsey Christensen, Kendall Smardzewski, Taylor Tremont, Jennifer Cook, and more for their hospitality and kindness, excellent conversation and commiseration.
Kudos to my dear friend Angelica Crisi of Coston Consulting for organizing such a remarkable panel, facilitating so beautifully, and treating us to an epic Italian dinner. She is a true gem. And not just because she titled our panel after one of my favorite Janet Jackson songs “What have you done for me lately?”
Catching up with my Wabash College Lambda Chi Alpha Fraternity brother Marc Nichols in person for the first time in 30+ years (I think?) will be a memory I will treasure a very, very long time. His panel on board governance was required viewing for anybody in this space. Exceptionally well done.
Running into the ever fabulous Lee Ashby Rogers on the career fair floor was an unexpected and delightful surprise. She means the world to me.
And lovely seeing former colleague Elizabeth C. Jeffries who is really lighting the world on fire not to mention meeting her original gay (OG!) “uncle”/mentor Michael R. Komo, Esq. Truly a delightful individual, and I’m sorry he and I didn’t get more time to chat.
Feeling so grateful. ✈️🌈💕
Kudos to these remarkable leaders on their continued journey – Legal Marketing Association – LMA International members please take a moment to review and ratify this slate here: President-Elect Rachel Shields Williams, Treasurer Elect Jessica Haarsgaard, Secretary Diana Lauritson, RLC Chair Morgan MacLeod, Member-at-Large Jessica Aries, and Member-at-Large Amber Bollman. Collectively, these humans have already had such an incredible and positive impact on our profession and industry, and I, for one, can’t wait to see where they take things next!
As immediate past international president of LMA, it has been one of my great honors to help shepherd the nominations process this year, and I want to give special thanks to our 2024 LMA International Nominating Committee for all of their hard work, dedication, insight, and heart: David Ackert, Terra Davis, Emily Schweitzer Hillman, Brenda Plowman, Kate Shipham, and Arthur Uratani. And kudos to LMA CEO Ashley Stenger and LMA Client Operations and Project Management Senior Coordinator Jennifer Weigand for their exceptional support throughout this process. You all should be so proud of the work you’ve done here.
And last but not least, thank you to EVERYONE who expressed interest in these roles and who took time (they likely didn’t have!) to complete the application and interview process. Your commitment and your contributions to LMA are appreciated greatly, and I am personally thankful for all you’ve done and continue to do.
