Thank you, Ben Paul and The BD Ladder, for including my thoughts in this video, and for compiling these great insights from others. Honored to be included alongside these wonderful voices! And I stand by my answer that one of the best things we can do as marketing and business development leaders is to focus on our teams and make sure they have the right guidance, support, encouragement, and resources to flourish.

Ben writes …

What is the one BD or marketing trend professional services firms should focus on this year?

I asked a group of BD and marketing leaders from around the world to answer just that one question.

Simon Munro, Duncan Cotterill; Naomi Lynn, BDO in Australia; Zach Shaw, Halim Hong & Quek, a member firm of Andersen Global; and Roy Sexton, Vedder, recorded short responses, and I’ve stitched their insights into a single video.

The result is a collection of perspectives from across the global professional services community on where firms should focus their business development and marketing efforts in 2026.

Watch the video here.

A big thank you to everyone who contributed their insights.

I’d also be interested to hear your view.

If firms focus on just one BD or marketing trend this year, what should it be?