From 9Sail: Did you miss our recent webinar on planning your law firm’s marketing budget with data?
Click here to view.
Joe Giovannoli was joined by Roy Sexton, Director of Marketing at Clark Hill, and Jack Prince, Business Profitability Consultant at CRI Simple Numbers, for an insightful discussion on data-driven marketing budget decisions for law firms.
In our latest recap, we dive into the essential tips shared during the session, focusing on how to craft a marketing budget that ensures impactful and measurable results.
The conversation focused on key performance metrics, effective allocation of marketing spend, and aligning those investments with firm goals.
Key Takeaways:
- Marketers need to own their journey and be proactive in demonstrating ROI to firm leadership. This may involve collecting your own data and metrics to show the impact of marketing initiatives.
- Benchmarking marketing budgets and spending against industry standards and peer firms can help make the case for increased investment. Reaching out to marketing peers can provide valuable data points.
- Aligning marketing goals and spending with the firm’s overall growth strategy is crucial. Understanding the firm’s plans for adding attorneys or expanding practice areas can inform the marketing approach.
- Developing a multi-year marketing strategy with a mix of branding, calls-to-action, and experimental initiatives can help demonstrate a thoughtful, data-driven approach to leadership.
