Thank you, Oktopost, Colin Day, Daniel Kushner 🐙, Hannah Curran, Jennifer Gutman, and the rest of your fabulous team for this lovely recognition!
“Roy Sexton is the CMO at Vedder, a law firm, and he’s doing things with B2B social that consumer brands would look at with genuine respect. His LinkedIn presence is bold, consistent, and human. He’s a recognized voice in the profession, and a practitioner who has spent years proving that professional services does not have to be invisible or boring on social. He’s a pioneer in the truest sense, and the B2B social community knows it.”
View the full list of B2B Social’s Rising 30 here.
More about the recognition: “B2B social media is no longer a supporting act. Across every sector of the global economy, the practitioners who do it well are shaping how organizations build trust, thought leadership, and pipeline. The B2B Social’s Rising 30 Class of 2026 was created to find them, recognize them, and put their work in front of the audience it deserves.
“From hundreds of eligible nominees submitted by the B2B social community, 30 standout social media leaders were selected who are raising the bar for what B2B social media can look like. They work across diverse industries, from investment banking and industrial manufacturing to companies ranging from high-growth startups to Fortune 500 enterprises. What connects them isn’t the size of their following or the scale of their budget. It’s the quality of their thinking, their creativity, the consistency of their work, and the genuine communities they’ve built around it.
“B2B social has a recognition problem. It’s one of the most undervalued functions in modern marketing, and the people doing it best are rarely credited by the wider business community that benefits most from their work. The Rising 30 is a deliberate attempt to change that. It’s not a popularity contest. It’s not a customer list. It’s a nomination-driven effort to surface the practitioners, thinkers, and builders doing the most purposeful, credible work in the field, wherever they work, in whatever sector, at whatever scale.”
