Tara Alexandra Kachaturoff and I chat about all things legal marketing on the Michigan Entrepreneur tv show … #lmamkt

Thank you, Tara Alexandra Kachaturoff for having me on Michigan Entrepreneur as your guest. You can watch the recording here: https://www.youtube.com/watch?v=q5RuJFyMXkE

We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.

Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.

Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.

Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!

“The importance of connecting with others” – yours truly guests on Market My Market’s Legal Mastermind Podcast

Thank you, Market My Market and fab hosts Chase Williams and Ryan Klein, for having me on your show!

Listen to the episode here: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/

Roy Sexton is the Marketing Director at Clark Hill Law and the President-Elect of the Legal Marketing Association – LMA International. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA’s board as Treasurer before being chosen as the 2022 President-Elect.

Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business.

LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment.

On This Episode, We Discuss…

Shifting Your Firm’s Culture to Digital
What is the Legal Marketing Association?
Benefits of Joining an Association

Connect with Roy: https://www.linkedin.com/in/royesexton/

Clark Hill: https://www.clarkhill.com/

LMA: https://legalmarketing.org/

Love this very sweet Valentine that arrived in the mail from my dad Don Sexton.

And I spoiled John a bit today because he’s been working so hard as family caregiver for the past two pandemic years. He’s given so much of his heart and his time and his energy to all of us. ❤️

AND Valentine cookies/ rumballs from our talented, sweet neighbor Rachel Ure … check out her bake shop at https://instagram.com/rachels.rum.balls

“Whatever I can do to spread the word.” Ronald McDonald House Charities Ann Arbor board member spotlight … #KeepingFamiliesClose

Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose

Original post: https://www.facebook.com/RMHCAnnArbor/photos/a.115264581827478/5919021801451698/?type=3

“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.

“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’

“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”

Photo by Scott Lawrence / Headshots by Scott Lawrence

Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt

Event description:Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”

Being Anti-Social? Law Firms Need to Be More Outgoing and Consider Social Media | LeXFactor Podcast with yours truly

Thank you to Lexicon’s Lauren and Brad for your bright light, joy, and insight!

LISTEN HERE: https://youtu.be/b7o8o7XqkaM

“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?

“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?

“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews

Thank you, Jaffe and Melanie Trudeau, for this ego boost!

Thanks, Melanie Kirkland Trudeau and Jaffe, for the opportunity! And I’m beyond flattered by their description of me. Not remotely true! But I’ll take it! 🤣

“Find out more about the launch of #LinkedIn Stories. Melanie Trudeau explains how professional services firms can use this new feature to showcase their creativity and build brand awareness. As an added bonus, social media genius [wait?! what?!] Roy Sexton shares his thoughts on how Stories will be a positive disruption in the legal industry and advises everyone to ‘lean into the visual.’”

Read more: https://www.jaffepr.com/blog/linkedin-rolls-out-stories-now-what

Excerpt:

Stories provide a way for professionals to shape their social media images in a clever and authentic way, positioning themselves as approachable and relatable to people who might otherwise think of them as distant and inaccessible.

Scanning my LinkedIn feed for marketing professionals using Stories, I quickly realized that the adoption level is still somewhat limited. In true form, though, legal marketing guru Roy Sexton has already started sharing Stories. I asked for his thoughts about where Stories will take us.

It is interesting how these different platforms borrow concepts from one another. I do think we will be in a bit of a trial-and-error phase with how Stories are used on LinkedIn. That said, I predict they will be as positively disruptive here as they have been on other platforms. Currently, I am using it to drive people to content I have pinned to my profile. I think the ability to include images, and particularly video, will be powerful. The cut and paste doesn’t work at all, which is frustrating. And there’s no way to include links in the Story. That said, I would encourage people — as I do in all things social media ­— not to be afraid to experiment and benchmark what other people are doing that you like. I would lean into the visual, and if you can pull an image or a screen grab from an article and direct people to the content, use it as a form of advertisement for material you want people to see.

A key point here is the visual component of Stories. Images and videos are the foundation of a good Story, so get ready to use your phone camera in unique ways.

Read more: https://www.jaffepr.com/blog/linkedin-rolls-out-stories-now-what

I feel like I won an #Oscar today. I have my own hashtag #BeARoySexton ?!?

I can’t even begin to express how much this means to me. Heather Morse-Geller has been an inspiration and a mentor to me, and I’m happy that whatever influence I’ve mustered has helped spread the word about her insight and expertise.

“Roy is as important to me as any content redistributor I could pay. And the best way I can return the favor is to pay it forward. So I challenge us all to #BeARoySexton. Share some content, include a note of WHY it’s important for your network to stop what they are doing and read it. And do it for fun and for free.”

This is such an honor: https://www.legalwatercoolerblog.com/2018/03/20/roy-sexton-effect-win-friends-influence-content/ #lmamkt

____________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“She’s so little and sparkly … I want her as a key chain!” Bette Midler’s Divine Intervention Tour at The Palace of Auburn Hills

Key chain Bette

Key chain Bette

She’s so little and sparkly … I want her as a key chain!” So commented my very witty pal and fellow Leadership A2Y (Ann Arbor/Ypsilanti) classmate Naomi Fink on one of the many photos I feverishly posted on Facebook while watching the Divine Miss M (Midler, that is) perform at The Palace of Auburn Hills.

Keep in mind, we were under strict instructions not to take photos, so what you see here is ill-gotten gain. I’m not sure how or why artists in this day and age even try to prevent images from being captured and shared.

Folks like Taylor Swift, Katy Perry, and Lady Gaga even encourage the practice, likely realizing that it provides fabulous, cheap, immediate marketing … but I digress.

Roy and Heidi

Roy and Heidi

I was accompanied at the show by another wonderful A2Y colleague Heidi Fisher, who prepared for her impending audience with Queen Bette by listening to two days worth of her classic tunes on Pandora. Now that’s dedication.

Needless to say, we loved the moving, funny, ribald, political, sparkling spectacle that is Bette Midler’s Divine Intervention tour.

Both of us were likely in a sentimental mood, having just driven from Ann Arbor where we had spent our final day together as a leadership class.

The balance of the day, after receiving our certificates of merit, was occupied by a last blast scavenger hunt (cleverly designed by another classmate Peg Windsor and program director Barb Davenport): we met with as many different Ann Arbor business people and creative types as we could cram before we waved goodbye (or perhaps just “see you later”) to our beloved classmates and program.

So we were pretty spent before we even got in the door for Bette.

Leadership A2YA2Y class

We turned that frown upside down

We turned that frown upside down

Fortunately, we fit right in – as Midler joked in her opening monologue: “So glad to see my fans can still drive at night.” Indeed, it was that most blessedly rare of large-venue concert experiences where a respectful audience sat the whole time.

Ok by me. And, not unexpectedly for the spirit of the crowd and our state-of-mind, we made some new friends in our row. A schoolteacher from Grand Rapids and her East Lansing mom. And a man who seemed really sour about being there, until Heidi took a selfie with him. See, Bette, social media does make the world go ’round.

Oh, right, the concert? It was an old-school hoot, dressed up with the latest in projection technology and a dash of Midler’s own trademark pyrotechnic raunch.

Divine Intervention stage

Divine Intervention stage

The show opened with a quick animation, highlighting a cause famously near and dear to Midler’s heart: the environment and how deeply we have effed things up.

Good for her. I don’t think I can stand to hear one more local yokel/short-sighted fool who makes their living destroying the planet say, “Why don’t you people mind your own business? What I do in my town/state/whatever is my business.”

It is our business because we share this resource; we eat your crops the world over; we breathe the same air; we drink the same water. Consequently, I was thrilled to see Midler lead with such a powerful and sobering message.

Care ... please

Care … please

In her inimitable style, she then launched right into a cheeky medley of “Divine Intervention” and “I Look Good” amidst the detritus of a disposable society – giant size Coke cans, burning tires, and other debris – all with that impish smile and twinkle in her eye. Yes!

Polluters, agribusiness, and big manufacturing weren’t Midler’s only targets through the evening, though.

With a wry touch, she took shots at Vladimir Putin, the Kardashians, Fox News, Dick Cheney, and even Caitlyn Jenner – and her wizened audience ate it all up with glee.

She reserved her sharpest barbs for social media in a tart skit about how we can’t live in the moment without documenting every moment, as she was wheeled too and fro reclining on a hot pink sofa shaped like a pair of lips. Touche, Ms. M.

Hocus Pocus

Hocus Pocus

She hit all the expected musical high points with a verve that belied her long history in the entertainment industry: “Beast of Burden,” “Boogie Woogie Bugle Boy,” “Do You Wanna Dance.” You can tell Midler lives to be in front of an audience and her energy positively crackles. She also incorporated numbers from her latest album It’s the Girls, a salute to decades of so-called “girl groups” in pop music, the best of all being her poignant take on TLC’s cautionary “Waterfalls.”

She offered a fetching and frisky “I Put a Spell on You,” bewigged as her saucy witch character from Disney’s Hocus Pocus, and, in the show’s strongest segment “Bird in the Hand,” channeled her idol Sophie Tucker for a machine gunned sequence of the kind of filthy jokes twelve-year-old boys find hysterical. Since she was dressed for the number as if Mae West had made an X-rated appeared on Sesame Street, it was utterly delightful.

Yes, the high-schmaltz trinity of “The Rose,” “From a Distance,” and “Wind Beneath My Wings” rounded out the evening.

Bird in the Hand

Bird in the Hand

I had a grandmother who was just too enamored of those tunes, in part due to some meddling family members who thought it fun to use the lyrics in rather passive aggressive fashion, so hearing any one or all of them always puts me on edge. (Not Midler’s fault obviously and apropos of nothing for this overview.)

I offer that context, though, to note that hearing Midler sing these signature tunes live redeemed them for this fan. In light of her passion for this planet and for all of us on it and in keeping with her parting wish for us to “be kind,” these ballads now make all the sense in the world to me.

I will add that the jarring juxtaposition of these saccharine hits against her “Last of the Red Hot Mamas” burlesque persona has always greatly amused me, and, in that sense, they are a sweet aperitif on her storied career.

DetroitIn closing, she gave Detroit a glowing review, donning an “I [Heart] Detroit” t-shirt for the encore. She, the mistress of reclamation who joked earlier “I never get rid of anything … they say I put the whore in hoarding,” crowed about the reinvention of the Motor City and of its spirit of reusing and celebrating all that has come before.

Be KindShe had visited Shinola (the celebrated watchmaker here) and took a tour of all the development along Woodward Avenue. She was breathlessly effusive, urging us to “keep it up” and to keep taking care of this city and each other. Will do, Ms. M. Will do.

____________________________

UrinetownOn another note …

The Penny Seats summer season is about to launch, with not just one but two shows at Ann Arbor’s West Park. The Complete Works of William Shakespeare [Abridged] runs July 9-25 and Urinetown the Musical (that’s the one I’m in!) runs July 30 to August 15. Tickets are available at http://www.pennyseats.org, and we’ve gotten some great coverage already…

  • BroadwayWorldhere
  • Encore Michiganhere
  • Talk of the Townhere
  • Legal News – here

____________________________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Countdown: 12 Years a Slave

From my wonderful publisher Open Books

Only 2 days remain until the official release of ReelRoyReviews, a book of film, music, and theatre reviews, by Roy Sexton!

Please note that, in addition to online ordering, the book currently is being carried by Green Brain Comics in Dearborn, Michigan and by Memory Lane Gift Shop in Columbia City, Indiana. Memory Lane also has copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.

Here’s what Roy thought about 12 Years a Slave: “…a haunting portrait of an America in which religious fervor (and hypocrisy) corrosively coupled with economic disparity prop up a cruel caste system whereby our humanity is a commodity traded too easily for blood and cash.”

Learn more about REEL ROY REVIEWS, VOL 1: KEEPIN’ IT REAL by Roy Sexton at http://www.open-bks.com/library/moderns/reel-roy-reviews/about-book.html. Book can also be ordered at Amazon here.

Countdown: Her

From my wonderful publisher Open Books

My childhood home

My childhood home

The countdown continues! 6 days remain until the official launch of ReelRoyReviews, a book of film, music, and theatre reviews, by Roy Sexton!

Thanks to Kat Kelly-Heinzelman (read her blog here) for her friendship and support! She writes, “Check out my new profile picture; I think you will like it, Roy. LOL! Hope you’re having a good day … I love it [Reel Roy Reviews]. Have been reading since I got it. Good so far!”

Please note that, in addition to online ordering, the book currently is being carried by Green Brain Comics in Dearborn, Michigan and by Memory Lane Gift Shop in Columbia City, Indiana. Memory Lane also has copies of Susie Duncan Sexton’s Secrets of an Old Typewriter series.

Kat Kelly-Heinzelman

Kat Kelly-Heinzelman

Here’s a snippet from Roy’s review of HER: “Phoenix works those limpid blue eyes of his, falling head over heels for a sweet-and-saucy, ever-evolving artificially intelligent ‘operating system’ (voiced by Scarlett Johansson, turning in some of the better work of her career).”

Learn more about REEL ROY REVIEWS, VOL 1: KEEPIN’ IT REAL by Roy Sexton at http://www.open-bks.com/library/moderns/reel-roy-reviews/about-book.html. Book can also be ordered at Amazon here.