Why storytelling and narrative memory are the secret weapons of effective legal marketing … yours truly guests on Ikaun’s “The Pursuit Desk” podcast #lma25

Thank you, Ikaun! 🎙️ New Episode Alert: LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

What happens when you combine storytelling, vulnerability, and a little bit of Roy Sexton magic?

In our latest episode of The Pursuit Desk, Jason Noble sits down with one of the most recognizable voices in legal marketing to talk about:

  • Why narrative memory is your most powerful marketing tool
  • How to build real attorney engagement (hint: it’s a ground game)
  • What Roy’s focusing on as he steps into his new role at Vedder Price
  • And why vulnerability isn’t a weakness—it’s a leadership superpower

Whether you’re building brands, leading teams, or just trying to keep up with tech and transformation, you’ll want to give this one a listen.

🎧 Tune in here: https://hubs.ly/Q03mXw6Q0

LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing. 

He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.