Tag Archives: storytelling

Educated Spaghetti: Marketing Ideas That Stick, hosted by Right Hat’s Lise Anne Schwartz, with yours truly as her inaugural guest … “Episode 1: How to Build Consensus”

5 October 2025

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Ever wonder why some marketers thrive in law firms while others crash and burn?

In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder Price, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement. Plus, Roy shares his favorite resource and secret sauce for getting people to support a new project.

In this episode:

(00:00) The number one thing holding companies back

(05:05) Childhood experiences that shaped a consensus builder

(10:26) Pilot strategy that turns law firm skeptics into advocates

(17:41) When to proceed without consensus (and how to do it safely)

(23:54) Why trying to leave a legacy guarantees you won’t

(32:06) Roy’s secret sauce: listen more than you talk

About the Host

Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.

About Right Hat

Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.

Educated Spaghetti w/ yours truly as their inaugural guest … Episode 1: How to Build Consensus: https://youtu.be/YCuS5LmS8YA?si=aKWCorURTVmd0f74

Why storytelling and narrative memory are the secret weapons of effective legal marketing … yours truly guests on Ikaun’s “The Pursuit Desk” podcast #lma25

16 May 2025

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Thank you, Ikaun! 🎙️ New Episode Alert: LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

What happens when you combine storytelling, vulnerability, and a little bit of Roy Sexton magic?

In our latest episode of The Pursuit Desk, Jason Noble sits down with one of the most recognizable voices in legal marketing to talk about:

  • Why narrative memory is your most powerful marketing tool
  • How to build real attorney engagement (hint: it’s a ground game)
  • What Roy’s focusing on as he steps into his new role at Vedder Price
  • And why vulnerability isn’t a weakness—it’s a leadership superpower

Whether you’re building brands, leading teams, or just trying to keep up with tech and transformation, you’ll want to give this one a listen.

🎧 Tune in here: https://hubs.ly/Q03mXw6Q0

LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing. 

He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.