If you know me, you know I LOVE the Legal Marketing Association … I’ve never thought of myself as a “joiner of clubs” (although looking at my life, I am dead wrong about that!), but LMA is something special, a community that has literally lifted me up and transformed my career in ways I could have never anticipated.
So it’s a gift when wonderful souls like Strawberry Nevill of Strawberry Nevill Communication Consulting, and Alissa Pinck of Greenbaum, Rowe, Smith & Davis LLP and LMA’s own Anna Horner and Kristin Frankiewicz are kind enough to include me in a conversation near and dear to my heart – the power of brand to transform and galvanize culture – as an educational offering to our members and beyond.
You can listen to our chat “Back to Basics: Why Branding Is More Than a Visual Identity” here.
Strawberry did a fabulous job framing and leading the conversation on a topic recommended by Alissa. Hope you enjoy!
EPISODE DESCRIPTION: A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill (Strawberry Nevill Communication Consulting) sits down with Roy Sexton (Vedder) and Alissa Pinck (Greenbaum, Rowe, Smith & Davis) to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.
Drawing on decades of experience leading branding and rebranding initiatives, they discuss the critical role of internal alignment, stakeholder engagement, change management, and client feedback in creating a brand that people embrace and use.
Covering everything from rebranding to demonstrating value to firm leadership to measuring impact, this conversation offers valuable takeaways for legal marketing and business development professionals at any stage of their branding journey.
Tune in to learn:
- Why branding is about the client experience, not just logos, websites, and visual identity.
- How internal alignment can make or break a rebranding effort.
- Common branding challenges legal marketers face and strategies for overcoming them.
- How to build buy-in across large, complex organizations.
- Why successful rebranding often requires significant change management and education.
- The importance of tying brand initiatives to business goals and strategic priorities.
- Why the real work begins after the brand launches and how to keep your brand alive and evolving.
