Thank you, Emily Neal 👩🏻💻 and DSMN8 – The Employee Advocacy Platform, for including my thoughts here.
“For Roy Sexton, this authenticity comes down to empathy and intention: ‘Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it. But what this report shows us is that people who engage on these platforms from a genuine place of empathy and intellectual curiosity make a huge difference in brand building. Organizations would be wise to embrace these techniques and tools to leverage genuine voices across their communities.’”
