EXCERPT: “A total of 1,418 CMOs, content marketers and podcast producers registered for the first-ever conference or summit dedicated specifically to branded podcasts. For the first time, branded podcasters from around the world connected online to learn from the experts – and fill the chat box with their own tips and experiences.
“Presented free of charge by the folks at Lower Street, attendees took in sessions from podcast pros, brand marketers as well as content marketing headliners Anne Handley and Rand Fishkin.
“Across all the sessions, the podcast audience came first. This should seem an obvious focus for podcast production. However, the impulse to create a branded podcast often comes from an organization’s instinct to put the brand’s objectives ahead of content that will attract their target audience.
“Roy Sexton, Director of Marketing at Clark Hill Law, tackled this head on, advising attendees, ‘Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.’”
What will brand podcasts look like in 2024? Find out with the industry’s finest. Roy Sexton – director of marketing at Clark Hill, Lynn Teo – CMO at Northwestern Mutual, Nick Howard – podcast architect and senior manager at Boston Consulting Group, and Shannon Martin – podcast strategist at Lower Street come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.
Join us again in April! It’s time to nail a winning podcast strategy. Join us for actionable insights, interactive workshops, exclusive strategy audits, consultations with podcasting experts, and exclusive networking opportunities. Register today for the super early bird discount – limited spots available: https://www.brandpodcastsummit.com/
Brought to you by Lower Street. Lower Street is a full-service podcast production agency that creates amazing shows for brands that want great not good. We serve companies of all sizes across industries developing podcasts unique to each company’s target audience. Find out more: https://lowerstreet.co/Transcript
Thank you, Harry Morton, Jeni Rose Larsen, and Steven Bonnard!
The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th at 10 AM EST with dozens of industry professionals presenting. Business thought leaders and podcasting experts together to share insights and strategies for brand podcasting success.
An opportunity for growth, the Virtual Summit allows marketers to explore the benefits of adding a brand podcast to their strategy. It will provide all the tools they need to make their brand podcast a success in 2024.
I’m thrilled to be joining Lower Street Podcast Strategist Shannon Martin and Northwestern Mutual Chief Marketing Officer Lynn Teo for “Podcasting for Brands in 2024.” Description: “What will brand podcasts look like in 2024? Find out with the industry’s finest. Expert CMOs will come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.” Thank you, Harry Morton and Jeni Rose Larsen, for the opportunity!
Attendees will learn from podcasting experts, business leaders, and thought leaders in the field. They’ll have a unique opportunity to gain valuable insights into the world of podcasting and learn expert strategies for success.
Keynote speakers include Ann Handley and Rand Fishkin, who will join 14 other participating industry experts.
Expert Content Marketer Ann Handley will present on the importance of truly original and quality content. As Co-founder of ClickZ.com and the world’s first Chief Content Officer, Ann understands the world of content marketing better than anyone. Her work has appeared in Entrepreneur Magazine, The Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times.
Rand Fishkin, Co-founder of SparkToro & Snackbar Studio, will instead share his insights as a master of understanding your audience. He’ll present data-backed methods to understand your target listeners, their interests, and media habits. Participants will be able to understand their audience, creating an ideal podcast to serve their needs and reach them.
The Brand Podcast Virtual Summit will include multiple presentations and five hours of insightful presentations covering topics such as:
What 2024 will look like for Brand Podcasts
How to understand and reach your target audience
The power of storytelling for success Podcast growth strategies
AI in podcasting
And much more.
Registration for the Brand Podcast Virtual Summit is free and open to all interested individuals.
In addition, all registered attendees will have the chance to win a high-quality microphone and a pair of headphones worth $500.
About Lower Street:
Lower Street is a full-service podcast agency providing services to businesses around the globe. They aim to create great, not good, podcasts that reach a brand’s target audience and share their message.
