Join me for the “Elevate Your Impact: Innovative Strategies To Help Your Lawyers Win The Work They Want” panel at #LMA26 in New Orleans + enjoy this recap of London’s #InvolveGala2026

New Orleans is calling! Join us at #LMA26, April 20-22, where the Legal Marketing Association – LMA International will be sharing bold ideas, transformative insights and the power of storytelling. Let’s learn and connect!

Register: https://bit.ly/3W8mq4H

Thrilled to be joining our moderator (and, yes, childhood neighbor!) Mo Bunnell of Bunnell Idea Group (BIG) alongside fellow panelists K&L Gates’ Craig Budner, Freshfields’ Bryonie Palmer Byers, Axinn, Veltrop & Harkrider LLP’s Julie Chodos, and Boston Consulting Group (BCG)’s Erin Carlson for “Elevate Your Impact: Innovative Strategies To Help Your Lawyers Win The Work They Want” on Tuesday, April 21 at 1:30 pm central.

The best BD and marketing professionals don’t just support their lawyers—they transform how those lawyers win work. But creating that transformation requires fresh thinking and proven strategies you won’t find in the usual playbook.

In this high-energy session, four successful leaders will compete to share their most effective ideas—the strategies that have genuinely elevated their own impact. The best part? This will be FUN. The leaders will be sharing their ideas in a game-show style format where the winner will get a special price!

You’ll walk away energized with 10+ new strategies you can implement immediately.

When you’re advising your lawyers proactively—not just taking orders—you become indispensable. And that’s when you can write your own ticket.

Learning Outcomes:

Discover new business development strategies from leading law firms that expand what’s possible for your lawyers and your impact.

Select from the 10+ approaches shared that will best fit the lawyers you support and the growth challenges you’re solving for.

Implement battle-tested ideas immediately to transform your role from order-taker to indispensable growth partner.

P.S. What a night celebrating what makes each and every one of us unique! Proud to be one of INvolve People’s Outstanding 100 LGBTQ+ Executives internationally, but even prouder to have been in the room the evening of March 20 for the #InvolveGala2026 with ALL of the incredible leaders recognized for their work in advocacy, allyship, equity, and representation.

Thank you, Suki Sandhu and team, for your vision and heart and tireless work. You make this world better indeed! Love you!

Dylan Conroy hosts yours truly on “The Ad” podcast, discussing the latest trends in legal marketing … and how human beings and storytelling will remain central to that work for the foreseeable future

VIEW INTERVIEW HERE.

Roy Sexton is the Chief Marketing Officer at Vedder, where he leads the firm’s overall marketing strategy, brand positioning, and business development initiatives across the legal sector.

With more than 25 years of experience in marketing and strategic communications—including nearly 15 years focused in legal marketing—Roy has shaped campaigns, digital outreach, and organizational storytelling that support growth and differentiation for global professional services.

He has also served in leadership roles within the Legal Marketing Association – LMA International (LMA), including as International President, and is recognized for his contributions to marketing leadership and inclusive leadership in the industry.