Adam Walker and Edgewise Media, thank you for this opportunity! Not sure how but I missed this video interview a few months back when it posted – I’m so sorry about that. Looking forward to watching and seeing whatever may have been on my crazy mind then. LOL. Thank you for all you do for our community!
Show description: “Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.”
Thank you, Passle! You do so much good for our industry and our profession. Love you all! Deeply honored to be included here among such wonderful luminaries.
Passle writes: “Need some inspiration heading into 2024? Check out our list of must listen podcasts from the Passle CMO Series.
“We’ve broken down the top topics and picked our key podcasts to kick off your year with a bang.
“Thanks to Lynnette Espy-Williams, Roy Sexton, Diana Lauritson, MBA, M.S., Suzie Williams, Maggie Stuart Watkins, Lisa Azzuolo, Paul D. Webb, Chris Postizzi, Mariana Loose, Judith McKay, Emily Rogers, Emily Mckeown.”
Thank you, Answering Legal, for including me among your best of 2023! So grateful for all you do for our community!
They write …
In 2023, we released 16 episodes of the “Everything Except The Law” podcast, featuring in-depth interviews with top experts from across the legal industry. In a new best of episode, we highlight some of our favorite interview moments from the past year.
Special thanks to Ben Sachs, Laura Terrell, Paul J. Campson, Michelle Calcote King, Joe Patrice, Jim Hacking, Tyson Mutrux, Chris Dreyer, Stephanie A. Everett, Annette Choti, Esq., Doug Brown, J.D. – Executive Coach, Jared Correia, Dena Lefkowitz, Esq., PCC ★, Mathew Kerbis, Roy Sexton, Paul Llewellyn, Steve Fretzin, Jim Christy, Jonathan Breeden and Daniel Ambrose for joining us on the show in 2023.
Thank you, Ashley Merryman and U.S. News and World Report! I am really deeply honored to be included in this wonderful piece on the intersection of culture and brand and how that fuels growth in a law firm. You’re doing such a lovely job featuring our industry. Fun fact: the last time and only other time I’ve been in U.S. News & World Report was my freshman year of college when they covered Wabash College’s inimitable homecoming events. And you can see my foot in one photo. It’s somewhere in this house. Heaven helped me!
EXCERPT: For example, Clark Hill, one of the nation’s 200 largest firms, acquired several smaller firms around the country. Following that, its leaders decided that establishing a common culture between its offices and practices was essential, says Roy Sexton, director of marketing for Clark Hill and current international president of the Legal Marketing Association – LMA International. …
To achieve a culture change, “You have to take big swings,” Sexton says.
Therefore, once leaders have assessed the current culture, they should have a small group develop an action plan, avoiding committees that turn ideas into bland consensus.
Once established, attorneys and staff should see themselves in the new culture. If they do that, they will become ambassadors of it, he says. …
Once the firm adopts its framework, develop a brand and messaging espousing these values. Distribute videos, brochures, even water bottles and T-shirts, to promote the approach, Sexton says. …
Include external audiences in buy-in efforts as well, since clients want to know about a firm’s values and how the attorneys approach their work, Sexton says.
During Clark Hill’s effort, Sexton’s team released videos interviewing people discussing their work. Through internal promotions and social media, more than 700,000 viewers watched them.
“The launch is just the beginning, and the least interesting thing,” Sexton says.
Leaders should conduct quarterly town halls. Human resources and marketing teams should release weekly newsletters and additional materials. And if a plan resonates with the firm and its clients, stick with it.
Sexton is amazed when firms change strategies based on feedback received from lawyers at competing firms.
“Don’t let the committee kill a great idea, and don’t be more concerned about gaining the approval of your competition than leaving them in the dust,” Sexton says.
EXCERPT: Roy Sexton, Director of Marketing at Clark Hill Law and 2023 International President of the Legal Marketing Association – LMA International, has been named to the INvolve People Outstanding 100 #LGBTQ+ Executives Role Model List for 2023.
Other honorees include Julia Hoggett, CEO, LSE plc and Head of Equities, Capital Markets at LSEG; Jen Carter, Global Head of Technology at Google; Avon Neo, Head of Global Markets Sales to Private Banks Asia at Nomura Singapore Limited; Adam Moysey, Chief Financial Officer at NBCUniversal Studio Group; Caroline Farberger, Chair, Board Executive in Financial Services, Investor, G7 Advisor at Caroline Farberger AB; and David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation. …
In their recognition, INVolve wrote, “Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”
Reel Roy Reviews 