8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.
Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.
Join this webcast to learn:
The differences between marketing to law firms and to corporate counsel offices
How to create webcasts that drive increased registration, engagement and results with law firms
Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration
Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry
Roy E. Sexton | Director of Marketing | Clark Hill
Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.
Sharon A. Pedersen | Director of Continuing Legal Education | NAM
Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.
Daniel Malgran | Director of Marketing | Planet Depos
Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.
Keith Edwards | VP & Legal Markets Leader | ALM
Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.
So … THIS is happening. 10/28 – 11/7. I should be ready to leave my basement by then. 😉 🎶 Thank you, Diane Hill, Ryan MacKenzie Lewis, and Theatre Nova, for your kindness, including me in this fabulous upcoming event!
A fundraiser for Theatre NOVA and presented in concert, Sing Happy! is a celebration of the work of Broadway’s famous duo, Kander and Ebb. An ensemble of singers will take the stage with showstoppers from “Cabaret,” “Chicago,” “Kiss of the Spider Woman” and many others while weaving a tale of strength and determination.
Directed by Diane Hill. Music Direction by R. MacKenzie Lewis. Featuring Jason Briggs, John DeMerell, Kalyse Edmondson, Diane Hill, Elizabeth Jaffe Smoot, Sarah Stevens, Connor Thomas Rhoades, Carrie Jay Sayer, and Roy Sexton (that’s me! 🤩).
Spoiler alert: my solos are “Mr. Cellophane” from Chicago and “A Quiet Thing” from Flora the Red Menace.
LIMITED ENGAGEMENT October 28 – November 7, 2021 Single tickets: $30
On today’s episode, we chat with the divine Roy Schwartz about his book Is Superman Circumcised?from McFarland & Company, Inc., Publishers and the Jewish context for comic book icon Superman. Schwartz is an accomplished legal marketing professional, and he details how his appreciation of storytelling, graphics, character, and effective narrative have enabled him to help lawyers discover their business development super powers.
We *may* also talk (a lot) about comic books.
Rob Kates and I also chat with my mom Susie Sexton about fleas, the Olympics, and the joys of marriage. Other topics addressed in today’s show, in no particular order: Britney Spears, Bill Cosby, Jack Kirby, Stephen Colbert, cosplay, pool toys, Richard Donner, Christopher Reeve, Superman and Lois, writing, Halloween costumes, Schneider, and heaven knows what else.
Shout outs include Richard Pinto, Scott Neitlich, Merry Neitlich, Andrew Laver, Jessica Aries (happy birthday!), Kimberly Schwartz, and more!
I have to say I am pretty damn proud of today’s show. Thank you, Terry Isner and Greg Griffin, for suggesting this and helping map out the approach and, Rob Kates, for being utterly amazing. In addition to Terry, we had gracious, candid, funny, loving guests in Keith Wewe and Amber Bollman. And my brilliant ma Susie Sexton is now EVERYONE’s ma. I’m so proud of her.
And our engaged and supportive commenters and friends Deborah McMurray, Heather Morse-Geller, Vivian Gorin Hood, Marcia Delgadillo, Tahisha Fugate, William Fitzgerald who kept the party going and helped us feel confident and loved every minute.
Yes, we laughed and shared deep truths. And there was singing. From I Will Survive to MacArthur Park, Don’t Leave Me This Way to Part of Your World. But, and I will only speak for myself, I suspect there will always be a part of any #LGBTQ+ professional worried about reception and approval and support. I know it felt very special to feel all of those things today. One hundred fold. #pride #loveislove #family 🌈
Our friend and fellow LMCT host Tahisha Fugate wrote, “Today’s episode of Legal Marketing Coffee Talk was one for the books. Do yourself a favor and catch the replay. The stories, the transparency, and of course the entertainment were phenomenal! You’ll also want to add a few songs to your playlist. … A special thanks to our wonderful host Roy Sexton and guests Keith Wewe , Amber Bollman, Terry M Isner and Roy’s mom (my favorite social mom).”
Terry wrote: “This was a big first for me, I am very comfortable being me, but never really discussed being me publicly like that, lol. … I love that the conversation has started and that our small community of legal marketing brothers and sisters are all in to create a community of acceptance and inclusion. … PRIDE is about everyone being proud to be themselves. 🐝 U but remember to 🐝Kind to everyone along the way.”
Looking forward to this conversation with Amber Bollman, Keith Wewe, and Terry Isner on Rob Kates’ / Kates Media: Video Production’s “Legal Marketing Coffee Talk (#PRIDE edition!)” sponsored by Jessica Aries’ By Aries. Thank you to Terry and to Greg Griffin, both of Jaffe, for devising and helping develop the idea. Thank you to By Aries’ Katelynn McGuire, as always, for the exceptional promotional support. 🌈 Don’t miss it, THIS Thursday at 3 pm ET.
Official show description: Legal Marketing Coffee Talk kicks off PRIDE month in style on June 3 with a full house. Host Roy Sexton chats with fellow LGBTQ+ legal marketing mavens Amber Bollman (Director of Client Service at Barnes & Thornburg LLP), Keith Wewe (Vice President of Strategy and Solutions at Content Pilot LLC), and Terry M Isner (Owner/CEO, Marketing & Branding at Jaffe ).
This promises to be a special episode, full of laughter, insights, hard truths, and maybe a showtune or two. Our panel will discuss what challenges LGBTQ+ professionals face in our industry, what secret superpowers set them apart, what inclusion and equity looks like from their perspective, and what our collective future may hold. Don’t miss it!
Kate writes, “May is ‘Mental Health Awareness Month’. I’m not sure I can remember a more important time to acknowledge this and have a real conversation about mental health.
“Luckily, I see a positive change in our firms; there is more of a willingness to have the conversation, continue the conversation, and show vulnerability when it comes to the topic of mental health.
“I have asked some of our marketing friends – Logan Tracey, Cheryl Foster, Roy Sexton, Tahisha Fugate, Jennifer Gessner Shankleton – to share how they are trying to avoid burnout and how they are looking after themselves. Burnout is an issue I’ve been watching closely (and providing data on). It is a very real topic for marketers right now. Put another way, self-care is critically important and these marketers capture this sentiment beautifully.
“These sentiments highlight good self care and positive mental health practices for us all to take in and replicate.”
Kate writes: “Roy is a shining beacon for all of us. His ability to share and show vulnerability with his work family is inspirational.” Thank you, Kate! My contribution to her article follows:
“I do feel like I’ve been burning the candle at every end possible. I’m not sure there’s any wick left! That said, I’ve also found this to be a strangely rewarding time because it has, at times, leveled the playing field, allowed us marketers to drive our firms toward digital tactics that actually work, and has afforded us a kind of singular focus one rarely gets in this career. But that comes at a price – low energy, neglected relationships, no exercise, spending far too much money at Amazon.
“I’m trying to ease back into balance and reclaim my time. Shutting down the computer at 5:30 or 6 instead of 7 or 8. Avoiding work email on the weekends. Taking walks with my husband. I’m also more forthcoming than I’ve ever been with colleagues and leaders about what I need for balance, and the response has been positive. By the way, THEY are feeling it too. But none of us are necessarily brave enough to be the first to say it out loud. Sometimes that is the best way to resilience – telling people how you feel. And if they can’t accept that or don’t want to, life is far too short to put your energy into a person or organization so selfish.”
History shows that, when the majority in rule starts to feel that they are losing their cultural hegemony, they get ugly and they go on the attack, no matter what lip service they provide to the contrary. Even in some of my volunteer board service recently, I have seen it from others in ways that truly have shocked me.
My mother and I were having this conversation yesterday. The wonderful thing in this moment is that those who have been forced to live in the margins now have access to so many megaphones – digital and otherwise – by which to tell their stories and hopefully cement positive, permanent change.
One such example is Theatre NOVA’s latest “Play of the Month”: The W.I.T.C.H, a firecracker of a show, written and performed by incisive, chameleonic Morgan Breon and ably directed by Diane Hill with a keen eye toward economy of space, dance-like movement, and the rich language of the text itself. (THE W.I.T.C.H. stands for Wound Intervention Through Care and Healing.)
From the press release: “Theatre NOVA, Ann Arbor’s professional theatre with an exclusive focus on new plays and playwrights, presents a new play written specifically for the Zoom format each month (January through April) with their PLAY OF THE MONTH series. ‘THE W.I.T.C.H’ by Morgan Breon, the fourth offering in the series, will be performed live on Zoom on Wednesday, April 28 at 8pm and available ON DEMAND for Series Pass holders through the end of May 2021.
“‘THE W.I.T.C.H.’ shows the joys, pains, and struggles of Ms. Morgan, a newly hired Behavior Specialist at a Detroit public high school. When hope begins to crack open her students’ hearts and minds, Ms. Morgan’s office might just be the most dangerous room in the entire school. Directed by Theatre NOVA Producing Artistic Director, Diane Hill. Featuring Morgan Breon in a tour de force role as she portrays an array of characters in the public school setting including a behavior specialist, students, teachers and administrators.”
And that press release isn’t just hype. It is one of the most accurate descriptions I have seen in a press release about a piece of work in a long time. Morgan Breon in style and delivery is like this wondrous combination of Anna Deavere Smith and Zoe Caldwell. She is alchemic and transfixing. A one person show is never easy, let alone holding the audience’s rapt attention via Zoom for 30 minutes.
Like quicksilver, she depicts a host of characters – from teachers to multiple teenagers to school administrators – gracefully, sharply, rapidly morphing from one to the next, each clearly drawn and distinct. It is a remarkable performance, made that much more significant in service as it is to a message of inclusion and of the necessity for all of us to break down the fears that hold us back from authentic connection.
Note: the performance was followed by a talk-back about the play and the desensitization to trauma amongst youth experiences in and out of school. Interested attendees had the opportunity to ask questions and join the discussion.
Tickets are $10 each month, or $30 for a Series Pass, which includes admission to four plays for the price of three and the opportunity to view all four plays ON DEMAND if any of the live performances are missed. Purchase tickets online at www.TheatreNova.org. All proceeds benefit Theatre NOVA’s ongoing efforts to stay alive through the pandemic. This activity is supported in part by the Michigan Council for Arts and Cultural Affairs and the National Endowment for the Arts.
Morgan Breon (playwright/performer) earned four degrees from the University of Michigan Ann Arbor—none of which are in theatre. She holds an: LLMSW, EdMA, BA Psychology and BA English. She kick-started her theatre career playing 15 of the 16 characters featured in Nilaja Sun’s, “NO CHILD” at Matrix Theatre Company. Morgan is an ensemble member of Shakespeare in Detroit and is an alumnus of Mosaic Youth Theater in Detroit, University of Michigan’s CRLT Players, and the University of Michigan Educational Theatre Company and has received awards for her plays “WAKING UP ALIVE” and “PORTRAIT OF A WISE WOMAN.” Morgan was a 2017 Mitten Lab Fellow, 2017-2018 University Musical Society (UMS) Artist in Residence, 2018 Playwriting Scholarship Recipient with PlayPenn Theatre in Philadelphia, PA, and a 2018 Kresge Arts in Detroit Fellow. Her docu-play “TELLING OUR STORIES” platforms the narratives of Black women in America, and a technology-infused version of the project was showcased at the 2018 TEDxDetroit Lab in collaboration with Metropolitan Museum of Design Detroit. The exhibit told stories through QR codes, and was entitled “smART: Telling Our Stories | Black Women in America.” In December, 2020, Morgan published “A Refugee of Me: A Collection of Poems and A Refugee of Me: The Workbook,” which uses poetry to guide readers into self-reflection and healing. Morgan credits Jesus Christ for her gifts of anything creative.
Diane Hill (Director) is a Producing Artistic Director at Theatre NOVA and was founder and Artistic/Executive Director of Two Muses Theatre, another nonprofit, professional theatre in West Bloomfield. There she performed in and directed many plays and musicals each year and did the work of technical director, publicist, sound designer, webmaster, and graphic designer for every production. Diane was a professor at University of Detroit Mercy and Oakland Community College, where she originated and designed the Theatre degree program. She has a Ph.D. in Theatre from Wayne State University and a Bachelor of Music and Master of Arts in Theatre from the University of Michigan. She previously taught high school drama and music, where she produced and directed theatrical productions in the public school system (Ypsilanti and Ann Arbor) for 20 years. Diane has additionally produced and directed shows for professional theatre companies including Breathe Art Theatre Company in Detroit, Opus Mime in Ann Arbor, Jewish Ensemble Theatre in West Bloomfield, Tipping Point Theatre in Northville, and Heartlande Theatre Company in Detroit. Diane is an award-winning actor and member of Actors’ Equity Association and the American Guild of Musical Artists and has performed at many professional theatres in southeast Michigan, including the Fisher Theatre, Meadow Brook Theatre, Masonic Temple, Michigan Opera Theatre, Detroit’s Gem Theatre, Purple Rose Theatre, Tipping Point Theatre, Encore Musical Theatre, Croswell Opera House, Open Book Theatre, The Ringwald Theatre and Cherry County Playhouse. She was awarded a Wilde Award for her portrayal of Professor Vivian Bearing in “WIT,” a Rogue Critic’s Award for her work as Mama in “‘NIGHT MOTHER,” both with Breathe Art Theatre Project, and an Ann Arbor News Award for her work as Agnes in “I DO! I DO!” at Kerrytown Concert House. Diane also has performed leading roles in several independent films, television and radio commercials, and industrial films. At Theatre NOVA, she directed “CLUTTER,” “FOLLIES IN CONCERT” and “KILL MOVE PARADISE” (Council Cargle Award for Excellence in Diverse Storytelling) and has kept very busy this year producing, directing and stage managing several Zoom plays written especially for Theatre NOVA. Theatre NOVA audiences saw her play Olympe de Gouges in “THE REVOLUTIONISTS” (Wilde Award Best Production), Zelda in “THE HOW AND THE WHY” (Wilde Award Best Actress), Penelope Easter in “THE TOTALITARIANS,” Sherri in “ADMISSIONS” and Phyllis in “FOLLIES IN CONCERT.”
Hoosier author Susie Sexton is featured in the Henry Ford Centennial Library “Big Read” Tree Anthology. The book is available for purchase on Amazon. Sexton’s work was published in the organization’s prior three “Big Read” collections Call of the Wild Dearborn: Animal Tales (also providing the photographic cover art), Dreaming Dreams No Mortal Ever Dared to Dream Before, and What’s In A Name? The program has been running since 2015, and Sexton has been included in each edition.
Sexton has three essays in the book: “Sunshine on My Shoulders,” a poignant and funny reflection on the healing effects of the sun and the relentless passage of time; “All We Know of Heaven,” assessing the divisive effects of modern political discourse; and “Compassion Does Contain the Word Passion,” reviewing the conflict of commerce and nature and the importance of attending to our planet’s needs.
“Writing heals my soul. It has offered me a safe harbor from which to reflect on a life fully lived, on the influences and history of living in Columbia City, Indiana for the bulk of my life, on my appreciation for my kind and gracious parents Roy and Edna Duncan, on my love of movies and theatre and animals, and on my interests in the environment and political life and the intersection of the two,” Sexton observes.
“I’ve been fortunate over the past twenty years to have others take an interest in my thoughts, to be able to publish across a wide spectrum of outlets, and to have the support of my son Roy Sexton. I’ve dubbed him ‘Maxwell Perkins,’ the editor and sometimes muse of my beloved Thomas Wolfe. Thank you especially to Henry Fischer and the Dearborn Public Library for continuing to honor me by including my work.”
The Big Read is a program of the National Endowment for the Arts in partnership with Arts Midwest, designed to broaden our understanding of our world, our communities, and ourselves through the joy of sharing a good book. For a third time, Dearborn Public Library is one of 75 organizations nationwide that received this grant to host a Big Read program in their community. Tree Anthology focuses on nature and ecology as primary themes.
To help bring this massive project to life, Dearborn Public Library has partnered with many institutions and organizations, including DFCU Financial, AAUW-Dearborn, The Henry Ford, the Arab American National Museum, the Dearborn Community Fund, Dearborn Public Schools, the City of Dearborn Department of Public Information, Artspace, Dearborn Public Library Foundation, Dearborn Library Commission, Friends of the Library-Dearborn, University of Michigan-Dearborn (UM-D) Mardigian Library, Henry Ford College Eshleman Library, Beaumont Medical Library, East and West Dearborn Downtown Development Authorities, Dearborn Inn, Green Brain Comics, and Dearborn Heights Libraries.
Susie Duncan Sexton grew up in small town Columbia City, Indiana. After graduating twelfth in her class at Ball State University (winning the first ever John R. Emens award for “most outstanding senior”), she returned to her hometown where she has worked as a teacher, a publicist, a museum curator, and a health lecturer.
She is a prolific writer. She has written two columns: “Old Type Writer” for a popular local blog Talk of the Town and “Homeward Angle” for the Columbia City Post and Mail newspaper. She has been a frequent contributor to the literary journal Moronic Ox, and her poetry was selected by poet Charles Michael Madigan and by Wayne State professor M.L. Liebler to be featured in Poetic Resonance Imaging: Behind the Door. She also has been featured in Our USA, Writing Raw, Where Writers Write, and InD’tale magazines. Her books Secrets of an Old Typewriter and its sequel Misunderstood Gargoyles & Overrated Angels are currently available in paperback (as well as download formats) at www.amazon.com and www.susieduncansexton.com. Her son Roy Sexton published two books of film, theatre, music, and pop culture essays, Reel Roy Reviews, 1 & 2 (www.reelroyreviews.com).
Describing her work, Susie says, “I willingly share nostalgic trips to the past as I have now achieved such an old age that no one remains who can question the authenticity of my memory of places, people and events that were very much never what they were cracked up to be.”
Always an observer of events and human traits, Susie Duncan Sexton offers without apology her thoughts and observations as they are and once were, and fitting her persona into pigeonholes is impossible. “I have searched for the ‘We of Me’ since toddler days and have always come up wanting,” she says, “though I trust that in my next life I shall finally have figured out how to make this world a better place full of tolerance and inclusiveness and understanding for all forms of life.” Find out more about Susie and read her latest columns at www.susieduncansexton.com.
Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.
Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.
Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.
“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.
Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.
He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.
“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”
While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.
Sexton’s LMA appointment became effective January 1, 2021.
Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!
Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.
From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”
SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.