Re-Post: Kerr Russell Director of Marketing Roy Sexton to discuss the firm, legal marketing, nonprofits on “Small Talk with Mark S. Lee” (WXYT 1270, CBS Sports Radio, Radio.com)

Shared from my employer Kerr Russell’s website.

Kerr Russell Director of Marketing Roy Sexton [that’s me!] will be a guest on this week’s “Small Talk with Mark S. Lee” broadcast, scheduled to air Sunday, 9/2/18, 8-9am, EDT, on WXYT 1270, and streamed via radio.com (search 1270/Detroit). You can also download the Radio.com app and here’s a link: https://app.radio.com/wvK9HktXjP.

If you missed the “Small Talk with Mark S. Lee” broadcast, you can listen at the link: Aretha, game theory, legal marketing, and the power of women! https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

“On this Labor Day weekend and as you’re sitting back, enjoying the day and preparing for the upcoming week, just sit back, relax and enjoy the conversation with the following guests: Pamela Dover, Senior Director, Comcast Business & Shahida Mausi, Right Productions & Chene Park; Bryanne Leeming, Founder & CEO, Unruly Studios; Roy Sexton, Kerr Russell; Kim Boudreau Smith, Inc., Entrepreneur & Author.”

Listen here: https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

[Sexton is photographed with WWJ NewsRadio’s Lloyd Jackson – upper left – and Mark S. Lee – upper right. Photos by Kim Bourdreau Smith – lower left, another guest on this week’s program.]

Mark S. Lee is President & CEO, The LEE Group, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients.

He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida’s Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities.

Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.

His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business.  It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.

Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.

He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. He was named a Michigan Lawyers WeeklyUnsung Legal Hero” in 2018.

Michigan Lawyers Weekly’s profile of Director of Marketing Roy Sexton – “Unsung Legal Heroes” (page 12)

He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“At the end of this, I will be exhausted. You probably will be too.” My whirlwind 48-hour career as a motivational speaker and Detroit FM radio DJ … #BeARoySexton?! What is that exactly?!

Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.

  • View video – courtesy Brenda Meller of Meller Marketing – here.

What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.

About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”

Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”

And then THIS happened …

My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”

Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️

And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

“No one is alone.” My Michigan Lawyers Weekly “Unsung Legal Heroes” Q&A

“Michigan Lawyers Weekly is proud to announce the 26 members of our second class of ‘Unsung Legal Heroes.’ This program honors law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. This award is reserved for the state’s most talented and dedicated legal support professionals. Judging by the response we received since we launched this program last year, lawyers are embracing this opportunity to show appreciation for key staffers. This class represents several aspects of legal support, including a law librarian, paralegals, legal secretaries, firm administrators, information technology, and legal marketing. The honorees will be profiled in a special supplement in the July 30 issue of MiLW.”

Well, that supplement was released today. I am honored to have been included, and my Q&A follows …

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Life after legal?” … and back again. Interview with Legal Marketing Association’s “Strategies Magazine” #lmamkt

Yes, this “week of Roy” continues (I wonder how many people have muted me at this point …) An interview for the Legal Marketing Association – LMA International’s StrategiesMagazine (May/June 2018) about transitioning in and out of the legal industry … and back again.

Thank you to Amber Bollman for the opportunity to contribute, and I love sharing the discussion with fellow LMA board member and friend Taryn Dreyer Elliott. “‘Life After Legal,’ a panel discussion featuring four former legal marketing professionals who ultimately moved into other industries.”

As my father sweetly emailed, “Very impressive! Glad you inherited Susie’s intellect! You be brilliant. Love you.” Thanks, indeed, to my mom Susie Sexton for her guidance, compassion, intelligence, fire, and wit. I am ever grateful for all that both my parents have taught me.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

I’ll take these reviews. Thank you, kindly.

In the past few days, I’ve been called “an unsung hero,” “a connector,” “a home run,” and “a special human being.” I can live with that. 😉 Thank you, sweet people, who have been completely bamboozled by me …

Detroit Legal News: Kerr Russell’s director of marketing Roy Sexton was recently named one of Michigan Lawyers Weekly’s “Unsung Heroes” of 2018.

Michigan Lawyers Weekly announced the 26 members of its second class of “Unsung Legal Heroes” earlier this week. The program honors law firm employees who have “consistently gone above and beyond the call of duty, often behind the scenes.”

The honorees will be profiled in a special supplement in the July 30 issue.

Sexton is Kerr Russell’s first marketing director, having held the role since July 2017. Previously, he was the senior vice president of Corporate Affairs for Trott Law in Farmington Hills. He has also held leadership roles at Saint Joseph Mercy Health System and Oakwood (now Beaumont) Healthcare.

In collaboration with the marketing committee, Sexton helped developed the firm’s “Est. in Detroit 1874” marketing campaign. Sexton has nearly 20 years of experience in marketing, communications, business development, and strategic planning.

AND Columbia City Post & Mail:

Legal Marketing Association: Michigan Lawyers Weekly recently announced its 2018 class of “Unsung Legal Heroes” – law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. Four current LMA Michigan members were named in the Legal Marketing category this year:

In addition to legal marketers, “Unsung Legal Heroes” also recognizes talented and dedicated legal support professionals including law librarians, paralegals, legal secretaries, firm administrators, information technology personnel, and legal educators. Congratulations to all of our LMA Heroes!

Heather Morse for Legal Watercooler: “Lean into your ‘super power.’ There’s always something we know better, our differentiator. Lean into it early on in your career (or at any time, really). For someone like Roy Sexton, it’s his ability to be a connector. For someone like Nancy Myrland, it’s social media. Figure out what that is and allow it to open the next door to the next level of your career.”

And after taking my parents to see Ry Cooder perform at Ann Arbor’s historic Michigan Theatre on Friday, June 22.

Susie Sexton: “oh, oh, oh…and thanks for the concert and the books and the food and the cds and the dvds….nice event you provided.  and I may have finally gotten how really neat Ry Cooder is by reading more about him and the fact that I could once sit through a cowboy movie of the carradine bros. and keach bros. BECAUSE of the swirling americana wild west symphonic score.  just ate some of your cookies, too.  one of these days we shall just visit each other for no apparent reason I bet.  but concerts and roy shows and gifties are mighty fine!”

Don Sexton: “Thanks – and thanks for the Ry Cooder concert – he is one of those people – unknown to a lot of folks – who made an impact on the music world – enjoyed it and we loved seeing you – thanks for being a special human being.   Love you.”

__________

This should carry me (and my ego) through for a good while. 😂❤️🎶👍

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

‪Honored to be one of #AMAfeed’s featured #authorsAMA. My #askmeanything starts Thursday 3/15 at 9 am! #geeksunite

Well, that’s nifty! Honored to be one of AMAfeed’s featured #authorsAMA. My #askmeanything starts Thursday 3/15 at 9 am! #geeksunite – here.

I love movies, musicals, superheroes, cartoons, action figures, & miscellaneous geekery. I love talking about them even more. Ask me anything!

I’ve been posting my movie musings at www.reelroyreviews.com for five years now … much to the chagrin of true arbiters of taste. And at one point a publisher (Open Books) decided to turn my online shenanigans into a couple of books. I tend to go see whatever film has been most obnoxiously hyped, marketed, and oversold in any given week. Art films? Bah! Won’t find too many of those discussed by yours truly. And every once in awhile, I may review a TV show, theatrical production, record album, concert, or book (yeah, probably not too many of those either). So ask me anything … I act, sing, write, laugh, cry, collect, and obsess in my downtime … and I market lawyers to pay the bills.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

New job for Roy Boy

Thanks to The Legal News, dbusiness, and The Legal Marketing Association for this nice coverage …

Legal Marketing Association – LMA International member Roy Sexton has joined Kerr Russell – a 55-attorney full-service law firm – as its first-ever marketing director. Roy is a former member of the Midwest Chapter Board of Directors and Strategies Editorial Committee, and was a panelist at the 2015 LMA Annual Conference. He returns to the world of legal marketing after a one-year hiatus in the health care industry. 


Sexton has held leadership positions in marketing, communications, and strategic planning at Trott & Trott, Saint Joseph Mercy Health System, Oakwood Healthcare System (now Beaumont Health), and Deloitte. He is a graduate of Wabash College with an MA from The Ohio State University and an MBA from The University of Michigan. He sits on the boards of Ronald McDonald House Charities of Ann Arbor and EncoreMichigan.com and recently completed his tenure on the Michigan Mortgage Lenders Association State Board of Governors as well as his service on the board of Ann Arbor’s The Penny Seats Theatre Company.

John and I did a thing today. #needanap #cerealcitytriathlon #participationtrophy

Slow and steady finishes the race … next to last. #cerealcitytriathlon #turtle

“There’s no contribution at our level. Just the illusion of contribution.” Hell or High Water and Southside With You

Hell_or_High_Water_film_posterDancing between the raindrops. One of the most powerful and essential things that film can do, arguably unlike any other medium, is to transform the smallest moments of daily life into something poetic, allegorical, epic, and identifiable. Film, at its best, is a concise narrative, simultaneously immediate and retrospective, exploring an embedded assumption that one exchange, one decision, one day can change a lifetime.

Two movie gems, exemplifying this remarkable storytelling attribute, are currently eking out a quiet subsistence in a far corner of your local multiplex. Stroll past the escapist CGI gargoyles, laser blasts, and gross out gags of those late summer wannabe blockbusters taking up the IMAX screens, and make your way to that tiny, itty bitty screening room. You know the one, beyond the garish birthday hall, clanging arcade, and Dippin’ Dots (“Ice Cream of the Future!”) outpost, at the far end of the hall … the one that seems like its sole existence is as a concession to the public television/NPR crowd or because an extra broom closet wasn’t needed? And catch Hell or High Water and Southside with You on the big-ish screen before they are consigned to Netflix next month.

Hell or High Water is as perfect a Valentine to people who love movies as I’ve ever seen. It wears its cinematic influences proudly and confidently, like that person in  your office who has figured out how to mix stripes, plaids, and polka dots into a breathtaking ensemble. Director David Mackenzie (Young Adam) mines A Touch of Evil (the tracking shot that opens Hell or High Water is a smooth, small-town honey), No Country for Old Men (dusty postmodern desperation), Giant (watch Hell or High Water‘s final front-porch confrontation and tell me I’m wrong), East of Eden (imagine Cal and Aron as kinder, gentler, floppy-haired Natural Born Killers), and Dog Day Afternoon (shaggy, sweaty bank robbers who have Robin Hood-aspirations to right the personal wrongs that corporate America has inflicted and who are destined to fail … spectacularly). Throw in one of the best depictions of Dust Bowl brotherly love/hate since Sam Shepherd’s classic play True West and pair it with the corrosive antipathy toward American Big Banking and the mortgage industry that The Big Short failed to capture compellingly, and you have a film for the ages.

Star Trek‘s Chris Pine (all dreamy, haunted dissipation) and 3:10 to Yuma‘s Ben Foster (Sean Penn 2.0 … damn, but he is SO good, and Foster even was engaged to Robin Wright Penn – twice – after she divorced Sean) play Toby and Tanner Howard, locked in a toxic cycle of arrested development, one a loyal son but failed husband and the other a loyal brother but ne’er-do-well prodigal. Toby has cared for their dying mother and stands to inherit the dilapidated family homestead (with its recently discovered oil reserves) if he can climb out from under the crushing reverse mortgage that mama foolishly, but necessarily, took out and which is now careening toward foreclosure. Tanner, whose lengthy prison record includes time for bank robbery but surprisingly not for murdering their abusive father, is the anarchic muscle, a Looney Tune with nothing to lose who helps support the otherwise straight-arrow Toby’s scheme. Their plan? Swipe just enough cash from the teller drawers of that very predatory lending bank holding the deed to the family home, pay said bank back the money, secure the land and the oil rights, and leave it all in trust to Toby’s two sons. It’s like the perfect Playhouse 90 – on steroids.

Oh, and the whole enterprise is set among the Great Recession-scorched badlands of Western Texas, where the endless dirty, rusty miles between neon-lit casinos are dotted with billboards touting “Instant, Easy Debt Relief” like Faustian blood-pacts with the financially damned. The long (and folksy) arm of the law is ably represented by True Grit’s Jeff Bridges (absolute mumble-mouthed perfection as Marcus Hamilton, a Texas Ranger who views his impending retirement as more of a death sentence than an earthly reward) and Twilight‘s Gil Birmingham (as Alberto Parker – comically poignant gold, playing the stoic straight man, enduring a steady stream of Marcus’ jabs, zingers which shock for being as loving as they are racist).

The film is picaresque, taking place over the course of just a few days. And it is a beauty, well-acted and crafted with such thoughtful precision that it stuns in its quiet verisimilitude. It is an indictment and celebration of the day-to-day crushing dreariness of American life – divorce, mortgages, child care, jobs, ambition, law and order, vanquished dreams – depicting a society that by dint of its unintentionally intentional design oppresses the brightest of hearts, turning mere survival into insurmountable distress. And don’t get me wrong, the movie is still an entertainment of the highest order, bleak but funny and engaging as hell.

[Image Source: Wikipedia]

[Image Source: Wikipedia]

Southside with You – otherwise known as the “Obamas’ first date movie” – is a fabulous companion piece to Hell or High Water … believe it or not. Whereas Hell or High Water tweaks the template of “caper flick” into allegory for the complex economic forces that damn the American Dream while simultaneously dangling it before our collective faces, Southside with You takes the “romantic comedy” genre and infuses it with a subtle condemnation of the race/class warfare that squelches opportunity for too many Americans.

Zero Dark Thirty‘s Parker Sawyers (a fellow Wabash College graduate, though our time in those hallowed halls, alas, did not overlap) and Sparkle‘s Tika Sumpter (also acting as a producer on the film) are luminous as the eventual First Couple: Barack Obama and Michelle Robinson. Director Richard Tanne grounds the proceedings in a lush but gritty depiction of the scruffy joys of Chicago-life, and his two leads reward him (and the audience) beautifully. They are so good, subtly evoking mannerisms and vocal stylings, without ever resorting to caricature.

The film opens as these two prepare for the date – Michelle in denial (sort of) that it actually is a date – interacting sweetly with family members, electric in their nervous anticipation of the day before them. There is a gangly charm to these early scenes, humanizing two historical figures whose global accomplishments may have placed them in that unreachable classification: icon. It’s a smart narrative move for all involved.

As the film progresses, we learn that Barack is a summer associate at Michelle’s firm, and she has been assigned as his mentor. Set in the summer of 1989 (and, wow, does Tanne get that right from the fashion and the set direction to the cars and the music, including vintage Janet Jackson and Al B. Sure! playing on the radio), Michelle is cautious about the challenges facing her as a woman of color in a white man’s world, and she will be damned if this upstart intern is going to derail her career with his romantic overtures. He, on the other hand, is as earnest as he is charming, and it is evident that the engagement of each others’ impressive intellectual capacity – their beautiful minds – is how this romance blossomed and flourished.

Southside with You mostly sidesteps the pitfalls of movie biography (the pressing need to tell a whole lot in two short hours) by focusing on just this one day. Given that the narrative hook is a date, the characters have the latitude to ask a lot of questions as they get to know one another, and, by extension, we, as audience members, catch up on essential biographical detail and helpful context. Ninety-five percent of the time this works beautifully, aided and abetted by the naturalness of the performers, but a few moments are jarringly expository (particularly the discussion in the park about Barack’s upbringing) and make Southside with You feel like more of a stage play than a film. Nonetheless, those flaws are few and far between, and as the film moves toward the inevitability of its conclusion, we as viewers are gifted with consummate appreciation for the challenges this partnership overcame – culture, economics, race, gender – to step onto the global stage and effect needed social change.

Early in their date, Michelle and Barack debate the merits and downsides of working in a corporate law firm when there is so much need outside the business world for legal minds to provide community leadership: “There’s no contribution at our level. Just the illusion of contribution.” It is this existential riddle that drives both Hell or High Water and Southside with You, and, whether you are two down-on-your-luck siblings weighing a life of crime just to pay your mortgage, two lawmen putting in a brutal day’s work and hoping you emerge unscathed, the future First Couple of the United States mapping out a future together, or just some lowly audience member chomping popcorn in the movie theatre, that resonates.

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[Image Source: Wikipedia]

[Image Source: Wikipedia]

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.

Legal News coverage of #LMA15 presentation – and home again in #Indiana

Thanks to the Detroit Legal News for this coverage of my upcoming presentation – alongside Gina Rubel, Heather Morse, and Megan McKeon – at the national Legal Marketing Association conference.  You can find out more about LMA at legalmarketing.org – here’s a scan of the article and the full text follows …

(Congratulations also to my colleague Marcy Ford and her recognition here as a recipient of the inaugural “Career Mastered: Women’s Leadership in Action” award in Southeast Michigan!)

Marcy Ford and Roy Sexton April 2015 Detroit Legal News

IMG_1410Trott Law, a Farmington Hills-based real estate finance law firm, announced today that Senior Vice President of Corporate Affairs Roy Sexton has been selected to participate in a panel on legal marketing at the 2015 Legal Marketing Association (LMA) Annual Conference. The conference will take place on April 13-15 at the Hilton San Diego Bayfront in San Diego, California.

As the authority for legal marketing that brings together marketing and business development professionals from firms across the Unites States, LMA invited Sexton to sit on a four-person panel, titled “Collaboration and Coexistence among Barristers and ‘Baristas.’” Sexton and his fellow panelists will focus their discussion on practical advice on effectively communicating with lawyers, leveraging generational commonalities, delivering results that will build credibility and establishing a career network.

IMG_1395Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, he graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Currently, Sexton is an active participant in the Leadership Ann Arbor/Ypsilanti program.

Additionally, Sexton has been involved in a number of nonprofit boards and committees, including First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He recently published two books, Reel Roy Reviews, Volumes 1 & 2, collections of essays on film, theatre, and culture culled from his blog, reelroyreviews.com.

IMG_1403Prior to joining Trott Law, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. 

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IMG_1399And I had a great visit to Indiana this past weekend – yes, that Indiana (the one I famously excoriated in my last entry, which was reprinted in my mom’s “Old Type Writer” column here) – to spend time with parents and to celebrate my dad’s birthday and Easter and whatnot.

Well, we had a fabulous time, and the Easter Bunny brought me (via my thoughtful, clever parents) a beautifully custom-made “Reel Roy Reviews” sweatshirt.

We had some great meals out and about, catching up, at these various local eateries, with sweet Nancy Hartman, my high school classmate Cammie Simmons Casey, and Mad Men fan Steven Wegman.

Happy spring, everyone! Let’s hope for increased tolerance, acceptance, and love for all creatures … be they two-legged, four-legged, finned, feathered, insectoid, or reptilian.

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And a little hometown love from The Columbia City Post & Mail …

Roy Post and Mail LMA____________________________

Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.