“The inspiration to do more than just law” – Pinnacle’s Tim Kenney interviews yours truly

Thank you, Tim Kenney and Pinnacle! I thoroughly enjoyed our chat, and I am so honored by this piece: https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/

Grateful for the opportunity to discuss organizations I love like Clark Hill Law, Legal Marketing Association – LMA International, Ronald McDonald House Charities Ann Arbor, and Mosaic Youth Theatre of Detroit. And I want to frame this intro you wrote! 🙌

“When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest: I’m glad.

“After nearly 20 years of experience in marketing, communications, and business development Roy has risen to the top of his game and now sits as President-Elect of the LMA for 2022. An impressive feat for sure, but what really draws me in is his character.

“Roy is a warm, charming iconoclast, pushing his lawyers to bring more to the table than, well, just law. There’s an air about him that he deliberately chooses to be different, almost as if he’s smiled in the face of corporate law and said ‘let’s try this another way, shall we?’

“We spoke about his team, his philosophy, and why a master’s degree in theatre beats an MBA.”

Vegemite sandwiches and kind, caring hearts: Jennifer Smuts joins us on Legal Marketing Coffee Talk … #lmamkt

View the REPLAY on … Facebook: https://fb.watch/cxI48dQXy5/

LinkedIn: https://www.linkedin.com/posts/activity-6921950723937099776-eEl5?utm_source=linkedin_share&utm_medium=ios_app

YouTube: https://youtu.be/52Ac417Mp00

Rob Kates and I had a delightful chat with fab Jennifer Smuts today. We covered EVERYTHING! The magic that is Australia, four legged friends, Legal Marketing Association – LMA International, being true to oneself, and owning one’s career path. Jennifer is the epitome of authenticity and grace. You’ll love her remarks about talent development and recruitment.

And thanks to my dad Don Sexton for joining us from his car on the way to Tractor Supply Co. to buy dog food. 😅 He told us all about Indianapolis Museum Of Art’s immersive VanGogh exhibit, wine in cans, and the restful nature of benches.

Thanks to Nancy Slome, Sue-Ella Prodonovich (AND her 🐦 birds!), Nancy Leyes Myrland, Gina Furia Rubel for watching and/or commenting!

P.S. Clark Hill Shortlisted for “Best Marketing Campaign” by the Managing Partners’ Forum

Following its May 2021 “Simply Smarter” brand launch, Clark Hill has been shortlisted for “Best Marketing Campaign” for the 2022 Managing Partners’ Forum (MPF) Awards.

In association with knowledge partners Harvard Business Review and the Financial Times, these international awards celebrate leadership and management excellence in professional services organizations globally.

After winning the award of “Best Marketing Initiative” in March 2020 by MPF, Clark Hill continued to build on that momentum a year later with the launch of a new brand and website. Following several years of expansion for the firm, the Simply Smarter initiative aimed to achieve a streamlined brand and corporate identity, complete cultural integration, and firmwide strategic alignment.

“It was essential to develop a brand that reflected and united our culture and consolidated our internal and external corporate identity across geographic regions,” said Susan Ahern, Clark Hill’s Chief Marketing and Business Development Officer. “We have utilized the firm brand across each office and practice culture to unify identity, create cohesion, and amplify cross-collaboration.”

Clark Hill is one of four organizations shortlisted in the Best Marketing Campaign category. The MPF Awards will be held virtually on the Remo platform at 5 pm on June 15. Leaders from each shortlisted organization are invited to attend.

“We’re honored to have our brand campaign be recognized on an international scale, and we look forward to joining other organizations in celebrating many innovative achievements,” Ahern said.

March 2020

Cybersecurity isn’t a tech problem, but a people one: Fortress SRM’s Peter Cavrell and Chuck Mackey on Legal Marketing Coffee Talk

Rob (“Guy Fawkes”) and I had such a great and informative chat today on cybersecurity with Fortress SRM’s Peter Cavrell and Chuck Mackey. A timely topic for sure.

Thank you also to Richard Levick who joined us for the show opening to salute legendary Michael O’Horo, who will be so deeply missed. We discussed Mike’s candor, heart, authenticity, leadership, and … Porsche-buying negotiation skills, among other things. ❤️

Facebook: https://fb.watch/bxjbv1glyU/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

Shout outs during the show to Denise Zdena Pouza, Timothy Corcoran, Mark T Greene, Kimberly Bell Schultheis, Patrick Fuller, Deborah Farone, Amy Payton Verhulst, Gail Porter Lamarche, Dianne Rychlewski, Don Sexton, Susie Sexton, V For Vendetta, and Phyllis Diller.

The conversation with Peter and Chuck dives into the risks and opportunities for lawyers (and consultants) to help their clients map processes, policies, and rules to anticipate, avoid, and mitigate risk. Cybersecurity isn’t a tech problem, but a people one.

We discuss how bad actors avail themselves of human weakness, and talk about the importance of table top exercises to increase agility in one’s organization. We cover how legal marketers and business development professionals can frame their firms’ messages on this topic and help keep their firms safe in a digital landscape. And the essential role of crisis communications, public relations, and media relations.

EmpoweredWomen2022

Join us on June 2nd from 8:30 am to 5:30 pm CT at The Chicago Athletic Association.

Registration and networking breakfast, welcome by event producer Susan Freeman [she/her] 🗣, opening remarks by Joel Stern, Esq., a word about Dress for Success Worldwide by Natalie Altonia Borneo, morning keynote by Michelle Wimes (she, her, hers), Esq., luncheon keynote by Wendy Doyle, closing remarks by #EWE Committee Chair Joni Wickham & Mayor Sylvester “Sly” James, Jr., and TED-style talks throughout the day by the many remarkable women seen below and the event emcee, Roy Sexton.

The event will be followed by an on-site networking cocktail reception!

Sponsor and/or register today:
https://lnkd.in/ggZX2BvD

Thank you, E.J. 🙌🎭❤️

Thank you, PSMG, for including my piece on personal commitment to proper board governance … PLUS this Thursday on Legal Marketing Coffee Talk, we discuss cybersecurity and legal marketing with Fortress SRM’s Peter Cavrell and Chuck Mackey … #lmamkt

Thank you, Gail Jaffa, David Leck, and PSMG, for including my piece on personal commitment to proper board governance in the spring issue of Centrum Magazine! I’m deeply honored!

“Serving on, or aspiring to serve on, a board requires more than just an eye for governance, propriety, and fiduciary responsibility, it requires the type of innovative approach we should be applying elsewhere in life. Clark Hill Law’s Roy Sexton has some tips – including tackling those governance wonks.”

Read here: https://dh-design.foleon.com/e-doc/centrum-spring-2022/tech-innovation-clark-hill/ … plus, my dear pals Pamela Cone and Dominic Ayres are also featured in this issue!

Excerpt: “Remember that, particularly if you are in a volunteer board role, everyone is taking energy away from their families and personal needs because of their commitment (and, yes, probably to feed a bit of ego too). In the end, you are only as good as the heart, wit, and dedication you bring to this activity. Honour these duties, absorb them into your DNA, and keep a healthy perspective (and sense of humour) about it all.”

__________________________

Looking forward to chatting with Fortress SRM’s Peter Cavrell and Chuck Mackey later this week on Legal Marketing Coffee Talk, brought to you by Kates Media and By Aries.

Show description: This week our guests are VP of Business Development and Marketing Peter Cavrell and Security Principal (and self-titled “Cybersecurity Provocateur”) Chuck Mackey from Cyber Security firm Fortress. They’ll be joining host Roy Sexton This Thursday, March 3rd at 3 pm ET.

Facebook: https://www.facebook.com/155057871244919/posts/4976468322437159/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

This promises to be an informative and free-wheeling and, yes, fun deep dive into the world of cybersecurity and risk management. Chuck and Peter will help our legal marketing audience on two levels: promoting law firms’ work in this ever-growing space but also highlighting opportunities and challenges and risks facing marketers as they leverage digital channels.

About Fortress: “We help companies plan, prevent, protect, and respond to unforeseen events like cyberattacks. Comprised of a team of top cybersecurity experts, we help organizations fortify their systems to ensure operational continuity. We also step in to provide critical response services when a business disruption event occurs.”

Learn more here: http://www.fortresssrm.com

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

VIDEO: State Bar of Michigan 2022 Business Law Symposium: Building Your Brand & Protecting It – #lmamkt

Quotable moment: “Attorneys, please don’t treat your marketing team like they are Kinko’s. Give them the chance to strategically collaborate with you and to explore new channels and approaches that will put you in your best light.”

View here: youtu.be/nDETen-Xbuw

Thank you, State Bar of Michigan and wonderful Mark Rossman for inviting me to be a presenter at the 2022 Business Law Symposium.

It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law LLC’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.

“Whatever I can do to spread the word.” Ronald McDonald House Charities Ann Arbor board member spotlight … #KeepingFamiliesClose

Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose

Original post: https://www.facebook.com/RMHCAnnArbor/photos/a.115264581827478/5919021801451698/?type=3

“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.

“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’

“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”

Photo by Scott Lawrence / Headshots by Scott Lawrence

Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt

Event description:Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”

Roy Sexton Is Appointed as President-Elect to the 2022 LMA Board of Directors

Poster / photo by Megan McKeon

CHICAGO, December 22, 2021 — The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has been appointed President-Elect to the 2022 LMA Board of Directors. His appointment becomes effective January 1, 2022.


Sexton is the director of marketing at Clark Hill, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning.

He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.


“I am honored to serve on the 2022 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” said Sexton. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”


“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Holland. “LMA would not be the strong organization it is today without the stewardship and dedication of its volunteer leaders. It is my honor to be able to work alongside the 2022 LMA Board of Directors in shaping the future of LMA.”

Original release: https://f.hubspotusercontent10.net/hubfs/457112/2022%20Board%20Press%20Releases/Roy%20Sexton%20Press%20Release.pdf

News post: https://www.clarkhill.com/news-events/news/roy-sexton-is-appointed-as-president-elect-to-the-2022-lma-board-of-directors/

Photo by Scott Lawrence

ABOUT THE LEGAL MARKETING ASSOCIATION


Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from

other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit http://www.legalmarketing.org.

Photo by Scott Lawrence

Delightful Maxwell Goss hosts yours truly on The Litigation War Room Podcast

LISTEN: https://lnkd.in/eaBmp5cb … Thank you, Rossman, P.C.! “Today’s Speaker Spotlight, brought to you by Honigman LLP, is on Clark Hill Director of Marketing Roy Sexton who will be presenting on ‘Building Your Brand and Protecting It — Responding to a Four Alarm Fire’ at the 4th Annual State Bar of Michigan Business Law Symposium on January 20th. Listen to Roy speak with Maxwell Goss at the end of Episode 13 (34:08) of The Litigation War Room Podcast: https://lnkd.in/eaBmp5cb.” Thank you, Max!

Original post: https://www.linkedin.com/posts/rossmanpc_todays-speaker-spotlight-brought-to-you-activity-6882373002562994176-bL1L

Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Thank you, National Law Review, for having me as a guest on your podcast … PLUS gratitude for birthday love

Thank you, National Law Review and Jennifer Schaller and Rachel Popa, for including me as a guest on your excellent podcast. And to Jennifer for these incredibly kind words captured here. Deeply honored – what a lovely birthday present for this episode to launch today: https://www.natlawreview.com/article/hiring-and-marketing-legal-industry-roy-sexton-clark-hill-law-and-legal-marketing

Episode description: “Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill’s recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.”

Thank you, wonderful Lauren Hoffmann of Lexicon, for the fab swag and the lovely note. I feel the same about you! So grateful the podcast gods – and dynamite Randy Schorfheide – brought us together. I had a ball with you and terrific Brad Paubel guesting on your show in March (https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding/) and May (https://lexiconservices.com/resources/being-anti-social-law-firms-need-to-be-more-outgoing-and-consider-social-media-the-lexfactor/). And I guess there are plans for more 😉… muah ha ha ha!! Love you, friend ❤️

Thank you all for the birthday love. I made a failed attempt to try to go through and like or comment on all of the Facebook posts, but Facebook is being stubborn and I think about 100 of them are lost to the ether. Given that part of my mantra was to unplug and chill out, I hope you will forgive me.

Thank you to everyone who supported my fundraiser for Ronald McDonald House Charities Ann Arbor: https://www.facebook.com/donate/674960266804808/?fundraiser_source=external_url. We’ve raised over $3000 already! ($2500+ on Facebook and a $500 check dropped off at the house). You all take my breath away. Bless your hearts!

I had a wonderfully relaxing day with John and my dad Don and Hudson. I was suitably spoiled by John with an avalanche of superhero-themed gifts, a CD player for my car (yes, I’m a dinosaur), and a much-needed desk chair (after nearly two pandemic years of sitting in an antique straight back kitchen chair 🤣). My dad had this great T-shirt made up for me and brought this scrumptious cake as well as some beautiful family heirlooms I’ve been nagging him about. Dear Rob Kates surprised me with this rare Cyndi Lauper disc he knew I was coveting (and treats for Hudson!). And Megan McKeon and Susan Ahern continue to ply me with liquor with a very thoughtful Caskers gift card. 🍸

We kicked back in our movie room watching Tick Tick BOOM (glorious!!) and listening to my dad’s new Christmas gift jazz CDs. (There we are with CDs again!) More than a few gin-and-tonics were imbibed, and then John chauffeured us to Seva Ann Arbor and treated us to a quiet, lovely dinner. Thanks to the staff there for the surprise tiramisu. Seva has become our “Cheers” in pandemic, a welcome haven for which we will be ever grateful.

This year has been a LOT. But today was just what the doctor ordered. Feeling deeply calm and content right now. Love you.

Year-end Legal Marketing Coffee Talk holiday extravaganza 2021: zany costumes, beloved pups, heartfelt sentiments, plentiful laughs, and maybe a show tune or two

View on …

Facebook: https://fb.watch/9XP8lzXK6-/

LinkedIn: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6875147102234648576-j7aF

YouTube: https://youtu.be/GVE6T6Ye32k

We had a ball this afternoon with our year-end holiday broadcast. Yes, there were zany costumes, beloved pups, heartfelt sentiments, plentiful laughs, and maybe a show tune or two. (Yes, I sang – about midway – WITH prerecorded accompaniment because I’m fancy like that.) So grateful to be part of this fab Legal Marketing Coffee Talk crew: our fearless leader Rob Kates and fellow hosts Tahisha Fugate, Jessica Aries, and Andrew Laver. The kind words offered during the show about my late mom Susie Sexton, our honorary sixth cast member, were so appreciated and healing.

Thanks to today’s incredibly brilliant special guest stars, including Gina Furia Rubel, Amy Payton Verhulst, Nancy Leyes Myrland, Brenda Pontiff. You are such beautifully authentic souls.

Shout outs aplenty during today’s show: Heather Morse-Geller, Gail Porter Lamarche, Terry Isner, Nikki Girard Sherrill, Toni Wells, James Barclay, Ed Lovatt, Marcia Delgadillo, Nikki Bagdady Horn, Scott Lawrence, Nathalie M. Daum, Jay Harrington, Heather Harrington, Jennifer Forester, Cyndy McCollough, Timothy Corcoran, Jenna Green, Rachel Shields Williams, Shade Vaughn, Jennifer Simpson Carr, Trish Desilets Lilley, and likely many more I won’t remember until I watch again tonight! 🤣

Thank you to Kates Media: Video Production and By Aries for supporting this show and to amazing Katelynn Audrey Wynn McGuire and Clarita Bonilla for the exceptional promotional work on our collective behalf.

See you in 2022! #LMAMKT

Postscript … I am truly lucky to have a wonderful friend with whom I also happen to work. I’ve known Megan McKeon maybe about 10 years now? But we first actually collaborated in 2015 on a Legal Marketing Association – LMA International annual conference quick start panel. Fellow panelists Heather Morse-Geller and Gina Furia Rubel said, “We gotta get Megan to join us!” They were absolutely right. Few people are as devoted, as hard-working, as caring as Megan.

Flash forward a few years later, and Megan introduced me to Clark Hill. Heather told me that I MUST take the job – as she saw it as the right next step for me. Don’t tell Heather I said this, but she’s darn right 99% of the time! 😉

This community blesses us with guardian angels at every turn, and three years ago when I received the distinct privilege to work with Megan my life improved for the better. I’ve never worked harder in my life, been challenged to be a better professional, or had someone so consistently in my corner as I have had with Megan, and our wonderful boss Susan Ahern, and our incredible colleagues.

Why am I telling you all this? Well, it’s late. And I’m in a reflective mood. And this magical surprise (pictured) appeared on our front doorstep today. Admittedly, one can argue it’s a year early as I will be president elect of the international association next year and president the following. Nonetheless, when my husband opened this, thinking he was going to find new floor mats for his Jeep 😅, we both squealed with delight. Of course, being me, I couldn’t get this on our movie poster wall fast enough.

This gift puts such a big smile on my face after one hell of a year, and I won’t lie that it tickles me to be side-by-side with fellow Hoosier James Dean here. Everyone knows I love movies obsessively, but Megan has a distinct giftgiving prowess and somehow she found somebody who could turn me into my own movie poster. The tagline is hysterical: “Only the marketing is legal.” 🤣

Fun fact, Megan took this picture of me – and it is one of my favorites. We were in Chicago, on a sidewalk patio, shortly after I had started with the firm (halfway between a couple of my quarterly nervous breakdowns 😂), waiting for Ray Koenig and Susan to join us for drinks. Little did that naive Roy know what incredible adventures were ahead. But I’m looking at this poster, reflecting on the past year, the past three years, the past 10 years, incredibly grateful for what our legal marketing community has given all of us and for this friendship with dear Megan. Love you, Megan.