8/3 – 2 pm ET – ALM Media’s “The Do’s and Don’ts of Legal Industry Content Marketing” with yours truly

8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.

REGISTER (complimentary): https://www.law.com/2021/07/14/the-dos-and-donts-of-legal-industry-content-marketing/

Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.

Join this webcast to learn:

The differences between marketing to law firms and to corporate counsel offices

How to create webcasts that drive increased registration, engagement and results with law firms

Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration

Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry

SPEAKERS:

Roy E. Sexton | Director of Marketing | Clark Hill

Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.

Sharon A. Pedersen | Director of Continuing Legal Education | NAM

Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.

Daniel Malgran | Director of Marketing | Planet Depos

Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.

Keith Edwards | VP & Legal Markets Leader | ALM

Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

New Clark Hill firm photo – thank you to Metro Detroit photographer Scott Lawrence and the entire Gittings Global team, including Barry Benton and Greg Lorfing. Pandemic “groovy college prof” Roy is now preserved in digital imagery. I guess I’ll never get my hair cut now. 😉 #itsokaynottobeokay #itsokaytonotbeokay

Roy Squared: Guest Roy Schwartz joins us on Legal Marketing Coffee Talk to discuss the power of narrative in legal marketing AND to answer the question “Is Superman Circumcised?”

FACEBOOK VIDEO: https://fb.watch/6DwRoV3AGZ

YOUTUBE VIDEO: https://youtu.be/92KYuklUXT0

LINKEDIN VIDEO: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

On today’s episode, we chat with the divine Roy Schwartz about his book Is Superman Circumcised? from McFarland & Company, Inc., Publishers and the Jewish context for comic book icon Superman. Schwartz is an accomplished legal marketing professional, and he details how his appreciation of storytelling, graphics, character, and effective narrative have enabled him to help lawyers discover their business development super powers.

We *may* also talk (a lot) about comic books.

Rob Kates and I also chat with my mom Susie Sexton about fleas, the Olympics, and the joys of marriage. Other topics addressed in today’s show, in no particular order: Britney Spears, Bill Cosby, Jack Kirby, Stephen Colbert, cosplay, pool toys, Richard Donner, Christopher Reeve, Superman and Lois, writing, Halloween costumes, Schneider, and heaven knows what else.

Shout outs include Richard Pinto, Scott Neitlich, Merry Neitlich, Andrew Laver, Jessica Aries (happy birthday!), Kimberly Schwartz, and more!

A tale of two comic-book-loving “Roys” – Roy Schwartz joins us this Thursday, July 8 at 3 pm ET on Legal Marketing Coffee Talk

Looking forward chatting with Roy Schwartz! THIS THURSDAY AT 3 pm ET …

Facebook Live: https://www.facebook.com/155057871244919/posts/4197126857037980/?d=n

LinkedIn Live: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

YouTube: https://youtube.com/user/katesmedia

Legal Marketing Coffee Talk is back this Thursday, and Roy Schwartz, Director of Marketing and Business Development at Vishnick McGovern Milizio LLP, will be our guest, hosted by Roy Sexton (ME!).

Roy Schwartz handles his firm’s marketing and business development strategy and operations, including market positioning and growth, lead generation, and practice building, and he is an accomplished author and culture critic, recently publishing Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero with McFarland & Company.

So, we’ll have two comic-book-loving “Roys” on the show, and they’ll discuss the intersection of a career in legal marketing, a passion for writing and cultural analysis, and an obsession with superheroes.

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production. Thank you, as always, to Katelynn McGuire for the promotional support!

“Honor and amplify the voices that enrich our perspectives and celebrate what makes us unique”

READ HERE: https://strategiesandvoices.org/Article-Details/ArtMID/388/ArticleID/1403/preview/true

Incredibly proud (pun intended) of this on so many levels. …

My incredible teammates Alexandra France and Gloria Pak and the collaborative and creative support they offered Clark Hill’s #PRIDE leaders Ray Koenig and Toby Smith – as well as our HR colleague Lauren Sager – being featured here.

The reach, depth, and profound impact of this campaign.

The love shown by my other “work family” – the Legal Marketing Association – LMA International and the team there, including Kaitlin Heininger , Kat Seiffert , Danielle Holland.

But most of all that we’ve evolved to a moment where we in the #lgbtqiaplus community are seen, valued, appreciated so authentically. Thank you, allies and friends. Means more than I can say.

“Personally, Pride is really meaningful to me because it gives an opportunity to pause and reflect on the progress our community has made, as well as celebrate with our friends and family,” says Ray Koenig, member, in the firm’s kickoff video. “It’s also exciting to celebrate with a firm that supports us for being our authentic selves and in everything we do.” …

“The activities included a video compilation of perspectives from the firm, educational content and resources, and an interview hosted by one of our attorneys with two trailblazing women in the LGBTQ+ community,” Pak and France share.

But the conversation doesn’t end here for Clark Hill. “While the month of June hosts visibility for Pride, we are committed to continually supporting the LGBTQ+ community and other diverse groups through our sponsorships with partner organizations and early planning of resources for the calendar year,” Pak and France say. “We view the various heritage months and special commemorative days not only as occasions to optimize successes and improve campaign strategies, but also as opportunities to honor and amplify the voices that enrich our perspectives and celebrate what makes us unique.”

No one left the cake out in the rain: Legal Marketing Coffee Talk – #PRIDE Edition

Facebook VIDEO: https://fb.watch/5VdOeTARJ0/

YouTube: https://m.youtube.com/watch?v=PgWNbKBiX-g&feature=youtu.be

I have to say I am pretty damn proud of today’s show. Thank you, Terry Isner and Greg Griffin, for suggesting this and helping map out the approach and, Rob Kates, for being utterly amazing. In addition to Terry, we had gracious, candid, funny, loving guests in Keith Wewe and Amber Bollman. And my brilliant ma Susie Sexton is now EVERYONE’s ma. I’m so proud of her.

And our engaged and supportive commenters and friends Deborah McMurray, Heather Morse-Geller, Vivian Gorin Hood, Marcia Delgadillo, Tahisha Fugate, William Fitzgerald who kept the party going and helped us feel confident and loved every minute.

Yes, we laughed and shared deep truths. And there was singing. From I Will Survive to MacArthur Park, Don’t Leave Me This Way to Part of Your World. But, and I will only speak for myself, I suspect there will always be a part of any #LGBTQ+ professional worried about reception and approval and support. I know it felt very special to feel all of those things today. One hundred fold. #pride #loveislove #family 🌈

Our friend and fellow LMCT host Tahisha Fugate wrote, “Today’s episode of Legal Marketing Coffee Talk was one for the books. Do yourself a favor and catch the replay. The stories, the transparency, and of course the entertainment were phenomenal! You’ll also want to add a few songs to your playlist. … A special thanks to our wonderful host Roy Sexton and guests Keith Wewe , Amber Bollman, Terry M Isner and Roy’s mom (my favorite social mom).”

Terry wrote: “This was a big first for me, I am very comfortable being me, but never really discussed being me publicly like that, lol. … I love that the conversation has started and that our small community of legal marketing brothers and sisters are all in to create a community of acceptance and inclusion. … PRIDE is about everyone being proud to be themselves. 🐝 U but remember to 🐝Kind to everyone along the way.”

Happy Pride Month!🌈

Legal Marketing Coffee Talk (#PRIDE edition!) – Thursday, June 3, 3 pm ET

Looking forward to this conversation with Amber Bollman, Keith Wewe, and Terry Isner on Rob Kates’ / Kates Media: Video Production’s “Legal Marketing Coffee Talk (#PRIDE edition!)” sponsored by Jessica Aries’ By Aries. Thank you to Terry and to Greg Griffin, both of Jaffe, for devising and helping develop the idea. Thank you to By Aries’ Katelynn McGuire, as always, for the exceptional promotional support. 🌈 Don’t miss it, THIS Thursday at 3 pm ET.

Facebook Live: https://www.facebook.com/155057871244919/posts/4091182347632432/?d=n

YouTube Live: https://youtu.be/PgWNbKBiX-g

Official show description: Legal Marketing Coffee Talk kicks off PRIDE month in style on June 3 with a full house. Host Roy Sexton chats with fellow LGBTQ+ legal marketing mavens Amber Bollman (Director of Client Service at Barnes & Thornburg LLP), Keith Wewe (Vice President of Strategy and Solutions at Content Pilot LLC), and Terry M Isner (Owner/CEO, Marketing & Branding at Jaffe ).

This promises to be a special episode, full of laughter, insights, hard truths, and maybe a showtune or two. Our panel will discuss what challenges LGBTQ+ professionals face in our industry, what secret superpowers set them apart, what inclusion and equity looks like from their perspective, and what our collective future may hold. Don’t miss it!

Tune in Thursday, June 3rd at 3:00pm ET.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Being Anti-Social? Law Firms Need to Be More Outgoing and Consider Social Media | LeXFactor Podcast with yours truly

Thank you to Lexicon’s Lauren and Brad for your bright light, joy, and insight!

LISTEN HERE: https://youtu.be/b7o8o7XqkaM

“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?

“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?

“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”

THIS THURSDAY, February 4th, 3 pm ET! Heather and Jay Harrington with yours truly on Legal Marketing Coffee Talk

Join me and guests Heather and Jay Harrington, founders of Harrington Communications, as we discuss the importance of thought leadership and PR in legal marketing, marrying smart design with good content, and what it took to start their own agency that has turned top professional services firms into titans of industry.

Jay and Heather also have fascinating interests that include Heather’s spectacular art career – Life and Whim – and Jay’s books and publications. We are looking forward to picking the brains of this outstanding duo, and we know it’s a conversation you won’t want to miss.

Join us live on Thursday, February 4th at 3 pm ET. On Facebook: https://www.facebook.com/155057871244919/posts/3747637818653555/?d=n

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production.

Miscellany …

Thanks, Wabash College! I’m a “treasure.” 😉

Original post: https://blog.wabash.edu/alumninews/2021/01/26/roy-sexton-95-appointed-as-treasure-to-the-lma-board-of-directors/

Roy Sexton ’95 has been appointed as treasurer of the 2021 Legal Marketing Association – LMA International (LMA) Board of Directors. LMA represents thousands of legal marketing and business development professionals in 48 U.S. states and 24 countries.

“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” LMA Executive Director Danielle Holland said in a news release.

Sexton, director of marketing at Clark Hill Law, has nearly 20 years of experience in marketing, communications, business development and strategic planning.

He has been heavily involved in the LMA as a regional and international leader and has served on numerous nonprofit boards and committees including the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Arts Institute, EncoreMichigan.com.

“I am honored to serve on the 2021 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” Sexton said in the release. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”

While at Wabash College, Sexton majored in English and theater and was a member of Lambda Chi Alpha and involved with the Wabash Theater, the Bachelor and Student Senate.

Sexton’s LMA appointment became effective January 1, 2021.

Our Clark Hill marketing and business development team has been on quite the journey over the last couple of years. It has been a great growth opportunity and one of the more enriching work experiences of my life. Out of the blue, REDSTARKIM LIMITED Managing Director Kim Tasso wrote about our work, based on a webinar we did six months ago! A lovely surprise!

Original post: https://kimtasso.com/legal-marketing-case-study-clark-hill-redesigns-its-marketing-and-bd-team/

Grateful for our exceptional and supportive leader Susan Ahern and for wonderful and inventive colleagues Megan McKeon , Guinevere Lehman Anderson , Emilie Strozier McCarthy , Shayna McCloskey , Tommy Franz , Dani Carter , Alexandra France , Gloria Pak , Elizabeth C. Jeffries , Stacey Marie , Maureen Denney , Keith Hobbs , Katelynn Schwalm , Alé Simmons , Amy Oldiges , Kimberly Reisman , Leslie Smithson.

From the blog entry’s intro: “In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was ‘Clark Hill redesigns its marketing and BD team’. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing Partners’ Forum Management Excellence Awards.”

SAVE THE DATE! February 11, 12:05 pm ET. Brenda Meller of Meller Marketing and I return to thunderdome! We will discuss what it means to be a superfan and how that can benefit your networking, branding, and marketing efforts. Celebrate, advocate, reciprocate.

More: https://www.mellermarketing.com/upcoming-live-interviews

Nikki Bagdady Horn with yours truly on Legal Marketing Coffee Talk discussing great graphic design … and The Backstreet Boys

VIEW VIDEO: https://fb.watch/39Vy8YXpiG/

Yes, Nikki Bagdady Horn and I talk about The Backstreet Boys … and design for marketing communications! To be honest I’m not sure why she puts up with me, nor why Rob Kates hasn’t murdered me yet over my dodgy Internet connection. My mother Susie Sexton is hibernating after the exciting Inauguration events this week AND a marathon viewing of ALL six seasons of Grace & Frankie.

More about Nikki: https://nikkiscreative.com

We discuss at length the need for thoughtful consulting when designing materials that have substantive and difficult messaging AND the importance of considering audience needs … always. Nikki is a master of her craft.

You know it’s a party when the Pope, President, and Vice President FCTRY action figures come out to play!

Jenn Kennedy commented, “Highly recommend Nikki! Her graphic design skillset is worth the investment, for those in the market for a designer. 👍”

Shout outs to dogs everywhere, creative lighting, Morris Day & The Time, community theatre, Dianne Rychlewski, lawyers, Blaine D. Fowler, Colleen McConnell Fowler, Jennifer Saulten Arapoff, Jenn Kennedy, Todd Forfinski, Joanie Davidson Forfinski, Kerr Russell, Saint Joseph Mercy Health System, Bryan Bagdady, Lauren Crocker, Clark Hill, Trott Law, Ann Arbor Civic Theatre, runners, and more.

VIEW VIDEO: https://fb.watch/39Vy8YXpiG/

I buy (and wear) weird t-shirts. Proudly.

“Incoming!” Open Book Theatre’s “Home Less”

Theatre in pandemic requires ingenuity, creativity, and miles and miles and miles of heart. Oh, and a good internet connection. Michigan’s Open Book Theatre Company is killing it.

Artistic Director Krista Schafer Ewbank has created an outlet for talented artists across the country and particularly here in Michigan to offer what could be best described as bespoke theatrical offerings. Whether it’s a musical staged at a drive-in, behind a picture window or in someone’s driveway or a ten minute, one person play delivered one-on-one (actor to audience), the company has kept theatre alive in these dark times with magnificent results. (I reviewed their production of iPoppy in October.)

Their latest offering is Emily Rosenbaum’s Home Less – as described on the Open Book website: “On her child’s eleventh birthday, a mom reflects on bravery, helping, and the Hogwarts sorting hat.” The conceit of the show is that the mother in question (local legend and, yes, my friend Carrie Jay Sayer) is recording on video a message that her son will read fourteen years hence on his twenty-fifth birthday.

The mother’s message is funny, heartfelt, often poignant, reflective of the unifying isolation of 2020 and the sense of helplessness throughout. The joy of celebrating her bright and adventurous child on his birthday is overshadowed by her guilt that she hasn’t been fully present for him, consumed as she is by the Sisyphean task of her day job: finding warm shelter for the ever growing numbers of homeless people.

The playwright offers in her notes on the piece: “But there’s no such thing as a homeless person. There are people who are experiencing homelessness, just as there are people experiencing food insecurity, domestic violence, and poverty. All of these traumas are human rights violations; none of them are characteristics of people. The systems that perpetuate these violences upon people are complex and deeply rooted. They are, in fact, our economic, educational, governmental, healthcare, and food systems. They serve some people well and are designed to keep others oppressed. … All sorts of circumstances can lead to homelessness, but there is only one remedy. A home.”

Sayer turns in a master class of nuanced understatement, with crisply drawn emotion and empathy, framing herself carefully in the Zoom-based “stage.” She is aided and abetted by Angie Kane’s steady, no frills direction, maintaining focus on words, message, and face. Sayer is a compelling presence, transcending the inherent limits of technology to connect with her singular audience member. We as viewer take the place of the birthday boy, with Sayer delivering her deepest thoughts and fears directly to us. The effect is as haunting as it is relatable. Sayer paces her delivery with varying rhythms and levels, taking us through the highs and lows of a mother grappling with widescreen societal issues and small screen personal ones. This is an exceptional performance, not to be missed. Instructive, cathartic, essential.

Remaining performances are available on January 18th, 21st, and 25th and can be scheduled here. Tickets are $20.

Carrie Jay Sayer

#EpicCRMFails Webinar Series

Part 2: Epic Fails – and How to Avoid Them

Join me for a panel discussion on January 27, 11:30 AM EST! Register here.

Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes learning what NOT to do from people who have dealt with challenges can be more instructive than hypothetical discussions about what you could or should do. 

Join us January 27 at 11:30 AM EST for part two of this four-part series examining some the top issues that can lead to “Epic CRM Fails.” You will hear from experienced marketing and business development professionals who will share real-life stories of how they overcame these obstacles. You’ll also see never-before-released videos that capture the frustration of failure – and get actionable ideas and best practices to succeed.

Here are just a few of the #EpicCRMFails “potholes” you will learn to avoid on the road to CRM Success:

  • Problems First, Products Second – Identify your needs and requirements first before attempting to evaluate software.
  • Let Lawyers Be Lawyers – Perhaps professionals who bill hundreds (or more) of dollars an hour shouldn’t be tasked with data entry. Minimizing their efforts by automating processes can maximize value – and adoption.
  • No Dog and Pony Shows – Don’t get distracted by shiny bells and whistles. Instead choose the features and functionality that match your needs and requirements.
  • Defeat the Deluge of Data – Don’t drown in dated data. Instead focus on getting information you need to succeed, keep it clean and turn it into actionable insights.

We hope you’ll join us for this fun and interactive discussion. We will also be accepting “fails” from the audience and awarding prizes for submissions.

Register here!

About the speakers

Chris Fritsch, J.D., CLIENTSFirst Consulting

Chris Fritsch, CRM Success Consultant and founder of CLIENTSFirst Consulting, has helped hundreds of law firms select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment. Her team of almost 100 data quality professionals helps firms clean and enhance data and maintain ongoing quality. A recognized authority on marketing and business development technologies, Chris writes and speaks nationally on topics including CRM, eMarketing and data quality. She was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards. She was also inducted as Fellow of the College of Law Practice Management for her consulting contributions to the profession. Chris received her law degree from Emory University School of Law in Atlanta, GA.

Christopher Raymond, Intapp

Chris Raymond, Practice Group Leader, Marketing and Business Development at Intapp, has spent nearly 15 years in the legal industry, working with Knowledge Management, Marketing and Business Development teams of AmLaw200 firms across the country. He is  Chair of the Legal Marketing Association (LMA) Northeast MarTech SIG. 

Chris joined the Intapp team as part of the OnePlace acquisition and previously worked at LexisNexis.

Roy Sexton, Clark Hill

As Director of Marketing, Roy Sexton helps lead Clark Hill’s marketing, branding and communications efforts. Sexton has nearly 20 years of experience in marketing, communications, business development and strategic planning. He has been heavily involved in the LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College, and holds Master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name www.reelroyreviews.com.

Special thanks to Rob Kates, Kates Media

KM TV 2020