“Yet, here we are, and good intentions and happy thoughts don’t fix problems.” It’s Getting Worse: The Gender Pay Gap Among Senior Marketing Professionals Is Widening | The American Lawyer … #lmamkt

Important, sobering, essential analysis done by ALM. Thank you, Kayla McCaleb, Patrick Fuller, and team. Change is needed. Yesterday. Thank you, Patrick Smith, for the wonderful chat today and for including my reactions in this coverage.

Link to article: https://www.law.com/americanlawyer/2022/09/20/its-getting-worse-the-gender-pay-gap-among-senior-marketing-professionals-is-widening/

EXCERPT:

McCaleb said she was also disappointed, but not surprised, to find that even as salaries for chiefs and first-chair directors went up across all firm size segments, men were the beneficiaries of the majority of those gains.

“Probably the single most shocking finding for me was that despite the overall average annual salary increased by a stable 11% in each of those versions, the pay gap between men and women increased by 50% from 2018 to 2020 and 40% from 2020 to 2022—both of those percentages being substantially higher than the 11% overall average salary increase,” McCaleb said via email. “In 2018, men out-earned women by $50,000. In 2020, that number increased to $75,000. Now in 2022, $105,000 separates men and women chiefs and first chair directors. It just makes me wonder what that wage gap is going to look like in 2024.”

Although this pay gap exists, for most firms, it is not an intentional or malicious decision to pay women less, according to several observers. Yet, here we are, and good intentions and happy thoughts don’t fix problems.

Roy Sexton is the director of marketing for Clark Hill in Detroit and the 2023 Legal Marketing Association International President. He has been in the legal industry for over a decade.

He believes there are a series of factors that play into creating these gaps, ranging from retrograde thinking on women’s role in the workplace to how marketing and business development are viewed in the legal industry.

“There are those of us who may have felt, at our core, that we are not wanted,” Sexton said. “Historically, some organizations have treated women, as well as people of color and the LGBTQ community, that they should feel grateful to be there.”

He said this thinking perpetuates behaviors such as not asking for a raise or a larger bonus because one doesn’t want to rock the boat and be replaced by someone who can be counted on to not do so.

“We need to arm people with negotiation skills and the fortitude to walk away from a job that is underpaying them,” he said. “But there is fear, perpetuated by that ‘grateful’ mindset, that they won’t find another job. So they just accept where they are.” …

Patrick Fuller, vice president and general manager and another author of the study, said, “Over the past decade, law firms’ concerted efforts to improve diversity and inclusion amongst FTE attorneys produced steady year-over-year improvements. As the marketing and business development compensation survey data shows, law firms must also focus on compensation equity for business professionals. It is beyond unacceptable that women comprise 75% of large- and mid-market chiefs or first-chair directors, yet earn, on average, 30% less than their male counterparts.”

Ask for more in life. You deserve it. And one day you’ll have a Susan in your life too. #simplytogether22

I hope at least once in everyone’s career they get to have a boss like this. It looks like we are about to launch into a duet of “Islands in the Stream.” But actually this was at the end of our #simplytogether22 Clark Hill firm retreat. My boss Susan Ahern (pictured here) told me how much she appreciated my contributions, how meaningful they were, and how important I was to her and to our work family. I said I felt the same about her. There may have been tears (mine … natch).

It’s a rare privilege to work with someone, let alone an organization, that celebrates you for your authentic self, letting you shine in ways meaningful to you. I have that at Clark Hill. Susan has encouraged and inspired me to be myself fully at all times, to center my talents around empathy and grace and compassion, to leverage the strategic “pause,” and to work harder and smarter than I ever have in my life. She’s elevated me and my work in ways I’d never thought possible. She’s been my ally and my advocate, and she’s helped me discover a higher standard for what I do.

Ask for more in life. You deserve it. And one day you’ll find you have the good fortune to have a Susan in your life too.

Thank you to my beloved colleague Maram Salaheldin, an epitome of intelligence and wit and kindness, for snapping this moment for posterity.

P.S. I think that “encore” behind us is prescient and apropos after this amazing event.

#simplysmarter

As shared by our colleague Alex France 💕

“People wanted to tell their stories about their experience in the firm.” Yours truly on “Three Insights In About Three Minutes” podcast … #lmamkt

Thank you, Drew Dinkelacker and Marketing Accelerator, for this opportunity. It was a delight working with you. Your prep, production, coaching, and hosting are top drawer!

View here: https://marketingaccelerator.com/2022/06/21/major-rebrand-reflections

Drew writes: “Every once in a while in a marketing leader’s life, a major rebrand occurs. On today’s episode of The Marketing Accelerator Podcast – featuring three insights in about three minutes – Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop. #roysexton #drewdinkelacker #rebrand #rebranding”

Excerpt (from yours truly): “What we [Clark Hill Law] learned from the surveying we did was that people wanted to tell their stories about their experience in the firm. This aligned with what we were hearing people expect around culture change, diversity, equity, inclusion, mental health, and so we put pieces together that allowed our folks across geography, across race, sexuality, gender, to tell their stories of their experience in the firm. This benefitted us because our clients want to know what kind of people they’re working with, and also the talent who will come work at the firm wants to know this is a good and welcoming environment. And that just enriched what was a very strong and clean and sophisticated brand with that humanity that was much needed.”

“The inspiration to do more than just law” – Pinnacle’s Tim Kenney interviews yours truly

Thank you, Tim Kenney and Pinnacle! I thoroughly enjoyed our chat, and I am so honored by this piece: https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/https://www.pinnacle-oa.com/the-inspiration-to-do-more-than-just-law-roy-sexton/

Grateful for the opportunity to discuss organizations I love like Clark Hill Law, Legal Marketing Association – LMA International, Ronald McDonald House Charities Ann Arbor, and Mosaic Youth Theatre of Detroit. And I want to frame this intro you wrote! 🙌

“When I picture the sort of person who would be heading up marketing for a law firm like Clark Hill, Roy Sexton wasn’t who I had in mind. But I’ll be totally honest: I’m glad.

“After nearly 20 years of experience in marketing, communications, and business development Roy has risen to the top of his game and now sits as President-Elect of the LMA for 2022. An impressive feat for sure, but what really draws me in is his character.

“Roy is a warm, charming iconoclast, pushing his lawyers to bring more to the table than, well, just law. There’s an air about him that he deliberately chooses to be different, almost as if he’s smiled in the face of corporate law and said ‘let’s try this another way, shall we?’

“We spoke about his team, his philosophy, and why a master’s degree in theatre beats an MBA.”

Vegemite sandwiches and kind, caring hearts: Jennifer Smuts joins us on Legal Marketing Coffee Talk … #lmamkt

View the REPLAY on … Facebook: https://fb.watch/cxI48dQXy5/

LinkedIn: https://www.linkedin.com/posts/activity-6921950723937099776-eEl5?utm_source=linkedin_share&utm_medium=ios_app

YouTube: https://youtu.be/52Ac417Mp00

Rob Kates and I had a delightful chat with fab Jennifer Smuts today. We covered EVERYTHING! The magic that is Australia, four legged friends, Legal Marketing Association – LMA International, being true to oneself, and owning one’s career path. Jennifer is the epitome of authenticity and grace. You’ll love her remarks about talent development and recruitment.

And thanks to my dad Don Sexton for joining us from his car on the way to Tractor Supply Co. to buy dog food. 😅 He told us all about Indianapolis Museum Of Art’s immersive VanGogh exhibit, wine in cans, and the restful nature of benches.

Thanks to Nancy Slome, Sue-Ella Prodonovich (AND her 🐦 birds!), Nancy Leyes Myrland, Gina Furia Rubel for watching and/or commenting!

P.S. Clark Hill Shortlisted for “Best Marketing Campaign” by the Managing Partners’ Forum

Following its May 2021 “Simply Smarter” brand launch, Clark Hill has been shortlisted for “Best Marketing Campaign” for the 2022 Managing Partners’ Forum (MPF) Awards.

In association with knowledge partners Harvard Business Review and the Financial Times, these international awards celebrate leadership and management excellence in professional services organizations globally.

After winning the award of “Best Marketing Initiative” in March 2020 by MPF, Clark Hill continued to build on that momentum a year later with the launch of a new brand and website. Following several years of expansion for the firm, the Simply Smarter initiative aimed to achieve a streamlined brand and corporate identity, complete cultural integration, and firmwide strategic alignment.

“It was essential to develop a brand that reflected and united our culture and consolidated our internal and external corporate identity across geographic regions,” said Susan Ahern, Clark Hill’s Chief Marketing and Business Development Officer. “We have utilized the firm brand across each office and practice culture to unify identity, create cohesion, and amplify cross-collaboration.”

Clark Hill is one of four organizations shortlisted in the Best Marketing Campaign category. The MPF Awards will be held virtually on the Remo platform at 5 pm on June 15. Leaders from each shortlisted organization are invited to attend.

“We’re honored to have our brand campaign be recognized on an international scale, and we look forward to joining other organizations in celebrating many innovative achievements,” Ahern said.

March 2020

Cybersecurity isn’t a tech problem, but a people one: Fortress SRM’s Peter Cavrell and Chuck Mackey on Legal Marketing Coffee Talk

Rob (“Guy Fawkes”) and I had such a great and informative chat today on cybersecurity with Fortress SRM’s Peter Cavrell and Chuck Mackey. A timely topic for sure.

Thank you also to Richard Levick who joined us for the show opening to salute legendary Michael O’Horo, who will be so deeply missed. We discussed Mike’s candor, heart, authenticity, leadership, and … Porsche-buying negotiation skills, among other things. ❤️

Facebook: https://fb.watch/bxjbv1glyU/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

Shout outs during the show to Denise Zdena Pouza, Timothy Corcoran, Mark T Greene, Kimberly Bell Schultheis, Patrick Fuller, Deborah Farone, Amy Payton Verhulst, Gail Porter Lamarche, Dianne Rychlewski, Don Sexton, Susie Sexton, V For Vendetta, and Phyllis Diller.

The conversation with Peter and Chuck dives into the risks and opportunities for lawyers (and consultants) to help their clients map processes, policies, and rules to anticipate, avoid, and mitigate risk. Cybersecurity isn’t a tech problem, but a people one.

We discuss how bad actors avail themselves of human weakness, and talk about the importance of table top exercises to increase agility in one’s organization. We cover how legal marketers and business development professionals can frame their firms’ messages on this topic and help keep their firms safe in a digital landscape. And the essential role of crisis communications, public relations, and media relations.

EmpoweredWomen2022

Join us on June 2nd from 8:30 am to 5:30 pm CT at The Chicago Athletic Association.

Registration and networking breakfast, welcome by event producer Susan Freeman [she/her] 🗣, opening remarks by Joel Stern, Esq., a word about Dress for Success Worldwide by Natalie Altonia Borneo, morning keynote by Michelle Wimes (she, her, hers), Esq., luncheon keynote by Wendy Doyle, closing remarks by #EWE Committee Chair Joni Wickham & Mayor Sylvester “Sly” James, Jr., and TED-style talks throughout the day by the many remarkable women seen below and the event emcee, Roy Sexton.

The event will be followed by an on-site networking cocktail reception!

Sponsor and/or register today:
https://lnkd.in/ggZX2BvD

Thank you, E.J. 🙌🎭❤️

Thank you, PSMG, for including my piece on personal commitment to proper board governance … PLUS this Thursday on Legal Marketing Coffee Talk, we discuss cybersecurity and legal marketing with Fortress SRM’s Peter Cavrell and Chuck Mackey … #lmamkt

Thank you, Gail Jaffa, David Leck, and PSMG, for including my piece on personal commitment to proper board governance in the spring issue of Centrum Magazine! I’m deeply honored!

“Serving on, or aspiring to serve on, a board requires more than just an eye for governance, propriety, and fiduciary responsibility, it requires the type of innovative approach we should be applying elsewhere in life. Clark Hill Law’s Roy Sexton has some tips – including tackling those governance wonks.”

Read here: https://dh-design.foleon.com/e-doc/centrum-spring-2022/tech-innovation-clark-hill/ … plus, my dear pals Pamela Cone and Dominic Ayres are also featured in this issue!

Excerpt: “Remember that, particularly if you are in a volunteer board role, everyone is taking energy away from their families and personal needs because of their commitment (and, yes, probably to feed a bit of ego too). In the end, you are only as good as the heart, wit, and dedication you bring to this activity. Honour these duties, absorb them into your DNA, and keep a healthy perspective (and sense of humour) about it all.”

__________________________

Looking forward to chatting with Fortress SRM’s Peter Cavrell and Chuck Mackey later this week on Legal Marketing Coffee Talk, brought to you by Kates Media and By Aries.

Show description: This week our guests are VP of Business Development and Marketing Peter Cavrell and Security Principal (and self-titled “Cybersecurity Provocateur”) Chuck Mackey from Cyber Security firm Fortress. They’ll be joining host Roy Sexton This Thursday, March 3rd at 3 pm ET.

Facebook: https://www.facebook.com/155057871244919/posts/4976468322437159/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

This promises to be an informative and free-wheeling and, yes, fun deep dive into the world of cybersecurity and risk management. Chuck and Peter will help our legal marketing audience on two levels: promoting law firms’ work in this ever-growing space but also highlighting opportunities and challenges and risks facing marketers as they leverage digital channels.

About Fortress: “We help companies plan, prevent, protect, and respond to unforeseen events like cyberattacks. Comprised of a team of top cybersecurity experts, we help organizations fortify their systems to ensure operational continuity. We also step in to provide critical response services when a business disruption event occurs.”

Learn more here: http://www.fortresssrm.com

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

VIDEO: State Bar of Michigan 2022 Business Law Symposium: Building Your Brand & Protecting It – #lmamkt

Quotable moment: “Attorneys, please don’t treat your marketing team like they are Kinko’s. Give them the chance to strategically collaborate with you and to explore new channels and approaches that will put you in your best light.”

View here: youtu.be/nDETen-Xbuw

Thank you, State Bar of Michigan and wonderful Mark Rossman for inviting me to be a presenter at the 2022 Business Law Symposium.

It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law LLC’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.

“Whatever I can do to spread the word.” Ronald McDonald House Charities Ann Arbor board member spotlight … #KeepingFamiliesClose

Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose

Original post: https://www.facebook.com/RMHCAnnArbor/photos/a.115264581827478/5919021801451698/?type=3

“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.

“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’

“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”

Photo by Scott Lawrence / Headshots by Scott Lawrence

Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt

Event description:Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”

Roy Sexton Is Appointed as President-Elect to the 2022 LMA Board of Directors

Poster / photo by Megan McKeon

CHICAGO, December 22, 2021 — The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has been appointed President-Elect to the 2022 LMA Board of Directors. His appointment becomes effective January 1, 2022.


Sexton is the director of marketing at Clark Hill, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning.

He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.


“I am honored to serve on the 2022 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” said Sexton. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”


“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Holland. “LMA would not be the strong organization it is today without the stewardship and dedication of its volunteer leaders. It is my honor to be able to work alongside the 2022 LMA Board of Directors in shaping the future of LMA.”

Original release: https://f.hubspotusercontent10.net/hubfs/457112/2022%20Board%20Press%20Releases/Roy%20Sexton%20Press%20Release.pdf

News post: https://www.clarkhill.com/news-events/news/roy-sexton-is-appointed-as-president-elect-to-the-2022-lma-board-of-directors/

Photo by Scott Lawrence

ABOUT THE LEGAL MARKETING ASSOCIATION


Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from

other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit http://www.legalmarketing.org.

Photo by Scott Lawrence