“Life is about putting it out there … and then swatting it away.” Sisters (2015)

Sisters_movie_poster

[Image Source: Wikipedia]

Tina Fey and Amy Poehler’s latest movie yukfest Sisters is more of a yuckfest. Ever since the seismic arrival of Kristin Wiig’s Bridesmaids, Hollywood has been smitten with this arguably unremarkable, though infinitely profitable, thesis: “Hey, women can be raunchy too!”

Yup, anybody can act like an 8th grader, regardless of one’s gender. The problem is that notion, in and of itself, is just not terribly interesting and, for anyone over 40 in the audience, can just seem kinda sad.

People forget that Bridesmaids and subsequent films like Anna Kendrick’s Pitch Perfect (the first one), Melissa McCarthy’s Spy, or Amy Schumer’s Trainwreck embraced debauchery with an anarchist’s glee and a feminist’s humanism. These films suggest that the great equalizer – across any number of markers: race, age, socioeconomics, faith, ethnicity, and, yes, gender – is our fundamentally base nature alongside our desire and ability to rise from the muck occasionally and do something kind or profound or, well, witty. You can poop in a sink, but you better make it matter.

Tina Fey’s Mean Girls was an early blueprint for these flicks, a sharp-edged, warm-hearted comic bottle rocket of a film in which gender meant everything and nothing, depicting the killing fields of the high school cafeteria where reductive reasoning and shallow judgment form the principle power currency. It’s a perfect film because it is a) gut-bustingly funny and b) discomfortingly trenchant.

Unfortunately, Sisters is only intermittently both, and it never fully gels. It has a lazy feel about it, as if old pals Fey and Poehler watched Risky Business and Sixteen Candles over a box of wine and thought it would be a lark to mount a Gen X mash-up tribute with middle-aged burnouts in the central roles.

As ideas go, that’s not the worst (nor freshest) high concept to come down the pike (see Romy and Michelle’s High School Reunion), but it sure as heck needed more work before hitting cinemas this past weekend, aspiring as Sisters did to serve as Force Awakens’ counter-programming.

Fey and Poehler play against type as the titular siblings, with Fey as a “brassy” (her words) and hard-partying beautician/single mom and Poehler as a straight-arrow and newly divorced nurse/animal rescuer. Fey exclaims at one point, “Life is all about putting it out there,” to which Poehler mutters, “And then swatting it away.”

The Poehler/Fey dynamic has always been natural and warm if dangerously “in-jokey” – and that is true here as well. They have some sparkling moments, notably as they learn that their parents (a wry and believable Dianne Wiest and James Brolin) have sold the family home and moved to a pastel-hued, swingin’ yuppie condo complex without any warning to either daughter. With the kind of cracked passive aggressive logic that only occurs in movies like this, Fey and Poehler, unbeknownst to their folks, decide to have one last raging blow-out party (with all their former high school cronies) in the old homestead two days before its sale closes.

So, of course, the house gets completely destroyed in a simplistically escalating Rube Goldberg series of party hijinks. The kind of absurd crap that. does. not. happen. in. real. life. Has anyone actually ever witnessed a washing machine fill an entire home and its surrounding yard with copious bubbles because someone poured a whole bottle of detergent in the drum? No.

A rogues’ gallery of SNL and Comedy Central alums puts in appearances, to varying degrees of success. Samantha Bee, Kate McKinnon, Rachel Dratch, and Chris Parnell all suffer from underwritten roles with lame jokes and even worse ad libs. Bobby Moynihan is just plum obnoxiously unfunny as a past-his-prime class clown. The character is supposed to be moronic, but in Moynihan’s hands he is teeth-gratingly so.

Maya Rudolph has a Teflon-like ability to rise above (and rescue) just about any material, and she soars as a suburban doyenne who at first glance seems to be an assured Queen Bee bully but whose inner life is more longstanding adolescent alienation than smug superiority. John Cena continues to surprise with comedic home-runs, after this summer’s Trainwreck, as a stoically cerebral drug dealer with a soft spot for Dirty Dancing. John Leguizamo shows up as a skeezy former high school boyfriend of Fey’s, and, while he is always a welcome presence, his talents seem wasted here. Mad TV‘s Ike Barinholtz gives the movie its sweetness as a bemused potential beau smitten with Poehler’s quirky, self-conscious charms.

The film stumbles toward a resolution that is as forced as it is predictable. Fey’s character has a daughter (a painfully mincing and whiny performance from Madison Davenport) who hates her mother’s arrested development and is forced to couch surf from friend’s house to friend’s house since Fey can’t manage to keep a roof over their heads. The inevitable confrontation of mother and daughter and sister and parents is utterly contrived, borrowing equal bits from an episode of Lassie, Animal House, and The Family Stone.

Ultimately, Poehler fares best in the film, bringing poignant bite and rag doll charm to her role. It’s a shame that she and Fey (with director Jason Moore and screenwriter Paula Pell) couldn’t have worked out a better movie to feature Poehler’s character, focusing less on the shock humor and the messily filmed bacchanalia and more on the tricky web of love and fear shared between siblings, sisters trapped by the hollow promises of high school juvenilia – two emotionally stunted Gen X Americans for whom those scruffy, mixed-up four years of public education are the alpha and omega of intellectual and social development.

Image by Lee Gaddis of Gaddis Gaming

Image by Lee Gaddis of Gaddis Gaming

________________________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.