“Life after legal?” … and back again. Interview with Legal Marketing Association’s “Strategies Magazine” #lmamkt

Yes, this “week of Roy” continues (I wonder how many people have muted me at this point …) An interview for the Legal Marketing Association – LMA International’s StrategiesMagazine (May/June 2018) about transitioning in and out of the legal industry … and back again.

Thank you to Amber Bollman for the opportunity to contribute, and I love sharing the discussion with fellow LMA board member and friend Taryn Dreyer Elliott. “‘Life After Legal,’ a panel discussion featuring four former legal marketing professionals who ultimately moved into other industries.”

As my father sweetly emailed, “Very impressive! Glad you inherited Susie’s intellect! You be brilliant. Love you.” Thanks, indeed, to my mom Susie Sexton for her guidance, compassion, intelligence, fire, and wit. I am ever grateful for all that both my parents have taught me.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

I’ll take these reviews. Thank you, kindly.

In the past few days, I’ve been called “an unsung hero,” “a connector,” “a home run,” and “a special human being.” I can live with that. 😉 Thank you, sweet people, who have been completely bamboozled by me …

Detroit Legal News: Kerr Russell’s director of marketing Roy Sexton was recently named one of Michigan Lawyers Weekly’s “Unsung Heroes” of 2018.

Michigan Lawyers Weekly announced the 26 members of its second class of “Unsung Legal Heroes” earlier this week. The program honors law firm employees who have “consistently gone above and beyond the call of duty, often behind the scenes.”

The honorees will be profiled in a special supplement in the July 30 issue.

Sexton is Kerr Russell’s first marketing director, having held the role since July 2017. Previously, he was the senior vice president of Corporate Affairs for Trott Law in Farmington Hills. He has also held leadership roles at Saint Joseph Mercy Health System and Oakwood (now Beaumont) Healthcare.

In collaboration with the marketing committee, Sexton helped developed the firm’s “Est. in Detroit 1874” marketing campaign. Sexton has nearly 20 years of experience in marketing, communications, business development, and strategic planning.

AND Columbia City Post & Mail:

Legal Marketing Association: Michigan Lawyers Weekly recently announced its 2018 class of “Unsung Legal Heroes” – law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. Four current LMA Michigan members were named in the Legal Marketing category this year:

In addition to legal marketers, “Unsung Legal Heroes” also recognizes talented and dedicated legal support professionals including law librarians, paralegals, legal secretaries, firm administrators, information technology personnel, and legal educators. Congratulations to all of our LMA Heroes!

Heather Morse for Legal Watercooler: “Lean into your ‘super power.’ There’s always something we know better, our differentiator. Lean into it early on in your career (or at any time, really). For someone like Roy Sexton, it’s his ability to be a connector. For someone like Nancy Myrland, it’s social media. Figure out what that is and allow it to open the next door to the next level of your career.”

And after taking my parents to see Ry Cooder perform at Ann Arbor’s historic Michigan Theatre on Friday, June 22.

Susie Sexton: “oh, oh, oh…and thanks for the concert and the books and the food and the cds and the dvds….nice event you provided.  and I may have finally gotten how really neat Ry Cooder is by reading more about him and the fact that I could once sit through a cowboy movie of the carradine bros. and keach bros. BECAUSE of the swirling americana wild west symphonic score.  just ate some of your cookies, too.  one of these days we shall just visit each other for no apparent reason I bet.  but concerts and roy shows and gifties are mighty fine!”

Don Sexton: “Thanks – and thanks for the Ry Cooder concert – he is one of those people – unknown to a lot of folks – who made an impact on the music world – enjoyed it and we loved seeing you – thanks for being a special human being.   Love you.”

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This should carry me (and my ego) through for a good while. 😂❤️🎶👍

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

New job for Roy Boy

Thanks to The Legal News, dbusiness, and The Legal Marketing Association for this nice coverage …

Legal Marketing Association – LMA International member Roy Sexton has joined Kerr Russell – a 55-attorney full-service law firm – as its first-ever marketing director. Roy is a former member of the Midwest Chapter Board of Directors and Strategies Editorial Committee, and was a panelist at the 2015 LMA Annual Conference. He returns to the world of legal marketing after a one-year hiatus in the health care industry. 


Sexton has held leadership positions in marketing, communications, and strategic planning at Trott & Trott, Saint Joseph Mercy Health System, Oakwood Healthcare System (now Beaumont Health), and Deloitte. He is a graduate of Wabash College with an MA from The Ohio State University and an MBA from The University of Michigan. He sits on the boards of Ronald McDonald House Charities of Ann Arbor and EncoreMichigan.com and recently completed his tenure on the Michigan Mortgage Lenders Association State Board of Governors as well as his service on the board of Ann Arbor’s The Penny Seats Theatre Company.

John and I did a thing today. #needanap #cerealcitytriathlon #participationtrophy

Slow and steady finishes the race … next to last. #cerealcitytriathlon #turtle

12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.

Legal News coverage of #LMA15 presentation – and home again in #Indiana

Thanks to the Detroit Legal News for this coverage of my upcoming presentation – alongside Gina Rubel, Heather Morse, and Megan McKeon – at the national Legal Marketing Association conference.  You can find out more about LMA at legalmarketing.org – here’s a scan of the article and the full text follows …

(Congratulations also to my colleague Marcy Ford and her recognition here as a recipient of the inaugural “Career Mastered: Women’s Leadership in Action” award in Southeast Michigan!)

Marcy Ford and Roy Sexton April 2015 Detroit Legal News

IMG_1410Trott Law, a Farmington Hills-based real estate finance law firm, announced today that Senior Vice President of Corporate Affairs Roy Sexton has been selected to participate in a panel on legal marketing at the 2015 Legal Marketing Association (LMA) Annual Conference. The conference will take place on April 13-15 at the Hilton San Diego Bayfront in San Diego, California.

As the authority for legal marketing that brings together marketing and business development professionals from firms across the Unites States, LMA invited Sexton to sit on a four-person panel, titled “Collaboration and Coexistence among Barristers and ‘Baristas.’” Sexton and his fellow panelists will focus their discussion on practical advice on effectively communicating with lawyers, leveraging generational commonalities, delivering results that will build credibility and establishing a career network.

IMG_1395Sexton earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, he graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit, a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. Currently, Sexton is an active participant in the Leadership Ann Arbor/Ypsilanti program.

Additionally, Sexton has been involved in a number of nonprofit boards and committees, including First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He recently published two books, Reel Roy Reviews, Volumes 1 & 2, collections of essays on film, theatre, and culture culled from his blog, reelroyreviews.com.

IMG_1403Prior to joining Trott Law, Sexton spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. 

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IMG_1399And I had a great visit to Indiana this past weekend – yes, that Indiana (the one I famously excoriated in my last entry, which was reprinted in my mom’s “Old Type Writer” column here) – to spend time with parents and to celebrate my dad’s birthday and Easter and whatnot.

Well, we had a fabulous time, and the Easter Bunny brought me (via my thoughtful, clever parents) a beautifully custom-made “Reel Roy Reviews” sweatshirt.

We had some great meals out and about, catching up, at these various local eateries, with sweet Nancy Hartman, my high school classmate Cammie Simmons Casey, and Mad Men fan Steven Wegman.

Happy spring, everyone! Let’s hope for increased tolerance, acceptance, and love for all creatures … be they two-legged, four-legged, finned, feathered, insectoid, or reptilian.

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And a little hometown love from The Columbia City Post & Mail …

Roy Post and Mail LMA____________________________

Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Talk of the Town features Reel Roy Reviews, Vol. 2

Reel Roy Reviews, Volume 2

Reel Roy Reviews, Volume 2

Thanks to Jennifer Romano and Talk of the Town! Read here. Quote from yours truly: “As my blog rolls into another year of entertainment, rife with comic book adaptations, sequels, Oscar bait, arena shows, and theatrical productions big and small, sometimes I wonder if I am choking the life right from this hobby of mine. Can you imagine if every time you saw a film that your OCD tendencies forced you to rush home, throw some quippy hoo-ha on the internet, and wait eagerly for 3.5 comments to appear? Ah, well, it’s still too much fun to stop now—anticipate Volume THREE Roy’s Movie Migraine shortly.”

Roy and Susie waiting for the big show

Roy and Susie waiting for the big show

BONUS: Enjoy this fabulous new blog entry from my mom Susie Duncan Sexton – provocative and fun! Read “Got (almond) milk? Books, movies, politics, culture, and AGRIganda” by clicking here.

Excerpt: “Regarding BUT HAVE YOU READ THE BOOK jazz, my mother ALWAYS asked that question. Guess what? She very seldom had actually read the books herself; I preferred to write my book reports based on the more enjoyable movie versions!”

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Even though I am too old to be doing all these silly things

I am very lucky to have parents who continue to support and celebrate everything I do, even though I am too old to be doing all these silly things. My dad always makes a point to brag about me at his weekly Rotary meetings in Columbia City, Indiana, the small town in which I grew up and where my parents still reside. Below is a snapshot of the front page of the latest Rotary newsletter – you can see a mention of me and the latest book in the lower right corner. Thanks, Susie and Don – love you!

Axle Grease RRR2

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Reel Roy Reviews 2

Reel Roy Reviews 2

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital)

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Volume 2 is number 2 … right now on Amazon

Thanks, everyone! What an exciting Oscar Nomination Thursday for Reel Roy Reviews! Get your copy of the latest volume here.

 

IMG_1285

Thanks to Columbia City Post & Mail for coverage of Volume 2!

Thanks to the Columbia City Post and Mail for this coverage of the release of Reel Roy Reviews, Vol. 2: Keep ‘Em Coming – available now to order at Amazon: http://www.amazon.com/Reel-Roy-Reviews-Keep-Coming/dp/0692360433/ref=asap_bc?ie=UTF8

Post and Mail coverage of RRR2

Click to view larger version

 

Volume 2 now available on Amazon – just ask my parents!

Reel Roy Reviews 2

Reel Roy Reviews 2

You can now purchase Reel Roy Reviews, Vol. 2: Keep ‘Em Coming!” on Amazon in whatever form you like (paperback, Kindle … well, that’s about it). Click here – please, click here – buy the d*mn thing. It’s good – I promise! 🙂

Wait … if you don’t believe me … just ask my parents. They are TOTALLY objective here …

Excellent – honest – fun – intelligent reviews! These reviews of current films and concerts are perfect pieces reflecting the state of entertainment and the amount of creativity, or lack of creativity, that is found in each endeavor. And unlike some reviewers who take themselves too seriously, Roy uses humor and good sense to make this book enjoyable and pure pleasure. Highly recommended. – Don Sexton

Night at the Museum

Night at the Museum

About time a genius emerged from our vast family tree…and here he is…brilliant, fair-minded, entertaining, and provocative. The other genius in our genealogy served as Harry Truman’s secretary…so it has indeed been awhile. Buy this book…volume II and enjoy the reverence for and keen judgment of the film industry…casts, characters, scripts, cinematography, special effects or lack of them, themes, and all delivered with authority and humor from an astute author and fun and witty critic! He is the best! Gene Siskel, move over!Susie Sexton

So, there you go! And if you can’t trust the parents of a shameless self-promoter like me, whom can you trust?