“It’s hard to feel grounded when even the gravity is artificial.” Captain Kirk, sweetie, darling: Star Trek Beyond and Absolutely Fabulous the Movie

[Image Source: Wikipedia]

[Image Source: Wikipedia]

Turning a beloved television series into a motion picture event and expanding the small screen confines to cinematic vistas can yield remarkable results (The Untouchables, Addams Family Values, 21 Jump Street, Charlie’s Angels, Sex and the City) or abysmal ones (Coneheads, Bewitched, The Dukes of Hazzard, The Wild Wild West, Sex and the City 2). Admittedly, it’s a tricky gambit, balancing the crushing demands of commerce and misplaced nostalgia with heightened expectations of scale and postmodern reinvention. There is bound to be disappointment.

So color me refreshed that two TV-based film reboots Star Trek Beyond and Absolutely Fabulous the Movie (viewed this weekend after finally digging out from a month or so of Xanadu preparation and performance) achieved more right than wrong on the big screen. Obviously, Trek has been at this movie blockbuster game longer than our intrepid British boozehound fashionistas Patsy Stone and Edina Monsoon, but, in both instances, the films translate all the character beats and shenanigans expected while sufficiently bringing our heroes into larger-than-boob-tube-life environs.

Star Trek Beyond continues the sleek, comic, well-acted renaissance begun by J.J. Abrams (Star Wars: The Force Awakens) with Star Trek and Star Trek Into Darkness. Beyond copious lens flares and consummate 1960s-mod-for-21st-Century-millennials art direction, Abrams’ best contribution to the franchise has been a beautifully curated cast of actors (Into the Woods‘ Chris Pine, American Horror Story‘s Zachary Quinto, Harold and Kumar‘s John Cho, Dredd‘s Karl Urban, Paul‘s Simon Pegg, Guardians of the Galaxy‘s Zoe Saldana, and the late Anton Yelchin of Fright Night) who leverage the iconic DNA of those d-list actors who came before (respectively, William Shatner, Leonard Nimoy, George Takei, DeForrest Kelley, James Doohan, Nichelle Nichols, and Walter Koenig), adding irreverent sparkle and authentic character development to give us a Trek with appeal that extends far beyond the madding comic-con crowd.

This latest installment, ably directed by The Fast and the Furious-franchise vet Justin Lin with a seamless stylistic transition from Abrams’ offerings, is all-popcorn all the time with one dizzying set piece after another. In fact, the first act firefight between The Enterprise and the swarm-like armada of Krall is so manic the audience is likely in need of Dramamine for the rest of the picture. A strange hybrid of Darth Vader and The Beast from Beauty and the Beast, Krall is played adequately by an unrecognizable Idris Alba (Luther) … continuing the regrettable habit of the Abrams-era Trek films wasting fabulous actors – Eric Bana, Benedict Cumberbatch – as half-baked, forgettable villains.  Krall is after some cosmic doodad so he can destroy a Federation space station called Yorktown (if MC Escher had designed the Death Star in partnership with the Wizard of Oz and The United Colors of Benetton). Y’see, Krall hates the Federation for, in essence, stealing a plot point from the movie Event Horizon (kidding, sort of), and his scheme to destroy them borrows heavily from Return of the Jedi‘s Moon of Endor sequence with a sprinkling of Avatar‘s don’t trust anyone/unity vs. divisiveness narrative polemic. I admit that last bit resonated a bit more than it probably should have, given the GOP’s national mob rally … er … convention this past week.

To be honest, the plot doesn’t matter (in a good way) as the film borrows its retro structure from classic Trek episodes when the core crew gets split up planet-side and pairs off in unconventional ways to defeat the big bad wolf and demonstrate how diversity brings strength, ingenuity, and great one-liners. We get a fun new character in Kingsman‘s Sofia Boutella (“Jaylah”), a resourceful ghost-faced alien/feminist warrior with an affinity for gangster rap (“classical music” to the rest of the crew, or, as she states, “I like the beat and the yelling”) who, more or less solves every crisis single-handedly. And probably deserves her own film (#ImWithAlienHer).

absolutely-fabulous-the-movie-poster

[Image Source: Wikipedia]

Speaking of an inconsequential plot, Absolutely Fabulous the Movie is as fizzy as a freshly opened bottle of Bollinger champagne and with just as little nutritional value. Like Chris Pine’s Kirk and company, Jennifer Saunders’ Eddy and Joanna Lumley’s Patsy wink at the camera, knowing full well the audience is as interested in how they ridicule the source material as celebrate it. AbFab ran in the early-to-mid 90s on the BBC and on Comedy Central (with a few additional seasons and TV movies for good measure into the 2000s). The series relentlessly skewered celebrity-culture well before it was such. a. thing. (Thanks, TMZ and Perez Hilton and Kardashians … for nothing.) And Patsy and Edina with their chemically-altered lives and propensity for fashion-victimhood anticipated the solipsism of shallow, egomaniacal dunderheads like The Real Housewives, Sarah Palin, The Bachelor, Justin Bieber, and, um, Donald Trump. (I’d vote for Joanna Lumley any day – her Botoxed ire for any who dare ask her to smoke outside is worth the price of admission alone.)

This Abbott and Costello for the Reality TV age couldn’t have re-emerged at a better moment. Their bewilderment over and preoccupation with a world that values youth and shiny objects over pretty much anything/anyone with even the slightest shred of substance is as timely an allegory as we can get. The film relates Eddy’s desperate need to right her PR career (“I do PR, darling. Lots of PR things.”), leading her to a series of random celebrity encounters, like an R-rated Muppet Movie, with Jon Hamm, Joan Collins, Dame Edna, Graham Norton, Chris Colfer, Emma Bunton, Lulu, Gwendolyn Christie, and a bunch of other celebs vaguely familiar if you’ve ever spent any time on BBC America. Eventually, her spiraling hysteria results in model Kate Moss falling off a balcony and disappearing into the Thames (don’t ask), and Eddy finds herself on the wrong-end of a media maelstrom for the catwalk siren’s possible “murder.”

There are endless opportunities for materialistic sight-gags as heinous fashion is celebrated as high art, and Lumley regularly steals the show, particularly when she dresses up as a man – a swaggering Tom Selleck with a blonde pony-tail, eviscerating insufferable machismo –  to woo a dowager empress on the French Riviera. Dirty Rotten Scoundrels, anyone? All the series favorites return, including Julia Sawalha as Eddy’s long-suffering/happily martyred daughter Saffron (who has a number of surprisingly delicate character turns as she wrestles with her own aging and her complicated familial relations), Jane Horrocks (Little Voice) as Eddy’s craftily inept assistant “Bubble,” Celia Imrie (The Best Exotic Marigold Hotel) as Eddy’s frosty rival Claudia Bing, June Whitfield as Eddy’s exasperated/instigating mother, and Mo Gaffney as Saffron/Saffy’s myopically liberal step-mother Bo.

The film, like the original series, is cluttered with indecipherable in-jokes, though the movie blessedly cuts down on TV AbFab‘s tendency toward sloppy ad libs and muttered asides that could occasionally make for a frustrating (American, that is) viewing experience. Regardless, the film succeeds beautifully on multiple levels: reinvigorating our interest in Patsy and Eddy as a sozzled Didi and Gogo for our self-obsessed internet days, eviscerating a 1%-er culture that sacrifices humanity for Chanel, and, most surprisingly, layering in a tender and poignant assessment of society’s tendency to pillory those who fall at the crossroads of age and gender (#ImWithHerAndPatsyAndEddy).

As Chris Pine’s Kirk intones at the beginning of Star Trek Beyond, “It’s hard to feel grounded when even the gravity is artificial.” Well, said, Kirk, sweetie, darling. Well said.

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5 Sebastian Gerstner Jenna Pittman Kristin McSweeney Logan Balcom Paige Martin as Muses and KiraReel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. 

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Just because you see me on TV, doesn’t mean I’m more enlightened than you.” Shatner’s World … We Just Live In It! at MotorCity Casino’s SoundBoard (Detroit)

William ShatnerLast night we saw William Shatner. Yes, THAT William Shatner. Priceline Negotiator. Denny Crane. Nightmare at 20,000 Feet. Captain Kirk. Cringe-worthy purveyor of spoken word psychedelia. He offered his one-man show Shatner’s World … We Just Live In It (originally presented in a limited run at Broadway’s Music Box Theatre) at Motor City Casino’s SoundBoard venue.

When I went to bed last night, visions of this D-level A-lister dancing around in my head, I was ready to write a snotty piece, dismissing his overeager schtick, rampant hamminess, cloddish sexism, sweaty egomania, and twitchy insecurity.

In the cold, hard light of this January day, I think, “Who am I to make fun of 84-year-old Hollywood legend William Shatner?! Granted he’s far from my favorite starship “Captain.” Patrick Stewart, Kate Mulgrew, Scott Bakula, and Chris Pine are all far ahead in that line-up.

Shatner's WorldPlus, I’ve always found Shatner a rather desperate presence, sharing the same kind of icky balsa wood machismo that plagued contemporaries like Burt Reynolds, Robert Conrad, and Lee Majors throughout the 70s and 80s. Regardless, he’s sustained an acting career across stage and screen for sixty years; he’s a best-selling author; and he’s an icon. That is something to celebrate; yet, all that “Shatnerism” gets in the way of respecting his work and always has.

I was curious to see if Shatner’s World would allay or compound that conundrum. The answer, quite honestly, is that it did both. Whereas a Star Trek alum like George Takei has revealed a comic impishness and a (more or less) refreshing layer of self-mocking irreverence in the latter years of his career, Shatner has gleefully become more bloated, arrogant, and self-mythologizing as the years have passed. He capitalized on this to greatest effect as bloviating Denny Crane in Boston Legal, but he was aided in that enterprise by co-star James Spader (who could make an avocado interesting) and to some degree by Candice Bergen (whom one could argue is kind of the female Shatner when it comes to smart aleck self-absorption). His quirky Priceline “Negotiator” persona is, for all intents and purposes, an extension of Denny with a teaspoon of mannered Kirk-isms and a healthy portion of “drunk uncle at your family reunion.”

IMG_3769(My favorite Shatner moment remains The Twilight Zone episode “Nightmare at 20,000 Feet” wherein his character is convinced that gremlins – which only he can see – are dismantling a plane in mid-flight. If there ever was a place for Shatner’s hyperventilating hyperbole and pop-eyed claustrophobia, it was the black-and-white world of Rod Serling.)

Shatner’s World – the show – is like a cocktail party guest who lingers about 45 minutes too long. The first hour is fun, frothy, and full of empty calories. Shatner, with his squatty shenanigans, fancies himself a raconteur – the dirty-joke-telling kind who went out of style when they retired Johnny Carson’s guest couch. For precisely sixty minutes, Shatner’s creative retelling of an upbringing with a loving, middle-class, Jewish family in Montreal is engaging. He uses slide projections, video clips, and an office chair in rather ingenious and theatrical ways to illustrate key moments (e.g. the office chair doubles as a motorcycle and a horse at various points in the show).

IMG_3754His sentimental, albeit self-aggrandizing, descriptions of his early days in the entertainment industry are captivating, damn funny, and, I suspect, patently false: he worked with good buddy Christopher Plummer (who knew?) at Stratford (Canada), and supposedly saved the day once as Plummer’s understudy in Henry V; he, in his estimation, single-handedly turned Broadway bomb The World of Suzie Wong into a long-running comic hit; he, according to Shatner, gave an Emmy-caliber performance in an unnamed Playhouse 90 episode until legendary co-star Lon Chaney, Jr., started rattling off stage directions as if they were dialogue; Shatner discovered the glories of leadership and horsemanship starring as Alexander the Great (!) in a film none of us had ever heard of.

Dammit. I’ve fallen into making fun of him. I said I wouldn’t. Yet, that’s part of Shatner’s studied charm. He knows you want to mock him, so he does it first, but then he twists every anecdote into a celebration of self, of the sheer force of will that has allowed him to transform marginal talent and blandly handsome features into more success and longevity than any of his detractors have or ever could achieve. It’s rather fascinating in fact – like a piece of performance art or a social experiment to which we’ve all been subjected yet remain unaware of its grand design. In this day of virulent social media and steroidal self-promotion, is Shatner any worse than the rest of us? Or was he simply our forebear? A pop culture Thomas Edison to Kim Kardashian’s Steve Jobs?

IMG_3743As Shatner’s World proceeds into its second hour, the focus grows more diffuse and the self-celebration harder to take. He glosses over his Star Trek years, oddly enough, dedicating as much (if not more) time to his dubious career as a recording artist. This turns out to be a canny decision, though, as it allows Shatner to end the show (and reconnect with his flagging audience) with a “song” titled “Real,” co-written with country star Brad Paisley. It’s a pretty tune (spoken word overlay notwithstanding) and offers Shatner a chance to encapsulate his raison d’etre as vainglorious underdog, aptly noting: “Just because you see me on TV doesn’t mean I’m more enlightened than you.”

It is this struggle with external perception and internal reality that brings much-needed (and sometimes head-scratching) pathos to the evening. He owns the fact that he can be a lousy husband and a half-assed father, sharing anecdotes that are equal parts aspiration and humiliation – a little Father Knows Best, a little Honeymooners, and a little War of the Roses. He acknowledges that he isn’t always beloved by his co-stars, with a riotous bit where he allows Takei to call Shatner a sh*t while simultaneously suggesting Takei might not be all the sweetness and light he wants us to believe. Brilliant. He isn’t afraid to show us his infamous struggles with money either, the kind of struggles that led him back to Star Trek (films) in the 70s (when sci fi nostalgia wasn’t the sure thing it is today), to an endless stream of comic book convention appearances, and to doing casino gigs like the very one witnessed at SoundBoard last night.

IMG_3761Finally, the aspect of Shatner’s life that surprised and troubled me most was (is) Shatner’s adoration of animals. Complete shock to me. Images of Shatner with his beloved dogs, horses, and other creatures fill his slide show and his repartee, and the joy in his eyes is palpable. He speaks meaningfully about the special language and kinship one can only feel with and for animals and how they can tell us all we need to know if we’d only listen. Yet, he then talks about how he “studs” his prize pets (equine and canine) to this day, going into great detail about all the awards he’s received and money he has made from the practice. He also relays a lengthy anecdote about the “horse of a lifetime” – his spirit animal, if you will – whose existence he ruined by breeding, the creature consigned to unending days of isolation and misery as a result. Shatner seems to indicate deep regret, and he expresses hope that the horse, in his final moments, forgave Shatner; but he follows this heartbreaking moment by regaling us with tales of the horse’s award-winning progeny.

Is Shatner looking for redemption or rationalization? This horse tale is arguably the most unintentionally revealing moment in the evening. A sensitive and empathic soul may lurk beneath all that Shatner bravado, but he is so preoccupied by a maddeningly retro belief in what he thinks we expect of masculinity that he can’t quite let that soul breathe and evolve and teach. He wants to embrace his mistakes, but he is too afraid that those mistakes, if authentically understood, will make him less compelling. It’s a shame. Those mistakes make him more compelling. Maybe when he’s 94 years old, we’ll get that show. He’ll still be going strong, kept aloft by a self-sustaining gale of monomania.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

2 Zoo Kids 2

So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.

Yes, I cried in a Star Trek movie: Star Trek Into Darkness

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[Image Source: Wikipedia]

Yes, I cried in a Star Trek movie. First time for everything.

I’m not exactly a Trekkie – before this J.J. Abrams-led reinvention of “Wagon Train in Space,” the only entry in the canon I truly loved was Star Trek IV (or as I always call it in our house: “the one with the whales”).

Like the recent craftily re-engineered James Bond (thank you, Daniel Craig and Judi Dench) and Batman (yup, you are ok by me, Christopher Nolan) franchises, 2009’s Star Trek and this new sequel Star Trek Into Darkness mine and refine the source material as if the filmmakers are re-staging one of Shakespeare’s famous “problem plays” to appeal to modern sensibilities.

Notably, Chris Pine as Captain Kirk and Zachary Quinto as Mister Spock eliminate the pork from their hammy forebears’ performances (William Shatner and Leonard Nimoy respectively) while keeping the trademarked tics (goony alpha male swagger and goonier pointy ears also respectively). What both do so smartly (and what brought me to tears at a significant twist in the film’s final act) is give these iconic characters vulnerability and flawed humanity. No offense Mr. Priceline Negotiator Shatner, but I will take Pine’s wounded-little-boy-compensating-for-his-deep-seated-insecurity-by-affecting-a-swaggering-prick persona over, well, your swaggering-prick-persona any day of the week.

The film wisely stocks its other iconic roles with a bevy of gifted character actors: Karl Urban (my personal favorite as the crusty, twinkle-eyed, metaphor-spewing Dr. Bones), Zoe Saldana, Anton Yelchin, Simon Pegg, John Cho, Peter Weller, and the always phenomenal Bruce Greenwood. The ensemble work in these films is feisty, zippy, and fun and should be used as a case study in acting schools everywhere: how to engage your audience and create a credibly warm ensemble dynamic in the midst of rampant CGI, deafening explosions, tilt-a-whirl camera angles, and spoof-worthy use of lighting flares.

I will close on this point. Bar none the canniest thing Abrams does (similar to the casting of Guy Pearce and Ben Kingsley in that other summer tent pole, a little movie called Iron Man 3) is select Sherlock‘s and War Horse‘s Benedict Cumberbatch (what a name!) as the film’s main big bad. He is a marvel, commanding every minute of screen time with his handsome yet slightly space alien visage and basso profondo voice. He almost seems bored with EVERYONE around him and, given his sociopathic mission in the film, that works swimmingly. With his nuanced menace, he joins the ranks of Heath Ledger’s Joker, Tom Hiddleston’s Loki, and Javier Bardem’s Silva in the rogue’s gallery of perfect post-modern, post-millennial popcorn film villains.