“Secrets are like margarine.” A Simple Favor and White Boy Rick

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[Image Source: Wikipedia]

 

We wear the mask that grins and lies,

It hides our cheeks and shades our eyes,—

This debt we pay to human guile;

With torn and bleeding hearts we smile,

And mouth with myriad subtleties.

– “We Wear the Mask,” Paul Laurence Dunbar

 

“Secrets are like margarine. Easy to spread but bad for the heart.” – Stephanie Smothers (Anna Kendrick), A Simple Favor

“What can I say? I’m a glass-half-full kind of guy.” – Rick Wershe, Sr. (Matthew McConaughey), White Boy Rick

 

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[Image Source: Wikipedia]

Ah, American hustle and the dark truth of the Horatio Alger myth: you can be anything you want to be in America and have as much success as you can stand as long as you deny your true nature and, arguably, your humanity. If there is a through line in A Simple Favor and White Boy Rick, this weekend’s two big “fall films” (movies that lean into Oscar season and don’t star an alien Predator), it is that very truism and the resultant deception and self-loathing that accompanies it.

 

A Simple Favor is stylishly directed by Paul Feig, whose previous efforts Bridesmaids, The Heat, Ghostbusters, and Spy demonstrated a sure-handed understanding that women are, you know, people too. Based on a novel by Darcey Bell (think Postman Always Rings Twice author James M. Cain writing for The CW), Feig gleefully pulls a Brian DePalma (minus the gory misogyny) in an unrelenting homage to some of suspense cinema’s greatest hits: Vertigo, Charade, Diabolique (actually name-checked by one of the characters), Gaslight, and, yes, Cain’s Double Indemnity, and probably a dozen more I’m forgetting. Blessedly, Feig embraces the black comedy of it all, and the film is less Paul Verhoeven’s Basic Instinct and more Mel Brooks-spoofs-Gone Girl.

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[Image Source: Wikipedia]

For her work in this film, Anna Kendrick now and forever will be my hero as her performance drives a stake into the heart of the insufferable DIY, cupcake-baking, Pinterest-stalking mommy vlogger (that’s vlogger with a “v” … as in “video blogger”). Her Stephanie Smothers is a hoot, one bad PTA meeting away from a nervous breakdown – a young widow whose  fixation on “home and hearth” may belie a darker (trashier) past.

 

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[Image Source: Wikipedia]

Into Stephanie’s life breezes fellow elementary school mom Emily Nelson, an icy Hitchcock blonde in divine Lauren Bacall-pantsuits. Blake Lively reminds viewers she’s more than “Ryan Reynolds’ wife” in a crackpot performance that is one part Carole Lombard, one part Veronica Lake, and one part Barbara Stanwyck … that is if those women were showboating, day-drinking, pansexual PR executives addicted to painkillers and stainless steel appliances. Oh, and she’s got secrets too … some doozies.

 

Emily and Stephanie meet cute in the rain, picking their sons up from school, and strike up the unlikeliest of friendships. The best parts of the movie are watching these two circle each other, realizing their respective “hustles” are as artificial as the day is long. Pretty soon, Emily disappears Gone Girl-style, and hunky husband Sean Townsend (Crazy Rich Asians‘ Henry Golding who is suddenly everywhere) is the chief culprit, which is compounded when he and Stephanie strike up a romance.

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[Image Source: Wikipedia]

I won’t spoil the twists and turns as they come fast and furious, but Feig and his stars have a ball indulging in and skewering the excesses of the genre. A fabulous supporting cast of pros like Jean Smart, Linda Cardellini, Rupert Friend, and Andrew Rannells all deliver zippy character turns. By the final twenty minutes, I will admit, I began to sour on the improbability of it all as the film veers into farcical War of the Roses territory. Nonetheless, for Lively’s gonzo performance alone, the film is essential viewing.

 

Across the aisle from A Simple Favor‘s flawless Dwell Magazine production design is the rough and tumble scruffiness of White Boy Rick, set in the nadir of Mayor Coleman Young’s mid-80s Detroit when the entire city looked like the back lot of a Mad Max movie and stopping to grab a Slurpee at 7-Eleven was a death-defying act.

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[Image Source: Wikipedia]

Based on the true story of Rick Wershe, Jr., the longest serving juvenile drug offender in the history of Michigan, White Boy Rick details Wershe’s descent into crime, his ascent as both FBI-informant and drug kingpin, and his eventual arrest and conviction. Along the way, Wershe (a haunting Richie Merritt) and his gun-smuggling papa (McConaughey in one of his best and most understated performances) meet a host of dodgy characters from the mean streets of the Motor City and in the mayoral Manoogian Mansion. (Legends Piper Laurie and Bruce Dern pop up as McConaughey’s parents – they are dynamite, and the biggest crime is that they don’t get more screen time.)

 

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[Image Source: Wikipedia]

Jennifer Jason Leigh is pretty much Jennifer Jason Leigh (which is fine) as an FBI agent using the boy to infiltrate the Detroit drug scene, and Brian Tyree Henry spins gold from his underwritten part as a Detroit cop in on the deal.

 

Director Yann Demange does an exceptional job capturing the sheer ugliness of this hardscrabble place and time without ever condescending to the moment nor its denizens. These characters are people who view the “land of opportunity” through a fun-house mirror where the only choices for financial stability are felonious. I will admit that I found the film’s point-of-view regarding its central figure problematically slippery. Are we to sympathize with him and his failings? Is he some kind of martyr figure? What does the film mean to imply about race in these circumstances? I’m at sea about the answers to these questions, and that leaves me just shy of fully supporting the film. White Boy Rick is well-done with a crackerjack cast, but I walk away with a bit of unease about what it is ultimately trying to say about race and class distinctions in America.

Matthew McConaughey (Finalized);Richie Merritt (Finalized)

[Image Source: Wikipedia]

Regardless, both A Simple Favor and White Boy Rick (especially taken together) do an exceptional job holding a cinematic lens to the artifice of “success” in America: its false promise of fulfillment, its ephemeral nature, and its intrinsic heartache.

 

Why should the world be over-wise,

In counting all our tears and sighs?

Nay, let them only see us, while

       We wear the mask.

 

We smile, but, O great Christ, our cries

To thee from tortured souls arise.

We sing, but oh the clay is vile

Beneath our feet, and long the mile;

But let the world dream otherwise,

       We wear the mask!

– “We Wear the Mask,” Paul Laurence Dunbar

 

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

12 Days of Social Media: Yours Truly

NERD Roy UpdateThanks to Gail Lamarche and the Legal Marketing Association‘s Social Media Special Interest Group for including me in their series of interviews this month “12 Days of Social Media.” Gail writes (very kindly, I might add): “I’m thrilled to participate today and share insights from a great in-house friend from the Motor City, Roy Sexton from Trott Law, PC. I first met Roy at a LMA National Conference in Orlando a couple years ago when he attended the Social Media SIG’s Tweet-up. Since then, Roy is quickly becoming an integral part of the LMA community and currently serves as a board member-at-large for the Midwest Chapter.”  You can read the original post here.

 

1. What’s the next big thing in social media marketing for law firms in 2016?

I think the next big thing remains the last big thing. And it’s not some kind of zippy technology or shiny new platform. It remains the ever-elusive crossroads of great content and authentic engagement. I had a relative give me grief once, querying “How can you have so many friends?” with a particularly sniffy emphasis on the word friends. I wish I’d had the presence of mind to reply, “How can you not?”

The reality is that we and our colleagues, as professionals (and, cough, being of a certain age) have accumulated hundreds, nay, thousands of connections in our lives. Some stronger than others, obviously, but social media in all its permutations offers us the ultimate efficiency machine in drawing all the threads of our respective lives in a one-stop shop. The problem therein is in the authenticity of those relationships as evidenced by the time we do – or even can – spend developing them, and perhaps that was the heart of my cousin’s question (though I rather doubt the inquiry was that nuanced).

lgfmlwmcYou can’t just gather up an army of digital acolytes and hope something magical happens in order to promote your service or to achieve your desired business outcomes. You have to engage these people in meaningful ways that add value to their daily lives. As in life, a social media relationship is a transaction. It can be small – making sure you acknowledge a client/co-worker/colleague birthday – or big – writing a killer blog post that gives great analysis on a developing legislative issue or case victory.

The point is this: figure out the recipe that brings you success in your in-person relationships and apply that to the digital world. And, if you figure that out for yourself, you will be able to work wonders for your attorneys or your clients. You will be bringing them value and insight personally, and you will also be able to provide coaching and mentoring to help them do the same for their own networks. It’s been said before, but don’t approach social media as a task or as a campaign tactic (even if that is basically what it is), but rather position social media as a key component of your (and your organization’s) daily voice, both personally and professionally.

 

2. Who do you see doing social media marketing right, and what can others learn from them?

I get frustrated when I see us only look at what other law firms are doing in this space. Competitive benchmarking is important, of course, but I think the biggest innovation and the best work is happening in other industries or even in the white hot glare of celebrity culture.

How many marketers fit in an elevator?

Take Disney for example. None of us will ever have the budgets (or the legion of marketing minions) that the Mouse House has at its white-gloved disposal. However, you can still learn from what they are doing well, even if it borders on market saturation. With the launch of a new tent-pole like Avengers: Age of Ultron or the ubiquitous Star Wars: The Force Awakens, they have successfully leveraged the personal appeal of the professionals involved (the film stars), encouraging (and likely requiring) them to tweet, post, kvetch about their respective films in their own inimitable voices. Carrie Fisher alone, with her mix of cheek and charm, has been doing yeoman’s work singlehandedly making every Baby Boomer want to see a film about which they might have been otherwise indifferent. Disney has also supplied content across all levels of potential engagement – scientists to fanboys – in an endless series of articles, seriously journalistic and seriously not, using that old standby SEO to have a new wave of clickbait waiting on your device every time you log on.

I also look at celebrities – like Felicia Day (The Guild) or Katy Perry or even, heaven help us, Miley Cyrus and some of our politicians – who have used a digital space to expand their brand, personally and professionally, creating the very real illusion that they are interacting meaningfully with those who buy their stuff and sharing TMI as a channel for launching a new book/download/video. It’s the old Johnny Carson/Barbara Walters-confessional on steroids … but utterly controlled by the confessor.

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So what? Why should we as legal marketers care? Because this is what we ourselves consume in our downtime and this is increasingly how the world expects to interact with its stars, its service providers, its industry, its government, and so on. No attorney should ever mimic Miley in their social media protocols. Ever. Yet, the days where you could legitimately say “Well, I use LinkedIn for professional contacts and Facebook for personal” are over. Social media is the new golf course or cocktail party where a conversation can flow naturally from the personal to the professional and back again. It doesn’t replace in-person interaction but it sure as heck enhances it.

And one final note – benchmark within LMA and look at your fellow members who do such a great job of branding themselves as individuals and as key members of their respective organizations: Nancy Myrland, Lindsay Griffiths, Heather Morse-Geller, Laura Toledo, Jonathan Fitzgarrald, Gail Lamarche, Tim Corcoran, Catherine MacDonagh, Lance Godard, Adrian Lurssen, Gina Rubel, Darryl Cross, and many others I’m leaving out so I don’t sound like a total sycophant.

Check out their pages – Facebook, LinkedIn, Twitter and their blogs – study how they glide between humor and insight, poignancy and camp, silliness and impressive data-driven analysis. Benchmark that and see what lessons you can import to the good work you do for yourself and your firm.

 

3. What’s the biggest challenge for law firms trying to be active in the social media space, and how can they overcome it?

I just hate that occasionally we still find ourselves in the defensive position of talking colleagues off a ledge about social media, but it is the reality we will always face. And, honestly, I think it’s a healthy tension to have. Marketers, (no offense, as I include myself in this) tend to get giddy about a glittering new creative idea, so having a countervailing force in our lives asking “Why, how much, what will be achieved, and what are the risks?” is really important. We may ask ourselves those questions, but, if we are already smitten with the idea, we may not be as objectively agnostic as warranted. Well-navigated pressure refines an idea and strengthens resolve. Use it to your advantage.

My fellow panelists

Beyond that, I think another hurdle is in creating crisp clarity of voice. The trick is creating a social media profile for our firms that has a collective consistency while still allowing the wonderful and accomplished individuals within those firms to shine through. There can be a tendency toward marketing homogenization where the writing all sounds like it is coming from a machine. You have to fight that, and create messaging that seems to be coming from real people. How do you do that? Well, let real people do the writing, and create the guidance/parameters for both marketing pieces and individual attorney efforts that will provide solace to managing partners who fear (rightly so) any erosion of client privilege or a glib post that devolves into a PR crisis.

Walking that high-wire act between inspiring creativity and controlling outcomes is the biggest challenge in this sphere, and I don’t think there is an easy answer. You have to look honestly at your own skills and deficiencies as a leader, to review opportunistically what are assets and what are limitations in your respective firm cultures, to gauge what your clients will accept/appreciate and how they themselves are interacting with their clients and business partners, and to be crystal clear about what is proper practice in the legal industry (regional/state/national). Once you’ve done that work – with integrity and enthusiasm – then you can properly achieve the right consensus that will engage your colleagues and help them connect with your clients.Me with Gail, Josh, Laura, Lindsay, Nancy


Connect with Roy …

 

Roy Sexton serves as Senior Vice President of Corporate Affairs at Trott Law, P.C., a Metro Detroit law firm specializing in all facets of real estate finance legal work, including litigation, bankruptcy, eviction, REO and default servicing – www.trottlaw.com. In addition to leading Trott Law’s marketing and strategic planning, Sexton is responsible for the overall organizational and cultural communication and change, business development, service line planning, facility planning and support, and other administrative oversight.

Prior to joining Trott Law, Roy spent 10 years in various planning and communications roles at Oakwood Healthcare System, serving as the corporate director of strategic communications and planning. In this role he led a staff of 20 marketing professionals and developed the strategic direction for the $1 billion health care system. He also worked at Deloitte Consulting.

Keep CalmRoy earned his Bachelor’s degree from Wabash College in 1995 and is a 1997 graduate of The Ohio State University, where he earned his Master’s degree in Theatre. In 2007, Roy graduated with his MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, is a governor-appointed member of the Michigan Council of Labor and Economic Growth and was appointed to the Michigan Mortgage Lenders Association Board of Governors (local and now state) in 2012. Roy has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2 (based on his blog of the same name – www.reelroyreviews.com). He is a board member-at-large for the Midwest Chapter of LMA.