“Mathematical. Ethical. Available.” The Fantastic Four: First Steps

Perhaps it is just the ravages of living in this present timeline, but this summer it seems as though all of us are just ready for some good-hearted, brightly-lit escapism (see: Superman). The Fantastic Four: First Steps, the latest installment in the sprawling 20-year epic that is Disney’s Marvel Cinematic Universe, couldn’t be timelier. There have been a *few* previous attempts to bring Marvel’s “first family” to the big screen with varyingly debatable levels of quality. It puts a big ol’ nerdy smile on my face to declare Hollywood finally got it just right. Chef’s kiss. At first you don’t succeed, try again … try again … try again.

Director Matt Shakman, working from a kitchen’s sink script (seriously, there are like 83 writers on this thing … which normally is a huge red flag), delivers a tightly paced, deeply immersive experience. In order to offer a self-contained fresh start (don’t worry, you don’t need to have watch 412 previous films and tv episodes to know what’s going on), the film is set on a “parallel earth” (because that’s now a thing) where mid-century futurist chic rules the day. From an art/production design perspective, the film is sumptuous. Saarinen wept.

I think most of us take for granted the degree of difficulty to pull off a convincing world, with its own unique visual language, that feels both familiar and exotic at the same time (see: Star WarsBlack PantherLord of the Rings). This film deserves all the Oscars for this design feat. Eye candy galore. And the distinctive look is aided and abetted by composer Michael Giacchino’s evocative, percolating score – one of his best yet!

Blessedly, the creative spark doesn’t end there. As fanciful as the setting appears, the movie is grounded in its own humanity, but not lazily gritty and dark and heavy (sorry, not sorry, Zack Snyder). The stakes are real and impactful – our intrepid heroes do have to save humanity from a globe-eating giant named Galactus (because it is a summer blockbuster after all), but the saving isn’t just for saving’s sake. Shakman leans into the longstanding familial dynamic among team leader Reed Richards (an arch, brilliant, befuddled, debonair Pedro Pascal), his spouse Sue Storm (a luminous, stately Vanessa Kirby), her brother Johnny Storm (a wry, spritely, slightly haunted Joseph Quinn), and honorary uncle Ben Grimm (a warm, big-hearted, anguished Ebon Moss-Bachrach). We care about the fate of the world because we care about them. Their joys and fears are our joys and fears – this is as much a dramedy about the ties that bind as it is about people who stretch and flame on and turn invisible and clobber, while rocking some very natty Spandex couture.

(Say this about producer Kevin Feige and the Marvel machine: they know how to cast a film.)

Deftly, the film skips through any origin-retelling and jumps four years into our heroes’ nascent world-saving careers. The film employs an Ed Sullivan-style chat show as a narrative device to catch up anyone who somehow doesn’t already know that our quartet got bombarded by “cosmic rays” on a space voyage and thereby developed their strange and wondrous abilities. We get a greatest hits overview of all their victories, vanquishing no end of fever dream silver age villains (Red Ghost! The Wizard! Giganto! Mole Man!), and we are quickly apprised of how beloved The Fantastic Four have become, bringing world peace and utopia, with their good-natured wisdom and heroics. (As an aside, it’s also interesting in this present moment that both Fantastic Four and Superman depict worlds where noble heroes save us from our darker impulses and from our free-wheeling animosity for “the other.”)

Into this blissful global existence, a shiny metallic herald arrives on a boogie board. We’ve seen the Silver Surfer onscreen before, but Julia Garner brings a world-weary gravitas we haven’t yet observed in such a tragically drawn character (a plot point which I won’t spoil here). She ominously advises this Jetsons-esque planet’s inhabitants to “get their affairs in order” because the big, purple Cuisinart named Galactus (a frighteningly detached and unrelenting Ralph Ineson) is on his way to gobble them up.

As a galactic hail Mary, the Four pursue the Surfer back to Galactus’ home base to, well, attempt to talk him out of it. That … doesn’t go well, and he demands Sue’s unborn child in trade for potentially sparing Earth. Understandably, Reed and Sue are, like, “Nope!” and high tail it back home to divine a different hail Mary altogether. Beyond that, I’ll let you see for yourself how the plot resolves itself, but as “comic book-y” as it all sounds, the wrap up is believable, accessible, and affirming.

Scene stealer alert! Paul Walker Hauser has what amounts to a glorified cameo as another longstanding Marvel villain Mole Man (yes, you read that correctly), and he is utterly brilliant, lovable, infuriating, and iconic in his screen time. We can only hope that there is an alternate Hollwood in the space/time continuum where the filmmakers were brave and silly enough to dump Galactus and focus the entire film on Mole Man’s love/hate relationship with the Fantastic Four. Hauser’s scenes crackle with unpredictability and comic sparkle – and not in what has become that clichéd Marvel “bro humor” way, but the kind of elegant comedy that spins from altogether relatable jealousy and misdirected tension. “Johnny, don’t be mad. I didn’t dress you.” – a quip from Hauser that is far funnier onscreen than it reads here, both from the context of the scene and from Hauser’s delivery, dripping with pointed sarcasm.

If I have any quibble (and I really don’t), the film sands down the rougher extremes of Reed, Johnny, and Ben. Kirby’s Sue is perfection – she nails the emotional high wire act of being an alpha-level matriarch who carries the weight of worlds both immense and confined on her shoulders. “I will not sacrifice my child for this world, and I will NOT sacrifice this world for my child” she observes in a powerful speech to, well, every resident of our Big Blue Marble.

Pascal is a fabulous presence, and one of his innate gifts is imbuing morally ambiguous characters with a compelling lovability. The script fights him a bit on this here, not giving him quite enough opportunity for us to worry that Reed’s pursuit of scientific truth (and quite frankly hero worship) might lead him to throw everyone over for victory. That said, it is quite chilling at the Four’s Sunday family dinner when he calmly intones that potentially sacrificing his only child is “Mathematical. Ethical. Available.

Similarly, Ben and Johnny are missing some of the emotional extremes that make their characters more interesting in print: for Ben, a sense of outsider loss and insecurity from existing as a lumbering pile of orange rocks, and, for Johnny, the mammoth chip on his shoulder that he isn’t the brainiest member of the group, offsetting that with reckless daredevilry. Again, these are minor character nuances, the absence of which doesn’t detract at all from what Shakman delivers, and perhaps we will see more of this in future installments … of which I hope there are many! 

 The future foundation is bright again for the MCU.

“You have a flying saucer, but you couldn’t get a faster garage door?” Superman (2025)

Writer/director/mega geek James Gunn’s new cinematic take on DC Comics’ mainstay Superman is indeed, well, SUPER. Sorry, not sorry for the corny lead in. In fact, Gunn’s film (and one could argue his entire oeuvre) pops corn into anarchic, infectious punk rock. For some reason, “being punk” is a running theme in the caped blockbuster – in this case, grace and decency being a new form of rebellion. Even more inexplicably it works. I suppose many of us are just hungry for nice, a concept so out of vogue that it seems revolutionary now.

Gunn runs headlong into every goofy trope that makes Superman interesting. He owes a good bit to Grant Morrison and Frank Quitely’s miraculous run on the All-Star Superman comic book, written twenty years ago, remixing half-baked silver age futurism, radioactive monsters, pocket universes, and merchandisable sidekicks into an infectious summertime confection that packs a poignant punch just when it seems ready to spin into fizzy incoherence. Gunn is that kid who takes every toy from the box, piles them in the middle of the room, and curiously spins a compelling yarn from absurdity.

Before I go further, there is nothing “political” about this film (not sure when that word became anathema but here we are anyway). This is ironic since one of the many, many narrative conceits is that the big blue boy scout has gotten himself into a social media quagmire after intervening in geopolitics, preventing two warring nations from blowing each other up. This is a film about kindness and compassion, delivered with such bonkers glee that I’m hard pressed to identify how anyone could be offended by it. Although many will try, glomming onto the media hype to eke out a moment of attention (or ratings). Gunn is savvy enough to lay a meta trap for these types by depicting in movie universe how supervillains big and small vilify the good-hearted and the downtrodden to score their own points. If hyperventilating real-world pundits WANT to be aligned with bald baddie Lex Luthor then more power to them, I suppose.

This is about as comic book-y a movie as I’ve ever seen, and on the balance that is a breath of fresh air. The film is unashamed to be bright and cluttered, buoyant and episodic, with not one whiff of “grounded and gritty.” That said, Gunn also finds ways to embrace every type of Superman that has come before, with Easter Eggs and callbacks to every movie era, unafraid to acknowledge, nay embrace, that we in the audience have long term memories. The smartest move the film makes is working in John Williams’ iconic 1970s/80s theme to the score as a periodic emotional exclamation mark. Oh, and we even get some of the swooping neon font used previously in the Christopher Reeve films for this take’s opening and closing credits. Those touches never seem pandering – homage maybe but utterly welcome. They cue us that we are back on familiar ground where Superman can be fun.

I’ll admit there were times where Gunn’s script and the day-glo CGI lost me. I still have no clue what was happening interminably with some interdimensional rift threatening all of humanity, and I guess I don’t care. Gunn’s strength is always in the off-kilter character dynamics and the softer moments of human connection, arguably illuminated in how they stand out from the video game antics.

And the man knows how to CAST a film. David Corenswet is a rangy, floppy golden retriever to former Superman Henry Cavill’s sleek, GQ Dobermann, but the shift is needed here. (Cavill got saddled with one rotten screenplay after another so he’s not really to blame.) Corenswet’s Superman – and especially his Clark Kent – is kind of an adorable mess, which makes the character’s boundless co-dependent compassion that much more compelling. This Superman is every bit the sweet orphan who hopes to change the world by encouraging us all to find our better angels. When grilled by Lois Lane regarding his controversial intervention in that global firefight, he responds in pained befuddlement, “I wasn’t representing anyone but me. And doing good.” Oh, if we could only have more of that today.

Speaking of dogs, for the first time in film history, we also get the treat of seeing Superman’s canine companion Krypto on the big screen – he’s an even bigger mess than Supes: disobedient, reckless, and utterly perfect. One day, we’ll look back on all of Gunn’s films and realize the actual key to them is how much he understands and respects animals (I’m still a mess from that last Guardians of the Galaxy installment).

Rachel Brosnahan gives us a Lois Lane for the ages – yes, in love with Superman/Clark – but more in love with the truth, complete in her agency as a character. No damsel in distress, Lois is in fact key to helping rescue humanity from the precipice, with some smart reporting … while piloting a flying saucer.  Yes, you read that correctly.

Speaking of the spaceship, it’s owned by another superhero Mr. Terrific, a beautifully deadpan Edi Gathegi, whose smarts and tech prowess and cynicism are a nice palate cleanser from Superman’s “gee whiz” winsomeness. When Terrific and Lois team up in the film’s final act to rescue Superman from the clutches of Lex Luthor, the film crackles with comic energy. I can’t do this moment justice (and don’t want to spoil it), but just know that Brosnahan’s delivery of this line to Gathegi will bring down the house (as it did in my showing): “You have a flying saucer, but you couldn’t get a faster garage door?”

(I flash back to Carrie Fisher’s Princess Leia breaking through all the self-seriousness in the first Star Wars with her acerbic delivery of “Aren’t you a little short for a Stormtrooper?” Summer movies need those “get over yourself” bits.)

Nicholas Hoult, who would be remarkable just reading the phone book, nails Lex Luthor’s egomania, entitlement, and xenophobia without devolving into cartoon histrionics. For all of the cotton candy whimsy in this film, Hoult’s Luthor is genuinely terrifying, NOT because he’s chewing the scenery, but because he ISN’T. Hoult nails an inherent truth in the character. Yes, he’s monstrously envious of the adoration Superman receives and wants it for himself, but Luthor, like all great villains, thinks he himself is the hero, trying to save us from ourselves by redirecting our idol worship onto a more worthy subject … Lex Luthor. The subtle tears he sheds when his scheming inevitably falls short are a surprising but brilliant choice, Hoult’s haunted, beatific, yet spoiled brat face, a contortion of frustration, isolation, and grief.

Nathan Fillion is clearly having a ball as the petulant Green Lantern Guy Gardner, nailing the unearned swagger of a failed football hero, and Anthony Carrigan brings a nice touch of circus freak sadness to the shape-shifting Metamorpho. Skyler Gisondo is low-key hysterical as Jimmy Olsen, jettisoning the overeager insecurity we’ve seen in the character previously for a wily wit and opportunism that works nicely. 

But the pure heart of the film is provided by Ma and Pa Kent – Neva Howell and Pruitt Taylor Vince. Their scenes are brief but utterly charming, capturing deftly the folksy, insular world of farmers blessed with an adopted son who fell from the stars. Vince is one of those remarkable actors who just doesn’t get enough mainstream attention or praise – it’s criminal really. If you aren’t a puddle when he tells Clark/Superman how proud he is to be his father, well, YOU’re the monster!

The film isn’t perfect – it doesn’t need to be. The sheer exuberance offsets the flaws. At times I wondered if it wouldn’t have worked a bit better as a series, so the viewer could digest/compartmentalize the many subplots that are likely unnecessary but add to the entire enterprise’s escapist delight. The film bursts at the seams with too many ideas, too many characters, and yet miraculously still hangs together as a breezy, yet powerful reminder that kindness matters. When the theatre lights go up and you’ve happily sat through all the credits, not caring if there are any bonus scenes (there are two – and they’re just cute little touches – not attempts at sequel-driven world building), you’ll exit with a big, dumb silly grin on your face. That’s summer movie magic, right there.

All the World’s YOUR Stage: Radio GaGa – How Community Building Yields a Sustained Career … with guest WDVD’s Blaine Fowler

Join us for a special inaugural episode of “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth.”

Watch It Here: https://expertwebcast.com/programs/radio-gaga-how-community-building-yields-a-sustained-career

Blaine Fowler is a radio legend, celebrating 20 years as host of one of Metro Detroit’s top morning drive-time shows. He is an engaged community leader, championing countless local non-profits, and is an in-demand speaker for business gatherings and retreats. He and Roy are also close pals, after Roy crashed a promotional event, handing Blaine a salad spinner. More on that later.

Roy Sexton and Blaine Fowler discuss the importance of personal and professional brand in career growth, tips on networking, and how community leadership can transform a career. Oh, and they might geek out over KISS (the rock group), the finer points of Star Trek vs. Star Wars, and random other acts of geekery.

Register here to be notified as episodes are released monthly: https://expertwebcast.com/checkout/new?o=155600

Whoa! I’m a #legalmarketing “maestro”?! Thank you so much, Prolawgue! Blushing! #lmamkt #lma23

Thank you – this is so very lovely, Prolawgue, and such a nice surprise with which to start the week. I am truly honored.

“In the ever-evolving realm of law, these dynamic strategists have transcended support roles to become driving forces of success. 🚀Meet the global directory of Legal Marketing and BD maestros who shape the future of legal practice with innovative campaigns. Discover how their expertise can elevate your firm, keeping you at the forefront of the legal market’s evolution. ⚖️”

READ HERE: https://www.prolawgue.com/marketing-and-bd-maestros-in-law-the-faces-behind-leading-legal-marketing-campaigns-in-2023/#Roy_Sexton

“Roy Sexton, an accomplished marketing, communications, and strategic planning professional, brings over 25 years of experience to various sectors including consulting, healthcare, the legal industry, and college advancement. Roy’s fervor for addressing challenges, enhancing organizational culture, fostering business expansion, and contributing to long-term strategic initiatives has been a driving force throughout his career. His expertise spans diverse industries, showcasing his dedication to problem-solving and growth, making him a valuable asset in each professional endeavor.”

George Orwell, Andy Warhol, and Kurt Vonnegut were right: Digital marketing trends and best practices for professional services firms – as contributed by yours truly to Corp! Magazine #lmamkt #lma23

Thank you, Brad Kadrich and Corp! Magazine, for including my thoughts on the state of digital marketing in professional services. Thank you to Joel Epstein for placing this and to Thomas Franz for providing an extra set of eyes on this!

READ THE ORIGINAL PIECE HERE: http://print.corpmagazine.com/publication/?m=9655&i=805021&p=50&ver=html5

In an age where the digital realm reigns supreme, professional services have embraced an array of strategies to harness the power of digital marketing. These strategies, once considered novel, have now become essential for staying competitive in a fast-evolving landscape. The pandemic has shifted the landscape in how our clients express their desire for connection. The golf course, stadium box, and breakfast gathering *may* still have some place in our engagement strategies, but most want to spend their free/social time with their families now. And they expect us to meet them where they are. (Plus, clients are quite happy navigating StubHub on their own.)

Content Marketing: Elevating Thought Leadership

Content has become the cornerstone of successful digital marketing in the professional services sector. Gone are the days of mere promotional messages; clients now seek informative and valuable content that addresses their pain points. This is where content marketing steps in.

By producing in-depth case studies, insightful whitepapers, and regular blog posts, law firms position themselves as experts in their field. This not only fosters trust but also engages potential clients by addressing their legal concerns in an educational manner. Accounting firms, similarly, can provide tax planning guides, ensuring that their clients are well-informed and confident in their services.

Search Engine Optimization (SEO): Navigating the Digital Landscape

The digital world is a crowded marketplace, and standing out requires a solid understanding of search engine optimization (SEO). Professional services firms are utilizing SEO techniques to enhance their online visibility and attract relevant traffic.

Keyword research is a foundational aspect of SEO. For instance, most SEO platforms use AI to identify key phrases to optimize website content. At Clark Hill, we have seen these efforts move targeted pages into top ten search results. Furthermore, on-page optimization techniques, such as meta tags and structured data, play a pivotal role in improving a website’s search engine ranking. That said, in more B2B marketing, your clients are unlikely to pick you at random from a blind search result. They may look at those results for validation if, say, you claim to be a tech proficient organization, but they are more likely to choose you based on the helpfulness of your thought leadership and your social media engagement.

Social Media Marketing: Building Relationships

Social media platforms are powerful tools for professional services firms to build brand presence and engage with their target audiences. LinkedIn, in particular, serves as a virtual networking event for professionals across various industries. It is a social mixer that is running 24/7, and, on scale, allows you to monitor and most importantly interact with your clients and prospects asynchronously in ways convenient to you both.

It is called “social” media for a reason. Do not just go “on blast” trumpeting your own successes. Rather, engage, celebrate, and share the content of those with whom you are developing relationships. George Orwell, Andy Warhol, and Kurt Vonnegut all predicted this present moment – for better or worse. We are a people who share to be seen, so truly see others. I guarantee that the more you engage with your prospects on social in authentic (not salesy) ways, the more likely they will take you up on that offer for dinner, coffee, or a round of golf (or pickle ball!).

Imagine an accounting firm using LinkedIn to share industry insights and articles about tax regulations. This establishes their credibility and positions them as a valuable resource in the financial world. Furthermore, by creating tailored content for specific audiences, such as business owners seeking financial advice, firms can drive engagement and foster connections. And, while LinkedIn is where you likely should spend the bulk of your time, a presence on Instagram or Facebook or Threads can nicely supplement your reach and your SEO. Yes, Facebook is for “friends and family,” but they have jobs and business and service needs too!

Digital Advertising: Targeted Outreach

In the vast expanse of the internet, precision matters. Digital advertising allows professional services firms to reach their desired audience with pinpoint accuracy. Platforms like Google Ads, LinkedIn sponsorship, and account-based-marketing (e.g., digital ads on various media platforms) enable firms to create targeted ads, some that appear when specific keywords are searched and others that are pushed out to pre-identified profiles.

For instance, a law firm specializing in intellectual property might bid on keywords like “patent attorney.” When someone searches for such terms, the firm’s ad appears at the top of the search results, increasing the likelihood of attracting potential clients seeking their expertise. Effective ad copy and well-designed landing pages further enhance the success of these campaigns.

If entering this world, yes, some of this work can be handled in-house, but you may want to consider enlisting an agency, at least at first, to help you navigate these waters. Much like traditional media, working with an agency to help you refine your message, creative execution, and placement can help ensure better results. This can also help develop your in-house team on tips and tricks they might not already have at their disposal, eventually creating less dependency on an agency.

Challenges in Digital Marketing for Professional Services

As professional services firms embrace digital marketing, they encounter a unique set of challenges that require strategic navigation.

Professional services, such as legal and financial sectors, often operate under strict regulations. This can pose a challenge when crafting digital marketing content, as maintaining compliance while conveying expertise is crucial. Firms must strike a balance between showcasing their knowledge and adhering to industry regulations, ensuring their messaging remains accurate and trustworthy. Please be sure to connect with any regulatory bodies, professional associations, and your organization’s general counsel to make sure you are in keeping with ethical guidelines.

Establishing trust in the digital realm can be a daunting task. Clients seek assurance that their chosen professional services firm is reliable and competent. Beyond showcasing credentials, firms must leverage their digital presence to communicate their values, mission, and successful track record. This might involve sharing client testimonials, case studies, and success stories that resonate with potential clients.

At Clark Hill, we relaunched our brand in 2021 with the tagline “Simply Smarter.” There is a sophisticated look and feel to the brand (if we do say so ourselves!) but we wanted to supplement that with the authenticity storytelling brings. Throughout the launch and following, we have leveraged our firm values and the faces and voices of our colleagues to engage clients, prospects, and talent. Your brand is as much about attracting and retaining your talent as it is growing your client base, so be sure to reflect who you are in all of your external messaging.

Professional services often cater to specific industries or niches. Effectively targeting these niche audiences can be challenging in the vast digital landscape. However, digital marketing strategies allow firms to focus their efforts precisely where they matter most. For example, a consulting agency specializing in the technology sector can create content tailored to the unique challenges faced by tech companies, resonating with decision-makers in that industry.

Measuring the return on investment (ROI) of digital marketing efforts can be intricate. Unlike tangible products, professional services’ value is often intangible and based on expertise. Tracking the impact of digital marketing campaigns in terms of lead generation, client acquisition, and revenue can require sophisticated analytics tools. However, understanding these metrics is essential to refine strategies and allocate resources effectively.

If you have a CRM, that will help you connect the dots between marketing communications, business development, and client decision making. Even if you don’t have such a system in place, use leading measures like web hits, social media reach and engagement, open rates to articulate the impact your work is having. If you can employ a data visualization tool like Power BI to create data dashboards, all the better. Share this internally, along with links to key messages. Again, your internal audience is an extension of the marketing team, and their awareness is key to your success.

Emerging Trends in Professional Services Digital Marketing

The landscape of professional services digital marketing continues to evolve, with several emerging trends shaping its future.

Artificial intelligence and automation are revolutionizing marketing processes. Chatbots can provide instant responses to client inquiries, enhancing user experience. Additionally, AI-driven analytics offer deeper insights into consumer behavior, enabling firms to tailor their strategies more effectively.

Video content is gaining prominence as a highly engaging format. Professional services firms are using video to introduce their team, explain complex concepts, and showcase their workplace culture. This personal touch humanizes the firm and creates a stronger connection with potential clients.

For our brand launch at Clark Hill, we developed a video campaign, telling the Clark Hill story through the faces and voices of our people. We had a long-form video (about 4 minutes) and shorter snippets that we deployed on social media and through digital advertising. The first year of our brand launch our videos had 500,000 views. In the second year, we started featuring our industry teams, and those videos had 750,000 views. Additionally, in that first year, our social media channels reached 9 million and in the second year 12 million, with a 69% increase in engagement. We can only surmise that the addition of video was a big draw, on top of the thought leadership content our attorneys carefully crafted.

Personalization is no longer optional; it’s expected. Firms are leveraging data to craft personalized marketing messages and experiences. Email campaigns that address specific pain points or industry challenges resonate more with recipients, leading to higher engagement rates.

The rise of voice-activated devices is changing the way people search for information. Professional services firms are adapting their digital strategies to accommodate voice search queries, focusing on natural language and conversational content.

Best Practices for an Effective Digital Marketing Strategy

To navigate the dynamic world of digital marketing successfully, professional services firms should follow these best practices:

Define specific goals, whether it’s increasing lead generation, expanding brand awareness, or improving client retention. Clear objectives guide your strategies and provide a measurable framework for success.

Clients go through distinct stages before making a decision. Create content that caters to each stage, from awareness and consideration to decision-making, ensuring you’re addressing their needs effectively.

Data-driven decisions yield better results. Regularly analyze metrics such as website traffic, engagement rates, and conversion rates to understand what’s working and what needs adjustment.

The digital landscape is ever-changing. Stay updated with industry trends, algorithm updates, and new technologies. Adapt your strategies accordingly to maintain a competitive edge.

Future Outlook of Professional Services Digital Marketing

As we look ahead, the role of digital marketing in professional services is poised to expand even further. The rapid evolution of technology, coupled with changing consumer behavior, will drive innovation in strategies and tools. Firms that embrace agility and stay committed to providing value through their digital channels will undoubtedly thrive in this dynamic environment.

Digital marketing has transformed the way professional services firms connect with their audience. From content marketing to SEO, social media engagement to digital advertising campaigns, these strategies are redefining how expertise is showcased and services are offered. Despite challenges, firms that master the art of digital marketing will not only survive but also excel in an increasingly digital world.

(And, yes, true confessional: I used AI to help me craft this article, shaping the outline and refining the piece for persuasiveness and conciseness. Boom! Thank you, R2-D2, Hal, and Robbie the Robot for your trailblazing.)

“Why don’t y’all go play with those li’l figures out there.” Gabriel’s Wannabees, Mattel’s Hub Bubs, and Kenner’s Strawberry Shortcake … Gen X vintage toys

Me.

Scenes from a crazy room – judgment free zone. In this pandemic, and honestly with the loss of my mom, I have felt increasingly nostalgic. I suppose some of us silly humans are plagued with an instinct to gather up trivial objects in an effort to nest during difficult times.

Tigger and Bo (or maybe Doodle) and little Roy

There were three toy lines when I was a child that I knew at the time the world believed I was either the wrong age or gender to enjoy as much as I did. Such a shame we do that to kids. What I discovered in pandemic is that all three lines were much more finite than I had realized back then. Due to the magic of eBay, I was able to re-gather playthings I thought lost to the ether. The joys of acquisition and completion and display have been a strange comfort to me.

My beloved parents Don and Susie with yours truly

Gabriel’s Wannabees were a failed attempt to compete with Playmobil figures and Fisher-Price’s Little People. My grandma Edna must have scooped them all up at a clearance table in the 70s to keep her beloved grandkids/great-grandkids happy and occupied AND safely out of her Mamie Eisenhower-esque coiffure. She kept the Wannabees all in a wicker, wood-lidded picnic basket on her temperature controlled, enclosed back porch. You could tell you had overstayed your welcome in her kitchen when she said in her lilting North Carolina accent, “Why don’t y’all go play with those li’l figures out there.” (Not as much a query as a directive.)

Wannabees

An odd collection of “professions“ was represented by the figures, which I didn’t realize then was by toy maker design. A cowboy, a football player, a gymnast, a nurse, the Lone Ranger, firemen, a helicopter pilot. Sounds like a casting call for the Village People. Anyway, having these little creatures in my hands again 40+ years later is as surreal as it is transporting, evoking what seemed like a happier, safer time.

Mattel’s Hub Bubs where a similarly unsuccessful toy line, likely intended to compete with Richard Scarry‘s ubiquitous (at the time) Busytown. A series of little anthropomorphic animal figures – attired in various uniforms like policeman, fireman, postal worker, teacher (apparently career inspiration was key back then) – could be placed in little plastic buildings. When you hooked the structures together, and turned a little crank, they all moved and interacted.

Hub Bubs

Again, I have visions of my mother Susie, who always was a sucker for anything animal related, seeing all of these on a sale table, grabbing them all in the feverish way she always shopped, and bringing them home. And likely wanting to play with them even more than I did. Further, I always assumed there were more characters and buildings than we once had. It was just a few months ago that I realized we basically had the complete set, which I then replicated in the feverish online way I tend to shop. That apple (iPhone) doesn’t fall very far from the tree.

And this last toy confession is likely where I will get the most critique, but I loved Kenner’s Strawberry Shortcake dolls. I’ll say it! The smell, the world building, the fact that character conflict existed but was always quickly resolved with minimal harm to any involved. My parents grudgingly bought me a couple of the dolls when I was a kid, but it was an era when that made everyone far more uncomfortable than it should have.

Strawberry Shortcake

Ironically, I learned recently that I had a couple of relatives who thought having dolls in my crib when I was a baby made me gay. I also had another grandmother who thought having a brass bed (which I did) would make me gay. Irony of ironies. If only it were that easy, the gay mafia would be a lot larger. Of course, all that really tells you is how Dr. Freud effed up generations of nosy, well-meaning, lightly toxic kin who failed at job one: live and let live, love and let love.

Thank goodness I had good friends in elementary school – Hope, Missy, Pam – who shared sans judgment their Strawberry Shortcake toys with me, exemplifying from an early age what acceptance, kindness, and inclusion actually looked like. And now as a *slightly* unusual 50-year-old man I have my own set. All still smell great BTW. Lord knows with what kind of chemicals they were doused for their respective aromas to linger so!

And I’m still gay. And proud of it. And not because of any toys I had. And not because of parental-driven decor. But I’m comfortable being me – and thriving – because I have been blessed with parents who loved and supported and celebrated me unconditionally.

Me with neighbor dog Muffy

I also love superheroes which didn’t turn me Kryptonian. And GI Joe which didn’t make me a Marine. And He-Man which didn’t make me a bodybuilder. And Star Wars which didn’t make me a Jedi.

What all these Gen X materialistic influences DID make me was a creative soul who continues to be energized by flights of fancy and imagination. And all led me to a happy, successful, stable loving life. I’ll take that all day long.

My mom always had me dapper

Musings from the bleak midwinter … family, friends, memories, reflection, and writing. (Oh, and dogs, breakfast, novelty tees, heirloom quilts, and Jack Kirby.)

Musings from the bleak midwinter … I woke up here in Grey Gardens cranky – the pandemic and life’s obligations weighing me down. I know everyone is feeling it.

But then I saw these little footprints of Hudson’s in the snow which gave me some warmth and perspective. Life continues in beautiful ways.

John Doordashed some unhealthy but tasty and comforting breakfast treats, and I had some lovely NSFW check-ins from my adopted siblings (whether they like it or not) Blaine Fowler and Diane Hill.

I took a much-needed shower (why are we all so averse to bathing in pandemic?) and threw on my new 80sTees.com Mister Miracle shirt (thanks, Kevin Stecko!), which reminded me how much the escapism (pun intended) of comic books thrills me.

Jack Kirby created Mister Miracle (a cosmic Houdini) and the rest of DC Comics’ bonkers New Gods at the height of his most unfettered creativity. Kirby had jettisoned Stan Lee’s reportedly toxic self-promotion from his professional life and let his freak flag fly. This was after already gifting the world Captain America, the Fantastic Four, Black Panther, Thor, the X-Men, Hulk, Iron Man, and so many other incredible characters.

I found kinship in Kirby by inadvertent means. In the mid-80s, Kenner toys released arguably the greatest super hero figures ever with their SuperPowers line: a well-constructed, detailed (for that era), heady mix of characters both popular and obscure. I was gobsmacked when I saw Dr. Fate and Red Tornado hanging on the pegs alongside Superman and WonderWoman at our local KayBee.

But my favorites among all of the figures in the line were the New Gods – Darkseid, Steppenwolf, DeSaad, Kalibak, Orion, and, yes, Mister Miracle. They were day-glo Shakespearean – epic, fun, transfixing. It would be years later that I would learn the New Gods are suspected to have inspired (in part) my other geek love at the time (and still) Star Wars. (Also, an incredible Kenner toy line over which I obsessed.)

So, I put on this shirt, and thought what lessons can I take from King Kirby? How can I live my life as boldly and creatively? And maybe inspire others as he had inspired me?

One of the treasures my dad Don Sexton unearthed these past few months was a beautiful quilt my great grandmother Money had made. (At least I hope I have that right. My mother Susie Sexton is somewhere saying “I KNEW you weren’t listening to me!”)

After brainstorming a bit with dear friend Aaron Latham about the merits and downsides of framing it (ain’t no wall big enough for THAT!), it occurred to me to order one of those plexiglass display cases you find in jewelry stores and trade shows. Thank you, Shoppopdisplays, for coming to the rescue and delivering on Sundays!

I spent far too much time trying to figure out how to fold this damn thing, but I’m thrilled that it is safe and displayed now in our TV room.

That little moment of creative endeavor and honoring the past did my heart good. I’m no Jack Kirby, but this artistic activity – not to mention that quilt’s bold colors and beautiful lineage – will brighten my January/February days.

My crankiness has subsided, and that is all due to family, friends, memories, reflection, and writing (this right here if you made it this far). Food, shopping, and cute dogs help too!

Yes, I overshare, but social media and blogging for me are (as they were for my mom) the perfect combo of bulletin board, journal, and party that never ends. Thanks for being there. ❤️

Celebrating one year of The Ibis’ Beyond the Ghost Light, discussing reboots, remakes and reimaginings (oh my!)

Had a great time popping in briefly to celebrate one year of this great show Beyond the Ghost Light from The Ibis and hosted by the divine Luna Alexander, Victoria Rose Weatherspoon, and Nick Rowley. I mused about what The Black Hole and American Psycho The Musical reboots could look like in 2021. I appear around the 22 minute mark.

VIEW VIDEO HERE: https://fb.watch/v/2QHD4ky67/

Show description: “This Sunday join the Creative Coven and returning guest, the ever delightful Michelle Kisner, as we discuss reboots, remakes and reimaginings and celebrate a whole year of Beyond The Ghost Light.”

Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

LMA’s Got Skills! And how! #lma20 #lmamkt #lma20selfie

LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!

Divine Renee Branson viewing from home. Wisely drinking.

Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).

Thanks for this screen grab, Renee!

This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.

Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!

Unwinding after the big show!

The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.

Thank you, Lauren McNee, for this screen grab!
Someone left the snowman in the rain. (Think “MacArthur Park.”) Thank you, Carman Janenne Akins, for this melting Olaf pic!