“Come over here. Who are you?” Feeling grateful for kindness and friendship … Passle CMO Series Podcast #Thanksgiving Special … #lmamkt

Thank you, Will Eke and Passle, for including my thoughts alongside those of so many fab legal marketing leaders in this lovely Thanksgiving special. LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special

We are all grateful for YOU and for all you are doing for our profession and industry. EXCERPT:

“I’m Roy Sexton, Director of Marketing for Clark Hill Law and I am also the 2023 international President of the Legal Marketing Association – LMA International. I am thankful for a group of humans I met early on when I joined the Legal Marketing Association. Gina Furia Rubel, Nancy Leyes Myrland, Heather Morse-Geller, Gail Porter Lamarche, Lindsay Griffiths, and Laura Toledo

“We’ve all kind of now moved on and gone our separate ways in some respects, but that was the core group. I tell this story quite a bit. I was at the Orlando LMA annual conference and shy and nervous, which nobody believes, and feeling very insecure and I was lurking around the pool. Nothing good usually comes from that. And they were all there as a social media special interest group, having a meetup.

“And Gina saw me and she said, ‘Come over here. Who are you?’ And sometimes I cry when I say this because she just wrapped me in love and got to know me during the course of that afternoon. And they became my mentors and my friends, and they have been with me ever since, supporting me, giving me hard truth, and helping show me the way through this profession.

“And I had always had a fairly serendipitous career until I met them. And it really locked in that I like what I do, I like who I support, and I will always credit them for the mentoring they provided me early on, the way they adopted me and the way they’ve looked out for me ever since.”

LISTEN HERE: https://blog.passle.net/post/102i21h/cmo-series-thanksgiving-special 🍁

Make your own pasta. Or don’t. Owning your space as a legal marketer. Yours truly joins host Taryn Elliott for LISI’s #AllTheThings podcast … #lmamkt

Thank you, Taryn Dreyer Elliott and Legal Internet Solutions Incorporated, for having me on as a guest for #AllTheThings podcast: https://www.legalisi.com/news/one-more-thing-charting-your-course-with-2023-lma-president-roy-sexton/ … We had such a fabulous chat, and I’m simply cutting and pasting Taryn’s description as she nailed it:

“Hey podcast listeners. I’m Taryn Elliott, Director of Client Success + Marketing at LISI and I will be your host for this episode of LISI’s All the Things podcast. I’m joined on this month’s episode of One More Thing by Roy Sexton, Director of Marketing at Clark Hill Law, and an old friend from my early days with the Legal Marketing Association – LMA International. Roy and I got together to talk about what he hopes to accomplish next year and his term as the 2023 Legal Marketing Association International President. Knowing Roy for as long as I have, I knew this conversation was going to be fun and I was not disappointed, but we touch on some important topics as well, including volunteering, self-care, acknowledging our differences, and how to amplify yourself along with the work you do. Here is One More Thing, this week’s episode of LISI’s ‘All the Things’ podcast. I hope you enjoy listening to it as much as I enjoyed recording it.”

Indeed, we did, Taryn! So grateful for our longstanding friendship and for your positive influence in my life. As is my wont, I shout out to a LOT of people and how grateful I am for them: Maureen Fechter Farr, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Nancy Leyes Myrland, Lindsay Griffiths, Laura Toledo, Terry Isner, Jennifer Manton, Deborah Scaringi, Michelle Upchurch Murray, LMA Northeast Region Boot Camp, Robyn Addis, Audra Triplett, Michael Coston, Melissa Ertek, Brenda Plowman, EJ Stern Bearman, Bobbie Conklin, #LMA23, Wabash College, Association of Legal Administrators (ALA), Corporate Legal Operations Consortium – CLOC, Michigan Society for Healthcare Planning and Marketing, Susie Sexton, #TheLordOfTheRings, and #pasta. Happy listening!

Listen here: https://www.legalisi.com/news/one-more-thing-charting-your-course-with-2023-lma-president-roy-sexton/ – #LMAmkt

Gail Lamarche and I talk about the power of empathy, authenticity, and family on Legal Marketing Coffee Talk – PLUS one more weekend to “Sing Happy!”

VIDEO: https://www.facebook.com/KatesMedia/videos/1499275900428916/


I love my brilliant, kind, creative friend Gail Porter Lamarche. She shared her wisdom and wit with me and a strangely absent Rob Kates on Legal Marketing Coffee Talk today. We discussed the importance of authenticity, the magic of #music and fabulous parenting, the benefit to firms of marketers who engage the community, how much we love Legal Marketing Association – LMA International, the fabulous learning and connection at LMA21, the power of digital thought leadership, how to coach attorneys to network with intentionality, Norman Love Confections, Theatre Nova, taco Tuesdays, beloved furbabies, and more. And how proud we are of ass-kicking Laura Toledo!


Shout outs to beloved family, friends, and colleagues include Nancy Leyes Myrland, Gina Furia Rubel, Heather Morse-Geller, Lindsay Griffiths, Megan McKeon, Kelly MacKinnon, John Byrne, Ross Fishman, Don Sexton, Nancy Slome, David Ackert, Passle, James Barclay, Tommy Franz, Kevin Iredell, Maggie Stuart Watkins, Adrian T Dayton, and more!

LINKEDIN: https://lnkd.in/g4wDRzBT

FACEBOOK: https://www.facebook.com/155057871244919/posts/4557471034336892/?d=n

YOUTUBE: https://youtu.be/1x1bIcz6X0E

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Clockwise from top left: Justin Scott Bays, Roy Sexton, Elizabeth Jaffe, Diane Hill, K Edmonds, John DeMerell, Kristin Clark

Just FOUR more chances to see SING HAPPY! http://www.theatrenova.org Come hear the music play – through Sunday!

This celebration of the work of Broadway’s famous duo, Kander and Ebb, features a star-studded ensemble of singers, who take the stage with showstoppers from CABARET, CHICAGO, KISS OF THE SPIDER WOMAN, and many others. Directed by Diane Hill, with music direction by R. MacKenzie Lewis, SING HAPPY! is not just a musical revue. It’s a show that ultimately weaves a tale of strength and determination, one we can all relate to in these times.

AUDIENCES AND CRITICS ALIKE LOVE SING HAPPY!

From Pulp Magazine:
While the show leads off with the encouraging “Sing Happy” from Flora the Red Menace, the show’s best moments are the wistful, introspective, and sad songs. The singers come and go throughout the 70-minute revue with no intermission. The tentative story they tell is one of guarded hope, which seems appropriate to our current situation.

Photo by Sean Carter

Director Diane Hill keeps it simple and the singers respond with performances that grasp the conflicting emotions that are at the heart of Kander and Ebb songs.

Photo by Sean Carter

John DeMerell brings a meditative quality to his rendition of “I Don’t Remember You,” a song about a once-close relationship that now seems lost forever. Justin Scott Bays brings more heat to a plaintive yearning for a lost love in “Sometimes a Day Goes By.” The two voices sing in counterpointed empathy.

Photo by Sean Carter

Perhaps the best-known song in this mood is the comic sad “Mr. Cellophane” from Chicago. Roy Sexton sings the mournful tale of a man who wonders how invisible he seems to be. Kander’s music is a shuffle and Sexton glides across the stage making like a sad, dancing clown.

Kristin Clark brings that wistful quality to “Colored Lights,” another song about what might have been.

Photo by Sean Carter

K Edmonds brings her big voice and expressive face to a rollicking showstopper from Chicago, “When You’re Good to Mama,” a warning to inmates about how things work on the inside.

Photo by Sean Carter

Elizabeth Jaffe has fun with a sassy celebration of a daytime lover in “Arthur in the Afternoon.”

Photo by Sean Carter

Theatre Nova is alive and it wants to stay alive and offer a chance for everyone to come and see fresh, new, exciting plays at a reasonable price. In the music and words of Kander and Ebb, “what good is sitting alone in your room, come hear the music play, life is a cabaret, old chum, come to the cabaret.”

READ THE FULL REVIEW

From first weekend audiences:


“What a fabulous evening of song! The energy level was high and the numbers flowed seamlessly one to another. I especially enjoyed seeing Kristin and her mom sing together. So great to be back to live theatre, and I appreciate the precautions you’re taking to make everyone feel safe.”

Photo by Sean Carter

“The show was yet another reminder of all the fabulous talent we have in our area. Great Performances, wonderful show.”

“Delightful show! Heartfelt and accomplished singers. Enjoyed every song.”

My dear friends Colleen Fowler and Nikki Horn

Gould & Ratner’s Chief Marketing Officer John Byrne on Legal Marketing Coffee Talk

VIEW HERE: https://fb.watch/7OB8qXsaGi/

We had a pretty fantastic – and free-wheeling – conversation with our friend John Byrne today. This may be one of my favorite shows we’ve done yet. To be honest, I’m not even quite sure how to recap it, other than this was an authentic conversation between people who respect and love each other. There might be some references to the bathroom habits of naughty cats, a general love of anything Disney, and appreciation for the unique attributes of the only child – AND an understanding that truth when delivered from the heart is always a good thing.

Shout outs in the show to … Susie Sexton, Don Sexton, Thor Hodges, Lisa Towey Simon, Anne Gallagher, Megan McKeon, Nancy Leyes Myrland, Nancy Slome, Brenda Pontiff, Andrew Laver, Michelle Friends, Kelly MacKinnon, Brenda Plowman, Amy Payton Verhulst, Laura Toledo, Lindsay Griffiths, Kevin Iredell, Dianne Rychlewski, William Fitzgerald, Linda Sedloff Orton, Stephen D Barrett, Jose’ Cunningham, Trish Desilets Lilley, #oklahoma, #themusicman, and more!

Facebook: https://fb.watch/7OB8qXsaGi/

LinkedIn: https://www.linkedin.com/posts/robkates_new-day-same-fabulous-guests-this-week-activity-6838603731827855360-5Euj

YouTube: https://youtu.be/rg5tObv3DdA

Support Laura Toledo’s cancer fight: https://www.gofundme.com/f/phjaa6-help-lauras-fight/donate

Taco 🌮 Tees! https://www.bonfire.com/lauras-taco-team/

SHOW DESCRIPTION:

It’s the show about legal marketing and the people that make it happen.

This week, Roy Sexton’s guest is fellow LMA International Board Member AND Midwesterner John Byrne, Chief Marketing Officer for Gould & Ratner LLP. John and Roy will not only reflect on nearly a decade of friendship and volunteer leadership together, but what trends they see in marketing, communications, and thought leadership in these neverending pandemic days. John, who also has worked as a practicing attorney and as a newspaper editor, will offer his observations on the intersectionality of legal and media and the opportunities represented for marketers therein. John and Roy are both only children who also have strong ties to the medical profession AND they both tend to enjoy the occasional shenanigan (or eight), so this conversation is sure to be heartfelt, free-ranging, and raucous!

Join our team of hosts: Jessica Aries, Tahisha Fugate, Andrew Laver and Roy Sexton , each week, as we talk to the leaders in the legal marketing community.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Catnip cocktails, Robert Mitchum and authentic humanity: today’s Legal Marketing Coffee Talk with Jaffe’s Greg Griffin

FACEBOOK VIDEO: https://fb.watch/5kniObvbzj/

YOUTUBE: https://m.youtube.com/watch?v=qy70GlQjrco&feature=youtu.be

Rob Kates and I had a delightful chat with superstar Greg Griffin of Jaffe. Rob and I also learned our mothers have the same birthday, and we heard from my mom Susie Sexton that apparently Robert Mitchum has been paying her nightly visits. 😳

Greg shared with us the joys of his new role at Jaffe, the importance of authenticity and listening in effective business development, his commitment to volunteering and fitness, and how he gave the Houston mayor a catnip (nee mint) mojito. Missed opportunity: he didn’t bring his adorable pup on camera!

Learn more about Greg and read the Houston Chronicle feature about him (and referenced in today’s show) here: https://www.jaffepr.com/our-team/greg-griffin

Show mentions include: Terry M Isner , Vivian Hood , Melanie Trudeau , Evyan O’Keefe , Amy Verhulst , Gigi Zientek , Jenna Schiappacasse , Heather Morse , Megan McKeon , Nancy Myrland , Gina Furia Rubel (she/her) 🌏 , Laura Toledo , Lindsay Griffiths , Gail Lamarche , Deborah Brightman Farone , Sally Schmidt , Clayton Dodds , Cheryl Bame , Robin Devereux Gerard , Andrew Laver , Tahisha Fugate, MBA [she/her] , Jessica Aries (she/her/hers) , Stacy Monohan Payne, Tom Hanks, Denzel Washington, and Howard the Duck. 🦆

I adore my Clark Hill colleague Emilie Strozier McCarthy. She always knows exactly what I need to hear and/or see … and this image is no exception. I am so happy that serendipity brought us together. She has made me a better human being and professional. We will be friends for life.

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵

“I Get By With A Little Help From My Friends” – Survival Tips From the Front Lines of Legal Marketing (as published by JD Supra) #lmamkt

Originally published by JD Supra – https://lnkd.in/ejKKP85

I never really understood what a mid-life crisis was. It seemed like a made-up thing to rationalize men acting super-self-indulgent, throwing over any prior obligations, and buying a stupid yellow sports car. The kind of thing Neil Simon would write about, starring George Segal or Donald Sutherland, rocking plaid bell bottoms and a silky shirt unbuttoned to their navels. (If you aren’t a child of the 1970s, I’m seriously dating myself.)

I still think it is a false construct, existing not so much in reality as in the minds of perpetually adolescent, commitment phobic men and Hollywood screenwriters.

HOWEVER, as I near the mid-century mark, I do understand that crushing, clammyfeeling of why am I here, what have I accomplished, have I made a difference? Every time I read my Wabash College alumni magazine, featuring tales of people my age (and younger) who have found cures for cancer while traversing the Congo as CEOs of major, multinational conglomerates with their beautiful, sartorially-gifted, well-read, blended families in tow, I think, “Why am I sitting here in my sweatpants eating a bowl of Froot Loops and reading comic books?”

Compound all of that with the immediacy of starting a (relatively) new job, leading marketing at an amazing firm in Detroit – a firm that never has had someone in a lead marketing role, a firm that, while open to learning and to change is also a firm (as they all are to some degree) residually agnostic about the long term impacts of marketing and of the voodoo that I do so well.

Things move slowly in that kind of environment. There are a lot of conversations. Every expenditure is scrutinized. You have to take as many victory laps as your colleagues can stand without falling past the tipping point of shameless showboating. You have to demonstrate results when there aren’t really any results yet to demonstrate. A seasoned marketer (or at least I think I am … some days) knows what their new organization needs, but, when said organization is unfamiliar with those needs and how costly they can be and that there is a good 12-to-18-month lead time to get the business development machinery settled and operational, said marketer finds him/herself in the tricky position of being internal salesperson, educator, executor, and judge. It’s exhilarating and exhausting to wear all of those hats simultaneously.

“We need to spend XXX on YYY. Trust me. We need it. What will be the return? Well. Why can’t I just do this myself with my laptop and some popsicle sticks? Um. Do we need additional outside support? Er. Isn’t that why I was hired? Yes …”

It’s very easy to lose your rudder. If you are a solo marketer (with apologies, I rather hate the term “unicorn,” but I get why people use it), you are a peculiar and intriguing presence. Attorneys need you, especially if you get them some ink or some love; attorneys want to understand what is it you do?; attorneys don’t speak your language and you don’t speak theirs; and, ultimately, you are an island with no one necessarily in your immediate reach who understands the context through which you think and approach the work. Consequently, you may feel perpetually defensive and isolated and alone.

Don’t succumb to the dark side of the Force: self-doubt and loathing.

That’s why, no matter the stage of your career or the self-confidence you possess, it is crucial to remember that, yes, in fact you do know what you are doing and that there are good reasons for the recommendations you are making. Furthermore, be patient. Education takes time, and trust the process. I live in fear (in any job I’ve had) that a few months or a year will go, and I will be summoned with a cold question of “what has actually been accomplished?” followed by “while we really like you, we are going to try something else.”

(As we know, statistically, the first marketer in any organization doesn’t always last, often immediately replaced by someone who tells the firm all the same things and suggests all the same steps, but now the firm is even further behind in their timeline as a result of the transition.)

How do you do stay vibrant? How do you stay true to yourself and not show up one day driving a Lamborghini and sporting an ascot? To quote The Beatles (of whom I’m one of the few who has never been that enamored), “I get by with a little help from my friends.”

• Build your internal constituency. Find your early adopters and turn them into marketing fanatics. Leverage any and all successes they have by celebrating them (not yourself). Encourage your attorneys to feel like these are their ideas, not yours.

• Hold your professional and personal consiglieres as tight as you can. But don’t drain their emotional well or try their patience by only talking about your issues. Find out what they are facing; support their wins; share their work; and learn from what they’ve experienced and accomplished.

• I don’t believe that you should never show weakness. I know that may be anathema in our industry, but your vulnerability connects you with others who are most assuredly feeling the same way. Be honest with yourself and others about what you do and don’t do well.

• Activate yourself in your professional association of choice. Mine is the Legal Marketing Association. Volunteering, mentoring, speaking, writing, attending – all keep my energy up, inform me, keep me smart(-ish), and make me feel like I have significance.

• Maintain a manageable clutch of go-to industry resources to keep you abreast of trends and concerns and issues. My list includes (but not limited to … forgive me if I left you out): Nancy Myrland; The Legal Watercooler/Heather Morse; Legal Marketers Extraordinaire; JD Supra; Jay Harrington; Darryl Cross; Samantha McKenna; Furia RubelCommunications/Gina Rubel; John Reed; Lindsay Griffiths; Jaffe PR; Mark T. Greene; Catherine MacDonagh and Tim Corcoran; Patrick Fuller; and Susan Freeman; among others.

• Find those external markers that help you remain validated. Is there a community or professional board of which you can be a part? Is there a volunteer activity where your intelligence and agency and autonomy are valued and appreciated?

• Remember what is actually important in your life. Our jobs define us and occupy far too much of our time. Our family and our friends are why we are here on this planet. Take care of the people who bring meaning to your life. Take time for the hobbies and shared activities that keep you sane. Otherwise, you are no good to yourself, your network, or your job.

That’s it. That’s what I’m thinking and feeling right now. I’m grateful to have a fabulous life that engages me, pushes me, stretches me too thin, but I need to be realistic about what can and can’t be accomplished in any given moment. I need to learn patience and to be more satisfied with the here and now. I am a work-in-progress. I suspect you are, too.

All the biographical bits you might care to know about me … third-person-style …

[Roy Sexton has led strategic planning and marketing efforts for nearly twenty years in a number of industries, including health care, legal services, and fund raising. He currently serves as Director of Marketing for Kerr Russell in Detroit. He serves as a regional board member for the Legal Marketing Association, sat on the state board of the Michigan Mortgage Lenders Association, and currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Film Festival (Royal Oak, Michigan),and encoremichigan.com. He is a published author with two books of film and arts critique, compiled from his blog of the same name Reel Roy Reviews. He holds an M.A. in theatre history and criticism from the Ohio State University and an M.B.A. from the University of Michigan.]

Thank you to the Detroit Legal News for reprinting the piece.


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language

From JDSupra: “We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

A little change of pace. Thanks to Adrian Lurssen for publishing my essay “’We need a sidewalk’ – strategy is the ultimate reminder of why we do what we do” as part of JDSupra’s Marketing Perspectives: The Inside Story series.

Here’s an excerpt:

Shortly after Disneyland opened its magical gates to the public for the first time, panicked groundskeepers reportedly approached Walt Disney all in a dither. Their concern? Patrons without fail tromped through one particular flower bed on their giddy sojourn from Main Street to Tomorrowland. The gardeners’ solution? Erect a decorative-but-impenetrable fence to protect the landscaping and redirect the crowds.

Uncle Walt’s response? “We don’t need a fence there. We need a sidewalk.”

I suspect we’ve all worked alongside colleagues like these well-meaning but misguided caretakers. Heck, you may find yourself being one of these obstructionist types, thinking the silo you inhabit needs defending at all costs. And that is the genius in Walt Disney’s response. In one deftly pragmatic, folksy, customer-centric quip, he reminded his staff that the turf isn’t theirs to defend; it belongs squarely to the market forces they are there to serve.

You can read the rest herehttp://www.jdsupra.com/legalnews/we-need-a-sidewalk-strategy-is-the-98731/

__________________

And thanks to Nancy Myrland of Myrland Marketing for including my musings regarding conference prep here: http://www.myrlandmarketing.com/2017/03/lma17-conference-networking-tips-from-our-friends/

“Use social media actively leading up to (and following) to get to know the attendees and any issues that are pressing/trending. Engage with them virtually – comment and reciprocate. When you arrive, make a point to connect with those whose experiences and views you have found interesting. Spend time between sessions in conversation with those folks, genuinely learning about their interests and their careers. And be sincere and humane. The worst feeling is when you’re talking to someone, and you get the vibe they are waiting for someone seemingly ‘more important’ to enter the frame. Your best (lifelong) business contacts will start from kinship, not opportunism.”

Thanks, Nancy! Appreciate you helping me represent … virtually. Have a marvelous time at #LMA17. I’m there in spirit! Love you and the whole #LMAMkt family .

Nancy writes: “#LMA17 Networking Tip #12 is from @roysexton – More: http://bit.ly/2nXm0A6 Thanks Roy! We miss you & wish you were here.” pic.twitter.com/TfXFrrAOBe

_______________________________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

Once more with feeling (#LMA16): Perspectives from In-House Legal Marketers on Social/Digital Media

img_0348If you missed this week’s Social and Digital Media SIG webinar recapping our takeaways from #LMA16, the recording is now posted here: http://event.on24.com/wcc/r/1174915/B5ECC687155CBA1462A3D24E464C0D94. (You have to “register” to watch.)

Thanks to the incomparable Megan McKeon for joining me on this presentation! And listen for shout outs to Nancy Leyes Myrland, Lindsay Griffiths, Tasneem K. Goodman, Jabez LeBret, Jonathan Fitzgarrald, Heather Morse-Geller, Melissa Thomas, Amber Bollman, Bree Harms, Jim Jarrell, Gina Rubel, and more …

“As the influence of social and digital media continues to evolve and cross-over into all aspects of marketing the legal profession, legal marketers continue to become less generalized, and more focused on specific areas of expertise. These varying focuses and roles, result in differing approaches to the social and digital media in our profession. In other words, what a business development professional finds valuable about a digital media presentation, may differ from that of a marketing technologist. As such, the Legal Marketing Association Social Media SIG invites you to attend our LMA Annual Conference Recap Webinar involving in-house legal marketers from various areas of our profession to discuss their favorite digital and social media programs from this year’s conference. Discussion topics include key takeaways from our favorite sessions, general discussion of the hot topics you may have missed, and the impact of the 2016 LMA Annual Conference programming on our behavior as legal marketers.”

______________

LMA 16Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). 

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.  

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

When I’m not writing about movies … #LMA16

Sneak peek of my article in March/April issue of Legal Marketing Association’s Strategies Magazine. Thanks to talented and generous and fun Gail Lamarche, Gina Rubel, Lindsay Griffiths, Nancy Myrland, and Laura Toledo for their contributions.

Quote: “Regardless how we got there, we all find ourselves at a cultural crossroads upon occasion. How do you read your new environment effectively to ensure your success? How do you walk the fine line between deference and ingenuity, respecting what has come before but righteously challenging that which needs to change?”



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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.  My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.