Monthly Archives: February 2024

Keep on movin’… inclusion, community building, authentic storytelling

22 February 2024

2 Comments

Thank you, Anna Spektor, Alex Kasdan, and Expert Webcast, for hearing my voice, seeing something in my perspective, and encouraging me to build on momentum from 2023. I’m one for synergies. Any marketer worth their salt is. And this is a lovely and unique opportunity for worlds to collide, elevating all in the process.

Original post here.

“We are pleased to welcome Roy Sexton, Clark Hill’s Director of Marketing and Immediate Past International President of the Legal Marketing Association, to the Expert Webcast Advisory Board. As a thought leader and marketing expert, Roy, in this volunteer role, will continue to champion inclusion, community building, authentic storytelling, and value creation. Roy hosts Expert Webcast’s ‘All the World’s YOUR Stage’ series, focusing on how these qualities lead to growth in one’s personal and professional brand. He has 25 years of experience in marketing, communications, business development, and strategic planning across a number of industries, including legal, healthcare, higher education, nonprofits, and consulting.”

“All the World’s YOUR Stage” … Getting Unstuck: An Introvert’s Guide to Sidestepping Overthinking with Laura Gassner Otting

12 February 2024

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Thank you, Laura Gassner Otting, for joining us for this crucial conversation. As you aptly noted, time = love and vice versa. And the time you spent with us is pure love (and insight). Thank you again to Expert Webcast and Anna Spektor for this glorious opportunity to share my authentic pals with the world.

View episode here.

Laura Gassner Otting’s secret superpower is seeing your greatness and reflecting it back on you, so that you can get “unstuck” — and achieve extraordinary results. On this episode of Expert Webcast’s “All the World’s YOUR Stage,” Laura and host Roy Sexton (me!) – two self-professed introverts – discuss the secret (and not so secret) advantages to introversion, what it really means (hint: it is NOT shorthand for “asocial”), why the unexamined life is not worth living, but also how to avoid dreaded analysis paralysis and just, well, try something! All of this adds up to an insightful assessment of how being true to one’s self without getting mired in overthinking can provide effective personal and professional brand differentiation.

A frequent contributor to Good Morning America, The TODAY Show, Harvard Business Review, and Oprah Daily, Laura is the Wall Street Journal Bestselling Author of three books, Wonderhell, Limitless, and Mission-Driven. Laura’s 30-year resume is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps; left a leadership role at respected national search firm to expand a tech start-up; and founded, ran, and sold her own global search firm, partnering with the full gamut of mission driven corporate and nonprofit executives.

Laura is turned on by the audacity of The Big Idea and that larger-than-life goal you just can’t seem to shake. She’s an instigator, motivator, and provocateur, and she’s never met a revolution she didn’t like. Just ask her enduringly patient husband, two almost-grown sons, and two troublesome pups with whom she lives outside of Boston, MA.

Follow Laura here.

“Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.” Thank you, Jeff Vidler and Signal Hill Insights!

8 February 2024

2 Comments

Thank you, Jeff Vidler and Signal Hill Insights, for this lovely shout out.

Full article here.

EXCERPT: “A total of 1,418 CMOs, content marketers and podcast producers registered for the first-ever conference or summit dedicated specifically to branded podcasts. For the first time, branded podcasters from around the world connected online to learn from the experts – and fill the chat box with their own tips and experiences.

“Presented free of charge by the folks at Lower Street, attendees took in sessions from podcast pros, brand marketers as well as content marketing headliners Anne Handley and Rand Fishkin.

“Across all the sessions, the podcast audience came first. This should seem an obvious focus for podcast production. However, the impulse to create a branded podcast often comes from an organization’s instinct to put the brand’s objectives ahead of content that will attract their target audience.

“Roy Sexton, Director of Marketing at Clark Hill Law, tackled this head on, advising attendees, ‘Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.’”