Diversity in Legal: Profile of Yours Truly by Wonderful, Legendary Julie Savarino #lmamkt

Thank you, dear Julie Savarino! This is so darn sweet. And put a much needed smile on my face this crazy week. Love you ❤️

Original post: https://www.linkedin.com/posts/juliesavarino_lawfirm-diversity-legal-activity-6730084647503507456-eQDY … she writes …

Meet Roy Sexton — Roy and his husband, John Mola are two of the most multi-talented, community-minded, and kindest professionals I have ever met!

Roy is the Director of Marketing at Clark Hill Law, a 650-attorney #lawfirm with 25 offices across the US, Mexico, and Europe. He also serves as a board member for the Ronald McDonald House Charities Ann Arbor, Mosaic Youth Theatre of Detroit, and Legal Marketing Association – LMA International.

Roy is a non-stop giver who regularly uses his social media platforms and reach to raise awareness and money for the various charities and causes he supports.

He holds a degree in Theatre from Wabash College, a Master’s Degree in Theatre from The Ohio State University, and an MBA from University of Michigan-Flint. Roy continues to entertain audiences with his acting and singing, and applies those skills as an emcee for various charity events across the Midwest.

Increase #diversity in #legal and follow or connect with Roy on LinkedIn! https://lnkd.in/eN-RBJC

I’m a little less clean-cut in quarantine! Shirt from the amazing Detroit Dog Rescue – available for purchase here: https://detroitdogrescue.com

Your quarantine streaming talk show raconteur.

Live from … YouTube? Rob Kates of Kates Media writes: “Today on Legal Marketing Coffee Talk, we enjoyed a heartwarming chat with Roy Sexton, Director of Marketing at Clark Hill, who talks about #StayHome and offers some words of wisdom for marketing a law firm in these challenging times. Join us daily for Legal Marketing Coffee Talk with Stefanie Marrone, 2pm EST daily on Facebook.” ❤️ Thank you, both.

VIEW HERE: https://youtu.be/9ascOkR1Rm8

Our producer Rob apparently is moonlighting politically … and forgot who he was dealing with today 😂

POSTSCRIPT… In less than 24 hours, I’ve become quite the quarantine streaming talk show raconteur. 😂 I feel like Richard Dawson or Bert Convey. #genxjoke – thank you, wonderful Brenda Zawacki Meller of Meller Marketing, for this (just received) invite! 🥧

SAVE THE DATE 4/30 – register: https://facebook.com/events/s/facebook-live-discussion-w-two/213792010050094/?ti=icl

Thank you to my dear friend Nancy Myrland for this – she is FAR too good to me. ❤️ Ain’t nobody wantin’ any MORE of ME runnin’ ‘round. 😂😂😂 #beNOTaRoySexton

Notes from the war front

Back when life was (sort of) normal …

VIDEO: Do you love Sinatra, Bennett, Darin, King Cole? Journey into a night club where every musical era is represented – swing, jazz, big band, lounge, Rat Pack and more. Enjoy this video of “Live from the Starlight Lounge,” our event this February that raised $23,000 for American Cancer Society.

View here: https://m.youtube.com/watch?v=Ke1Pv65DwTY&feature=youtu.be

ABOVE: Me with dear Legal Marketing Association friends and fellow international board members Brenda Plowman and Cynthia Voth

I wrote the below for wonderful friend Jennifer Simpson Carr of Furia Rubel Communications (and a fellow Legal Marketing Association leader) who was drafting this piece on coping during this present crisis: https://www.furiarubel.com/what-were-up-to/25-ways-to-maintain-positivity-and-mental-health-in-uncertain-times/. I wrote too much – per usual – but she was kind enough to include an excerpt. Here’s the entirety of what I sent to her…

I am offering this list of tips that I myself may be failing to follow. I’m putting them in writing in the hopes that they will become a script for me to hang onto my sanity in these troubling times … as we all suddenly find ourselves in the strange predicament of feeling trapped in our own homes, working remotely, uncertain of how long this will last and what effect it will have on the future:

– switch off social media – connection is important. A steady diet of anxiety, judgment, and fear? Not so much.

– tune out that competitive spirit and any voices (real or imagined) saying you aren’t doing enough. Right now staying healthy and taking care of one another? That is PLENTY.

– avoid people who are using this crisis as a platform to further their own ambitions. ‘Nuff said.

– turn off and disconnect. Keep reasonable hours. Yes, you may be saving on commuting time by working in your basement, but that doesn’t mean putting in 12 hour days. Turn work off, read a book, watch a movie, walk the dog, recharge. 

– don’t get in arguments with know-it-alls. None of us know how this story ends. Be calm, be gracious, walk away from trolls.

– from a work perspective, be sensitive to the burdens everyone is carrying. We need to stay the course on projects that will need our attention when this crisis has passed, while communicating information that our colleagues and clients actually need in this moment. We don’t need to be the source of ALL information on this crisis. There are a lot of other people who are doing that better than we are. Share information that is relevant and appropriate.

– most of all. Be kind. To yourself. To others. To this world.

ABOVE: Danny Wallace, me, Susan Ahern & Megan McKeon (Clark Hill) and Cameron Ireland (BoardEx)

Very proud of the below recognition… happened before all hell broke loose …

Managing Partners’ Forum Awards

– best marketing initiative

2020 winner: Clark Hill

More here: https://www.mpfglobal.com/awards/awards-2020/best-marketing-initiative.aspx

Clark Hill has grown from a regional US firm, to an international firm with 25 offices. Marketing and Business Development was no longer fit for purpose.

They embarked on an ambitious initiative to completely re-imagine their marketing function and make the most of their global potential, through a very clear and comprehensive design of the department and how it has impact as a cohesive central function for the firm.

The judges were particularly impressed by the scale of their research and project commitment, how they achieved buy-in at every level and how they have creatively used data and technology in the delivery and measurement of marketing success, and achieved remarkable results.

Winner’s quote: “We are thrilled and honoured to be recognized by Managing Partners Forum for the strategic and operational transformation of the Marketing and Business Development Department. This initiative was achieved by incredible multi-stakeholder collaboration, the design of an innovative technical infrastructure; and the implementation of a flexible, defined process. A key focus was the capture, organisation and analysis of data which brings a new layer to our firm’s competitive edge.” – Susan Ahern, Chief Marketing and Business Development Officer, Clark Hill

From Michigan Lawyers Weekly … “Mapping success: Make your marketing plan agile, adaptable”

Leveraging social media, creating authentic content is key

By Kelly Caplan

Originally published here: https://milawyersweekly.com/news/2020/01/30/mapping-success-make-your-marketing-plan-agile-adaptable/

New clients can appear at any time, and once-promising prospects can disappear just as quickly. And while there’s no one-size-fits-all marketing plan, there are steps that will generate results.

The time to plan is before your business slows, according to John Reed, consultant, strategist and founder of Rain BDM.

marketing-main

If you don’t have a plan in place, “prepare for another lawyer to come along and eat your lunch,” he said. “Unless you are absolutely certain your clients will be clients for life, you can’t afford not to invest in business development and personal marketing activities.”

Roy Sexton, director of marketing at Clark Hill PLC, said attorneys need to build a plan instead of waiting until the roof caves in.

“Sit down with a blank page with your marketing team first, and map out a plan together,” he said. “Setting two or three top-line annual goals, and then figuring out the quarterly activity to accomplish is the best blend here.”

Mark Winter, president and founding partner of Identity, agreed, adding that marketing is a process, not an event.

“It takes discipline, commitment and continuity in execution,” he noted. “Build a five-year vision, a one-year plan, and set quarterly goals that pulse towards those longer-term objectives.”

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Reed

Reed said smart attorneys and firms manage and update their plans often so they can be properly positioned when new business emerges.

“Make a date with your plan at least every month, modifying and pivoting as needed,” he said. “Don’t just keep it on your computer — print it out, mark it up, and keep it on your desk or pinned to your wall to ensure you refer to it regularly.”

Winter added that effective marketing plans are those that can scale up and down based on the attorney’s or firm’s capacity.

“There is no shortage of well-thought-out marketing plans on shelves and in drawers in firms big and small,” he said. “But it should never go dormant. We know how the pendulum can swing.”

Content is key

Key to developing your marketing plan is creating — and strategically sharing — content, which enables attorneys and firms to have a much larger, yet targeted, focus.

“Get interviewed for articles or write thought leadership and distribute that content to local media outlets, to clients directly, and on social media,” Sexton said.

However, some attorneys may find it challenging to post regularly, or even to develop their social media “voice.” When sharing content, it’s important to be mindful of exactly what message you’re sending.

“No matter what content lawyers share, they should make sure it reflects their brands — what they want to be known and valued for,” Reed stated. “Social networks give anyone a microphone to criticize, vent, or rant. Lawyers need to resist that temptation.”

When sharing content on social media, know your audience.

“The area in which we have seen professional service providers get into trouble is when they post or comment on controversial or polarizing subjects,” Winter said. “You need to weigh how important it is for you to use a public tool to share or reaffirm your personal values.”

Branding yourself

Because content plays such a large role in legal marketing, it should be tailored for different audiences, whether they read, view, or listen to it.

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Sexton

“Video will become an even larger component of firm branding and attorneys’ personal marketing efforts,” Reed said. “Also, look for corporate social responsibility — lawyers and law firms giving back — to become a cornerstone of their marketing plans.”

Sexton added that demonstrating corporate responsibility and community engagement is essential for any successful campaign.

“Clients assume you’re a good lawyer, but they also want to know you’re a decent human being with whom they will have a good working relationship,” he said.

Younger attorneys may have an advantage when it comes to leveraging modern methods of connecting and communicating.

“As we continue to see the positive influence of millennials on the corporate conversation, it is increasingly important to embrace our common humanity,” Sexton said. “Regardless the platform you use to share that information, the basics of good storytelling and marketing still apply.”

Winter said firms should pay attention.

“The challenge and opportunity will be for the older lawyers running the firms to listen, lean in and let their younger counterparts integrate new tools into older firms,” Winter said. “If you do, you will see great results. If you don’t, you will not only get passed by, you may lose your young superstars to firms that will.”

Social media savvy

Social media, be it LinkedIn, Facebook, Twitter, or Instagram, is an important part of every attorney’s marketing toolkit.

While each platform has its selling points, too often, they aren’t being used to their full potential.

“LinkedIn is the best platform for lawyers but not for the reason that most attorneys think,” Winter said. “LinkedIn is a massive search engine, but most lawyers look at it simply as a newsfeed. If leveraged correctly, it is by far the best prospecting and referring tool available to a service professional today.”

Sexton likened social media to a “mixer that never ends,” noting that attorneys can engage with the people they want to reach. He added that social media interactions should be no different than sitting in a boardroom or hanging out on a golf course.

“Courtesy and social etiquette should always apply, regardless the venue,” he said. “For everything you promote about yourself, comment on someone else’s work, acknowledge them, or share their accomplishments. You’ll be surprised how far that will get you.”

Authenticity

Marketing and business development are like any other skills: they may come naturally to some but are dreaded by others.

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Winter

The best approach, Sexton said, is the simple one: Be authentic.

“Don’t try to be all things to all people,” he said. “Too many attorneys make the mistake of thinking their bio has to represent any possible task they could take on. At worst, it gives the impression you will say or do anything to land a client. People don’t respond well to that.”

Perhaps the best way to present your authentic self to potential clients is through relationship building.

“Building relationships with prospective clients, referral sources, and other influencers should always be at the top of a lawyer’s business development activities,” Reed said. “Fostering connections is still the best way to become top-of-mind with those who may hire or refer you.”

Winter agreed, adding that while he uses a blend of old-school and new technologies with his clients, he keeps this simple adage in mind: People hire and do business with people they like.

“No ad or marketing tool can replace the ability to connect at a personal level,” he noted. “Nothing beats building and maintaining strong relationships with decision-makers, connectors and influencers.”

If you would like to comment on this story, email Kelly Caplan at kcaplan@mi.lawyersweekly.com.

Thank you, Columbia City Post & Mail!

Thank you to The Post & Mail Newspaper – in my hometown of Columbia City, Indiana – for this lovely coverage of my Legal Marketing Association – LMA International appointment. #lmamkt

Roy Sexton, director of marketing for Clark Hill Law, has been named treasurer-elect for the International Board of the Legal Marketing Association. He assumed his new duties January 1 and will be working to support the continued growth of LMA.

Founded in 1985, LMA is the universal voice of the legal marketing profession, a forum that brings together CMOs and entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from LMA participation because the association’s broad array of programs and services can be tailored to their specific needs. Visit http://www.legalmarketing.org to read more about LMA.

Sexton joined Clark Hill in October 2018. In his role there, he oversees the firm’s communication professionals, guides its communication efforts, and works to enhance brand awareness. Clark Hill has 25 offices, including one in Dublin and one in Mexico City.

“I’ve been a member of LMA since 2011 when I made the transition from healthcare to legal. It may sound clichéd, but this organization has become a professional family to me. I have benefited exponentially from my involvement and the opportunities to write, present, lead that LMA has afforded me. I’m beyond thrilled at this opportunity to contribute to the future of this great association, and I look forward to serving our members well,” Sexton noted. Sexton has served as a board member, presenter, and content expert for the Legal Marketing Association. Most recently, he served as treasurer for the association’s LMA Midwest Region Board of Directors.

Before joining Clark Hill, Sexton served as marketing director at Kerr Russell, another Detroit-based law firm. He has more than 20 years of experience in marketing, communications, business development, and strategic planning, previously holding leadership positions at Deloitte Consulting, Oakwood Healthcare (now Beaumont Health), Trott Law, and Saint Joseph Mercy Health System.

Sexton holds a bachelor’s degree from Wabash College in Indiana, a master’s degree in theater from The Ohio State University, and a Master of Business Administration from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He chairs the marketing committee as a board member of Ronald McDonald House Charities Ann Arbor and chairs the governance committee as a board member of Mosaic Youth Theatre of Detroit. He is a published author with two books to his credit, culled from his blog of the same name ReelRoyReviews.com. He is an active speaker, emcee, and regional actor. Most recently, he appeared as “Buddy” in Theatre Nova’s acclaimed production of Stephen Sondheim’s musical Follies, directed by Diane Hill. He received a BroadwayWorld “best actor” award for his turn as John Jasper in Ann Arbor Civic Theatre’s production of The Mystery of Edwin Drood.

Whew! Thank you, Detroit Legal News, Legal Marketing Association, Canton Chamber of Commerce … and Jason Momoa & Cosmopolitan Magazine?! Quite the 24 hours …

From The Detroit Legal News: http://legalnews.com/detroit/1483328/


Roy Sexton, director of marketing for Clark Hill, has been named treasurer-elect for the International Board of the Legal Marketing Association. He assumed his new duties January 1 and will be working to support the continued growth of LMA.

 Founded in 1985, LMA is the universal voice of the legal marketing profession, a forum that brings together CMOs and entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from LMA participation because the association’s broad array of programs and services can be tailored to their specific needs. Visit http://www.legalmarketing.org to read more about LMA.

Sexton joined Clark Hill in October 2018. In his role there, he oversees the firm’s communication professionals, guides its communication efforts, and works to enhance brand awareness. Clark Hill has 25 offices, including one in Dublin and one in Mexico City.

“I’ve been a member of LMA since 2011 when I made the transition from healthcare to legal. It may sound clichéd, but this organization has become a professional family to me. I have benefited exponentially from my involvement and the opportunities to write, present, lead that LMA has afforded me. I’m beyond thrilled at this opportunity to contribute to the future of this great association, and I look forward to serving our members well,” Sexton noted. Sexton has served as a board member, presenter, and content expert for the Legal Marketing Association. Most recently, he served as treasurer for the association’s Midwest Regional Board of Directors.

Before joining Clark Hill, Sexton served as marketing director at Kerr Russell, another Detroit-based law firm. He has more than 20 years of experience in marketing, communications, business development, and strategic planning, previously holding leadership positions at Deloitte Consulting, Oakwood Healthcare (now Beaumont Health), Trott Law, and St. Joseph Mercy Health System.

Sexton holds a bachelor’s degree from Wabash College in Indiana, a master’s degree in theater from The Ohio State University, and a Master of Business Administration from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He chairs the marketing committee as a board member of Ronald McDonald House Charities of Ann Arbor and chairs the governance committee as a board member of Mosaic Youth Theatre of Detroit. He is a published author with two books to his credit, culled from his blog of the same name ReelRoyReviews.com. He is an active speaker, emcee, and regional actor. He received a BroadwayWorld “best actor” award for his turn as John Jasper in Ann Arbor Civic Theatre’s production of “The Mystery of Edwin Drood.”

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From LMA Weekly:

Hey, hey, LMA! “Welcome Our 2020 Leaders and Volunteers … Every year, Legal Marketing Association – LMA International is honored by the commitment and dedication of hundreds of volunteers across LMA, and we couldn’t be more thrilled by the high caliber of legal marketing professionals supporting LMA in 2020. Take a moment to get to know our 2020 leaders, including the 2020 officers and directors of the LMA Board of Directors and Regional Governing Boards as well as the co-chairs for our committees, SIGs and task forces. All leaders began their terms on January 1. Thank you for sharing your time, heart and passion with LMA!” More: https://lnkd.in/eSnf4dN

“ICYMI: The Strategies+ Blogs You Read Most
In 2019, Strategies+ covered a wide range of topics, from ways to advance diversity and inclusion initiatives, to considerations for improving legal marketing technology deployment, better website design and more. Missed out or just want a refresh? Here are some of the top blog posts you dove into this past year …” More: https://lnkd.in/erU3Kqg

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From Canton Chamber of Commerce:

Thank you, Thomas Paden, Canton Chamber, and Canton Community Television, for this fabulous episode of “Business Success,” covering our upcoming cabaret February 5. Denise Isenberg Staffeld, Megan Schaper, Kevin Robert Ryan, Jim Paglino, Bugs Beddow, and yours truly are all featured here: https://youtu.be/uwVBziALMlM

Do you love Ella Fitzgerald, Dean Martin, Frank Sinatra, Sammy Davis Jr, Doris Day, Tony Bennett, Lena Horne, Bobby Darin, Nat King Cole? Journey into a night club where every musical era is represented – swing, jazz, big band, lounge, Rat Pack, pop … and maybe even a few present day surprises.

Join us at the Village Theater on Wednesday, February 5th at 7 p.m. for our 3rd Annual Music Cabaret Fundraiser: “Live From the Star Light Lounge,” an event that educates, entertains, saves.

This show, under the musical direction of Kevin Ryan, director of music and liturgy at St. Thomas a’Becket, will include a live band with special guest trombonist Bugs Beddow as well as a cast of amazingly talented individuals and special appearances from some local celebs. DanceBeat will add to the fun with their unique and vibrant dance stylings. Local personality Roy Sexton, director of marketing for the law firm Clark Hill, will emcee the evening.

“We are thrilled to be returning for year three. The support from the community has been overwhelming. It’s a fantastic cause, and I’m so grateful for the incredible talent volunteering their time for this important mission. Ring a ding ding! Take a step back in time to the Rat Pack era for a fabulous evening of entertainment and compassion. Last year we raised over $20,000, so I can’t wait to see what happens this year,” noted Producer/Director Denise Staffeld, a mortgage loan officer at DFCU Financial.

Enjoy a delicious dessert and sweet treats bar, featuring Cold Stone Creamery ice cream, while trying your luck at our Prize Pull, 50/50 and more. A cash bar will be available.

All proceeds and donations from the event will benefit the American Cancer Society’s Relay For Life of Canton and Plymouth. Pre-show reception at 6 p.m.

Tickets are available at http://www.cantonvillagetheater.org Ticket price is $25.00

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And last, but CERTAINLY NOT least … You know you’ve made it (?!)) when your #goldenglobes #jasonmomoa #tanktop tweet is quoted by Cosmopolitan. Even funnier that high school classmate Danny Grabner was the one to point it out to me! 😂 HERE: https://lnkd.in/eGKTDecCosmopolitan Magazine?!

Re-Post: Kerr Russell Director of Marketing Roy Sexton to discuss the firm, legal marketing, nonprofits on “Small Talk with Mark S. Lee” (WXYT 1270, CBS Sports Radio, Radio.com)

Shared from my employer Kerr Russell’s website.

Kerr Russell Director of Marketing Roy Sexton [that’s me!] will be a guest on this week’s “Small Talk with Mark S. Lee” broadcast, scheduled to air Sunday, 9/2/18, 8-9am, EDT, on WXYT 1270, and streamed via radio.com (search 1270/Detroit). You can also download the Radio.com app and here’s a link: https://app.radio.com/wvK9HktXjP.

If you missed the “Small Talk with Mark S. Lee” broadcast, you can listen at the link: Aretha, game theory, legal marketing, and the power of women! https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

“On this Labor Day weekend and as you’re sitting back, enjoying the day and preparing for the upcoming week, just sit back, relax and enjoy the conversation with the following guests: Pamela Dover, Senior Director, Comcast Business & Shahida Mausi, Right Productions & Chene Park; Bryanne Leeming, Founder & CEO, Unruly Studios; Roy Sexton, Kerr Russell; Kim Boudreau Smith, Inc., Entrepreneur & Author.”

Listen here: https://leegroupinnovation.com/small-talk-with-mark-s-lee-september-2nd-2018/

[Sexton is photographed with WWJ NewsRadio’s Lloyd Jackson – upper left – and Mark S. Lee – upper right. Photos by Kim Bourdreau Smith – lower left, another guest on this week’s program.]

Mark S. Lee is President & CEO, The LEE Group, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients.

He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida’s Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities.

Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.

His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business.  It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.

Roy Sexton is responsible for leading Kerr Russell’s marketing, business development, communications, and strategic planning efforts.

He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. He was named a Michigan Lawyers WeeklyUnsung Legal Hero” in 2018.

Michigan Lawyers Weekly’s profile of Director of Marketing Roy Sexton – “Unsung Legal Heroes” (page 12)

He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“At the end of this, I will be exhausted. You probably will be too.” My whirlwind 48-hour career as a motivational speaker and Detroit FM radio DJ … #BeARoySexton?! What is that exactly?!

Photos courtesy Brenda Zawacki Meller, Milan Stevanovich (w/ Chanel Stevanovich), Ziggy Whitehouse, and my iPhone.

  • View video – courtesy Brenda Meller of Meller Marketing – here.

What do you do when you know you need to network and market yourself but the introvert within says, “Uh, maybe later”? On August 9, 2018, Kerr Russell Director of Marketing Roy Sexton (that’s me!) presented strategies for embracing your qualities as an introvert (or for those occasions when you aspire to introversion!) and establishing and maintaining a successful personal brand, both online and in person.

About the session, co-chair Brenda Zawacki Meller of Meller Marketing wrote, “Today my friend and marketing idol Roy Sexton of Kerr Russell presented ‘How to Win the Room When You’d Rather Stay Home’ to a PACKED ROOM at Inforum Michigan Troy. Video link below. Now that the meeting is over, I have to confess: I was freaking out a bit this week. We typically have 30 attendees at this monthly meetup and our registration was at 62 people earlier this week. We were getting pretty close on seating. It was almost going to be ‘standing room only’ at one point! But we brought in extra chairs. This is what happens when you book a ROCK STAR MARKETER for your speaker. I think both his marketing and the topic itself were both reasons for our outstanding turnout. Roy was an amazing presenter. I knew he would be great, but he was even better than I anticipated. Roy has a genuine, approachable, and relatable speaking style. He reminded us introverts that we’re OK to be an introvert. We don’t need to apologize for it, and we can be effective at networking, too. I learned that if you give introverts an assignment at a meeting (live tweeting, taking pics, helping at the registration table), it eases our anxiety. Need a keynote or conference presenter? Check out Roy Sexton. And tell him Brenda sent you. Then, check out the hashtag #BeARoySexton.”

Roy (me again!) has nearly 20 years of experience in marketing, communications, business development, and strategic planning. He earned his BA from Wabash College, his MA (theatre) from The Ohio State University, and his MBA from University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y. He sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, EncoreMichigan.com, and Legal Marketing Association – LMA International. A published author with two books (ReelRoyReviews), Roy is an active performer, awarded 2017 Best Actor (Musical) by BroadwayWorld Detroit. He recently received recognition as one of Michigan Lawyers Weekly’s “Unsung Legal Heroes.”

And then THIS happened …

My mother Susie Sexton’s critique of my first (and probably last) radio gig as vacationing Rochelle Burk’s stand-in alongside Robby Bridges on their 96.3 WDVD drive-time show Friday, August 10. This is one of the funnier things I’ve read in a while: “stayed for nearly every second? geesh? you both were fabulous….nice repartee all the way around…I now am no longer a music lover as I was listening to stuff about the smell of sexy sheets and such just to hear your patter? one little bit I missed was when I needed to medicate issie with her pill and she was hiding? the word mousey was said and something about walking down a street? and sears called with a mix-up….they had changed delivery date to aug. 17 and then just called to robot me about tomorrow delivery again…that was sure effing fun. maybe straightened out now. damn 4 hours of choreography, engineering and listening to countless sex-crazed songs….but the patter was mighty fine…spell-check? no…I am exhausted.”

Postscript – she added when we chatted on the phone: “I liked that man (Robby) a lot. He has a kind, sweet quality that is inviting and not snarky, but also very funny. That is rare.” ❤️

And – bonus – Brian Cox, editor of Detroit Legal News, ran my “tech thoughts” article from the Legal Marketing Association’s Strategies Magazine. Whew! You can read the full text here.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

 

“No one is alone.” My Michigan Lawyers Weekly “Unsung Legal Heroes” Q&A

“Michigan Lawyers Weekly is proud to announce the 26 members of our second class of ‘Unsung Legal Heroes.’ This program honors law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. This award is reserved for the state’s most talented and dedicated legal support professionals. Judging by the response we received since we launched this program last year, lawyers are embracing this opportunity to show appreciation for key staffers. This class represents several aspects of legal support, including a law librarian, paralegals, legal secretaries, firm administrators, information technology, and legal marketing. The honorees will be profiled in a special supplement in the July 30 issue of MiLW.”

Well, that supplement was released today. I am honored to have been included, and my Q&A follows …

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

“Life after legal?” … and back again. Interview with Legal Marketing Association’s “Strategies Magazine” #lmamkt

Yes, this “week of Roy” continues (I wonder how many people have muted me at this point …) An interview for the Legal Marketing Association – LMA International’s StrategiesMagazine (May/June 2018) about transitioning in and out of the legal industry … and back again.

Thank you to Amber Bollman for the opportunity to contribute, and I love sharing the discussion with fellow LMA board member and friend Taryn Dreyer Elliott. “‘Life After Legal,’ a panel discussion featuring four former legal marketing professionals who ultimately moved into other industries.”

As my father sweetly emailed, “Very impressive! Glad you inherited Susie’s intellect! You be brilliant. Love you.” Thanks, indeed, to my mom Susie Sexton for her guidance, compassion, intelligence, fire, and wit. I am ever grateful for all that both my parents have taught me.

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.