How our (acquisitive) brains work and the impact on marketing: Legal Marketing Coffee Talk with guest Dr. Stephanie Preston

Scenes from a kaffeeklatsch … Damn! That was fun! ICYMI, here is our chat with the fab Stephanie Preston, PhD and professor of psychology at The University of Michigan.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

We discuss how our brains have taken their “survival wiring” to, at times, “acquisitive” extremes and what that might mean (pro and con) for marketers. We touch on what may underpin mental health challenges facing those in the legal industry, how influence and persuasion and empathy can benefit our communications and marketing work, and what life in pandemic might mean for all of this.

Yes, there are showtunes, supplied this time by my incredibly talented ma Susie Sexton, and shout outs during the show include Brent Stansfield, Wayne State University, The Penny Seats, Lauren M. London, Four Seasons Total Landscaping, Inc (see sweatshirt), Ball State University, David Letterman, Arena Dinner Theatre, Anthony Newley, Russell Crowe, Mary Trump, and Unhinged Movie.

Stick around to the end for Rob Kates’ touching tribute to his thespian parents and Stephanie’s wonderful acknowledgment of the transportive super powers of prized knickknacks.

Official episode description: Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.

How does this apply to legal marketing!?

Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

Legal Marketing Coffee Talk is brought to you by Jessica Aries’ By Aries and Rob Kates’ Kates Media.

Faces one might make at a Four Seasons Landscaping-hosted press conference
Lucy remains unimpressed

“Anybody that’s different, we’re ready to be prejudiced against them” – Jonathan Balazs’ documentary Mars Project

[Image Source: marsprojectmovie.blogspot.ca]

[Image Source: Mars Project]

One of the things I love most about social media is that, if you allow yourself, you can expand your horizons beyond the provincial – those traditional boundaries of geography, life experience, education, family – to defy and redefine the term “friend.” This is a revolution in the making, and none of us can really see the forest for the trees at this point as to how differently our communities, virtual or otherwise, ultimately will look in the future.

That being said, I was honored when Canadian filmmaker Jonathan Balazs reached out to me via Facebook as a follower of this blog to see if I would review his documentary Mars Project (click here for more info). I was thrilled that he wanted to share his work with me – evidence of the global footprint we all can create with just a few keystrokes.

(As an aside, this morning, I heard Sheryl Sandberg – COO of Facebook and author of Lean In speak at Detroit’s Adcraft Club breakfast. I appreciated her candor about the toxic effects of sexism, racism, ageism, and all the other nasty “-ism”s in society today. Interesting factoid: 63% of facebook’s 1.28 BILLION users return every day.)

Balazs’ documentary, a brisk 60 minutes, offers the haunting tale of a hip-hop artist Khari “Conspiracy” Stewart who may or may not be suffering from mental illness and how his frustrations with the health care system lead him to explore more spiritual/humanistic options to cure his “affliction”.

We learn Khari’s story in his own words through voice-over as well as through first person interviews with his twin brother Addi, who telegraphs a palpable mix of frustration, rivalry, annoyance, and love. We also hear from representatives of the mental health profession who express their frustration with their own colleagues’ tendency toward quick medicinal fixes and reductive categorization. One doctor observes, “Anybody that’s different, we’re ready to be prejudiced against them.”

Arguably the most interesting question the documentary grapples with is the “chicken or the egg” phenomenon of whether insanity breeds great art or the intensity of the artistic process prompts social maladjustment. Art as therapy?

The film pointedly critiques a society that often labels “mentally ill” those folks who view the world differently. In watching Addi and hearing him articulate his understandable frustrations with Khari, the viewer may intuit a rush to judgment that occurs out of annoyance and jealousy as much as it does concern for his brother’s well-being.

The filmmakers don’t offer us any easy answers to these questions, and, at times, I wondered if Khari had created this persona of a hip-hop artist plagued by demonic voices (that may or may not come from space!) as a quirky means of differentiating and marketing himself. Yet, as the film runs its course, illuminating the reality of Khari’s difference, it becomes apparent that his musical gifts come with a price.

Balazs uses a variety of techniques to illustrate Khari’s unique place in a world that rejects him. At one point. a radio interview is played wherein the DJs remark how Khari’s music is 10 years ahead of its time, while his own brother, a member of the crew, admits he can barely bring himself to listen to it.

The film is shot in a grainy hand-held fashion that suits the subject matter, with some interesting layered effects as footage is projected on brick walls and other stationary objects in and around Edmonton, the twins’ hometown.

I have had a tenuous relationship with hip hop in recent years, though I was a big fan in high school and college. Those artists who speak to me have always been a bit left of center, be it De La Soul or Black Sheep or Jungle Brothers or Digable Planets or even more mainstream folks like Kanye West and Erykah Badu.

I also find myself questioning the efficacy of modern approaches to mental health, which seem more about bringing everyone “in-line” to “normalcy” … when I’m not sure any of us really know what that is or what that looks like.

I’m not meaning to start a debate here about mental health doctrine or about the artistic merits of Kanye West, but I will concede that this documentary gave me a lot of food for thought … and makes me want to find some of Khari’s musical output. And, in this sense, Balazs did his job as a documentarian beautifully. Balazs is a filmmaking force to watch.

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Reel Roy Reviews is now a book! Thanks to BroadwayWorld for this coverage – click here to view. In addition to online ordering at Amazon or from the publisher Open Books, the book currently is being carried by Bookbound, Common Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.