A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵

“I Get By With A Little Help From My Friends” – Survival Tips From the Front Lines of Legal Marketing (as published by JD Supra) #lmamkt

Originally published by JD Supra – https://lnkd.in/ejKKP85

I never really understood what a mid-life crisis was. It seemed like a made-up thing to rationalize men acting super-self-indulgent, throwing over any prior obligations, and buying a stupid yellow sports car. The kind of thing Neil Simon would write about, starring George Segal or Donald Sutherland, rocking plaid bell bottoms and a silky shirt unbuttoned to their navels. (If you aren’t a child of the 1970s, I’m seriously dating myself.)

I still think it is a false construct, existing not so much in reality as in the minds of perpetually adolescent, commitment phobic men and Hollywood screenwriters.

HOWEVER, as I near the mid-century mark, I do understand that crushing, clammyfeeling of why am I here, what have I accomplished, have I made a difference? Every time I read my Wabash College alumni magazine, featuring tales of people my age (and younger) who have found cures for cancer while traversing the Congo as CEOs of major, multinational conglomerates with their beautiful, sartorially-gifted, well-read, blended families in tow, I think, “Why am I sitting here in my sweatpants eating a bowl of Froot Loops and reading comic books?”

Compound all of that with the immediacy of starting a (relatively) new job, leading marketing at an amazing firm in Detroit – a firm that never has had someone in a lead marketing role, a firm that, while open to learning and to change is also a firm (as they all are to some degree) residually agnostic about the long term impacts of marketing and of the voodoo that I do so well.

Things move slowly in that kind of environment. There are a lot of conversations. Every expenditure is scrutinized. You have to take as many victory laps as your colleagues can stand without falling past the tipping point of shameless showboating. You have to demonstrate results when there aren’t really any results yet to demonstrate. A seasoned marketer (or at least I think I am … some days) knows what their new organization needs, but, when said organization is unfamiliar with those needs and how costly they can be and that there is a good 12-to-18-month lead time to get the business development machinery settled and operational, said marketer finds him/herself in the tricky position of being internal salesperson, educator, executor, and judge. It’s exhilarating and exhausting to wear all of those hats simultaneously.

“We need to spend XXX on YYY. Trust me. We need it. What will be the return? Well. Why can’t I just do this myself with my laptop and some popsicle sticks? Um. Do we need additional outside support? Er. Isn’t that why I was hired? Yes …”

It’s very easy to lose your rudder. If you are a solo marketer (with apologies, I rather hate the term “unicorn,” but I get why people use it), you are a peculiar and intriguing presence. Attorneys need you, especially if you get them some ink or some love; attorneys want to understand what is it you do?; attorneys don’t speak your language and you don’t speak theirs; and, ultimately, you are an island with no one necessarily in your immediate reach who understands the context through which you think and approach the work. Consequently, you may feel perpetually defensive and isolated and alone.

Don’t succumb to the dark side of the Force: self-doubt and loathing.

That’s why, no matter the stage of your career or the self-confidence you possess, it is crucial to remember that, yes, in fact you do know what you are doing and that there are good reasons for the recommendations you are making. Furthermore, be patient. Education takes time, and trust the process. I live in fear (in any job I’ve had) that a few months or a year will go, and I will be summoned with a cold question of “what has actually been accomplished?” followed by “while we really like you, we are going to try something else.”

(As we know, statistically, the first marketer in any organization doesn’t always last, often immediately replaced by someone who tells the firm all the same things and suggests all the same steps, but now the firm is even further behind in their timeline as a result of the transition.)

How do you do stay vibrant? How do you stay true to yourself and not show up one day driving a Lamborghini and sporting an ascot? To quote The Beatles (of whom I’m one of the few who has never been that enamored), “I get by with a little help from my friends.”

• Build your internal constituency. Find your early adopters and turn them into marketing fanatics. Leverage any and all successes they have by celebrating them (not yourself). Encourage your attorneys to feel like these are their ideas, not yours.

• Hold your professional and personal consiglieres as tight as you can. But don’t drain their emotional well or try their patience by only talking about your issues. Find out what they are facing; support their wins; share their work; and learn from what they’ve experienced and accomplished.

• I don’t believe that you should never show weakness. I know that may be anathema in our industry, but your vulnerability connects you with others who are most assuredly feeling the same way. Be honest with yourself and others about what you do and don’t do well.

• Activate yourself in your professional association of choice. Mine is the Legal Marketing Association. Volunteering, mentoring, speaking, writing, attending – all keep my energy up, inform me, keep me smart(-ish), and make me feel like I have significance.

• Maintain a manageable clutch of go-to industry resources to keep you abreast of trends and concerns and issues. My list includes (but not limited to … forgive me if I left you out): Nancy Myrland; The Legal Watercooler/Heather Morse; Legal Marketers Extraordinaire; JD Supra; Jay Harrington; Darryl Cross; Samantha McKenna; Furia RubelCommunications/Gina Rubel; John Reed; Lindsay Griffiths; Jaffe PR; Mark T. Greene; Catherine MacDonagh and Tim Corcoran; Patrick Fuller; and Susan Freeman; among others.

• Find those external markers that help you remain validated. Is there a community or professional board of which you can be a part? Is there a volunteer activity where your intelligence and agency and autonomy are valued and appreciated?

• Remember what is actually important in your life. Our jobs define us and occupy far too much of our time. Our family and our friends are why we are here on this planet. Take care of the people who bring meaning to your life. Take time for the hobbies and shared activities that keep you sane. Otherwise, you are no good to yourself, your network, or your job.

That’s it. That’s what I’m thinking and feeling right now. I’m grateful to have a fabulous life that engages me, pushes me, stretches me too thin, but I need to be realistic about what can and can’t be accomplished in any given moment. I need to learn patience and to be more satisfied with the here and now. I am a work-in-progress. I suspect you are, too.

All the biographical bits you might care to know about me … third-person-style …

[Roy Sexton has led strategic planning and marketing efforts for nearly twenty years in a number of industries, including health care, legal services, and fund raising. He currently serves as Director of Marketing for Kerr Russell in Detroit. He serves as a regional board member for the Legal Marketing Association, sat on the state board of the Michigan Mortgage Lenders Association, and currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Mosaic Youth Theatre of Detroit, Royal Starr Film Festival (Royal Oak, Michigan),and encoremichigan.com. He is a published author with two books of film and arts critique, compiled from his blog of the same name Reel Roy Reviews. He holds an M.A. in theatre history and criticism from the Ohio State University and an M.B.A. from the University of Michigan.]

Thank you to the Detroit Legal News for reprinting the piece.


Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language