“Create a footprint for who you are, what you like, and what you enjoy” … yours truly interviewed by Deborah Farone for her upcoming book through Practising Law Institute (PLI) – “Breaking Ground: How Successful Women Lawyers Build Thriving Practices,” to be released January 2026

Truly honored to have been interviewed by my dear pal Deborah Farone for her upcoming book through Practising Law Institute (PLI) – Breaking Ground: How Successful Women Lawyers Build Thriving Practices, to be released January 2026.

(The quote in the graphic – taken from the book – references my, er, obsession with social media. 😅)

The book can be pre-ordered here with a 20% discount: https://www.pli.edu/catalog/publications/treatise/breaking-ground-how-successful-women-lawyers-build-thriving-practices/440257 … so proud of you, Deb, and thank you for the kindness you always show me and so many others!

About the book: “Breaking Ground: How Successful Women Lawyers Build Thriving Practices is based on more than 60 in-depth interviews with leading women rainmaking lawyers, law firm chairs, business development experts, and academics from across the United States, Europe, Africa and Asia. The book explores how women at the top of their profession cultivate client relationships, develop new business, and build sustainable practices—while navigating the particular challenges of the legal world. Through personal stories, candid advice, and actionable strategies, the book offers a roadmap for lawyers at every stage of their careers who want to grow their practices and build trusted relationships with clients.”

Educated Spaghetti: Marketing Ideas That Stick, hosted by Right Hat’s Lise Anne Schwartz, with yours truly as her inaugural guest … “Episode 1: How to Build Consensus”

Ever wonder why some marketers thrive in law firms while others crash and burn?

In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder Price, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement. Plus, Roy shares his favorite resource and secret sauce for getting people to support a new project.

In this episode:

(00:00) The number one thing holding companies back

(05:05) Childhood experiences that shaped a consensus builder

(10:26) Pilot strategy that turns law firm skeptics into advocates

(17:41) When to proceed without consensus (and how to do it safely)

(23:54) Why trying to leave a legacy guarantees you won’t

(32:06) Roy’s secret sauce: listen more than you talk

About the Host

Lise Anne Schwartz is an experienced brand strategist and writer known for creating authentic, original work that audiences remember. With 20 years in professional services marketing, she brings a unique blend of perspectives as a former lawyer, journalist, copywriter, and pastry chef. Her strong focus on storytelling and user-driven communications, combined with skills in surfacing key insights from stakeholder and audience interviews, makes her exceptional at bringing complex ideas to life. Having conducted over 100 buyer interviews and earned degrees from Northwestern University and Columbia Law School, Lise Anne regularly writes on professional marketing topics.

About Right Hat

Right Hat is a marketing and design partner driven by curiosity, courage, and optimism to help clients take their communications to new heights. Specializing in communicating the value of complex, intangible offerings like professional services, education, and tech solutions, they serve as brand strategists, website designers, creators of sales tools, and extensions of in-house teams. Through deep industry knowledge and determination to push past the ordinary, Right Hat combines design, content, and digital strategies to bring powerful brands to life with fresh ideas that help clients stand out in crowded markets.

Educated Spaghetti w/ yours truly as their inaugural guest … Episode 1: How to Build Consensus: https://youtu.be/YCuS5LmS8YA?si=aKWCorURTVmd0f74

With an open heart and a healthy sense of humor, serendipity can serve one nicely.

A year ago this week I gave a speech at LMA Southeast Region’s conference. (Yes, I explain the zany suit if you watch.) I’d honestly forgotten about this. Dear friend Nancy Leyes Myrland had a reminder pop up today and sent this video she had captured. I might’ve watched this at the time – but I honestly can’t recall. And I only watched a few minutes of it just now. Like many people, I don’t like the sound of my own voice and I really don’t like watching myself. C’est la vie.

But moreover, I had a lot going on existentially last year. That may be why this was lost to the ether of my addled mind. I do know I wasn’t really happy. (I am now.) I felt a bit lost, misunderstood, possibly angry. I felt I’d done my best to give what I could to this world, but was receiving too many signals that it wasn’t enough, that there should be “less of me out there,” that I had somehow disappointed people I had admired and honored. Like all things, much of that was probably in my own head.

But this speech was born of that moment, in which I did my best to lay bare – with humor and gratitude – how I saw myself and how I believed so fully in the differentiating power of authenticity. (And still do.) Was this my ego showing? Probably. Was it a form of self-indulgent group therapy? Indubitably. Was it an effort to try to help others avoid the pain I was feeling then? That was my prayer.

What a difference twelve months makes. I’ve had a LOT of change this year. I hope I’ve grown. Jury is out on that. But for this moment I feel like the bet I placed on myself – as expressed in this video – was the right one.

I’m so unbelievably grateful for the opportunities that have come my way in this time. The me in this video had no idea a remarkable, transformational, literally life changing offer was just around the corner. This new role and new adventure in a new city with a lovely new team and colleagues have meant the world to me.

The video isn’t the complete speech – some of the intro and conclusion is missing – and, honestly, I like it like that. There are few discrete beginnings and endings in life. With an open heart and a healthy sense of humor, serendipity can serve one nicely.

Thank you again to Nancy for this and for always helping me remember I matter. That we ALL matter. And that our stories make a difference. Also, grateful to Toni Toomer Wells and Matthew Gallagher, co-chairs of last year’s event, for believing in me and giving me the chance to share these thoughts with the universe. I hope they can continue to be helpful to whomever is kind enough to give this a watch.

Build sidewalks, not fences: Host and Creative Director Kelli Kelley interviews yours truly for “The brndBrief Podcast”

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world – and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here’s how he’s mastering it:

📌 Start with relationships, not strategies — Roy’s approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to “level up” and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney’s philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
———-

🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

“The Power of Connection: Turning Relationship Data into Growth Strategy” at LMA Midwest ’25 – October 9-10 in Chicago – with Introhive’s Adam Stewart, Mayer Brown’s Dave Southern, and yours truly

🔗 Want to turn relationship data into strategic growth?

Join us at the 2025 LMA Midwest Regional Conference for “The Power of Connection: Turning Relationship Data into Growth Strategy”—a forward-thinking session moderated by Adam Stewart of Introhive, and panelists Dave Southern of Mayer Brown, and Roy Sexton of Vedder Price. 

You’ll learn how to:

🔍 Use connected data to uncover whitespace and guide priorities

🤝 Strengthen collaboration and client engagement through relationship insights

🧑‍💼Drive smarter, human-centered growth across your firm

Walk away with a roadmap to elevate your data strategy and deliver impact where it matters most.

🔗 Conference details: https://legalmarketing.org/Event-Details/2025-midwest-regional-conference

#MidwestActivate #LMA #LegalMarketingAssociation #LegalMarketing #ClientEngagement #RelationshipData #GrowthStrategy

“Civility is on all of us …” – Roop Raj

Roop Raj 💕 – thank you for the gracious shout out at the 4:29 mark, but more importantly thank you for your candor – that’s the leadership we all need. Compassionate, pragmatic, empathetic, calming. Grateful for your message.

LINK: https://fb.watch/C1V_3vfr2Y/

InsidePractice’s “The State of Client Intelligence” webinar on October 7 with Pamela Cone, Aubrey Bishai, and yours truly

From InsidePractice: Ahead of November’s Law Firm Client Intelligence conference (Chicago Nov 5) – Join us for a dynamic virtual discussion on The State of Client Intelligence in today’s legal profession.

Register here: https://www.insidepractice.com/the-state-of-client-intelligence-in-todays-legal-profession

Join Pamela Cone, and guest speakers Roy Sexton, Chief Marketing Officer at Vedder Price, and Aubrey Bishai, Chief Innovation Officer at Vinson & Elkins to unpack the meaning of “Client Intelligence” and explore:

The competitive advantages it can unlock

The cultural and historical barriers holding firms back

The current state of maturity within the profession

DATE: Tuesday, October 7th, 2025
TIME: 10:30 AM – 11:30 AM CENTRAL US TIME
LOCATION: Inside Practice Community

“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” from myLawCLE with Mo Bunnell, Heather Morse, Ryan C. Grelecki, J.D., and yours truly – October 1

Thrilled to be part of this myLawCLE program October 1 with the legendary Mo Bunnell, Heather Morse-Geller, and Ryan Grelecki, J.D. Fun fact: Mo and I grew up, literally one block from each other in a smallish town in Indiana – but we didn’t realize it until working on this project together! And Heather is one of my earliest friends and mentors in this industry, and, per usual, her great instinct to bring us all together prompted this heartwarming discovery.

Register here.

As so many of us in marketing and business development roles frequently tell the attorneys we support, relationships do in fact matter, but it is the time you spend exploring – really talking about life and what matters – that makes those relationships significant and transformational.

Session description“Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice” is a dynamic, virtual training designed to equip legal professionals with actionable strategies to deepen client relationships, create demand, and grow their practices. This program focuses on shifting from transactional interactions to trust-based partnerships, prioritizing key relationships, and implementing a repeatable system for consistent engagement. Through practical tools and self-guided activities, participants will learn how to add value, stay top of mind, and build a thriving legal practice by focusing on what matters most: Relationships.

Key topics to be discussed:

The relationship mindset: How to shift from transactional thinking to trust-based, long-term relationship building

Relationship prioritization: Identifying and focusing on the relationships that matter most to your success

Actionable systems for growth: Implementing consistent, repeatable strategies to stay top of mind and deepen connections

Date / Time: October 1, 2025

1:00 pm – 3:10 pm Eastern
12:00 pm – 2:10 pm Central
11:00 am – 1:10 pm Mountain
10:00 am – 12:10 pm Pacific

Evolvement.

No one quite prepares you for this phase of life. How could they? You want to help your parent(s) transition to their next phase, without encroaching on their autonomy nor seeming like you are selfishly agnostic to their needs.

You may be at a peak moment in your career/life, and you don’t want to squander the lead … but you also don’t want to become a careerist egomaniac and ignore the needs of loved ones.

You’d like to take a minute and pursue personal interests (read a book, watch a movie, take a nap) yet you feel riddled with guilt that you aren’t giving 110% of your energy to everything previously described. I don’t have children, but I can’t even fathom what complexity that adds to the mix.

Yet, here we are.

And then you have a meta moment like this: a poem your grandmother wrote in 1961 (about JFK), cross stitched by your cousin in 1985, the framed version of which resided in your parents’ home for nearly 40 (!) years … now hanging on a wall in your own home after a visit with your father where you strived to help him transition, struggling with your own emotional reaction to seeing your childhood home disappear piece by piece, wanting nothing but happiness for him, and fretting that you aren’t doing enough.

And then you read your grandmother’s words, and you marvel at how perfect they are. For us all. And you sigh contentedly in a moment of fleetingly relaxed gratitude.

Baby’s first keynote … “Beyond the Algorithm: The Human Side of Client Intelligence” with Inside Practice

Baby’s first keynote (sort of … at least one focused on such a substantive topic and not requiring costume changes, sequins, or showtunes). Thank you, Pamela Cone, ISSP-SA, Daniel Smallwood, Tim Hart, and Inside Practice. I hope you don’t live in regret of this decision. I truly am honored and looking forward to this dynamic program. November 5 in Chicago – see you there: https://www.insidelegalai.com/law-firm-client-intelligence

Me: “Beyond the Algorithm: The Human Side of Client Intelligence … Exploring how law firms can balance technology with the human factors that drive success; from fostering cultural change and building strong teams to setting shared values and cultivating critical thinking. Learn how accurate data, strong relationships, and people-centered strategies can amplify the value of AI-powered client intelligence.”