Build sidewalks, not fences: Host and Creative Director Kelli Kelley interviews yours truly for “The brndBrief Podcast”

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world – and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here’s how he’s mastering it:

📌 Start with relationships, not strategies — Roy’s approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to “level up” and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney’s philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
———-

🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

“The Power of Connection: Turning Relationship Data into Growth Strategy” at LMA Midwest ’25 – October 9-10 in Chicago – with Introhive’s Adam Stewart, Mayer Brown’s Dave Southern, and yours truly

🔗 Want to turn relationship data into strategic growth?

Join us at the 2025 LMA Midwest Regional Conference for “The Power of Connection: Turning Relationship Data into Growth Strategy”—a forward-thinking session moderated by Adam Stewart of Introhive, and panelists Dave Southern of Mayer Brown, and Roy Sexton of Vedder Price. 

You’ll learn how to:

🔍 Use connected data to uncover whitespace and guide priorities

🤝 Strengthen collaboration and client engagement through relationship insights

🧑‍💼Drive smarter, human-centered growth across your firm

Walk away with a roadmap to elevate your data strategy and deliver impact where it matters most.

🔗 Conference details: https://legalmarketing.org/Event-Details/2025-midwest-regional-conference

#MidwestActivate #LMA #LegalMarketingAssociation #LegalMarketing #ClientEngagement #RelationshipData #GrowthStrategy

Baby’s first keynote … “Beyond the Algorithm: The Human Side of Client Intelligence” with Inside Practice

Baby’s first keynote (sort of … at least one focused on such a substantive topic and not requiring costume changes, sequins, or showtunes). Thank you, Pamela Cone, ISSP-SA, Daniel Smallwood, Tim Hart, and Inside Practice. I hope you don’t live in regret of this decision. I truly am honored and looking forward to this dynamic program. November 5 in Chicago – see you there: https://www.insidelegalai.com/law-firm-client-intelligence

Me: “Beyond the Algorithm: The Human Side of Client Intelligence … Exploring how law firms can balance technology with the human factors that drive success; from fostering cultural change and building strong teams to setting shared values and cultivating critical thinking. Learn how accurate data, strong relationships, and people-centered strategies can amplify the value of AI-powered client intelligence.”

LMA Midwest – Chicago: The Hidden Growth Killer: From Content Mayhem to Marketing Momentum with Astute Review’s James Hirchak, Consultant and Fractional Chief Marketing Officer Sarah McHugh and yours truly on Wednesday, August 27, 11:30 a.m. – 1:00 p.m. CT

Join us for The Hidden Growth Killer: From Content Mayhem to Marketing Momentum, where we’ll explore how legal marketing teams are overcoming fragmented workflows and content chaos. Attendees can expect a dynamic panel discussion featuring real-world strategies, smart automation tools, and centralized content solutions that help firms reduce risk, improve efficiency, and focus more on strategy. 


REGISTER NOW

Key Highlights:

  • The true cost of disorganized content on employee efficiency and sales cycles
  • How brand compliance tools reduce risk and reclaim your team’s time 
  • Real stories from firms modernizing their marketing materials and proposal processes 

Don’t miss out on this opportunity to learn how to streamline your content workflows and boost your marketing momentum. Special thanks to our sponsor, Astute Review, for their generous support of this event. And thank you to Baker McKenzie for hosting. Register now!

LMA Body of Knowledge: Technology Management, Business Development 

Our Speakers: 

Roy Sexton
Chief Marketing Officer, Vedder Price

Roy has a passion for solving problems, improving culture, facilitating business growth, and collaborating on long-term strategy. He has been a marketing, communications, and strategic planning professional for over 25 years in consulting, healthcare, legal, and college advancement. He is a longtime member of LMA and served as LMA International President in 2023.


Sarah McHugh 
Consultant and Fractional Chief Marketing Officer

Sarah is a strategic marketing and communications executive with a track record of driving growth through disruptive go-to-market programs. She has helped a wide range of industries develop strategies and create compelling content to connect with customers.

Our Moderator:
James Hirchak 
President and Co-founder, Astute



Time: 
11:30 a.m. – Noon: Registration and Networking 
Noon – 1 p.m.: Program


Location:
Baker McKenzie
300 East Randolph Street, Suite 5000
Chicago, IL 60601


Cost:
LMA Members: $20
Prospective LMA Members: $40

Thank You Our Sponsor! 

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org


REGISTER NOW

 

Scroll cleanse alert! Thank you, BOOST BDM, for the lovely (and appreciated) surprise shout out! PLUS: adventures in AI and flight school … defying gravity?

Why, thank you, BOOST BDM! What a lovely (and appreciated) surprise shout out! Particularly enjoy now having this phrase “scroll cleanses” to use when the occasional ill-informed crank gives me a hard time for doing what I do. 🤭

“People to follow … Roy Sexton – CMO at Vedder Price. He’s always posting and reposting gems on marketing in law firms, all about the latest events in our space and the most amazing scroll cleanses (for those not in the know: these are posts that contain wholesome news and often adorable animal pictures to break up your feed).” 💕

Read more here.

P.S. File under: experiments in AI.

First, uncanny valley territory warning.

Second, nobody looks like themselves, even the dogs.

Third, I should only be sharing the images that sort of hit the mark (but the “completist” in me finds the “journey” illuminating).

Fourth, I went down a vacation-fueled ChatGPT rabbit hole (as you’ll see).

Fifth, this experience reminds me of 2009 (way-back machine) when beloved colleague Lisa Peers said “Roy, you’ll dig this Facebook thing” and I said “Oh, not for me!” and promptly I lost an obsessive week (and 16 years) of my life to this Vonnegut-predicted societal fever dream.

Sixth, graphic designer friends, take some comfort that the unwieldy number of “prompts” (standing on my head) that yielded these “results” does not make me feel ready to let the SkyNet ‘bots take over all marketing functions (yet).

Seventh, why does ChatGPT find my visage a blend of Steve Carrell, Robin Williams, Doug Emhoff, Ruth Buzzi, and Mel Brooks in the looks department?! Discuss amongst yourselves. 😅🤭

P.P.S. From motorcycle safety class to flight training.

Either we have become adrenaline junkies or are suffering from a mid-life crisis … or both. Thank you, Captain Jim Kwasek and Chicago Executive Flight School, for the exceptional experience this week as we finally wrapped up John’s birthday celebration (nearly a month later).

Highly recommend – not just for the views but for the grace and joy and patience and detail and FUN Jim brings to the adventure. And somehow he magically produces this epic video mere minutes after landing on the airstrip! Who DOES that?! Jim Kwasek does. That’s who!

Defying Gravity … and good judgment?

Last but not least?

So, yeah, THIS happened at our firm’s summer karaoke social … thanks to my dear colleague Lexie Blaner for capturing this moment in all my brazen campiness. 🤭💥

“Stay classy!” November Reflections and a Look at LMA’s Exciting 2024! … A Fireside Chat … #lmamkt #lma23 #lma24

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This month’s message…is a video! For those who might have been suffering TL;DR* from my last few musings, have we got a treat for you!

A few weeks back, incoming 2024 International President Kevin Iredell and I sat down with our fab Interim CEO Ashley Stenger to record a discussion about LMA’s 2023, present and future.

Fireside Chat filming_3_play button_Oct 2023

For me, November is always a nice month of reflection, before the hustle and bustle of year-end and sundry holiday festivities overtake our already taxed brains and hearts. I hope you take a moment to enjoy this conversation.

NEXT STEPS: 1) Please WATCH THE LMA FIRESIDE CHAT VIDEO and then 2) join us for a LIVE Q&A on Wednesday, November 29 at 12:30 p.m. CT, which will serve as our Annual Meeting of the Members to answer your questions and for more insights into LMA’s exciting upcoming initiatives and plans. Register now.

Register for 11/29 Fireside Chat/Annual Meeting of the Members

I’m so grateful to have shared this time with these two brilliant souls. Ashley has such a wonderful sense of service, calm, and perspective on it all. And Kevin is just a dynamo – strategic, thoughtful, kind. I can’t wait to see all the amazing things they do together in 2024, alongside our International Board, Regions, Local Steering Committees, Shared Interest Groups, and other committees and volunteer leaders. 

And I wouldn’t be me if I didn’t offer another playlist. This one is a pretty dramatic auditory shift from the thumpa-thumpa club cuts I usually compile. Again, with that spirit of reflection, these are all standards, show tunes and mellow classics that speak to my heart and put a smile on my face. 

For those who might be gathering with families and friends later this month, I’m hoping this might be your soundtrack for reconnection and fellowship. Enjoy this “Stay Classy AmpiMix” on Apple Music and Spotify

Love you!

Roy

Roy Sexton Signature_2-1

Roy E. Sexton

President, 2023 LMA International Board of Directors

Director of Marketing, Clark Hill

*Too long; didn’t read

Register for the November 29, 12:30 p.m. CT, Fireside Chat Q&A/Annual Meeting of the Members.

REGISTER NOW FOR LMA24

April 3-5 San Diego

Register Early and Save!

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EDUCATION REGIONS EVENTS ADVOCACY COMMUNITY

#LMASE23 … Harmony and forgotten show tunes … #lmamkt #lma23

Sneak peek … our LMA Southeast Region fam asked me to send a video (since I can’t be there in person) offering my thoughts on “harmony” … the beautiful Legal Marketing Association #LMASE23 conference theme.

Here’s my response. Rainbow sequins and all. And, yes, there’s a song. Have you MET me?! This time Harry Nilsson’s “Swee’pea’s Lullaby” from the 1980 movie musical Popeye.

I’m a genx fanboy … what can I say? But the lyrics seemed fitting.✨

“Creative and consistent communication is key” … Pitchly covers #LMAMW23 panel “You Bought It, Now What?” … #LMA23 #LMAMKT

At the the LMA Midwest Conference, Pitchly’s Director of Partnerships, Vik Nair, led a panel called, “You Bought It, Now What?” all about the next steps marketers need to take after they select technology.

“With such a strong lineup of thought leaders on the panel, incredible takeaways were inevitable, and Vik wanted to make sure that anyone who couldn’t attend didn’t miss out.”

Panelists:

  • Christy A. Tedesco, Senior Marketing Technology Manager at Sheppard Mullin
  • Roy E. Sexton, Director of Marketing at Clark Hill
  • Josh Anisfeld, Chief Digital Officer at Baretz+Brunelle

Read here: https://www.pitchly.com/blog/mastering-software-implementation-and-adoption-insights-from-lma-midwest-conference

EXCERPT: “To ensure ongoing technology adoption, creative and consistent communication is key. The panelists recommended strategies such as success stories, statistics showcasing the software’s impact, interviews with super-users, and executive advocacy. These methods not only inform and educate staff but also inspire and motivate them to make the most of the technology.

“Roy E. Sexton emphasized the need for open and transparent communication to build trust and enthusiasm among the team.”

Pleather pants, a jar of sand, dedicated leadership, fab fellowship … adding up to a swell time in the Windy City … #lma23 #lmamkt

Our Legal Marketing Association – LMA International board met this week. My last in-person meeting as president. I told them all this, and I will repeat it here. This will truly be the honor of my professional life. It has been such a gift to serve alongside such a dedicated, creative, fun, thoughtful group of human beings.

It was truly affirming to see how aligned we are in working toward the continued growth and evolution of this organization and community that we all love very much. The October meeting is always a transitional one, as we welcome our incoming board members to listen in on the conversations in which they will soon take active part. It’s a really wonderful group. And I will be also sad to see some exceptional voices roll off the board as is the natural way of these things.

Our incoming 2024 president Kevin Iredell did a fabulous job laying out his vision and approach for next year – and we alongside 2022 prez Brenda Plowman gave our 2025 president John Byrne his commemorative prez cap. #40! I don’t think he’s much of a baseball cap kind of guy, but it was nonetheless a great honor to be able to hand this ceremonial object to such a good, longtime friend, who cares so much about our profession.

In addition, these pandemic years kind of derailed much opportunity for us to bond beyond meeting times and the occasional dinner or conference. Being fiscally responsible, we did squeak in a group Chicago architectural boat tour. It turned out to be such a glorious sunny fall day in Chicago and we had a delightful time learning about the rich history of this city.

And, yes, my 1997 gogo boy, club kid pleather Ricky Martin pants emerged from the back of my closet for our board dinner. My colleagues might wish those pants would go back in that closet never to be seen again. But I felt quite chic.

And finally the board gave me the most heartwarming present. Back in April at the #LMA23 annual conference, they collected sand from the beach and objects from the event that reminded them of me and of our work together. The items are all held in a beautifully engraved apothecary jar, which will be proudly displayed in my home, alongside “Bed Bugs Bunny.” (Thank you for the perfect name, Laura Gassner Otting!) Some of you might recall that I rescued a wet, muddy, stuffed rabbit that I found on the sidewalk in Florida before the event.

These amazing folks know me well. And I love them.

P.S. I rewarded myself with a martini, blue cheese olives, and french fries. I’m such a nerd.

P.P.S. And then ANOTHER martini and mac and cheese with my boo at Seva Restaurant, Ann Arbor. 😅🍸

A quiet thing … fellowship and show tunes at #LMAMW23

“A Quiet Thing” by Kander and Ebb, from a musical called “Flora the Red Menace” (Liza Minnelli’s Broadway debut), is a song that has been special to me for 25 years. My mom loved it, and I sang it in my very first one-man cabaret show at Wabash College. LOOOOONG ago. Think “Just Jack!” with fewer production values.

This was captured at our recent LMA Midwest Region Conference – #LMAMW23 – by co-chair Joanna Beckett. I’m so grateful to have this clip. I know it’s a bit unusual to offer opening remarks that include a show tune at a business meeting … but have you met me? This is a song that always resonates with me in moments of reflection. I’ve just got a few months left in my Legal Marketing Association – LMA International presidency, so I’m a bit in my feels … as the kids say.

As I noted right before I broke into song in broad daylight, I never had voice lessons. I didn’t sing in high school choir. But when I was in college, I suddenly found myself craving all the music my parents Don and Susie Sexton listened to when I was growing up: Barbra Streisand, Sammy Davis, Lena Horne, Doris Day. And I would go to the Walmart or Target in Crawfordsville, Indiana (we only had two stores … lol) and grab any CDs I could find. Columbia House helped too! I may still owe them for some of those discs, come to think of it. And I’d pop the shiny objects into my Discman that plugged into a tape deck in my swanky 1986 Buick Century and sing WAY out loud as I drove. Those artists “taught” me how to sing.

A few years later, I was cast as one of the leads in The Fantasticks. My mother, who DID have formal vocal training, told me years later that she was terrified over what was about to unfold. She said that once I opened my mouth and let out a warble, she knew I was going to be ok.

And I think I love singing for the very reason that it’s always been mine. No one forcing rules or expectations on me. Just doing it the way that feels natural to me. It refills my well and brings me joy. Not sure if it does the same for the audience, but that doesn’t stop me. Everyone needs something like that in their lives.

So thank you to LMA Midwest Region President Jennifer Gessner Shankleton for letting me share the stage with her this week and to co-chairs Lexie Blaner and Joanna for the EXCEPTIONAL work on this sold out event. It meant a lot to come full circle to the region where I started my LMA life for my last public appearance as the international president. As I joked from the stage, I think I’ve only made about 3.5 public appearances in this role as I mostly just want to stay in my basement!

Additional clips courtesy Sarah Ryan 💕