At the the LMA Midwest Conference, Pitchly’s Director of Partnerships, Vik Nair, led a panel called, “You Bought It, Now What?” all about the next steps marketers need to take after they select technology.

“With such a strong lineup of thought leaders on the panel, incredible takeaways were inevitable, and Vik wanted to make sure that anyone who couldn’t attend didn’t miss out.”

Panelists:

• Christy A. Tedesco, Senior Marketing Technology Manager at Sheppard Mullin
• Roy E. Sexton, Director of Marketing at Clark Hill
• Josh Anisfeld, Chief Digital Officer at Baretz+Brunelle

Read here: https://www.pitchly.com/blog/mastering-software-implementation-and-adoption-insights-from-lma-midwest-conference

EXCERPT: “To ensure ongoing technology adoption, creative and consistent communication is key. The panelists recommended strategies such as success stories, statistics showcasing the software’s impact, interviews with super-users, and executive advocacy. These methods not only inform and educate staff but also inspire and motivate them to make the most of the technology.

“Roy E. Sexton emphasized the need for open and transparent communication to build trust and enthusiasm among the team.”