How our (acquisitive) brains work and the impact on marketing: Legal Marketing Coffee Talk with guest Dr. Stephanie Preston

Scenes from a kaffeeklatsch … Damn! That was fun! ICYMI, here is our chat with the fab Stephanie Preston, PhD and professor of psychology at The University of Michigan.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

We discuss how our brains have taken their “survival wiring” to, at times, “acquisitive” extremes and what that might mean (pro and con) for marketers. We touch on what may underpin mental health challenges facing those in the legal industry, how influence and persuasion and empathy can benefit our communications and marketing work, and what life in pandemic might mean for all of this.

Yes, there are showtunes, supplied this time by my incredibly talented ma Susie Sexton, and shout outs during the show include Brent Stansfield, Wayne State University, The Penny Seats, Lauren M. London, Four Seasons Total Landscaping, Inc (see sweatshirt), Ball State University, David Letterman, Arena Dinner Theatre, Anthony Newley, Russell Crowe, Mary Trump, and Unhinged Movie.

Stick around to the end for Rob Kates’ touching tribute to his thespian parents and Stephanie’s wonderful acknowledgment of the transportive super powers of prized knickknacks.

Official episode description: Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.

How does this apply to legal marketing!?

Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.

Watch the replay video at https://fb.watch/2eyZqQJMmO/

Legal Marketing Coffee Talk is brought to you by Jessica Aries’ By Aries and Rob Kates’ Kates Media.

Faces one might make at a Four Seasons Landscaping-hosted press conference
Lucy remains unimpressed