No one left the cake out in the rain: Legal Marketing Coffee Talk – #PRIDE Edition

Facebook VIDEO: https://fb.watch/5VdOeTARJ0/

YouTube: https://m.youtube.com/watch?v=PgWNbKBiX-g&feature=youtu.be

I have to say I am pretty damn proud of today’s show. Thank you, Terry Isner and Greg Griffin, for suggesting this and helping map out the approach and, Rob Kates, for being utterly amazing. In addition to Terry, we had gracious, candid, funny, loving guests in Keith Wewe and Amber Bollman. And my brilliant ma Susie Sexton is now EVERYONE’s ma. I’m so proud of her.

And our engaged and supportive commenters and friends Deborah McMurray, Heather Morse-Geller, Vivian Gorin Hood, Marcia Delgadillo, Tahisha Fugate, William Fitzgerald who kept the party going and helped us feel confident and loved every minute.

Yes, we laughed and shared deep truths. And there was singing. From I Will Survive to MacArthur Park, Don’t Leave Me This Way to Part of Your World. But, and I will only speak for myself, I suspect there will always be a part of any #LGBTQ+ professional worried about reception and approval and support. I know it felt very special to feel all of those things today. One hundred fold. #pride #loveislove #family 🌈

Our friend and fellow LMCT host Tahisha Fugate wrote, “Today’s episode of Legal Marketing Coffee Talk was one for the books. Do yourself a favor and catch the replay. The stories, the transparency, and of course the entertainment were phenomenal! You’ll also want to add a few songs to your playlist. … A special thanks to our wonderful host Roy Sexton and guests Keith Wewe , Amber Bollman, Terry M Isner and Roy’s mom (my favorite social mom).”

Terry wrote: “This was a big first for me, I am very comfortable being me, but never really discussed being me publicly like that, lol. … I love that the conversation has started and that our small community of legal marketing brothers and sisters are all in to create a community of acceptance and inclusion. … PRIDE is about everyone being proud to be themselves. 🐝 U but remember to 🐝Kind to everyone along the way.”

Happy Pride Month!🌈

Legal Marketing Coffee Talk (#PRIDE edition!) – Thursday, June 3, 3 pm ET

Looking forward to this conversation with Amber Bollman, Keith Wewe, and Terry Isner on Rob Kates’ / Kates Media: Video Production’s “Legal Marketing Coffee Talk (#PRIDE edition!)” sponsored by Jessica Aries’ By Aries. Thank you to Terry and to Greg Griffin, both of Jaffe, for devising and helping develop the idea. Thank you to By Aries’ Katelynn McGuire, as always, for the exceptional promotional support. 🌈 Don’t miss it, THIS Thursday at 3 pm ET.

Facebook Live: https://www.facebook.com/155057871244919/posts/4091182347632432/?d=n

YouTube Live: https://youtu.be/PgWNbKBiX-g

Official show description: Legal Marketing Coffee Talk kicks off PRIDE month in style on June 3 with a full house. Host Roy Sexton chats with fellow LGBTQ+ legal marketing mavens Amber Bollman (Director of Client Service at Barnes & Thornburg LLP), Keith Wewe (Vice President of Strategy and Solutions at Content Pilot LLC), and Terry M Isner (Owner/CEO, Marketing & Branding at Jaffe ).

This promises to be a special episode, full of laughter, insights, hard truths, and maybe a showtune or two. Our panel will discuss what challenges LGBTQ+ professionals face in our industry, what secret superpowers set them apart, what inclusion and equity looks like from their perspective, and what our collective future may hold. Don’t miss it!

Tune in Thursday, June 3rd at 3:00pm ET.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Being Anti-Social? Law Firms Need to Be More Outgoing and Consider Social Media | LeXFactor Podcast with yours truly

Thank you to Lexicon’s Lauren and Brad for your bright light, joy, and insight!

LISTEN HERE: https://youtu.be/b7o8o7XqkaM

“In this episode of The LeXFactor, a lawfully good podcast, Lexicon Services Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill Law, in discussing now that the world we live in is fully digital – what does that mean for using content marketing to drive a brand message when things like sponsorships and in person events are no longer available?

“Download this episode now to also hear discussions related to questions such as: Is social media finally accepted fully by all?; Social media used to be seen as this ‘other’ channel, delegitimized by its newness and its risk, so isn’t it an essential part of any brand conversation?

“Learn more about Lexicon’s holistic suite of practice management technology and services, which includes marketing services for law firms of any size, that liberate law firms to do more of what they do best – practice law.”

Life is far too short: Mental Health Awareness Month … thank you, Kate Harry Shipham, for including my thoughts in your article

Thank you, Kate Harry Shipham, for including my thoughts in this timely, important piece: http://www.khspeople.com/1/post/2021/05/may-mental-health-awareness-month-lets-talk-about-it.html

Kate writes, “May is ‘Mental Health Awareness Month’. I’m not sure I can remember a more important time to acknowledge this and have a real conversation about mental health.

“Luckily, I see a positive change in our firms; there is more of a willingness to have the conversation, continue the conversation, and show vulnerability when it comes to the topic of mental health.

“I have asked some of our marketing friends – Logan Tracey, Cheryl Foster, Roy Sexton, Tahisha Fugate, Jennifer Gessner Shankleton – to share how they are trying to avoid burnout and how they are looking after themselves. Burnout is an issue I’ve been watching closely (and providing data on). It is a very real topic for marketers right now. Put another way, self-care is critically important and these marketers capture this sentiment beautifully.

“These sentiments highlight good self care and positive mental health practices for us all to take in and replicate.”

Kate writes: “Roy is a shining beacon for all of us. His ability to share and show vulnerability with his work family is inspirational.” Thank you, Kate! My contribution to her article follows:

“I do feel like I’ve been burning the candle at every end possible. I’m not sure there’s any wick left! That said, I’ve also found this to be a strangely rewarding time because it has, at times, leveled the playing field, allowed us marketers to drive our firms toward digital tactics that actually work, and has afforded us a kind of singular focus one rarely gets in this career. But that comes at a price – low energy, neglected relationships, no exercise, spending far too much money at Amazon.

“I’m trying to ease back into balance and reclaim my time. Shutting down the computer at 5:30 or 6 instead of 7 or 8. Avoiding work email on the weekends. Taking walks with my husband. I’m also more forthcoming than I’ve ever been with colleagues and leaders about what I need for balance, and the response has been positive. By the way, THEY are feeling it too. But none of us are necessarily brave enough to be the first to say it out loud. Sometimes that is the best way to resilience – telling people how you feel. And if they can’t accept that or don’t want to, life is far too short to put your energy into a person or organization so selfish.”

Catnip cocktails, Robert Mitchum and authentic humanity: today’s Legal Marketing Coffee Talk with Jaffe’s Greg Griffin

FACEBOOK VIDEO: https://fb.watch/5kniObvbzj/

YOUTUBE: https://m.youtube.com/watch?v=qy70GlQjrco&feature=youtu.be

Rob Kates and I had a delightful chat with superstar Greg Griffin of Jaffe. Rob and I also learned our mothers have the same birthday, and we heard from my mom Susie Sexton that apparently Robert Mitchum has been paying her nightly visits. 😳

Greg shared with us the joys of his new role at Jaffe, the importance of authenticity and listening in effective business development, his commitment to volunteering and fitness, and how he gave the Houston mayor a catnip (nee mint) mojito. Missed opportunity: he didn’t bring his adorable pup on camera!

Learn more about Greg and read the Houston Chronicle feature about him (and referenced in today’s show) here: https://www.jaffepr.com/our-team/greg-griffin

Show mentions include: Terry M Isner , Vivian Hood , Melanie Trudeau , Evyan O’Keefe , Amy Verhulst , Gigi Zientek , Jenna Schiappacasse , Heather Morse , Megan McKeon , Nancy Myrland , Gina Furia Rubel (she/her) 🌏 , Laura Toledo , Lindsay Griffiths , Gail Lamarche , Deborah Brightman Farone , Sally Schmidt , Clayton Dodds , Cheryl Bame , Robin Devereux Gerard , Andrew Laver , Tahisha Fugate, MBA [she/her] , Jessica Aries (she/her/hers) , Stacy Monohan Payne, Tom Hanks, Denzel Washington, and Howard the Duck. 🦆

I adore my Clark Hill colleague Emilie Strozier McCarthy. She always knows exactly what I need to hear and/or see … and this image is no exception. I am so happy that serendipity brought us together. She has made me a better human being and professional. We will be friends for life.

This Thursday! Legal Marketing Coffee Talk guest Jaffe’s Gregory Griffin with yours truly

This week’s Legal Marketing Coffee Talk guest is Gregory Griffin, who recently joined Jaffe PR as Senior Vice President, Client Service. Roy Sexton and Greg will discuss keeping conversation strategic when coaching attorneys on business development opportunities and how this pandemic has turbo-charged those efforts, and Greg’s exciting, new role at Jaffe to share his insights as a legal industry consultant.

Greg will also share his fitness journey as a half-marathoner and how his cerebral palsy has given him a drive to succeed and an empathy that fuels his extensive community volunteering. Recently listed by the Houston Business Journal as one of its ‘40 Under 40,’ Greg consistently gives back to his community, profession and others.

Tune in Thursday at 3:00pm ET, https://youtu.be/qy70GlQjrco.


Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

#Oscars2021 … an overview in memes

My observations as made on social media throughout this year’s remarkable, warm, muted, inclusive affair.

Thank you, Megan ❤️

Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Yours truly on The LeXFactor: Unique Challenges Facing Law Firm Marketing and Branding

Thank you, Lexicon Services, for this opportunity!

Listen here: https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding


In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffmann and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?

Quote: “We are different! We want to stand out! Wait, what are other firms doing? Maybe we should just do that.”

Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where it’s long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?

Roy’s engaging – yet self-described introverted – nature takes center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!

Shout outs to Jay Harrington, JD Supra, Legal Marketing Association – LMA International, and more …

Yours truly as The Pied Piper of Hamelin for Pass the Time Players + quick takes on the films Zack Snyder’s Justice League and Promising Young Woman

For kids of all ages – the #PiedPiper – with yours truly reading the title role. Thank you, Debbie DeCeco Lannen and Pass The Time Players, for having me. NOTE: no (virtual) rats were harmed in the making of this #Zoom event. You’re welcome. 😊 🐀 🎶

FACEBOOK: https://fb.watch/4nIAR3zxgD/

YOUTUBE: https://youtu.be/d4vjGcRynFU

The Pied Piper of Hamelin
Narrator: Debbie Lannen / Orlando, FL
Merchant: Sally Daykin / DeLand, FL
Erich – Kyle Coykendall / Wixom, MI
Advisor: Tomothy Majzlik / Westland, MI
Mayor: Joe Lannen / Orlando, FL
Pied Piper: Roy Sexton / Saline, MI

Only I would take this beautiful day, and spend most of it indoors, working my way through the very long Zack Snyder’s Justice League. But it was worth it. Even if every 30 minutes John wandered through and said “Is this still on?”

I can barely remember the theatrical version, which is likely for the best. What I found in this updated version is that Snyder had room to explore ideas and relationships. And that made all the difference. I am not a fan of his work. By any stretch. But, perhaps because of what he has lived through the past few years, this film had something many of his previous efforts did not: heart.

My mom Susie Sexton’s take on Carey Mulligan’s Promising Young Woman:

GOOD GOD ALMIGHTY…already loved this actress … discovered her on PBS in a Dickens entry years ago. Outstanding!

This movie upends with its surreal treatment of a very real truth bedeviling this globe since the appearance of manKIND walking on its own evolved two feet – astounding, disturbing and so true and sad that it hurts, haunts and breaks any heart that is the least bit human.

The barbie doll sets and clothes simply enhance the deep damage done to humanity as we have all looked the other way and endured unnecessary heartache. Give it a look, enjoy!

No nudity, and only one supposed murder. An oddly wholesome at times comedic treatment of a tragic problem. Bravo!

Threw this viewer for a loop (which most all of us have existed within for all of eternity). Truth on film if there ever ever was. Whew?