We speak at length about Clark Hill Law, Legal Marketing Association – LMA International, legal marketing , social media , digital marketing , lawyers, thought leadership, media relations, podcasts, technology, and trends.
Shout outs abound, including Wabash College, Deloitte, The Ohio State University, UM-Flint School of Management, Trott Law, Kerr Russell, Beaumont Health, JD Supra, Tanner Friedman, Mary Zatina, Susan Ahern, Megan McKeon, Alex France, Joel Epstein, Dave Trott, Robert Hoban, Sander Zagzebski, and …. cannabis.
Thank you to Carrie LeZotte and Steve Rota as well for their exceptional work on the production of this show.
Special thank you to Tanner Friedman’s Joel Epstein for arranging this fun opportunity. Joel, you are such a rock star and we all love working with you and are grateful for your hustle and your heart. Tara and I are both in the Joel fan club for sure!
Thank you, Beth Cuzzone and Jill Zwetchkenbaum, for this lovely surprise in today’s mail! Congrats on the publication by the American Bar Association of your fabulous new book The Law Firm Client Service Interview Playbook: https://www.americanbar.org/products/inv/book/419389568/.
I’m beyond honored that my thoughts grace the back cover. Thank you for your leadership and incredible contributions to our community. 🙌
“We know that healthy and open conversation is key to life, let alone business. We know that attorneys promote that legal is a ‘relationship-driven business’ (particularly when we marketers try to suggest new approaches!). Yet, why are lawyers at best reticent and at worst recalcitrant around candid performance dialogue with their clients? How do we bridge this divide? Well, those of us in legal marketing and business development are in luck as Beth Cuzzone and Jill Zwetchkenbaum have written the perfect primer on how (and why) to conduct client interviews effectively, efficiently, engagingly. This book is substantive yet accessible, a breezy and inspiring read that is structured in such a way that both attorneys (small and large firm) and their support teams can find quick, actionable tips as well as a sustainable engagement strategy. I suspect this book will happily suffer much dog-earing, highlighting, and margin note-taking in its long shelf life.”
Yes, Nikki Bagdady Horn and I talk about The Backstreet Boys … and design for marketing communications! To be honest I’m not sure why she puts up with me, nor why Rob Kates hasn’t murdered me yet over my dodgy Internet connection. My mother Susie Sexton is hibernating after the exciting Inauguration events this week AND a marathon viewing of ALL six seasons of Grace & Frankie.
We discuss at length the need for thoughtful consulting when designing materials that have substantive and difficult messaging AND the importance of considering audience needs … always. Nikki is a master of her craft.
Jenn Kennedy commented, “Highly recommend Nikki! Her graphic design skillset is worth the investment, for those in the market for a designer. 👍”
Shout outs to dogs everywhere, creative lighting, Morris Day & The Time, community theatre, Dianne Rychlewski, lawyers, Blaine D. Fowler, Colleen McConnell Fowler, Jennifer Saulten Arapoff, Jenn Kennedy, Todd Forfinski, Joanie Davidson Forfinski, Kerr Russell, Saint Joseph Mercy Health System, Bryan Bagdady, Lauren Crocker, Clark Hill, Trott Law, Ann Arbor Civic Theatre, runners, and more.
We discuss how our brains have taken their “survival wiring” to, at times, “acquisitive” extremes and what that might mean (pro and con) for marketers. We touch on what may underpin mental health challenges facing those in the legal industry, how influence and persuasion and empathy can benefit our communications and marketing work, and what life in pandemic might mean for all of this.
Yes, there are showtunes, supplied this time by my incredibly talented ma Susie Sexton, and shout outs during the show include Brent Stansfield, Wayne State University, The Penny Seats, Lauren M. London, Four Seasons Total Landscaping, Inc (see sweatshirt), Ball State University, David Letterman, Arena Dinner Theatre, Anthony Newley, Russell Crowe, Mary Trump, and Unhinged Movie.
Stick around to the end for Rob Kates’ touching tribute to his thespian parents and Stephanie’s wonderful acknowledgment of the transportive super powers of prized knickknacks.
Official episode description: Legal Marketing Coffee Talk is back Monday with host Roy Sexton (ME!), Director of Marketing at Clark Hill, and guest Stephanie D. Preston, PhD and professor of psychology at the University of Michigan. Dr. Preston examines how the brain evolved to use emotions to influence decisions across species, particularly in interpersonal and investment contexts.
How does this apply to legal marketing!?
Well, Dr. Preston focuses her attention on our desires and how our neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in our current modern conditions of material abundance. In other words, she will help us understand how our brains work. She will also explain to us the interesting connection between marketing and psychology and how their connection has led to overconsumption in some areas.