“Creative and consistent communication is key” … Pitchly covers #LMAMW23 panel “You Bought It, Now What?” … #LMA23 #LMAMKT

At the the LMA Midwest Conference, Pitchly’s Director of Partnerships, Vik Nair, led a panel called, “You Bought It, Now What?” all about the next steps marketers need to take after they select technology.

“With such a strong lineup of thought leaders on the panel, incredible takeaways were inevitable, and Vik wanted to make sure that anyone who couldn’t attend didn’t miss out.”

Panelists:

  • Christy A. Tedesco, Senior Marketing Technology Manager at Sheppard Mullin
  • Roy E. Sexton, Director of Marketing at Clark Hill
  • Josh Anisfeld, Chief Digital Officer at Baretz+Brunelle

Read here: https://www.pitchly.com/blog/mastering-software-implementation-and-adoption-insights-from-lma-midwest-conference

EXCERPT: “To ensure ongoing technology adoption, creative and consistent communication is key. The panelists recommended strategies such as success stories, statistics showcasing the software’s impact, interviews with super-users, and executive advocacy. These methods not only inform and educate staff but also inspire and motivate them to make the most of the technology.

“Roy E. Sexton emphasized the need for open and transparent communication to build trust and enthusiasm among the team.”

Meaningful connection, actionable education: LMA Midwest Regional Conference Oct. 2-3 in Chicago … plus, a low-key musical surprise #lmamw23 #lma23 #lmamkt

YES! #LMA23 Legal Marketing Association – Regional Conference Season is in FULL swing! #LMASW23 just wrapped their phenomenal SOLD OUT conference this week, complete with live music and a traditional NOLA second line! EPIC!

Now, our attention turns toward our next event – #LMAMW23 (that’s Midwest, y’all!) – on October 2-3 in the Windy City. I’ll be there – hope you will be too! I’ll be joining my pal LMA Midwest Region Prez Jennifer Gessner Shankleton on the mainstage to welcome everyone – no, no drag queens or disco showtunes THIS time … but there may be a low-key musical surprise – right before phenom keynote Rich Bracken wows us all.

And, then, I will also join Vikram Nair, Director & Head of Partnerships, Pitchly, on day two for a panel discussion: “You Bought It, Now What? Best Practices for Successful Software Implementation and Adoption.”

Check out the agenda – it’s robust and thoughtful with a ton of pragmatic and provocative takeaways ahead: https://legalmarketing.org/Event-Details/2023-lma-midwest-regional-conference

So excited – and can’t wait to see you there!